---
title: 'Product Manager, Growth at Luma'
canonical: 'https://feeny.ai/job/product-manager-growth-luma-sf-bay-area-yeb6p8f1xje9'
type: 'job'
last_seen: '2026-11-06'
---

# Product Manager, Growth at Luma

- **Company:** Luma
- **Location:** Sf Bay Area, CA
- **Compensation:** $225k–$325k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-04-29
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.gem.com/lumalabs-ai/am9icG9zdDoKEGDiwhtxuKt7Yzf11dCg

## Job description

## About Luma

Our mission is to build unified intelligence to expand human imagination and capabilities. We believe multimodality is critical for intelligence. To move beyond language models and build more aware, capable, and useful systems, the next step-function change will come from vision. We are training and scaling multimodal foundation models that can see and understand, show and explain, and ultimately interact with the world to drive meaningful change.

Where You Come In We’re looking for a Growth Product Manager to help scale Luma’s product from strong early traction to massive adoption.

This is not a traditional PM role. Growth at Luma is deeply integrated across product, engineering, marketing, and data. You will own growth end-to-end—driving acquisition, activation, retention, and revenue.

You’ll identify and execute the highest-leverage opportunities (80/20 bets), build scalable growth loops, and run rapid experimentation cycles. You’ll partner closely with research, engineering, design, data, and marketing to turn cutting-edge AI capabilities into intuitive, high-impact product experiences that creatives love.

You will operate with high velocity, imperfect data, and a strong bias toward action—helping define how growth works at Luma from first principles.

## What You’ll Do

- Own and execute product-led growth strategy across the full funnel—from acquisition to revenue
- Identify and prioritize high-impact (80/20) opportunities that drive outsized growth
- Design, run, and scale rapid experimentation loops across onboarding, activation, retention, and monetization
- Build and optimize growth loops that are repeatable, scalable, and measurable
- Improve first-time user experience and onboarding to ensure users reach value quickly
- Drive activation and engagement through deep understanding of creative workflows
- Partner closely with marketing to:- Optimize paid acquisition with clear attribution and ROI
- Align product experiences with top-of-funnel growth efforts
- Drive conversion and monetization improvements, including pricing, packaging, and promotions
- Analyze funnel performance to identify where growth is breaking and recommend high-impact solutions
- Work hands-on with engineering to quickly prototype, ship, and iterate—using scrappy solutions when needed
- Collaborate with data science and UXR while staying comfortable making decisions with limited data

## Who You Are

- 5 to 10+ years of product management experience, with a strong focus on growth
- Proven track record of driving measurable product growth (activation, retention, revenue)
- Deep understanding of product-led growth (PLG), funnels, loops, and lifecycle optimization
- Strong intuition for identifying high-leverage opportunities in ambiguous environments
- Highly experiment-driven mindset with experience running A/B tests and rapid iteration cycles
- Ability to operate both strategically (big picture) and tactically (hands-on)
- Comfort working with incomplete data and making fast, high-quality decisions
- Experience partnering with marketing on paid growth and attribution
- Familiarity with pricing, packaging, and monetization strategy
- Technical fluency—you’re comfortable getting into the weeds and unblocking execution

What Sets You Apart

- Experience building or growing products for creative professionals
- Familiarity with tools like Figma, Canva, Adobe, or 3D/creative platforms
- Experience working on AI-native products or in fast-moving startup environments

## Why Luma

- Work on frontier AI products shaping the future of creativity
- Massive opportunity to drive 10x+ growth for a product with strong early traction
- Collaborate with a world-class team across research, product, and engineering
- High ownership, high impact, and a fast-moving environment

## About Luma

## Company Overview
- **One-liner**: Luma builds multimodal AI models that can generate, understand, and operate in the physical world, shipping them in products like Dream Machine for creators and teams.
- **Entity Type**: Private (Series C)
- **Headquarters**: Redwood City, California, USA
- **Founded**: 2021
- **Founders**: Not publicly listed on official sources

## Core Business
- **Primary industry**: Artificial Intelligence / Generative AI / Creative AI
- **Target customers**: B2B (enterprises, agencies, developers) and B2C (creators, filmmakers)
- **Mission or purpose statement**: To build unified general intelligence that can generate, understand, and operate in the physical world.

## Products & Services
- **Luma Dream Machine**: Consumer-facing product for turning ideas into compelling visuals (video, image, audio, text) using generative AI.
- **Ray 3.2 API**: Production-grade video generation API with full creative control—multi-keyframe (up to 16), V2V up to 20 seconds, reframe, 1080p output, native HDR, and 16-bit EXR export.
- **Uni-1.1 API**: Multimodal reasoning model API for image generation (text-to-image, reference-guided) and natural-language image editing, with up to nine reference inputs per request.
- **Luma Agents**: Agentic creative workflows that plan, generate, iterate, and refine across every stage of creative work—available in the Luma App and trusted by teams at Publicis Groupe, Serviceplan, Mazda, Dentsu, and Humain.
- **Open Physical AI Lab**: An open science effort to solve generalization in physical AI, built in the open for the benefit of all humanity.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metrics**: Total Funding: $1.3B+ (official site) / $1.057B (LinkedIn); Annual Revenue: $5M (LinkedIn estimate); Users worldwide: 30M+; Team Members: 250+
- **Notable Investors/Partners**: HUMAIN (led Series C), Andreessen Horowitz (led Series B), Amplify Partners (led Series A), Matrix (led Seed Round). Partners include Envato, Comfy, Runware, Flora, Krea, Magnific, Fal, LovArt.
- **Growth Signals**: 250+ team members, 30M+ users, $1.3B+ total funding, 45% yearly LinkedIn follower growth, recent product launches (Ray3.2, Uni-1.1, Luma Skills, Wonder Project partnership), $900M Series C raised November 2025.

