---
title: 'Product Manager at 21Shares'
canonical: 'https://feeny.ai/job/product-manager-21shares-new-york-vhkxknmjvk70'
type: 'job'
last_seen: '2026-10-17'
---

# Product Manager at 21Shares

- **Company:** 21Shares
- **Location:** New York, NY
- **Compensation:** $135k–$150k
- **Posted:** 2026-03-10
- **Last confirmed live:** 2026-10-17
- **Apply:** https://job-boards.greenhouse.io/21shares/jobs/5823209004

## Job description

## About 21shares

21shares is a crypto-native asset manager and the world's first, and one of its largest, issuers of physically-backed crypto ETPs. 21shares products are regulated under MiFID II and listed on leading exchanges across Europe and the UK, including the London Stock Exchange, SIX Swiss Exchange, Deutsche Boerse Xetra, Euronext Amsterdam and Paris, Borsa Italiana, and NASDAQ OMX. The firm operates under regulatory oversight from the Swedish FSA (EU prospectus), the FCA (UK), and FINMA (Switzerland). In the US, 21shares offers a range of exchange-traded products listed on Cboe and Nasdaq, including spot Bitcoin and spot Ethereum ETPs and a 21shares Active Crypto ETF - an actively managed fund providing diversified exposure across digital assets.

21shares has a track record in regulated ETP issuance, proprietary technology, and capital markets expertise that enables it to deliver transparent, cost-efficient investment solutions. 21shares is a subsidiary of FalconX, the leading digital asset prime brokerage for the world's top institutions.

Since 2018, we have made it simple and secure for institutional and retail investors to access digital assets - across regulated exchanges in Europe and the United States. We operate a growing suite of crypto ETPs and ETFs - spanning physically backed single-asset products, diversified indices, actively managed strategies, and equity-linked instruments. As our product range expands and our US ETF business scales alongside our European platform, the infrastructure behind every product we issue has to scale with it.

That infrastructure is Onyx - our proprietary investment platform, built in-house and owned end-to-end. Onyx today handles the operations that keep our products running and is built for the scale of where 21shares is going.

We are looking for a Product Manager to own product requirements for Onyx - working directly with the SVP of Technology Products, embedded in the ETP and ETF business, accountable for translating what the business needs into what engineering delivers. You will define what gets built. Not configure what someone else decided.

## What you’ll do

- Embed with investment and operations teams to understand workflows firsthand - requirements come from direct observation, not stakeholder translation.
- Champion the user in every product decision - understand how teams actually work, what slows them down, and what they need Onyx to do differently.
- Own product requirements end-to-end: discovery, scoping, engineering handoff, UAT, and go-live.
- Define platform capabilities, data standards, and integration points that allow new asset types, product structures, and markets to onboard without custom builds.
- Partner with engineering to evaluate system constraints, surface dependencies, and shape solutions that reduce operational risk.
- Identify when a market-specific requirement is actually a platform capability - flag it, escalate it, and ensure it gets built once rather than rebuilt for each market.
- Use AI natively across the product development workflow - from discovery and requirements synthesis to spec generation, workflow mapping, and prototype iteration - without outsourcing judgment.

## What we’re looking for

- 3+ years in fund platform implementation, investment operations technology, or a product-adjacent role with direct exposure to pre-trade or post-trade financial product workflows.
- Demonstrated ability to structure requirements: you have written user stories, process flows, or functional specs that engineering teams have built from - not just participated in requirements conversations.
- Experience with enterprise platforms where data accuracy, auditability, and reliability are baseline expectations.
- Strong domain foundation. Relevant backgrounds include:
- Operations or product roles at an asset manager, fund servicer, custodian, or digital asset custody platform handling NAV, order management, AP workflows, or settlement.
- Implementing or supporting multi-client fund platforms across multiple clients or markets - onboarding, configuration, and translating client workflows into platform requirements.
- Technology, product, or operations roles inside a hedge fund, asset manager, or proprietary trading firm - owning or improving the systems and workflows that run the investment business.
- Ability to translate what you observe in operations into system requirements - and engage in technical discussion about data models, integrations, and platform dependencies.
- Comfort working across timezones with globally distributed business and engineering teams.
- Comfort making decisions with incomplete information in a fast-moving environment.

## Who You Are

- You communicate with precision: written requirements, verbal tradeoffs, stakeholder updates - clear, direct, and structured.
- You bring engineers into the problem early, not after you have decided the solution.
- You challenge assumptions, accept being challenged, and prioritize the right outcome over being right.

Strong Differentiators

- You have worked on systems such as multi-tenant order management, portfolio administration, post-trade processing, NAV calculation, reconciliation, or digital asset custody platforms - and moved from configuring them to understanding why they were designed that way and what should change.
- Background in crypto, digital assets, or exchange-traded financial products.
- Demonstrated AI fluency: you have changed how you work because of AI tools, not just used them occasionally.
- Technical depth sufficient to read an API spec, challenge an engineering estimate, and hold your own in an architecture discussion.

This role is based in New York City and will be expected to work from our New York office Monday - Wednesday.

