---
title: 'Product Manager, Drinkware at BDA'
canonical: 'https://feeny.ai/job/product-manager-drinkware-bda-shenzhen-p1heqjt0ygnn'
type: 'job'
last_seen: '2026-10-24'
---

# Product Manager, Drinkware at BDA

- **Company:** BDA
- **Location:** Shenzhen, Guangdong, China
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-10-24
- **Apply:** https://job-boards.greenhouse.io/bdainc/jobs/5268506007

## Job description

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

Location:

- This role is based in either Hong Kong or Shenzhen and requires you to work onsite 4 days per week, with 1 day remote.
- To be considered, you must live within commuting distance, as regular in-person collaboration is a key part of the role.

## About BDA

BDA is The Merchandise Agency™, helping the world's most recognized brands connect with their audiences through innovative, high-quality merchandise. We combine creativity, product expertise, global sourcing, and manufacturing capabilities to develop merchandise that delivers meaningful brand experiences.

Position Summary

BDA is seeking a Product Manager specializing in drinkware to drive product strategy, innovation, assortment development, and category growth. This role will be responsible for identifying market opportunities, anticipating consumer trends, and developing differentiated drinkware products that meet evolving client and consumer needs.

The ideal candidate combines strong product management experience with a deep understanding of the drinkware and hydration market, including materials, functionality, design trends, competitive positioning, and consumer preferences.

Working closely with design, engineering, merchandising, sourcing, sales, and global manufacturing partners, this individual will help shape BDA's drinkware product portfolio, from early concept development through product launch and ongoing assortment optimization.

## Key Responsibilities

Product Strategy & Category Development

- Develop and execute a multi-year product strategy for BDA's drinkware category, aligned with business objectives, client needs, and market opportunities.
- Build and manage a differentiated product assortment across insulated drinkware, hydration products, tumblers, mugs, bottles, and related accessories.
- Identify opportunities for new products, category extensions, product adjacencies, and strategic collaborations.
- Evaluate competitive offerings, emerging brands, consumer behavior, and market trends to identify opportunities for innovation.
- Develop product roadmaps that balance innovation, functionality, design, quality, target cost, and market demand.
- Partner with merchandising and sales teams to align product strategies with client opportunities and growth priorities.
- Product Innovation & Development
- Lead the product development process from concept and business case through commercialization and launch.
- Develop product briefs that clearly define target consumers, product positioning, functionality, design direction, materials, and commercial requirements.
- Collaborate with product engineering and design teams to translate market opportunities into innovative, manufacturable products.
- Evaluate emerging trends in colors, materials, finishes, functionality, and consumer preferences.
- Identify opportunities for differentiated features, packaging, personalization, and product customization.
- Partner with global sourcing and manufacturing teams to balance innovation, product quality, cost, and speed to market.
- Manage product development priorities, milestones, and cross-functional coordination.

Market Intelligence & Portfolio Management

- Monitor the competitive landscape, including established and emerging drinkware brands, product innovations, pricing, and consumer preferences.
- Use market research, sales performance, customer feedback, and product analytics to inform assortment decisions.
- Evaluate product performance and recommend assortment additions, improvements, repositioning, or discontinuation.
- Develop recommendations for product pricing and positioning in partnership with sourcing, merchandising, and sales.
- Identify seasonal opportunities, emerging trends, and new consumer use cases.
- Build a forward-looking product pipeline that supports continued category growth.

Client Engagement & Cross-Functional Collaboration

- Partner with sales and merchandising teams to present product innovations, category insights, and assortment recommendations to clients.
- Participate in strategic client discussions to understand brand objectives, consumer audiences, and product opportunities.
- Support the development of compelling product presentations, launch materials, and category recommendations.
- Collaborate with global product engineering and sourcing teams to ensure product concepts are technically feasible and commercially competitive.
- Work across design, sales, sourcing, compliance, and operations to support successful product launches.
- Communicate product strategy, priorities, development milestones, and market insights to key stakeholders.

