---
title: 'Product Lead, Grocery at Propel'
canonical: 'https://feeny.ai/job/product-lead-grocery-propel-united-states-reeztdbgah2x'
type: 'job'
last_seen: '2026-09-14'
---

# Product Lead, Grocery at Propel

- **Company:** Propel
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-06-12
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/propel/fa7ca24a-e80e-4706-982f-82a3f058776a

## Job description

## About Propel

Propel is on a mission to build technology that strengthens the social safety net. We’re a passionate team of ~100 Propellers who envision a future where every American has the tools and resources they need to thrive.

## About the role

We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across grocery and retail, healthcare, telecoms, financial services, and auto. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We have strong product market fit, our users love our app, and our customers love that we have a significant reach and engagement with our users. We're hiring a Product Lead (Senior or Staff Product Manager) to own the Grocery product vertical that sits within our broader Marketplace product ecosystem. You'll inherit and drive a large cross-functional team (engineers, designers, and data scientists) with a clear problem space and momentum. In addition to running a cross-functional product squad, you'll partner closely with our business team across business development and customer success. You’ll report directly to the VP of Product. We’re looking for someone who is an excellent executor and is excited to drive user and commercial strategy. You'll ship — fast, with quality, across a tight cross functional pod — and you'll also shape the bets: which user segments we build for, how we translate retailer and CPG demand into a product users love, and where the durable value (and revenue) actually comes from. We’re looking for someone who is excited and energized by the opportunity to balance commercial strategy with low income user experiences.

## What you'll do

- Own the end-to-end product vision & strategy for grocery – both how we help users save money on groceries and how we create value for commercial partners
- Deeply understand the grocery shopping habits & needs of SNAP recipients & be able to identify areas of opportunity & overlap with retailers & CPGs
- Balance a portfolio of smaller experiments and larger 0 →1 efforts that define our roadmap in the space – this looks like sharp hypothesis definition, fast iteration and close collaboration with engineering, design & sales
- Define & track the success metrics that tie user value to commercial performance
- Communicate product strategy clearly to leadership, cross-functional teams and commercial partners
- Uses AI tools (we use Claude) fluently to move faster - turning a rough brief into a structured doc, a messy transcript into clear action items, or a vague ask into a scoped problem statement

## What we’re looking for

- 5+ years of product management experience with direct experience shipping large-scale consumer products
- Commercial fluency & partnership experience. You’ve had to work with commercial partners before (ideally in the retail space), and gone through the exercise of identifying areas of overlap in user and partner needs. You can sit across the table from a retailer or CPG, understand what they need, and translate requirements into the product — without losing sight of user value.
- Demonstrated 0→1 product experience. You’ve taken a product from an idea or early concept to a shipped, scaled solution.
- AI fluency. You use AI tools fluently as part of daily work - prompting effectively, evaluating outputs critically, and applying them where they genuinely accelerate the work, whether that's synthesizing research, structuring docs, or turning ambiguous asks into scoped problem statements.
- Data-driven. You reach for the data yourself (we run on Amplitude, Metabase/Snowflake), frame the right metrics, and can tell the difference between a real signal and a vanity one.
- Mission-aligned. You care about building for low-income and underserved users, and you bring both empathy and rigor to it. You hold a high bar that behavior change has to be worth it for the user, even when there's no revenue upside.
- Startup experience. You’re comfortable with ambiguity, move fast, and know how to make smart tradeoffs with limited resources.
- Exceptional communication skills. you can present a product vision to a C-suite buyer and write a clear PRD with equal confidence.
- Strong collaboration skills with both technical and non-technical stakeholders

At Propel, you'll enjoy

- Meaningful work and a strong shared sense of mission
- Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats.
- 20 Days of PTO
- 4% 401K match
- $10k lifetime spend towards Carrot Fertility
- Excellent Medical, Dental and Vision options
- Other health and mental health focused benefits and perks
- Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC-based startups at our stage. Additionally, pay is not determined based on location. The expected base salary for the role is $190,000 - $250,000. Equity and excellent benefits come with this position as well!

Additional Considerations:

- We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
- Interview Accommodations: Propel is committed to providing reasonable accommodations throughout the interview process. If you need accommodations due to a disability or medical condition (such as additional time or accessibility support), please let us know as early as possible so we can support you appropriately.
- We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
- Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).

More About Propel Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like [Vote.org](http://Vote.org), GoFundMe, and GiveDirectly. Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas. Learn more about our impact from the press

