---
title: 'Product Manager at Boku'
canonical: 'https://feeny.ai/job/product-manager-boku-estonia-y3zb5jz5pdda'
type: 'job'
last_seen: '2026-11-05'
---

# Product Manager at Boku

- **Company:** Boku
- **Location:** Estonia
- **Posted:** 2026-10-16
- **Last confirmed live:** 2026-11-05
- **Apply:** https://boards.greenhouse.io/boku/jobs/6225278004?gh_jid=6225278004

## Job description

Build the payment infrastructure powering global commerce.

Boku connects billions of consumers to the payment methods they prefer, one market at a time. Our platform connects the world’s leading digital businesses to the local payment methods their customers already use. Spotify, Meta, Microsoft, Netflix and Tencent already run on Boku’s payment infrastructure. We operate across 60+ countries, support 200+ local payment methods and reach 7.5 billion consumer accounts.

With headquarters in London and San Francisco and colleagues working across markets around the world, Boku is global by default. From London to Mumbai, São Paulo to Singapore, our teams collaborate across time zones, markets and cultures to build products for customers around the world.

Join us to solve complex, real-time payment challenges at global scale. We share knowledge freely, take ownership of complexity and look for people who question how things are done and find better ways to build.

## Role Purpose

The Bundling Product Manager shapes and evolves a platform that enables digital service providers to reach customers through partners such as telcos, banks and enterprises.

The role connects customer, commercial and technical needs to create scalable, reusable bundled offers. It ensures the platform makes it easier to launch partnerships, manage activation and subscription lifecycles, and expand into new markets without bespoke integrations.

This is a collaborative, strategic role for someone who enjoys solving complex problems, setting clear priorities and turning opportunities into valuable products to scale. Its impact is central to growing distribution by helping partners broaden their service portfolios and helping merchants reach new customers at scale.

## Key Responsibilities

- Product Strategy:
- Develop and execute the product strategy for our payment marketing products, aligning it with the overall company vision and goals as well as a wide range of internal stakeholders. Continually assess the needs of customers, market trends, competitive opportunities, and threats in defining and evolving the product strategy.
- Requirements-Definition:
- Develop comprehensive product plans, incorporating market requirements, define the competitive arena, and establish the objectives, strategies, and actions required to achieve business goals. Produce high-quality requirements documents and effectively prioritize and manage the scope of each product launch to deliver key capabilities on time and on budget. Write user stories to communicate customer needs in an agile development environment.
- Prioritization:
- Provide value-based prioritization of product development initiatives to ensure maximum ROI and market-driven alignment. Deliver world-class innovation in features, usability, and product performance in a consistent cadence of releases. Manage a cross-functional process for prioritizing, delivering and launching major product releases.
- Product Development:
- Lead the end-to-end product development lifecycle, from ideation to launch and adoption to scalability.
- Stakeholder Collaboration:
- Collaborate closely with internal stakeholders to gather feedback, understand their pain points, and incorporate insights into the product development process. Act as the primary point of contact for all product-related inquiries. Drive product adoption and customer satisfaction by monitoring product performance, gathering feedback, and implementing improvements.
- Product-Roll-out:
- Work with teams to create and execute go-to-market plans for new features. Monitor key performance metrics to ensure product performance and identify optimization opportunities.
- Industry Expertise:
- Stay up to date with the latest trends, best practices, and advancements in Martech and bundling solutions. Act as a thought leader within the organization, providing insights and recommendations to senior management

Measures of Success

- Product delivery - Roadmap delivery against agreed outcomes; Ensures investment is translated into usable, valuable capability
- Partnership growth - Number of live partners and merchants; expands distribution reach and revenue opportunity.
- Product adoption - Active offers; activated users, activation conversion rate; Demonstrates that customers and partners are receiving value from Boku
- Platform reusability - % of launches using standard capabilities; Improves scalability, margin and operational efficiency.
- Speed to market - Time from signed partnership to launch; time to configure a new offer; Reduces delivery cost and enables faster revenue generation
- Partner and merchant satisfaction - Partner satisfaction/NPS; support volume; Strengthens retention and makes the platform easier to grow.

## Key Skills, experience and Competencies

- API Design - Expertise in understanding API design, reverse engineering, and developing comprehensive requirements for API specifications and solutions.
- Stakeholder Management - Experience working across functional teams and stakeholders (both internal and external).
- Building the Roadmap - Experience owning/driving roadmap strategy and definition.
- Problem Solving – Investigates and understands the nature of the issues, thinks of way to turn potential issue into valuable solution.

## About Boku

## Company Overview
- **One-liner**: Boku provides a global payment network that connects merchants to local payment methods, including mobile wallets and real-time payment schemes, to help them acquire and retain customers worldwide.
- **Entity Type**: Public (LSE: BOKU)
- **Headquarters**: San Francisco, California, USA (North America HQ); London, UK (Europe HQ)
- **Founded**: 2009
- **Founders**: Not publicly listed as a single founder; the company was founded by a team.

