---
title: 'Product Manager, Digital Banking (18 Month Contract) at EQ Bank | Canada''s Challenger Bank'
canonical: 'https://feeny.ai/job/product-manager-digital-banking-18-month-contract-eq-bank-canada-s-challenger-jgt25w13s2sg'
type: 'job'
last_seen: '2026-11-10'
---

# Product Manager, Digital Banking (18 Month Contract) at EQ Bank | Canada's Challenger Bank

- **Company:** EQ Bank | Canada's Challenger Bank
- **Location:** Toronto, Canada
- **Work type:** hybrid
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-10
- **Apply:** https://jobs.lever.co/eqbank/c501dff6-035d-448e-9c24-677b79960f84

## Job description

Purpose of Job Reporting to the Director, Product and Channel Management, Digital Banking and working alongside senior management, the Product Manager is responsible for devising strategies and leading projects to optimize customer service via Equitable Bank’s digital channels – specifically online banking and mobile banking.

Main Activities:

- Assisting in development of strategy and roadmaps for service functionality in all channels, including financial/experience justification, overall design and customer experience
- Assist in the delivery of new products and features in digital channels
- Assist in the running of the digital channels day-to-day, ensuring their availability to customers
- Maintaining industry and competitive awareness
- Supporting the team in delivering a leading, intimate customer experience in the digital channels
- Driving Digital Banking projects with internal groups and vendors
- Working with marketing and sales on best way to deliver leads and offers in digital service channels
- Working with the call center to ensure smooth operations and low deflected call volume
- Managing various vendor relationships
- Working with legal, compliance, fraud, etc. to ensure protection of Equitable, and especially our customers

Knowledge/Skill Requirements:

- Post-Secondary Degree in Commerce, Management, Economics, Finance, Engineering, Computer Science, etc. MBA or other graduate degree a plus.
- 5+ years of Canadian Financial Institution experience leading online and/or mobile banking channels.
- Familiarity and expertise with consumer technology, both common and leading.
- Proven track record of delivering customer-facing service enhancements on a large scale.
- Familiarity with user experience & design principles, specifically for digital interactions.
- Strong attention to detail.
- Proven ability to initiate and execute projects.
- Good verbal and written communication skills.
- Project management experience.
- Familiarity with the mobile ecosystem (app stores, mobile payment technologies, etc.) is ideal.

Accountability:

- As part of a team, responsible for: customer service experience in online/mobile channels; strategy and roadmaps for service functionality in all channels, including business cases and other justification
- Day-to-day support of online and mobile channels, including monitoring and ensuring uptime and performance
- Drive and manage projects end to end
- Assist in making support decisions for digital channels, i.e., browser support, mobile device/OS support
- Maintaining awareness of industry developments and competitor offerings Vendor management, especially core technology providers
- Ensure compliance with regulatory, legal requirements
- Play a leadership role in the Scrum team to ensure that capabilities are in-scope, on-time and of high quality
- Translate directives and customer needs into backlog items. Serve as the primary source of external information for the Scrum teams, offering clear definitions of the targeted capability, the intended value to the customer and functional/non-functional requirements.
- Assist in the development of product roadmaps. Author, refine and approve backlog items with clearly articulated acceptance criteria.
- Manage and prioritize backlog contents, ensuring sufficient depth of groomed items for development consumption and commitment.

## About EQ Bank | Canada's Challenger Bank

## Company Overview
- **One-liner**: A Canadian challenger bank providing digital-first personal and commercial banking, lending, and asset management through its EQ Bank platform and parent company EQB Inc.
- **Entity Type**: Public (TSX: EQB)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 1970
- **Founders**: Not publicly available

## Core Business
- **Primary industries**: Banking, Financial Services, Digital Banking, Asset Management
- **Target customers**: B2C (Canadian consumers), B2B (small businesses, credit unions, commercial real estate borrowers)
- **Mission / purpose**: “Drive change in Canadian banking to enrich people’s lives” — challenging the status quo to bring more competition and better value to Canadians.

