---
title: 'Product Manager, Growth at Smalls'
canonical: 'https://feeny.ai/job/product-manager-growth-smalls-united-states-7685fh040tga'
type: 'job'
last_seen: '2026-09-11'
---

# Product Manager, Growth at Smalls

- **Company:** Smalls
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-21
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/smalls/adff6305-722b-46c7-b2c4-3bb612e0c85c

## Job description

Smalls is a premium DTC cat food and cat lifestyle brand built on a single belief: the cats who matter most to their people deserve food that actually reflects that. We make fresh, human-grade food for cats, and we've spent eight years building a brand that looks and feels as considered as the product inside the bag. We're hiring a Product Manager to own how new customers discover, evaluate, and buy Smalls. This role sits right at the intersection of product and marketing — you'll treat our conversion funnel as your product, run experiments at high velocity, and think in terms of customer segments and experiences rather than just funnel steps. We're a lean team, so you'll also jump into platform work and whatever else needs doing when it’s the highest-leverage work.

## What You'll Own

- Funnel ownership and experimentation. Own the conversion funnel from first site visit through first box. Find the friction, form hypotheses, ship improvements, and drive sustainable new-customer growth. You'll run our experimentation program at a high tempo — a prioritized backlog of A/B tests and landing page experiments, shipped constantly, with a real record of what won, what lost, and why.
- Marketing and data partnership. You'll work the seam between marketing and product, partnering on our tracking and signals layer — attribution, pixel and event quality, MarTech tooling. You'll design for segments, not just steps, using behavior data and customer feedback to build experiences personalized to who someone is, not just where they are in the funnel.
- Commerce evolution. You'll help shape how purchasing works at Smalls as we grow beyond subscription into one-time purchase and new commerce paths.
- Platform and execution. You're a force multiplier — when a high-priority problem shows up, including platform or internal tooling work, you scope it fast and drive it to completion, partnering closely with engineering on tradeoffs between speed, quality, and long-term maintainability.
- End-to-end scope. CRO — on-site experience, LP testing, and the experimentation program — is yours start to finish, alongside MarTech tooling and the tracking/signals layer (with marketing), and e-commerce purchase paths, including one-time purchase as we evolve.
- Conversion funnel ownership. Own the end-to-end conversion funnel, executing data-driven product strategies to lift CVR and AOV while improving core unit economics.

## What We're Looking For

- You have a strong A/B testing track record and think in hypotheses, not hunches.
- You understand marketing signals infrastructure — attribution, pixels, event quality — well enough to improve it, not just work around it.
- You've run real CRO programs with LP testing, and you know e-commerce fundamentals cold: PDP, CLP, checkout.
- You learn fast, decide with partial information, and get energized by a broad remit rather than overwhelmed by it.
- You're a strong executor — someone who drives projects, not just plans them.
- You come from a digitally native retailer with a strong digital product, not big tech.
- Nice to have: subscription DTC experience, Shopify, SQL/analytics tooling fluency (Heap, Segment), and personalization or segmentation experience.

The Team You're Joining You'll partner closely with Marketing on tracking, attribution, and MarTech, and with Engineering on technical tradeoffs across speed, quality, and long-term maintainability. You'll report to the Sr. Director, Product. This is an individual contributor role with no direct reports — built for someone who wants ownership and impact, not headcount.

## What You'll Love About Us

- Mission-Driven Company: We love cats and we're here to make nine lives ten.
- People-Driven Company: We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone's lives outside of work.
- Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.
- Competitive Salary: Make some $$$.
- Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.
- Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.
- Free Product: Free cat food every month.

## About Smalls

## Company Overview
- **One-liner**: Smalls crafts and delivers fresh, human-grade, high-protein cat food directly to customers via a subscription model, with a focus on feline-specific nutrition.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2016
- **Founders**: Matthew Michaelson (CEO) and Calvin Bohn

## Core Business
- **Primary industry**: Pet food (cat-focused, direct-to-consumer)
- **Target customers**: B2C – cat owners seeking high-quality, minimally processed food
- **Mission or purpose**: Provide cats with ultra-high protein, filler‑free, human‑grade meals that prioritize health and longevity.

## Products & Services
- **Fresh Cat Food (Subscription)**: Gently cooked, human‑grade meals shipped monthly; customers complete a quiz to select the optimal plan.
- **Shelf‑Stable Cat Treats**: Functional, lickable treats launched in October 2025.
- **Cat‑Focused Goods**: Additional products for cats and their owners.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding – $34 M raised across 3 rounds (latest: Series B, $19M led by Left Lane Capital in March 2023)
- **Notable Investors/Partners**: Left Lane Capital, Forecast Labs, Valor Equity Partners, Founder Collective, Digitalis Ventures, Mars, and Companion Fund
- **Growth Signals**:
  - Employee count grew to 125 as of May 2026
  - Expanded into physical retail through partnerships with Mud Bay (Pacific Northwest) and Fauna (NY, NJ, CT)
  - Appointed Nate Kredich as COO in September 2025 to oversee retail expansion
  - Launched a new line of shelf‑stable cat treats in October 2025

## Competitive Advantages
- **Cat‑exclusive focus**: Unlike most fresh pet food brands that serve dogs and cats, Smalls is 100% cat‑centric, allowing deeper formulation expertise.
- **Ultra‑high protein, no fillers**: The product is intentionally low in carbohydrates and free from artificial ingredients.
- **Subscription direct‑to‑consumer model**: Recurring revenue and data‑driven personalization through a quiz‑based ordering system.
- **Strong brand loyalty**: Positive reviews emphasize consistent quality and customer‑centric service.

## Strategic Focus
- **Retail expansion**: Growing brick‑and‑mortar presence while maintaining DTC core, led by new COO.
- **Product line extension**: Diversifying into treats and other cat goods.
- **Operational scaling**: Increasing headcount and infrastructure to support a recession‑resistant pet category.

## Why Work Here
- **Remote‑friendly**: Multiple roles listed as remote (e.g., Senior Art Director, SVP Marketing, CFO).
- **Cat‑loving culture**: Company ethos revolves around improving feline health; employees report a “great place for cat lovers to work from home.”
- **Growth & transparency**: Raise and compensation tied to performance metrics; recently introduced an education opportunity credit and a yearly work‑from‑home stipend.
- **Fast‑paced startup environment**: Employees note that “things change often and quickly,” which suits those who enjoy agility.

## Sources
1. [smalls.com](https://www.smalls.com/)
2. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/smalls)
3. [cbinsights.com](https://www.cbinsights.com/company/smalls)
4. [tracxn.com](https://tracxn.com/d/companies/smalls/__FpeSQpex2saveYzlT4W0f2Rk7lAAQJRC6jtQZ54K18w)
5. [indeed.com](https://www.indeed.com/cmp/Smalls)

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