---
title: 'Product Manager at FeedbackFruits'
canonical: 'https://feeny.ai/job/product-manager-feedbackfruits-amsterdam-6h4fvj241f6g'
type: 'job'
last_seen: '2026-11-02'
---

# Product Manager at FeedbackFruits 

- **Company:** FeedbackFruits 
- **Location:** Amsterdam, Netherlands
- **Compensation:** €83k–€90k
- **Employment:** full-time
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-02
- **Apply:** https://jobs.ashbyhq.com/feedbackfruits/5e4024cd-e77d-44cd-a079-f67c0c9f97b7

## Job description

Hi, I'm [Maria](https://www.linkedin.com/in/maria-uglvig-419a90a2/), Interim VP Product at FeedbackFruits. 👋 FeedbackFruits is moving from a founder-led company to a product-led one, which means Product is taking on a much bigger role in deciding what we build and why. Before stepping into this role I worked as a PM here myself, with the squads and within the details, so I know how much depends on the PMs who work with those squads every day. I'm building a team of PMs who care about the craft: who do the discovery before committing to a build, make clear calls about priorities, and follow their work through to how teachers end up using it. I'm looking for a Product Manager to lead one of our squads and own how teachers go from setting up their first activity to making FeedbackFruits part of how they teach every week. That means helping instructors see which students are stuck while there's still time to step in, making grading faster and less painful, and making it easy for a great activity to travel from one teacher to the next across an institution. You'll decide what the squad works on and why, and you'll have the room to set that direction yourself. The EdTech market is tough right now, so every product decision has to earn its place. I like working this way, because a PM with sharp judgment sees their impact fast. You’ll also help shape how product works here as we raise the bar together: how we find the right problems, make calls and bring people along, and what great looks like for the PMs who join after you.

What you'll do:

- Own the product strategy and roadmap for your squad, and keep its work tied to what matters most to us right now: teachers getting value from FeedbackFruits early and coming back for more
- Run discovery with teachers, institutions and partners, dig into the data, and frame each problem clearly before anyone starts designing a solution
- Make the prioritisation calls, including the "not now"s, and explain them with enough context that people follow your reasoning even when they'd have chosen differently
- Work side by side with engineers on technical approach and feasibility, and with designers on critiques and validating solutions with users
- Write specs and acceptance criteria clear enough that the squad can move without waiting on you, then review what gets built and keep iterating
- Define MVPs that get something useful into teachers' hands quickly, and after launch, look at the results and decide whether to scale it, rework it or retire it
- Keep Sales, Partner Success and leadership aligned by documenting decisions, presenting strategy and progress, and keeping the roadmap visible
- Help the squad see how its work lands with teachers and students, and make time to celebrate the wins

What you bring:

- You have 3+ years of product management experience, and you've shipped B2B SaaS features that measurably changed how people use a product
- You spot opportunities before anyone asks for them, and you'd rather spend an extra day understanding a problem than a month building the wrong solution
- You can say "no" to a request and keep the relationship intact, because you back your reasoning with data and strategy
- You write and speak with the kind of clarity that saves everyone a follow-up meeting. Your expectations are set before the work starts, and your feedback is direct
- You understand how products are built technically, well enough to have a proper conversation with engineers about trade-offs. A technical or design background helps a lot here
- You think big and ship small, and you know when to fight for quality and when "good enough for now" is the right call
- You ask for feedback, take it without getting defensive, and change course when the evidence points somewhere new
- You already use AI tools in your day-to-day work for research synthesis, analysis and documentation, and you're curious about where they can take the craft next
- Experience in edtech, with LMS platforms like Canvas, Brightspace, Moodle or Blackboard, or with integrations and APIs gives you a head start
- Available 40 hours per week, with 3 days a week from our Amsterdam office

What you get:

- 25 paid holidays per year
- Hybrid work schedule (3 days onsite)
- A day off for your birthday
- Advantageous pension scheme
- 3 days of volunteering leave per year
- €550 Learning & Development budget per year + 3 days paid leave for learning
- Travel allowance and Swapfiets subscription
- Free access to our office gym
- Unlimited access to mental health support via OpenUp (EU, US, and AUS)

