---
title: 'Product Manager, Measurement Experience at Vantage'
canonical: 'https://feeny.ai/job/product-manager-measurement-experience-vantage-toronto-2b6hdp8gjfhx'
type: 'job'
last_seen: '2026-10-29'
---

# Product Manager, Measurement Experience at Vantage

- **Company:** Vantage
- **Location:** Toronto, Canada
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-16
- **Last confirmed live:** 2026-10-29
- **Apply:** https://jobs.ashbyhq.com/vantageanalytics/9a5b6696-ca92-4ee4-9c53-e6d2d2c0c700

## Job description

Mission As a Product Manager, Measurement Experience, you will own the end-to-end design and delivery of Vantage’s measurement and reporting surface. You will define how campaign performance data flows from retailer data pipes through our platform and into the hands of brand and agency teams — surfaced through a unified dashboard and a library of reusable, configurable reports. This role is not about building attribution models from scratch. It is about integrating with the attribution and measurement frameworks retailers already have, consolidating data from multiple sources into a clean, consistent reporting layer, and building a platform architecture flexible enough to adapt to every retailer’s model — today and in the future. You will work closely with retailer data partners, engineering, and customer success to make measurement a competitive strength.

## What You Will Own

Retailer Data Integration

- Own the product definition for connecting Vantage to retailer data pipes — from API and data feed evaluation through ingestion schema design, transformation logic, and data quality monitoring.
- Translate each retailer’s data model into a normalized format that serves the broader platform, with an abstraction layer that makes every new integration easier than the last.
- Establish data freshness standards and reconciliation processes, and own the tooling that surfaces health issues before clients notice them.

Data Consolidation & Reporting Infrastructure

- Define how data from disparate retailer sources — transaction feeds, impression logs, audience signals — is consolidated into a unified, query-ready reporting layer.
- Own the reusable report and dashboard framework: the templates, filters, breakdowns, and export formats that serve the widest range of brand and agency use cases without custom work.
- Work toward a system where launching a new retailer integration automatically lights up the standard reporting suite — configuration, not engineering.

Self-Serve Reporting Experience

- Drive the UI and dashboard experience that brand media teams — from analytical CPG powerhouses to first-time retail media buyers — rely on week-to-week.
- Define the right defaults, visualizations, and progressive disclosure so the product meets users where they are without hiding depth for advanced users.
- Partner with CS and solutions teams to convert recurring reporting requests into platform features rather than one-off exports.

Retailer & Client Partnership

- Serve as the product lead in retailer data conversations — aligning on integration approach, data availability, and timeline with stakeholders whose roadmaps you do not control.
- Balance customization requests across multiple retailer relationships, applying a clear framework for what gets built into the platform versus what stays a one-off.
- Translate client reporting pain points gathered through CS into the product backlog and make sure they ship before they become churn risks.

## Experience & Profile

- 3–6 years in product management with clear ownership of data-intensive or reporting products. Preferably in retail media, but AdTech or MarTech is acceptable.
- Experience managing multiple data integrations simultaneously — balancing customization requests against a scalable, multi-tenant platform roadmap.
- Track record of aligning external data partners on integration approach and timeline without controlling their roadmap or engineering backlog.
- Familiarity with retail media measurement frameworks (closed-loop attribution, ROAS, incrementality) and the data infrastructure that underpins them — you know what you are integrating with and why it matters.
- Enough fluency in data concepts — schemas, joins, latency, data normalization — to hold a real technical conversation with a data engineer about trade-offs.
- Experience building self-serve reporting or analytics experiences for mixed-sophistication audiences: you know how to design for the analyst without losing the occasional user.
- Comfortable driving execution in a startup environment: you write your own tickets, chase your own answers, and ship without waiting for a perfect brief.

## About Vantage

Vantage is the first unified platform purpose-built for retail media orchestration, empowering enterprise retailers to seamlessly activate onsite, offsite, and in-store advertising. With a global presence in North America and Asia-Pacific, Vantage enables retailers to launch and grow their media networks through scalable technology and automated workflows, and is trusted by leading retailers like The Home Depot to power their retail media programs. For a closer look at what we do, our culture, and our benefits, check out our [about us](https://gotvantage.com/about-us/) and [careers](https://gotvantage.com/employment/) pages.

Remote-First, Based in Toronto Vantage is proudly headquartered in Toronto, but we’re a remote-first team spread across North America (and beyond). Our flexible work philosophy means team members can thrive from wherever they do their best work—whether that’s from a home office, a local café, or while adding stamps to their passport. With a remote-friendly setup, home office support, and annual company retreats, we stay connected, collaborative, and energized—no matter the time zone.

Vantage’s Commitment to Diversity, Equity, and Inclusion Vantage Analytics is fueled by the diversity of our talented employees. We are an equal opportunity employer and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We encourage all individuals to apply for positions that fit their passions. We promote equality and strive to provide all current and prospective employees with support and opportunities. Reasonable accommodations are available to job applicants on request and throughout the application process.

How Vantage Uses AI in the Recruitment Process At Vantage, we use AI-enabled tools to support our hiring process. This may include using AI to help organize, screen, and assess applications. We are committed to using these tools responsibly, and ensuring every candidate is treated fairly throughout the process. All hiring decisions at Vantage are made by our team. Who we invite to work at Vantage is a decision we only trust ourselves to make.