## Competitive Advantages
- **Full-stack AI**: Luma builds its own foundation models end-to-end, rather than wrapping third-party models—giving it unique control over quality, latency, and cost.
- **Multimodal reasoning**: Uni-1 understands intention and responds to direction, not just prompts—offering brand intelligence at the model level.
- **Cinematic-grade output**: Ray 3.2 delivers 1080p, native HDR, 16-bit EXR export—production-ready for professional film and advertising pipelines.
- **Open science commitment**: The Open Physical AI Lab publishes research openly, attracting top-tier research talent and fostering community trust.
- **Speed & cost**: Claims less than half the price and latency of comparable models.

## Strategic Focus
- **Scaling enterprise adoption**: Custom deployment for creative teams at scale across advertising, film, and gaming production pipelines.
- **Agentic workflows**: Building Luma Agents as a force multiplier for creative teams—automating repetitive tasks while maintaining brand consistency.
- **Physical AI research**: Advancing the Open Physical AI Lab to solve generalization in physical AI, bridging digital generation with real-world operation.
- **API ecosystem growth**: Expanding the developer platform with two tiers (Build and Scale) and SDKs for Python and JavaScript/TypeScript.

## Why Work Here
- **Culture & mission**: "We believe real-world physics is the path to general intelligence. We unite research, product, and go-to-market into one engine." Described as a "lean, high-achieving team" building the future of creative intelligence.
- **Compensation & benefits**: Competitive compensation, 100% covered medical/dental/vision for employee and family, $1,500/year learning stipend, catered meals, team events, home office setup.
- **Work mode**: On-site roles in Redwood City, CA with additional offices in New York, NY; Los Angeles, CA; and international locations (Munich, Paris, London, Berlin).
- **Engineering culture**: Emphasis on shipping frontier research directly into products—"frontier research ships straight into the hands of working creatives." Hiring across research, systems engineering, infrastructure, design, and product.
- **Hiring process**: Transparent and fast—aims to complete within 2-3 weeks. Application review within a week, then recruiter screen, hiring manager interview, and team/leadership interviews.
- **Employee ratings**: 4.1/5.0 on LinkedIn (9 reviews)—Work-Life: 3.6, Compensation: 4.4, Culture: 4.1, Career: 4.2.
- **Open roles**: 46+ open positions including Forward Deployed Engineer, Research Scientist, Software Engineer, Robotics Engineer, Simulation Researcher, Site Reliability Engineer, Product Marketing Manager, Enterprise Account Executive, and more.

## Sources
1. [lumalabs.ai - Careers](https://lumalabs.ai/careers)
2. [lumalabs.ai - Official Site](https://lumalabs.ai/)
3. [lumalabs.ai - LLM Info](https://lumalabs.ai/llm-info)
4. [LinkedIn - Luma](https://linkedin.com/company/lumalabsai)

## Other roles at Luma

- [Research Scientist / Engineer – Reinforcement Learning Infrastructure](https://feeny.ai/job/research-scientist-engineer-reinforcement-learning-infrastructure-luma-global-v3kqd6ee41ag) — Global
- [Tech Lead Manager, Inference](https://feeny.ai/job/tech-lead-manager-inference-luma-sf-bay-area-wv3qjs47nghh) — Sf Bay Area, CA
- [Creative Technologist](https://feeny.ai/job/creative-technologist-luma-london-1edm2ph4be1t) — London, United Kingdom
- [Sales Manager - West Coast](https://feeny.ai/job/sales-manager-west-coast-luma-los-angeles-qdhxhg06y85x) — Los Angeles, CA
- [Forward Deployed Engineer (EU)](https://feeny.ai/job/forward-deployed-engineer-eu-luma-london-h5nr5x8w2bhd) — London, United Kingdom
- [Product Manager, Applied Research](https://feeny.ai/job/product-manager-applied-research-luma-sf-bay-area-tgmbcragfeqt) — Sf Bay Area, CA
- [Product Manager, Core Product](https://feeny.ai/job/product-manager-core-product-luma-sf-bay-area-dx7f4b6fnr4d) — Sf Bay Area, CA
- [Social Media Editor](https://feeny.ai/job/social-media-editor-luma-los-angeles-ekyz2de2wh6f) — Los Angeles, CA
- [Senior Video Editor](https://feeny.ai/job/senior-video-editor-luma-los-angeles-1ynx82dj6hbw) — Los Angeles, CA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-luma-sf-bay-area-s0n3bqsd0qy1) — Sf Bay Area, CA