---
title: 'Product Manager - Discovery & Gift Building at Bloom & Wild Group'
canonical: 'https://feeny.ai/job/product-manager-discovery-gift-building-bloom-wild-group-london-m5rct81s6b8h'
type: 'job'
last_seen: '2026-11-05'
---

# Product Manager - Discovery & Gift Building at Bloom & Wild Group

- **Company:** Bloom & Wild Group
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.lever.co/bloomon/6da8f8bc-7605-451d-b129-bc27d9ffbb78

## Job description

📍 Location: UK or Netherlands 🛠️ Remit: Website discovery, gift building, A/B testing, AI-forward squad 🎯 Focus: Discovery, Gift Building, Experimentation, for all Bloom & Wild Group brands

## About Product at Bloom & Wild 🌸

Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows. We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us. We’re Europe’s largest direct-to-consumer flower business (Bloom & Wild, bloomon and Bergamotte), and we’re growing into Europe’s #1 gifting destination, with cakes, candles, hampers and more. Our Product team works in 7 squads, in fortnightly sprints towards quarterly OKRs.

## The Role

As Product Manager for Discovery & Gift Building, you’ll own how customers discover, browse and build their perfect gift on the Bloom & Wild, bloomon and Bergamotte websites. You’ll grow awareness, consideration and conversion of our newer ranges while keeping our core journeys outstanding.

## Key Responsibilities

- Roadmap: Own the Discovery & Gift-Building roadmap and a longer-term vision tied to our CVR and AOV goals, shaped by data, customer research and competitor insight.

- Experimentation: Run hypothesis-driven A/B tests and keep tracking KPIs long after go-live.

- Squad Partnership: Work with your Engineering Manager and Product Designer, from first concept to launch, taking a phased, value-driven approach to delivery .

- Stakeholders: Proactively build relationships with stakeholders and leadership across the business to identify, prioritise and solve the most impactful customer and business problems, reporting on progress and deliverables.

## What We're Looking For

- Product Ownership: Experience owning a complex product area in ecommerce or another consumer-facing digital setting.

- Data-Led Decisions: You’ve design and run A/B tests and turn data into confident decisions, balancing commerciality, customer experience and risk.

- AI Curiosity: Hands-on experience using AI to save time and boost impact, and keen to try the next tool. We use AI for research, prototyping and analysis, and find new ways to help your squad ship better.

- Customer First: You research what works for customers and champion them in every decision.

- Great Collaborator: You flex your style to work with everyone, from Engineering to leadership.

Don't check every box? Please apply anyway - we're looking for the right person, not a perfect list of ticks.

## Perks & Benefits

- ✨ Flexibility: Flexible working, plus the option to work from abroad.

- 🌴 Time Off: 25 days holiday + your birthday + flexible bank holidays + a volunteering day, with the option to buy more annual leave.

- 🌱 Growth & Support: A flexible training framework, equity options from day 1, enhanced family leave, a workplace nursery scheme and generous discounts on our blooms and subscriptions.

## How We Hire

- 30-min Initial Chat with Chloe, our TA Manager

- First Interview with our VP of Product (Ecomm & Apps)

- Product Case with some of the wider Engineering, Product and Product Design team

- Final Conversation with our CPTO

Need interview adjustments? Just let us know in your application, we're happy to support you however we can

## About Bloom & Wild Group

## Company Overview
- **One-liner**: Bloom & Wild Group is Europe’s largest direct-to-consumer flower and gifting company, delivering letterbox flowers, plants, and curated gifts through a family of brands.
- **Entity Type**: Private (Series D – £75 million round in 2021 led by General Catalyst)
- **Headquarters**: London, United Kingdom (Vox Studios, Vauxhall)
- **Founded**: 2013
- **Founders**: Aron (co-founder, surname not provided in sources)

## Core Business
- **Primary industry**: Online retail, flowers & gifting, direct-to-consumer (DTC)
- **Target customers**: B2C – individuals sending gifts to friends and family
- **Mission / purpose**: “To make life a little more thoughtful and beautiful” [bloomandwild.com/about-us](https://www.bloomandwild.com/about-us)

