---
title: 'Product Manager at KiwiCo Inc.'
canonical: 'https://feeny.ai/job/product-manager-kiwico-inc-mountain-view-x68ayy7g93fe'
type: 'job'
last_seen: '2026-09-13'
---

# Product Manager at KiwiCo Inc.

- **Company:** KiwiCo Inc.
- **Location:** Mountain View, CA
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/kiwicoinc/jobs/5418601008

## Job description

About KiwiCo:

KiwiCo is an innovative eCommerce company dedicated to sparking creativity and curiosity in kids (and kids at heart!). Through both online and offline materials, we provide fun and engaging ways for kids to explore, create, and learn. Our primary offering is a subscription service where we deliver "whoa awesome," hands-on projects to kids. We also manage an eCommerce storefront and a content platform to inspire and educate. We take great pride and ownership in the products we build and in the community of parents and kids we serve.

Our office is located in Mountain View, CA within walking distance to the Caltrain station. This position follows a hybrid work schedule, with 3-4 office days per week (depending on your team) and the remainder of the week working remotely.

About this role:

We are looking for a Product Manager to own key business areas across KiwiCo, including E-commerce, Education, Operations, Wholesale. We seek a data-driven, customer-obsessed problem solver who can quickly master our systems and processes. You will be instrumental in improving our products, driving business growth, and increasing operational efficiency.

Role and Responsibilities:

- Help manage the entire product development lifecycle from ideation and requirements definition, to launch, tracking performance, and optimization.
- Identify and prioritize product opportunities by leveraging and analyzing business intelligence, web analytics, competitive research, and user research
- Collaborate with engineering, business stakeholders, operations, and design teams to drive projects to successful completion, including project management and testing, to ensure that business goals are achieved
- Streamline operational workflows for the Education and Wholesale teams to enable efficient, scalable processing of large bespoke orders, while continuously identifying opportunities to enhance internal productivity.
- Analyze customer feedback and technical data to diagnose and resolve product bugs.
- Design and conduct A/B tests to improve conversion rate in our E-Commerce store. Report out on the results, and suggest further optimizations.

Required Qualifications:

- BS/BA required.
- 4+ years working as a product owner or product manager, with experience on internal business operations and consumer-facing products.
- You are highly organized and adept at managing complex timelines. Driving projects to completion while mitigating risks is second nature to you.
- You have a proven ability to evaluate competing initiatives and make data-informed trade-offs, ensuring resources are always focused on the highest-impact opportunities.
- You thrive working across teams. You possess excellent interpersonal skills and a proven ability to work effectively with all levels of the organization. You understand the value in working together to achieve something great.
- You understand backend system architecture and can effectively translate technical concepts into product requirements.
- You are fluent in web analytics (e.g., Mixpanel, Amplitude) and AB testing (e.g. Optimizely, etc). You can write your own SQL queries or are ready to learn basic SQL.
- Experience using AI tools, LLMs, or machine learning capabilities to streamline workflows, analyze complex datasets.
- You have experience working in fast-paced startup or small-team environments. You are comfortable with ambiguity, can context-switch easily, and are ready to wear multiple hats to drive projects to completion.

Desired Qualifications:

- You have basic coding knowledge, allowing for deeper communication with our engineers.
- You have helped build a product from the ground up or contributed significantly to an early-stage company.
- You have hands-on experience with e-commerce platforms and understand the levers for revenue growth and conversion optimization.

The starting pay range for this position is between $115,000 and $130,000 per year. However, the final base salary offered may differ based on several factors, including job-related knowledge, skills, experience, market conditions, and business needs.

In addition to base pay, KiwiCo offers a comprehensive total rewards package, which may include opportunities for an annual bonus, stock options, and a variety of benefits related to health, financial security, and well-being. Specific details about these benefits will be shared if an offer of employment is extended.

If hired, the position is “at-will” and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.

If you’re passionate about delivering innovative, delightful, and enriching products and experiences for kids, we’d love to hear from you!

Diversity

KiwiCo is committed to creating a diverse environment and is proud to be an equal opportunity employer. Individuals seeking employment at KiwiCo are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, physical or mental disability, marital status, veteran or military status, or any other legally protected category.