## Qualifications

- Bachelor's degree in Business, Product Management, Marketing, Industrial Design, Merchandising, or a related field.
- 5–10+ years of product management, product development, category management, or merchandising experience within consumer products.
- Direct experience in drinkware, hydration products, housewares, outdoor lifestyle products, or closely related consumer categories strongly preferred.
- Demonstrated success developing and launching physical consumer products.
- Strong understanding of consumer trends, product positioning, materials, design, and competitive differentiation.
- Experience developing product roadmaps, assortment strategies, and multi-year product plans.
- Strong analytical skills, including experience using market intelligence, product performance data, and consumer insights to drive decisions.
- Experience working with product designers, engineers, global sourcing teams, and overseas manufacturing partners.
- Ability to balance creativity and innovation with financial, operational, and manufacturing considerations.
- Strong presentation, communication, and cross-functional leadership skills.
- Experience engaging with customers or clients on product strategy and development.
- Ability to manage multiple projects, establish priorities, and drive execution in a fast-paced environment.

What Success Looks Like

BDA develops a compelling and differentiated drinkware assortment that reflects emerging consumer trends and client needs.

A clear multi-year product roadmap supports innovation, category expansion, and growth.

New products move efficiently from concept through development and successful launch.

Product decisions are informed by market intelligence, customer feedback, and performance analytics.

Sales and merchandising teams have a strong pipeline of innovative products to bring to clients.

BDA strengthens its competitive position through product innovation, quality, and differentiated design.

Why BDA? BDA is a place where creativity, partnership, and customer care come together. For more than 40 years, we have helped some of the world’s most recognized brands create memorable experiences through branded merchandise, gifting, and custom programs. We are proud of the work we do, the relationships we build, and the people behind it all. At BDA, you will find a team that values collaboration, innovation, and a “get it done” mindset — while still making space for creativity, growth, and meaningful impact.

Our Core Values:

- BDA is a Team and a Family
- Always Strive to Be The Best
- Entrepreneurial Spirit
- Tigger Attitude
- Work Hard, Play Hard
- Make It Happen the Best Way
- Total Client Affinity & Advocacy

Want to learn more? So much to explore

- BDA Instagram: https://www.instagram.com/bda_inc/
- Harper + Scott (a BDA company): https://www.harperandscott.com/ & https://www.instagram.com/harperandscott/
- swagup (a BDA company) end-to-end Merch Ecommerce site: https://www.swagup.com/
- Idea Planet (a BDA company): https://www.ideaplanetlp.com/about
- BDA Careers Page: https://www.bdainc.com/careers/
- LinkedIn – BDA page: https://www.linkedin.com/company/bdainc/

We are pleased to share the base salary range for this position is ¥634,448–¥801,408 RMB, plus bonus.

## #LI-AH1

#LI-Onsite BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.

BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law. https://kraken-bdainc.icims.com/jobs/introConnect With Us! Not ready to apply? [Connect with us](https://international-bdainc.icims.com/connect?back=intro&hashed=-435620418) for general consideration.

For more information:

[www.bdainc.com](https://www.bdainc.com)

For information about BDA's privacy policy for job applicants click [here](https://www.bdainc.com/privacypolicy).

Must be 18 years or older to apply.

## About BDA

## Company Overview
- **One-liner**: BDA (Bensussen Deutsch & Associates) is a global Merchandise Agency™ that creates branded merchandise, promotional products, and gifting experiences for Fortune 1000 enterprises and iconic sports/entertainment properties.
- **Entity Type**: Private (Privately Held; received $75M in Private Equity funding in 2014)
- **Headquarters**: Woodinville, Washington, United States
- **Founded**: 1984
- **Founders**: Jay Deutsch and Barry Deutsch

## Core Business
- **Primary industry**: Advertising Services / Branded Merchandise / Promotional Products
- **Target customers**: B2B, Enterprise (Fortune 1000), Sports & Entertainment properties
- **Mission or purpose statement**: To elevate brands with custom merchandise that engages, inspires, and creates lasting connections.