- [Fintech Company Propel Announces $10 Million Fund For Food Stamp](https://www.forbes.com/sites/juliegoldenberg/2025/10/30/fintech-company-propel-announces-10-million-fund-for-food-stamp-recipients-affected-by-government-shutdown/)
- [Late Show With Stephen Colbert](http://linkedin.com/posts/givedirectly_help-feed-snap-families-missing-their-benefits-activity-7391501043743870977-UeOM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA1BqiYB0lii8Gct_U9ZZcrAcq9V9vnIZuU)
- [How to Propel the Fight Against Poverty in America](https://www.youtube.com/watch?v=VJpjAwxAciA)
- [How Tech is Helping Poor People Get Government Aid](https://www.nytimes.com/2021/12/08/us/politics/safety-net-apps-tech.html?partner=slack&smid=sl-share)
- [Propel Routes Money to those Who Need it Most](https://www.forbes.com/sites/jeffkauflin/2020/04/03/fintech-apps-offer-first-aid-for-hardest-hit-consumers/#70df70611a93)
- [How one tech startup is giving cash to SNAP recipients](https://www.npr.org/2025/11/04/nx-s1-5587728/snap-shutdown-propel-tech-startup-cash-donations)
- [Recipients Affected By Government Shutdown](https://www.forbes.com/sites/juliegoldenberg/2025/10/30/fintech-company-propel-announces-10-million-fund-for-food-stamp-recipients-affected-by-government-shutdown/)
- [How hunger relief groups say you can help feed your neighbors during the shutdown and beyond](https://apnews.com/article/food-banks-snap-benefits-freeze-3c232305bfe0fbaea9efc795c8c07a99)
- [Helping our Users Navigate this Crisis](https://www.joinpropel.com/covid-19)

Join us, and let's build something amazing together!

## About Propel

## Company Overview
- **One-liner**: Propel builds technology that simplifies the social safety net in America, primarily through a free mobile app for managing government benefits like SNAP (EBT).
- **Entity Type**: Private (Series B)
- **Headquarters**: Brooklyn, New York, USA
- **Founded**: 2014
- **Founders**: Jimmy Chen

## Core Business
- **Primary industry**: Fintech / Social Impact Technology
- **Target customers**: B2C (Low-income Americans receiving government benefits), B2G (Government partnerships)
- **Mission statement**: To build technology that strengthens the social safety net in America.

## Products & Services
- **[Propel App]**: A free, mobile-first app (iOS & Android) that is the #1 EBT app in the US. It allows users to instantly check their EBT balance, view transaction history, receive deposit predictions, and get fraud monitoring alerts. It also provides exclusive offers on groceries, utilities, and phone plans, as well as job and gig opportunities. The app serves 5+ million users and has over 1 million 5-star ratings.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding of $88.0M; Annual Revenue of $3.1M (as per LinkedIn estimates)
- **Notable Investors/Partners**: Andreessen Horowitz, NYCA Partners, Salesforce Ventures, Kleiner Perkins, JPMorganChase, Kevin Durant, Serena Williams, GoFundMe, GiveDirectly.
- **Growth Signals**: The company has a remote-first workforce of ~103 employees (+1.7% YoY). It is expanding into healthcare with roles like a "Medicare Advisor," indicating a strategic pivot into new benefits verticals. The app is active in 49 states, D.C., and several U.S. territories.

## Competitive Advantages
- **Dominant Market Position**: The Propel app is the #1 EBT app in America with over 5 million users, creating a massive, defensible network of low-income users.
- **Deep User Trust & Insights**: The company has direct, ongoing relationships with its users and conducts regular surveys, providing unique, real-time data on the financial lives of low-income Americans. This data is valuable for both product development and informing policymakers.
- **Mission-Driven Moat**: The company's mission to strengthen the social safety net is a powerful differentiator, attracting talent and partners who are passionate about social impact, making it hard for purely commercial competitors to replicate.

## Strategic Focus
- **Expansion into Healthcare**: The company is actively hiring for a "Medicare Advisor" and "Senior Full Stack Engineer, Healthcare," signaling a strategic move to help users navigate and manage healthcare benefits (e.g., Medicare/Medicaid) within the app.
- **Deepening Government Partnerships**: The hiring of a "Senior Solutions Architect, Government Partnerships" suggests a focus on building deeper, more integrated relationships with state and federal agencies.
- **Product Diversification**: Beyond EBT balance checking, Propel is adding features like fraud monitoring, job listings, and exclusive discounts to become a comprehensive financial wellness platform for its users.

## Why Work Here
- **Remote-First Culture**: Headquartered in Brooklyn, NY, the team works remotely across the US, with company-wide gatherings once or twice a year.
- **Generous Benefits**: Covers up to 99% of premiums for medical, dental, and vision. Offers 16-week parental leave, 20 vacation days, and 401k matching eligibility on day 1.
- **Competitive Compensation**: Total compensation packages include cash, equity, and benefits, with salary bands targeting the 75th percentile of the market.
- **Social Impact**: Employees are directly working on "technology for good," solving real problems for millions of low-income Americans. The company emphasizes a mission-driven culture where "achieving our mission is intrinsically linked to the success of our business."
- **Diversity & Inclusion**: The company is actively working on building a team that reflects the diversity of its users, with a stated commitment to fair and equitable processes.

## Sources
1. [propel.app](https://www.propel.app/)
2. [propel.app/careers](https://www.propel.app/careers/)
3. [propel.app/about-us](https://www.propel.app/about-us/)
4. [linkedin.com/company/propel-inc](https://www.linkedin.com/company/propel-inc)
5. [jobs.ashbyhq.com/propel](https://jobs.ashbyhq.com/propel)

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