---
title: 'Product Manager - Discover at BlaBlaCar'
canonical: 'https://feeny.ai/job/product-manager-discover-blablacar-paris-vrjr1qk60gyt'
type: 'job'
last_seen: '2026-09-09'
---

# Product Manager - Discover at BlaBlaCar

- **Company:** BlaBlaCar
- **Location:** Paris, France
- **Work type:** hybrid
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.lever.co/blablacar/88a1f1f9-53b3-4f4f-bb1e-07a8a5b1c304

## Job description

## About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

## Your Mission

As the Product Manager for the Discover squad, you will focus on the upper funnel of the passenger journey. Your mission is to capture global traffic via SEO and emerging LLM-based search (GEO), ensuring passengers have a seamless experience when they land on our platform. You will build a vision that maximizes conversion from all acquisition channels, prioritizing high-impact projects across our core markets. The Team The Demand Team: The Discover squad is a core team of the Demand pillar, owning the end-to-end passenger experience alongside Search, Booking, Payment, and Post-booking. Your Squad: You will co-lead the Discover squad alongside an Engineering Manager. The squad consists of 6 front-end engineers. Internal Stakeholders: Product Marketing, SEO and Digital Marketing Managers, Product Data, Product Design, and Business leads.

## Your Responsibilities

- Shape the Discover strategy & roadmap: Define the Product and Engineering vision for the Discover scope, along with the appropriate KPIs to measure progress. You will take full responsibility for your scope from strategy to execution.
- Drive top-funnel acquisition: Partner with the Marketing and SEO teams to define and deliver the acquisition roadmap. This includes adapting our architecture for the AI era to ensure our inventory is easily crawlable by LLMs and AI agents.
- Maximize landing page conversion: Define and deliver a strategy to optimize the landing experience and maximize conversion from all channels. You will leverage AB tests to run experiments and drive our Land-to-Book conversion targets.
- Navigate cross-functional alignment: Act as the go-to product person for all Discover topics. Communicate the strategy, formalize major decisions, and ensure alignment across Engineering, Marketing, Design, Data, and Business teams.
- Manage the Busfor platform: Act as the referent Product Manager for Busfor, a standalone brand acquired and owned by BlaBlaCar operating in Eastern Europe

## Your Qualifications

- Experience: 3+ years of Product Management. An experience in top-of-funnel acquisition, growth, or SEO is preferred but not required.
- Problem-Solving: Highly analytical with a proven track record of using A/B testing to deliver fast, incremental impact on conversion rates.
- Stakeholder Influence: Strong interpersonal skills to navigate cross-functional relationships, gain buy-in, and clearly communicate prioritization decisions.
- Languages: Full fluency in English is mandatory.

If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!

## What we have to offer

- 2 to 3 days at the office per week
- 4 additional weeks on top of legal maternity/paternity leaves
- 50% healthcare coverage (Alan)
- Financial support for home office equipment
- Minimum 25 days holiday per year
- Local meal plan policy (Swile card)
- 50% transportation paid (Forfait Mobilité Durable)
- Free unlimited carpooling & bus rides

Interested in joining the ride? Here’s what your hiring journey will look like.

- A 45-min video-call with Talent Acquisition.
- A 45-minute video call with the Lead Product Manager.
- Remote use case exercise, followed by a 45-minute presentation to a cross-functional panel of key stakeholders.
- 30-minute video call with the CPO for final validation

Our hiring process lasts on average 20-25 days and offers usually come within 48 hours.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

## About BlaBlaCar

## Company Overview
- **One-liner**: BlaBlaCar is the world’s leading community-based travel app that connects drivers with empty seats to passengers heading the same way, enabling shared carpool, bus, and train journeys across 41 countries.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Paris, France
- **Founded**: 2006
- **Founders**: Frédéric Mazzella (Founder & Chairman), Francis Nappez (Co-Founder & Technical Advisor to the CEO), Nicolas Brusson (Co-Founder & CEO)

## Core Business
- **Primary industry**: Shared mobility / travel marketplace (carpooling, bus, train)
- **Target customers**: B2C (individual travelers and drivers) and B2B (bus and train operators)
- **Mission or purpose**: To be the go-to marketplace for shared travel, making travel more affordable, sustainable, and social.

## Products & Services
- **[Carpool](https://newsroom.blablacar.com/about-us)**: Drivers share their trips and costs with passengers headed the same way; the core peer-to-peer ride-sharing service.
- **[Bus](https://newsroom.blablacar.com/about-us)**: BlaBlaCar operates a low-cost bus network across Europe and provides access to services from over 6,000 partner operators worldwide.
- **[Train](https://newsroom.blablacar.com/about-us)**: Integration of major rail operators, allowing users to compare and combine train journeys with carpool and bus options in one app.

## Market Standing
- **Valuation**: Not publicly available (private company)
- **Key Metric**: 40 million active members per year; 150 million total passengers (carpool, bus, train) as of 2025
- **Notable Investors/Partners**: Not disclosed in available sources
- **Growth Signals**: Operates in 41 countries; partners with 6,000+ bus and train operators; 800 employees from 50 nationalities; 2.7 million tonnes of CO₂ avoided annually; €568 million saved by drivers

## Competitive Advantages
- **Largest community-based carpooling network** with a trusted brand and massive scale across 41 countries.
- **Multi-modal platform** combining carpool, bus, and train in a single app – offering a comprehensive shared travel marketplace.
- **Strong sustainability impact** – 2.7 million tonnes of CO₂ avoided per year, appealing to eco-conscious travelers and regulators.
- **Data network effects** – more users and routes attract more drivers and operators, creating a defensible moat.

## Strategic Focus
- Continue expanding the go-to marketplace for shared travel by deepening multi-modal integration (carpool, bus, train) and growing in existing and new countries.
- Leverage technology to improve matching, pricing, and user experience while maintaining cost efficiency and sustainability goals.

## Why Work Here
- **Culture**: Guided by six “BlaBlaPrinciples” that emphasize learning, risk-taking, simplicity, and collective growth. Strong focus on transparency and open communication (monthly BlaBlaTalks, quarterly CEO updates).
- **Flexibility**: Full remote possible within the country of the role; hybrid options available. Offices in Paris, São Paulo, Warsaw, and other locations.
- **Benefits**: Employee stock ownership plan, 4 additional weeks of 100% paid parental leave, free unlimited carpooling & bus rides, mental health sessions (moka.care), home office equipment support, meal plan (Swile in France), and 1 day per year for NGO volunteering.
- **Engineering**: 250 engineers across two tech hubs; strong emphasis on innovation and calculated risk-taking.
- **Community & Inclusion**: Employee Resource Groups include BlaBlaCar Rainbow (LGBTQIA+), BlaBla Planet (sustainability), and Women & Supporters (gender equality). Regular social events (BlaBlaBreakfast, Yoga, Zumba, seasonal parties).
- **Onboarding**: Two-week onboarding sessions for new hires, plus regular Welcome Days.

## Sources
1. [BlaBlaCar About Us](https://newsroom.blablacar.com/about-us)
2. [BlaBlaCar Jobs – Working at BlaBlaCar](https://jobs.blablacar.com/working-at-blablacar)
3. [LinkedIn Company Page](https://linkedin.com/company/blablacar)
4. [BlaBlaCar Jobs – Home](https://jobs.blablacar.com/)
5. [BlaBlaCar Lever Careers](https://jobs.lever.co/blablacar)

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