## Products & Services
- **Merchandise Agency™ Services**: Full-service strategy, design, sourcing, and distribution of branded merchandise and promotional products for enterprise clients.
- **BDA Self-Service (SwagUp)**: An easy, flexible self-service solution for companies to order branded merchandise on their own terms.
- **Premium Gifting**: High-end, curated gifting programs for employee engagement, client appreciation, and event activations.
- **Fulfillment & Logistics**: End-to-end global fulfillment, warehousing, and distribution services across 75+ countries.
- **E-Commerce & Digital Storefronts**: Custom online stores for employee swag, event merchandise, and retail.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held)
- **Key Metric**: Annual Revenue of **$512.2M** (latest estimate) [linkedin.com](https://www.linkedin.com/company/bdainc)
- **Total Funding**: $75M (Private Equity round led by American Capital in 2014) [linkedin.com](https://www.linkedin.com/company/bdainc)
- **Notable Investors/Partners**: American Capital (lead investor in 2014 PE round). Clients include Caterpillar, and other Fortune 1000 brands across automotive, sports, technology, and entertainment.
- **Growth Signals**: Revenue of $512M; 621 employees (+8.4% YoY); operates in 23 countries; acquired SwagUp in Dec 2024; 37 active job postings (+164.3% YoY).

## Competitive Advantages
- **Scale & Independence**: The largest independently owned branded merchandise agency, offering global reach (75+ countries) with the agility of a private company.
- **The Merchandise Agency™ Model**: A differentiated, high-value approach that blends creative strategy, sourcing, and logistics under one roof, moving beyond simple promotional product distribution.
- **Iconic Client Roster**: Deep relationships with Fortune 1000 and major sports/entertainment properties provide a strong moat and recurring revenue.
- **Proprietary Technology**: Self-service platform (SwagUp) and custom e-commerce storefronts create a sticky, scalable digital layer on top of physical merchandise.

## Strategic Focus
- **Growth via Acquisition**: Actively acquiring complementary agencies (SwagUp in 2024, Idea Planet in 2022) to expand capabilities and market share.
- **Digital Transformation**: Investing in self-service platforms and e-commerce technology to scale beyond traditional agency services.
- **Global Expansion**: Deepening fulfillment and operational footprint across 23 countries to serve multinational clients.
- **Talent Development**: Heavy investment in learning (37,500+ hours/year) and internal promotion (average time to promotion is 1.5 years) to build a performance-driven culture.

## Why Work Here
- **Culture & Values**: Describes itself as a "family" with a "work hard, play hard" ethos. Core values include "Total Client Affinity & Advocacy," "Entrepreneurial Spirit," and "Love Fuels Our Team and Family." [bdainc.com](https://www.bdainc.com/careers/)
- **Diversity & Inclusion**: 73% of leadership roles are held by women; 42% of the team are from underrepresented groups. [bdainc.com](https://www.bdainc.com/careers/)
- **Career Growth**: Average time to promotion is 1.5 years. The team logs over 37,500 hours of learning per year, with professional development reimbursement offered. [bdainc.com](https://www.bdainc.com/careers/)
- **Work Environment**: Described as a "family" culture with a "work hard, play hard" ethos. Offers paid volunteer days (12,000+ hours of community service annually). [bdainc.com](https://www.bdainc.com/careers/)
- **Remote/Hybrid/Office**: Likely hybrid/office-based given the fulfillment and client-service nature. Headquarters in Woodinville, WA, with major hubs in Plainfield, IN, Chicago, IL, and Dallas, TX.
- **Benefits**: Medical, Dental, Vision, 401(K), Life/AD&D, FSA, EAP, Short/Long-Term Disability, Mental Wellness, Child/Eldercare Network, Pet Insurance, Discounted Home/Auto Insurance. [bdainc.com](https://www.bdainc.com/careers/)
- **Notable Perks**: Paid volunteer days, strong internal promotion track record, and a "family" culture.

## Sources
1. [bdainc.com - Careers Page](https://www.bdainc.com/careers/)
2. [bdainc.com - Homepage](https://www.bdainc.com/)
3. [linkedin.com - BDA Company Profile](https://www.linkedin.com/company/bdainc)
4. [greenhouse.io - BDA Job Board](https://job-boards.greenhouse.io/bdainc)
5. [bdainc.com - Leadership Page](https://www.bdainc.com/about-us/history-leadership/)

## Other roles at BDA

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