What's Next? We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted. As part of the final stages of our hiring process, all candidates will be required to successfully complete a criminal background check.

## About Vantage

## Company Overview
- **One-liner**: Vantage provides a unified, purpose-built platform for retail media orchestration, enabling enterprise retailers to activate and manage onsite, offsite, and in-store advertising at scale.
- **Entity Type**: Private (Funding Stage: Venture)
- **Headquarters**: Toronto, Canada
- **Founded**: 2013
- **Founders**: Aran Hamilton (Co-Founder & CEO), Brandon Kane (Co-Founder & CTO)

## Core Business
- **Primary industry/industries**: Retail Media Technology / Advertising Technology (AdTech)
- **Target customers**: B2B; Enterprise retailers, brands, and partners in retail, convenience & fuel, and travel & hospitality sectors.
- **Mission or purpose statement**: To be the heart of transformative retail media networks through powerful technology and exceptional client care. Their vision is to transform the retail industry, helping retailers and brands create meaningful revenue streams quickly and easily through retail media networks.

## Products & Services
- **Vantage Platform (The Operating System for Retail Media)**: A single, unified SaaS platform designed to orchestrate retail media across all channels. It connects onsite, offsite, and in-store advertising, integrating with existing enterprise stacks to replace fragmented tools and manual workflows. Key features include campaign management, audience activation, measurement, and automated workflows that allow retailers to scale without proportionally increasing headcount.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Private company).
- **Key Metric**: Total Funding of **USD 2.2 million** across two rounds (Seed rounds in 2014 and a Venture round in 2016). Investors include Real Ventures.
- **Notable Investors/Partners**: Real Ventures (lead investor in seed round). Named as a trusted partner for leading retailers like **The Home Depot**. Announced a partnership with **Triangle Retail Media** in March 2026 to expand retail media reach.
- **Growth Signals**:
    - **Headcount Growth**: Strong yearly growth of **+28.7%**, expanding from ~61 to 92 employees.
    - **Client Base**: Trusted by enterprise leaders like The Home Depot, indicating strong market validation.
    - **Industry Recognition**: Named a **Great Place to Work Certified™** in Canada and one of the **Best Workplaces™ in Canada for 2026** for the second consecutive year.
    - **Recent Hire**: Appointed Melissa Gallo (former CVS Media Exchange and Walmart Connect leader) as VP of Solutions and Delivery in May 2026, signaling a focus on operational excellence.

## Competitive Advantages
- **Purpose-Built for Retail Media**: Unlike generic ad platforms, Vantage is built specifically for the complex needs of retail media networks (RMNs), handling multi-banner, multi-channel environments.
- **Operational Scalability**: Their platform is designed to automate manual workflows, allowing retailers to run thousands of campaigns a month without adding operational headcount, which is a key differentiator.
- **Proven Enterprise Track Record**: The company has successfully deployed and scaled with complex, high-volume retailers, giving them a "proven where others are still promising" advantage.
- **Flexible & Integrated Infrastructure**: The platform integrates with a retailer's existing tech stack, adapting to their business rather than requiring a complete overhaul.

## Strategic Focus
- **Scaling Enterprise Deployments**: Focusing on complex, multi-banner environments and long-term partnerships with large retailers.
- **Operational Execution**: With the hire of Melissa Gallo, the company is doubling down on operational execution as a key differentiator in the competitive retail media space.
- **Omnichannel Expansion**: The partnership with Triangle Retail Media highlights a focus on activating first-party audiences across omnichannel inventory (onsite, offsite, in-store).
- **Geographic Growth**: While headquartered in Toronto, they are expanding their presence across North America and into the EMEA region, as evidenced by the job posting for a Regional Commercial Director, EMEA.

## Why Work Here
- **Culture & Recognition**: Vantage is a **Great Place to Work Certified™** and one of the **Best Workplaces™ in Canada (2026)**. The culture is described as open, flexible, and rooted in trust, transparency, and collaboration.
- **Remote-First & Flexible**: The company is proudly **remote-first**, with a team spread across North America (and beyond). They offer a home office budget and emphasize flexibility for team members to work from where they are most productive. They also host annual company retreats to build team connections.
- **Compensation & Benefits**:
    - Highly competitive salaries.
    - Comprehensive health & dental coverage starting from day one.
    - Four weeks paid vacation.
    - Generous parental leave.
    - RRSP & 401K matching.
    - Employee share ownership plan, giving team members a stake in the company's success.
    - Career development allowance for learning and upskilling.
- **Team & Impact**: The team is composed of ~92 people (as of mid-2026) with a technical focus (~29% in engineering/tech roles). The company is growing fast, offering employees the chance to work on a platform used by major retailers like The Home Depot and have a real impact on the retail media industry.

## Sources
1. [gotvantage.com](https://gotvantage.com/company/) - About Us, Team, Mission & Values
2. [gotvantage.com](https://www.gotvantage.com/careers) - Careers Page, Culture, Benefits & Great Place to Work Certification
3. [gotvantage.com](https://www.gotvantage.com/) - Main Website, Product Details, Industries Served, News/Press Releases
4. [linkedin.com](https://www.linkedin.com/company/vantage-retail-media) - LinkedIn Company Page (Headcount, Funding, Employee Demographics, Growth)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/vantageanalytics) - Active Job Postings

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