## Core Business
- **Primary industry/industries**: Fintech, Payments, Mobile Commerce
- **Target customers**: B2B, specifically large global enterprises (tech giants) in eCommerce, entertainment, and digital advertising (e.g., Netflix, Spotify, Google, Amazon, Meta).
- **Mission or purpose statement**: "The future of payments is local." Boku helps global companies tap into local payment methods to reach mobile-first consumers.

## Products & Services
- **Boku Payment Network**: A single integration connecting merchants to 200+ local payment methods across 90+ countries, reaching over 7 billion consumer payment accounts. It supports mobile wallets (e.g., GCash), carrier billing, account-to-account (A2A) real-time payments (e.g., Blik), and recurring billing.
- **Mobile Identity & Authentication**: Capabilities acquired from Danal in 2018, providing mobile identity and authentication services.
- **Payment-Linked Marketing**: Programs to help merchants attract, engage, and retain digital subscription users.
- **Merchant Services**: Services that ease the complexities of global settlement, compliance, tax, and fraud mitigation.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources. As a public company (BOKU.L), this fluctuates daily. Check financial platforms for current market cap.
- **Key Metric**: Annual Revenue (Public Company). Revenue is publicly reported in annual and quarterly filings. The company processes **$9B+ annually** and has a **55M+ increase in newly acquired users in the past 12 months** [boku.com](https://www.boku.com/).
- **Notable Investors/Partners**: Public company; no venture capital investors listed. Key merchant partners include Netflix, Spotify, Google, Amazon, Meta, and Sony [boku.com](https://www.boku.com/).
- **Growth Signals**: 
    - Revenue and user growth: 475% growth in Monthly Active Users since 2018 [boku.com](https://www.boku.com/).
    - Strategic acquisitions: Acquired Danal (2018) and Fortumo (2020) to expand capabilities and geographic presence [boku.com](https://www.boku.com/about-us).
    - Major partnership expansions: Global partnership with Amazon (2023) and Google for Blik in Poland (2024) [boku.com](https://www.boku.com/about-us).
    - Awards: Winner of "Paytech Company of the Year" (2023 Fintech Awards London) and "Best Payment Facility" (2024 The Card and Payments Award) [boku.com](https://www.boku.com/about-us).

## Competitive Advantages
- **Massive, Unique Network**: The world’s largest selection of local payment methods, reaching over 7 billion consumer payment accounts. This is a significant moat, as building and maintaining these custom connections is complex and time-consuming.
- **Deep Enterprise Relationships**: Trusted by the world’s largest tech and entertainment brands (Netflix, Spotify, Google, Amazon, Meta), creating a high barrier to entry for competitors.
- **Recurring Revenue Model**: Focus on automatic, repeatable charges for subscription merchants, providing predictable, high-margin revenue.
- **Proprietary Technology**: Each payment method is "reengineered" for automatic, repeatable charges and multi-factor authentication to prevent chargebacks, differentiating it from simple aggregation [boku.com](https://www.boku.com/).

## Strategic Focus
- **Expand Payment Method Coverage**: Continue to add the most popular and high-performing local payment methods, prioritizing those that solve merchants' most urgent needs.
- **Deepen Merchant Partnerships**: Move beyond simple payment processing to offer tailored success strategies (performance, conversion, retention, settlement) for each merchant.
- **Lead in Real-Time Payments**: Capitalize on the massive growth in real-time payment transaction volume (289% increase expected between 2022-2027) by adding support for more A2A schemes [boku.com](https://www.boku.com/).
- **Global Expansion**: Continue to grow its global team and presence, with employees in 29 countries.

## Why Work Here
- **Culture**: Described as a diverse, global team ("We are many. But we are also one.") that values customer focus, operating as one team, unleashing ingenuity, and knowing the impact of their work [boku.com](https://www.boku.com/careers).
- **Work Model**: Hybrid/Office-based, with fully stocked kitchens in offices. A WFH stipend is provided to create a productive home workspace [boku.com](https://www.boku.com/careers).
- **Perks**:
    - **Equity Scheme**: Employees receive shares of Boku’s publicly traded stock [boku.com](https://www.boku.com/careers).
    - **Generous Vacation Policy**: Generous annual time off in all countries [boku.com](https://www.boku.com/careers).
    - **Healthcare**: Healthcare benefits provided [boku.com](https://www.boku.com/careers).
    - **Personal Development**: Learning & development programs to grow careers [boku.com](https://www.boku.com/careers).
- **Engineering Culture**: The company emphasizes its engineering teams can "adapt our platform to meet your unique implementation requirements," suggesting a high level of autonomy and technical challenge [boku.com](https://www.boku.com/).

## Sources
1. [boku.com](https://www.boku.com/)
2. [boku.com](https://www.boku.com/about-us)
3. [boku.com](https://www.boku.com/careers)
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/boku)
5. [investors.boku.com](https://investors.boku.com/)

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