## Products & Services
- **Letterbox Flowers**: Signature flowers designed to fit through a standard letterbox, shipped directly to recipients.
- **Plants & Indoor Greenery**: Potted plants, succulents, and plant care accessories.
- **Curated Gifts**: Cakes, candles, new baby gifts, and other thoughtful add‑on products.
- **Multi‑Brand Platform**: Operates three brands – Bloom & Wild (UK), bloomon (Netherlands), Bergamotte (France) – covering eight European countries.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed
- **Key Metrics**:
  - Annual Revenue: ~$140.8M (LinkedIn estimate, 2024) [linkedin.com/company/bloom-&-wild](https://linkedin.com/company/bloom-&-wild)
  - Total Funding: £75 million Series D (2021) + earlier rounds (9 total rounds)
  - Orders Fulfilled: Over 20 million (as of 2021) [bloomandwild.com/careers](https://www.bloomandwild.com/careers)
- **Notable Investors / Partners**:
  - General Catalyst (backers of Airbnb and Deliveroo)
  - Index Ventures (investors in Wise and Glossier)
- **Growth Signals**:
  - Acquired bloomon (Netherlands) and Bergamotte (France) in 2021, becoming Europe’s largest online flower business.
  - Headcount: 209 employees (+4% YoY) [linkedin.com/company/bloom-&-wild](https://linkedin.com/company/bloom-&-wild)
  - Certified B Corporation with a B Impact score of 106.5 (median 50.9) [bcorporation.net](https://www.bcorporation.net/en-us/find-a-b-corp/company/bloom-wild-group)
  - Committed to Net Zero by 2045; 100% recyclable/compostable packaging.

## Competitive Advantages
- **Letterbox innovation**: Pioneered the “letterbox flower” concept, reducing failed deliveries and increasing convenience.
- **Proprietary technology & data**: In‑house tech stack powers e‑commerce, production, and fulfilment across three brands.
- **Strong supply chain**: Responsible sourcing and direct relationships with growers.
- **Multi‑brand, multi‑country**: Offers scale and local relevance across eight European markets.
- **B Corp certification**: Distinguishes the company as a purpose‑driven, sustainable brand.

## Strategic Focus
- **Sustainability**: Moving toward Net Zero by 2045, with carbon budgets for bouquets and CO₂ reduction certification.
- **Range expansion**: Growing into plants, cakes, candles, and other gifts while maintaining core flower business.
- **Customer delight**: Leading the “Thoughtful Marketing Movement” to encourage ethical marketing practices.
- **Talent & culture**: Investing in DEI (via Champions Network, independent audit) and employee growth (Bloom & Learn framework).

## Why Work Here
- **Culture & values**: Emphasises kindness, belonging, and “doing things more thoughtfully”. Independent DEI audit confirmed strong foundations.
- **Flexible working**: Core hours 10am–4pm; hybrid model agreed with manager; some teams in‑office daily, others connect quarterly.
- **Perks**: 25 days holiday + birthday off + option to buy 5 extra days; health cash plan; mental health support; yoga/fitness classes; equity options; enhanced family leave; cycle‑to‑work scheme.
- **Growth**: Transparent Growth Framework, internal training (Bloom & Learn, Bloom & Lead), learning budgets, mentoring, and inspirational speaker series.
- **Locations**: London HQ (Vox Studios), UK Innovation Centre (Nuneaton), Amsterdam, Paris, and other European hubs.
- **Interview process**: Uses AI note‑taking tool to speed up hiring; typically includes an informal chat, hiring manager interview, task, and leadership conversation.

## Sources
1. [bloomandwild.com/careers](https://www.bloomandwild.com/careers)
2. [linkedin.com/company/bloom-&-wild](https://linkedin.com/company/bloom-&-wild)
3. [bcorporation.net](https://www.bcorporation.net/en-us/find-a-b-corp/company/bloom-wild-group)
4. [jobs.lever.co/bloomon](https://jobs.lever.co/bloomon)
5. [bloomandwild.com/about-us](https://www.bloomandwild.com/about-us)

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- [Junior Full Stack Engineer](https://feeny.ai/job/junior-full-stack-engineer-bloom-wild-group-london-gz5n7z634qhx) — London, United Kingdom
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