## About KiwiCo Inc.

## Company Overview
- **One-liner**: KiwiCo delivers hands-on, STEAM-based projects and products to spark creativity and curiosity in kids of all ages.
- **Entity Type**: Private (indicated by stock options for employees; no public ticker or major funding round disclosures)
- **Headquarters**: Mountain View, California, USA
- **Founded**: 2011
- **Founders**: Sandra Oh Lin

## Core Business
- Primary industry: Children’s education, toys, and subscription boxes (STEAM focus)
- Target customers: B2C (parents, families) with products for children ages 0–100
- Mission or purpose: To celebrate kids’ natural creativity and curiosity while helping parents bring enriching experiences to their children; ultimately, to help kids gain creative confidence and problem-solving skills.

## Products & Services
For each major offering:
- **KiwiCo Crates (Monthly Subscription)**: A subscription service delivering hands-on projects that blend science, technology, engineering, art, and math (STEAM). Multiple lines tailored to different age groups (e.g., Koala Crate for ages 0–36 months, Kiwi Crate for ages 3–6, Atlas Crate for geography, Tinker Crate for ages 9–12, Eureka Crate for ages 12–100, etc.).
- **Individual Projects**: Over 200+ individual projects available beyond subscriptions, covering topics like chemistry, early childhood development, and more.
- **Awards and Recognition**: Over 20 industry awards, including recognition for educational value (cited by a University study).

## Market Standing
- **Valuation**: Not publicly available (private company)
- **Key Metric**: Over 50 million crates shipped as of latest update (via [kiwico.com/press](https://www.kiwico.com/press))
- **Notable Investors/Partners**: Not disclosed publicly; however, employees receive stock options, suggesting private equity or venture backing.
- **Growth Signals**: Shipped 50+ million crates; expanded to over 8 subscription lines and 200+ individual projects; recognized with 20+ awards; strong community presence with kid-testing sessions; cited in a University study on educational value.

## Competitive Advantages
- **Expert-Driven Design**: Products designed by a team of educators, engineers, scientists, and rocket scientists, with each crate undergoing over 1,000 hours of design and testing.
- **Kid-Tested Rigor**: Every project goes through multiple rounds of testing with children to ensure engagement and educational value.
- **Broad Age Range**: Covers ages 0–100 (including adult crates like Eureka), giving it a unique total-market family appeal.
- **Proven Quality**: Over 20 awards and a university study backing the educational benefit of its crates.

## Strategic Focus
- Continued expansion of hands-on, STEAM-based learning products across age ranges.
- Community engagement and local outreach to inspire young innovators.
- Emphasis on cross-functional collaboration between designers, educators, and engineers to maintain high product quality.

## Why Work Here
- **Culture**: Described as a creative, innovative environment—"The Innovation Factory." The team includes educators, makers, engineers, and rocket scientists. Cross-functional collaboration is highlighted.
- **Workplace**: In-office (Mountain View, CA) with a makerspace for prototyping and tinkering. Office perks include subsidized lunches, snacks, tea, coffee, fresh fruit deliveries, and monthly birthday/anniversary treats.
- **Benefits**: Full medical, dental, and vision coverage (with sponsored family rates); 401(k) matching; stock options; annual bonuses; generous parental leave; PTO and sabbatical program; employee discounts on KiwiCo products.
- **Growth and Development**: Promotion policies that offer customized development tracks; job training and conference opportunities.
- **Family-Friendly**: Bikes to borrow, subsidized lunches, strong parental leave policies, and a culture that celebrates family time.
- **Community**: Opportunities to engage with the local community and share hands-on creative inspiration.

## Sources
1. [kiwico.com](https://www.kiwico.com/)
2. [kiwico.com/jobs](https://www.kiwico.com/jobs)
3. [kiwico.com/press](https://www.kiwico.com/press)
4. [kiwico.com/about-us](https://www.kiwico.com/about-us)
5. [builtin.com/company/kiwico](https://builtin.com/company/kiwico)

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