(NYC only) Pursuant to Section 8-102 of title 8 of the New York City administrative code, the base salary range for this role is $135,000.00 - 150,000.00. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

New York Pay $135,000—$150,000 USD

## About 21Shares

## Company Overview
- **One-liner**: 21Shares offers the world’s largest suite of cryptocurrency exchange-traded products (ETPs), making crypto investing accessible through regulated instruments.
- **Entity Type**: Private (Subsidiary of FalconX, a digital asset prime brokerage)
- **Headquarters**: Zurich, Switzerland
- **Founded**: July 2018
- **Founders**: Ophelia Snyder and Hany Rashwan

## Core Business
- **Primary industry**: Digital asset management / crypto ETPs (Exchange-Traded Products)
- **Target customers**: Institutional and retail investors via global securities exchanges (B2B and B2C)
- **Mission**: “Bridging traditional and decentralized finance” by providing transparent, regulated, and cost-efficient crypto investment solutions [21shares About Us](https://www.21shares.com/en-eu/about-us)

## Products & Services
- **Crypto ETPs (single asset & diversified)**: Physically-backed ETPs tracking individual assets (Bitcoin, Ethereum, Hyperliquid, etc.) or baskets, listed on exchanges like SIX Swiss, London Stock Exchange, Nasdaq Dubai, Euronext, and BX Swiss [21shares Homepage](https://www.21shares.com/en-eu)
- **Staking ETPs**: First-of-their-kind products that generate staking yield (e.g., AXTZ for Tezos) [21shares About Us](https://www.21shares.com/en-eu/about-us)
- **Equity ETPs**: Products tracking single stocks or equity portfolios without holding the underlying shares directly [21shares Homepage](https://www.21shares.com/en-eu)
- **Onyx – Proprietary Operating System**: End-to-end platform that supports the operation of over 30 ETPs (launched 2019) [21shares About Us](https://www.21shares.com/en-eu/about-us)
- **Global Crypto Classification Standard (GCCS)**: Taxonomy for cryptoassets developed in partnership with CoinGecko [21shares About Us](https://www.21shares.com/en-eu/about-us)

## Market Standing
- **Valuation/Market Cap**: Previously valued at ~$2B (as 21.co) following a $25M funding round in 2022; acquired by FalconX in October 2025 for an undisclosed amount [21shares Press Release](https://www.21shares.com/en-eu/press/falconx-acquires-leading-etp-provider-21shares)
- **Key Metric**: Over $12B in Assets under Management (AUM) as of early 2026; 55+ ETPs listed across 13+ global exchanges; 89 employees [21shares About Us](https://www.21shares.com/en-eu/about-us)
- **Notable Investors/Partners**: FalconX (parent company), CoinGecko, and exchange partners including SIX Swiss Exchange, London Stock Exchange, Nasdaq Dubai, Euronext, BX Swiss [21shares About Us](https://www.21shares.com/en-eu/about-us)
- **Growth Signals**: Acquisition by FalconX signals institutional expansion; entry into UK (London Stock Exchange listing) and UAE (Nasdaq Dubai); launch of 30th product in 2024; 7-year track record of continuous product innovation [21shares Press Release](https://www.21shares.com/en-eu/press/falconx-acquires-leading-etp-provider-21shares)

## Competitive Advantages
- **Largest crypto ETP suite globally** – broadest selection of physically-backed products
- **First-mover track record** – launched world’s first physically-backed crypto ETP (HODL, 2018) and first staking ETP (AXTZ, 2020) [21shares About Us](https://www.21shares.com/en-eu/about-us)
- **Pure crypto focus** – specialists entirely dedicated to digital assets, not diversified asset managers
- **Proprietary technology** – Onyx operating system enables rapid product scaling and operational efficiency
- **Research-driven** – in-house research team with nearly a decade of crypto expertise, supporting product decisions and market analysis [21shares About Us](https://www.21shares.com/en-eu/about-us)
- **Global regulatory footprint** – products listed on major regulated exchanges across Europe, UK, UAE, and more

## Strategic Focus
- **Convergence of digital assets and traditional finance** – leveraging FalconX’s prime brokerage platform to create tailored institutional products [21shares Press Release](https://www.21shares.com/en-eu/press/falconx-acquires-leading-etp-provider-21shares)
- **Global expansion** – recent entries into the UK (London Stock Exchange) and UAE (Nasdaq Dubai) markets
- **Product innovation** – continuously launching new ETPs (index, staking, equity) to meet evolving investor demand
- **Operational scale** – using Onyx and FalconX’s infrastructure to increase speed-to-market and reduce costs

## Why Work Here
- **Small, nimble team** – 89 employees with a global footprint (Zurich, London, New York, Singapore, etc.), offering high impact and ownership [21shares LinkedIn](https://ch.linkedin.com/company/21shares)
- **Leadership from top traditional finance** – CEO Russell Barlow (ex-Abrdn, $250B+ AUM), President Duncan Moir (ex-Abrdn digital assets), COO Edel Bashir (ex-Abrdn), and EVP Andres Valencia (ex-JPMorgan) [21shares About Us](https://www.21shares.com/en-eu/about-us)
- **Innovation culture** – first-to-market mentality, strong R&D, and cross-functional collaboration between product, tech, research, and capital markets
- **Bridge between TradFi and crypto** – opportunity to work at the cutting edge of regulated digital asset investing
- **Work policy**: Office-based with multiple global locations; specific remote/hybrid flexibility not publicly disclosed but roles appear location-specific (Greenhouse careers page shows positions in Zurich, London, etc.)

## Sources
1. [21shares About Us (EN-EU)](https://www.21shares.com/en-eu/about-us)
2. [21shares About Us (EN-US)](https://www.21shares.com/en-us/about-us)
3. [21shares LinkedIn](https://ch.linkedin.com/company/21shares)
4. [FalconX acquires 21shares (Press Release)](https://www.21shares.com/en-eu/press/falconx-acquires-leading-etp-provider-21shares)
5. [21shares Homepage](https://www.21shares.com/en-eu)

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