## Products & Services
- **EQ Bank**: Canada’s first all-digital, cloud-based bank offering high-interest savings, registered accounts, GICs, and everyday banking (SaaS-like digital platform)
- **Business Banking**: Recently launched all-digital banking platform for small businesses, offering greater value and a differentiated experience
- **Commercial Banking**: Lending focused on insured multi-unit residential securitization, serving builders and renovators of rental apartment supply
- **Insurance (Equitable Trust/Concentra)**: Home and auto insurance, estate and trust services
- **Asset Management (ACM Advisors)**: Alternative asset management for institutional investors
- **Credit Union Solutions**: Services for nearly 200 Canadian credit unions, serving approximately six million members

## Market Standing
- **Valuation / Market Cap**: Not directly disclosed in provided sources; combined assets under management and administration are $151 billion (company overview) – $138 billion (annual report). Market cap is not publicly available in the provided data.
- **Key Metric**: Annual revenue of $270 million (LinkedIn estimate); public company with SEC/TSX filings.
- **Notable Investors / Partners**: Exclusive financial partner of Loblaw Companies Limited’s PC Optimum™ loyalty program (18+ million members). Recognized as one of Forbes’ World’s Best Banks (2021‑2025) and named top bank in Canada and North America by The Banker (Financial Times, 2025).
- **Growth Signals**: 607,000 EQ Bank customers at end of Q4 2025 (18% YoY increase); directly serves over 779,000 customers; employee count grew to ~1,950 (from ~1,360 on LinkedIn, indicating significant hiring); moved into new national headquarters at EQ Bank Tower in Toronto (May 2025).

## Competitive Advantages
- **First-mover digital advantage**: Canada’s first all-digital bank, built on a proprietary cloud platform that enables rapid product development and fintech collaborations.
- **Challenger brand identity**: Distinct positioning as a “Challenger Bank™” that actively disrupts the big-five bank oligopoly, attracting customers seeking better value.
- **Massive embedded reach**: Exclusive partnership with PC Optimum (18M+ members) gives EQ Bank deep integration into daily Canadian spending.
- **Strong regulatory standing**: Operating as a Schedule I bank (7th largest by assets) with OSFI regulation, providing trust and stability.

## Strategic Focus
- **Open banking leadership**: Advocating for and integrating open banking to give customers control over their financial data and enable better choices.
- **Digital expansion**: Scaling the EQ Bank platform (record customer growth) and recently launching Business Banking to capture small business market.
- **Innovation & efficiency**: Leveraging cloud-native platform to drive best-in-class cost efficiencies and rapidly innovate new products.
- **Talent growth**: Investing in leadership development programs and building a pipeline of future leaders to sustain growth.

## Why Work Here
- **Culture**: Recognized on LinkedIn Top Companies list for workplace growth and career progression (2024) and Canada’s Best Workplaces™ (2023). Emphasizes authenticity, inclusion, and a “Challenger” mindset.
- **Work model**: Hybrid work model with flexible hours, generous vacation, and a “work from away” program.
- **Compensation & benefits**: Comprehensive medical, dental, vision, fertility, and mental health support; company equity via stock matching; retirement savings plan with matching; 12 weeks top-up pay for parental leave.
- **Growth & learning**: Annual learning budget; allowances for home office and wellness; structured internship, co-op, and Leadership Development Program (LDP) offering real responsibility, mentorship, and cross-functional rotations.
- **Wellness**: Employee assistance program, sick days, life and disability insurance.
- **Perks**: New national headquarters at EQ Bank Tower in downtown Toronto.

## Sources
1. [eqbank.ca - Company Overview](https://www.eqbank.ca/about-us/about/company-overview)
2. [eqbank.ca - Careers](https://www.eqbank.ca/about-us/about/careers)
3. [jobs.lever.co/eqbank - Job listings](https://jobs.lever.co/eqbank)
4. [linkedin.com/company/-eqbank - LinkedIn company page](https://linkedin.com/company/-eqbank)
5. [filecache.investorroom.com - EQB 2025 Annual Report](https://filecache.investorroom.com/mr5ircnw_eqbank2/1591/EQB-2025_Annual_Report_Final.pdf)

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