---
title: 'Product Manager, Consumer at General Medicine'
canonical: 'https://feeny.ai/job/product-manager-consumer-general-medicine-san-francisco-h8dx5esmggvg'
type: 'job'
last_seen: '2026-09-08'
---

# Product Manager, Consumer at General Medicine

- **Company:** General Medicine
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-24
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/general-medicine/a473be24-6bba-43ac-8473-5df14096cb6f

## Job description

## ABOUT GENERAL MEDICINE

General Medicine is building a healthcare store that makes it radically simpler — and more transparent — for people to access care. We provide upfront cash and insurance prices for visits, prescriptions, labs, imaging, and more.

Behind that simplicity is complex infrastructure: payer integrations, pricing logic, eligibility systems, reconciliation workflows, and financial rails.

We’re building the systems that make transparent healthcare possible.

## THE ROLE

We’re hiring a Product Manager, Consumer to own core patient-facing experiences at General Medicine—from onboarding and search to booking, pricing, and visit follow-up. You’ll define strategy, craft intuitive journeys, and ship polished features that scale across virtual and in-person care, prescriptions, labs, and imaging.

You’ll work with a small, high-leverage team of engineers and designers to make complex healthcare simple, trustworthy, and delightful. This is a hands-on role: writing specs, defining metrics, reviewing experiments, and partnering closely with engineering, while also shaping the product’s long-term evolution.

We’re looking for someone with experience shipping impactful consumer products, turning ambiguous problems into clear solutions, and using data to drive iteration. You don’t need deep healthcare experience—what matters is strong product judgment, analytical rigor, and a track record of creating experiences users love.

## WHAT YOU’LL DO

- Own and evolve a clear consumer product roadmap aligned to company goals
- Define, prioritize, and ship 0→1 features that improve user experience and business outcomes
- Identify the highest-leverage opportunities across onboarding, conversion, booking, and retention
- Partner closely with engineering and key stakeholders to scope, sequence, and execute initiatives efficiently
- Design and run experiments to validate hypotheses and improve key metrics
- Analyze product performance and user behavior data to inform prioritization and iteration
- Translate ambiguous problems into structured plans with measurable success criteria
- Balance speed and rigor — shipping quickly while building durable foundations
- Contribute to broader consumer product strategy and long-term experience vision

## WHAT WE’RE LOOKING FOR

- 3–5 years of product management experience, ideally on consumer-facing web products
- Experience owning a roadmap and driving measurable outcomes
- Strong analytical foundation — comfortable defining KPIs, running experiments, and interpreting data
- Track record of improving core metrics (conversion, engagement, retention, etc.)
- Experience operating with ambiguity and setting direction without heavy structure
- Ability to move between strategy and execution — from high-level prioritization to detailed product specs
- Clear communicator who can align engineering, design, and leadership around tradeoffs and outcomes

## NICE TO HAVE:

- Experience scaling a product from early traction to meaningful growth
- Consumer Healthcare experience preferred but not required
- Quantitative or technical academic background

This is a hybrid role in SF.

## HOW WE WORK

- Customer obsessed: We stay close to real needs through thoughtful research and continuous feedback from our care teams.
- Design led & data informed: We seek simplicity, ship craftsmanship, and validate with data.
- Operationally grounded: We build tools that make our care teams faster and more accurate, not just prettier.

## About General Medicine

## Company Overview
- **One-liner**: General Medicine is a digital health platform that connects patients to a nationwide network of clinicians and specialists for transparent, on-demand primary care, lab testing, and prescription services.
- **Entity Type**: Private (Venture Capital-Backed, Early Stage VC)
- **Headquarters**: San Francisco, California, USA (corporate office also listed in Salt Lake City, Utah)
- **Founded**: 2024
- **Founders**: Ashwin Muralidharan (CEO) and Elliot Cohen (Executive Chair)

## Core Business
- **Primary industry**: Digital Health, Telemedicine, Information Services (B2C)
- **Target customers**: B2C (individuals seeking convenient, transparent healthcare), with potential future B2B/enterprise partnerships
- **Mission or purpose statement**: "Raising your standard of care" – to deliver clear, proactive, and tailored healthcare that is accessible and affordable for everyone.

## Products & Services
- **General AI**: An AI-powered chatbot that provides health insights based on user history and helps guide next steps, from booking a visit to ordering labs.
- **Primary Care (Virtual)**: On-demand consultations with board-certified clinicians for everyday needs (flu, prescriptions, referrals).
- **Lab Testing**: Direct ordering of 100+ lab tests with transparent, up-front pricing (cash or insurance accepted).
- **Specialist Referrals**: Coordinated access to over 40 clinical specialists, with rapid turnaround (hours, not months).
- **Prescription Services**: Clinicians write and send prescriptions to the user’s pharmacy.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding raised $32M (Early Stage VC, May 2025)
- **Notable Investors/Partners**: BoxGroup, Founder Collective, JSL Health Capital, Matrix, Solari Capital (6 investors total); Lead Investor TJ Parker (co-founder of PillPack)
- **Growth Signals**: 53 employees (as of 2025), active hiring for 17+ positions (2026), launched full labs experience (Aug 2025), growing job postings (+30.8% quarterly), strong LinkedIn engagement with events and thought leadership.

## Competitive Advantages
- **AI‑first triage**: Proprietary "General AI" that listens and guides patients, reducing friction and improving access.
- **Transparent, up‑front pricing**: No hidden fees; cash and insurance prices shown before booking.
- **Integrated specialist network**: Direct coordination with 40+ specialists, enabling faster, more comprehensive care than traditional telehealth.
- **Founding team & investor credibility**: Led by ex‑PillPack and Amazon Pharmacy executives (Ashwin Muralidharan, Elliot Cohen, TJ Parker), providing deep domain expertise.

## Strategic Focus
- **Scaling AI capabilities**: Deepening the "General AI" experience to handle more complex health queries and triage.
- **Expanding service lines**: Growing lab testing, specialist referrals, and potentially in‑person care partnerships.
- **Building a distributed clinical workforce**: Hiring remote physicians and nurse practitioners across the US.
- **Product and engineering growth**: Active recruiting for full‑stack, mobile, and frontend engineers to build the consumer platform.

## Why Work Here
- **Culture**: Mission‑driven team focused on "raising the standard of care" with compassion, clarity, and proactive support. Values include empowered choices, straightforward support, and better insight.
- **Remote/Hybrid Policy**: Many roles are remote (e.g., Clinical Recruiter, Strategic Finance, Virtual Physicians). Engineering roles are based in San Francisco, Boston, or hybrid. Clinical roles are fully remote.
- **Notable Perks**: Opportunity to work at an early‑stage, well‑funded healthtech startup with experienced leadership; direct impact on product and patient outcomes; strong engineering culture with modern stack.
- **Growth Trajectory**: Rapidly hiring (17+ open roles), growing user base, and recent $32M funding round signal stability and expansion potential.

## Sources
1. [generalmedicine.co](https://generalmedicine.co/company/about)
2. [generalmedicine.co](https://generalmedicine.co/company/careers)
3. [pitchbook.com](https://pitchbook.com/profiles/company/773942-86)
4. [linkedin.com](https://www.linkedin.com/company/general-medicine)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/general-medicine)

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