## About FeedbackFruits 

## Company Overview
- **One-liner**: FeedbackFruits provides a unified Learning Design System that helps higher education institutions design, deliver, and scale evidence-based learning activities integrated into their LMS, using AI to reduce faculty workload and improve student outcomes.
- **Entity Type**: Private (Privately Held; prior funding round exists, but Series/stage not publicly disclosed)
- **Headquarters**: Amsterdam, Netherlands
- **Founded**: 2012
- **Founders**: Ewoud de Kok (Founder & CEO)

## Core Business
- **Primary Industry**: E-Learning / Educational Technology (Higher Education)
- **Target Customers**: B2B – Higher education institutions (universities, colleges, and professional schools)
- **Mission**: “Empower higher education institutions to deliver effective teaching methods that cultivate positive change-makers” and “radically improve education for students worldwide” [feedbackfruits.com/careers](https://feedbackfruits.com/careers)

## Products & Services
- **FeedbackFruits Learning Design System**: A SaaS platform integrated with major LMSs (Canvas, Blackboard, Moodle, etc.) that offers ready-to-use templates, modular learning designs, and advanced analytics for evidence-based pedagogy.
- **Acai AI Companion**: An ethical, transparent AI assistant that provides real-time feedback to students, supports active learning, and reduces faculty time spent on manual assessment.
- **Analytics & Dashboards**: Visual dashboards and real-time analytics to help educators monitor student engagement, performance, and assessment quality at individual and institutional levels.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed
- **Key Metric**:
  - **Funding**: At least one prior funding round (amount undisclosed)
  - **Users**: Over 200,000 users across 200+ institutions in 28 countries [feedbackfruits.com/about-us](https://feedbackfruits.com/about-us)
- **Notable Investors/Partners**: Not publicly named in available sources; partnerships include 200+ institutions worldwide
- **Growth Signals**:
  - Headcount of 89 employees (as of mid-2026), operating from 10+ countries (Netherlands, US, Chile, Japan, Spain, UK, etc.)
  - Global presence spanning Europe, North America, APAC, LATAM, and Africa
  - Year-over-year employee growth declined slightly (-11.2%), but the company continues to hire actively (3 open positions listed) [linkedin.com/company/feedbackfruits](https://ca.linkedin.com/company/feedbackfruits)

## Competitive Advantages
- **Integrated LMS approach**: Designed to work natively within existing institutional systems, reducing friction for educators.
- **AI built on ethical principles**: Acai provides transparent, privacy-preserving AI assistance, differentiating from less ethical competitors.
- **Pedagogical focus**: Offers thousands of research-backed learning designs, helping institutions scale active learning without sacrificing quality.
- **Security & compliance**: Industry-recognised certifications (e.g., ISO, SOC 2) built in from the start.

## Strategic Focus
- Scaling high-quality learning design across entire institutions (not just individual courses)
- Expanding the use of AI to further reduce faculty workload while improving student outcomes
- Deepening integration with LMS platforms and expanding template/library resources for global adoption
- Growing the partner ecosystem and entering new geographies (APAC, LATAM)

## Why Work Here
- **Culture & Values**: Cultivates a culture of ambition, humanity, pragmatism, and curiosity. Emphasises diversity (50/50 gender ratio, 30+ nationalities) and provides a safe space for authenticity [feedbackfruits.com/careers](https://feedbackfruits.com/careers)
- **Remote/Hybrid Policy**: Flexible – “Work from anywhere, at flexible times.” Offers a €500 remote-work setup budget for new hires and a €110 monthly office commute budget for those living near Amsterdam. The Amsterdam office is used for collaboration and team events.
- **Benefits**:
  - Flexible vacation policy with holiday swapping
  - Yearly learning budget + 24h study leave
  - Pension scheme
  - Free mental health care (Openup medical access to certified psychologists)
  - Bike subscription (Swapfiets)
  - Free office gym, catered lunches 3x/week, unlimited snacks & drinks
  - Annual company retreat and regular team events
  - €500 referral bonus
- **Engineering Culture**: Product-driven, impact-oriented with a focus on iterative improvement. “Impact Multiplier” philosophy – employees are expected to own outcomes, invent and simplify, and obsess over educational impact.

## Sources
1. [feedbackfruits.com](https://feedbackfruits.com/)
2. [feedbackfruits.com/careers](https://feedbackfruits.com/careers)
3. [feedbackfruits.com/about-us](https://feedbackfruits.com/about-us)
4. [builtin.com/company/feedbackfruits](https://builtin.com/company/feedbackfruits)
5. [linkedin.com/company/feedbackfruits](https://ca.linkedin.com/company/feedbackfruits)

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