--- title: 'Product Manager at MobileAction' canonical: 'https://feeny.ai/job/product-manager-mobileaction-ankara-bmp908hgc3jz' type: 'job' last_seen: '2026-10-27' --- # Product Manager at MobileAction - **Company:** MobileAction - **Location:** Ankara, Turkey - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2024-11-13 - **Last confirmed live:** 2026-10-27 - **Apply:** https://jobs.lever.co/mobile-action/3ab98328-c20e-4b7f-80e5-5791430446e9 ## Job description ## About Us MobileAction is a leading app growth and analytics platform that has been empowering developers, marketers, and global brands to make smarter decisions across the mobile ecosystem since 2013. Powered by large-scale data, machine learning, and AI, our products span ASO, Apple Ads automation, competitive intelligence, and market analytics, supporting over $2 billion in Apple Ads spend in 2026, with enterprise customers including Google, Meta, Spotify, and Grammarly. In 2026, MobileAction joined InMobi, one of the world's leading advertising and AI technology companies, accelerating our mission to build next-generation mobile growth solutions. At MobileAction, you'll work alongside talented teams, help some of the world's leading mobile companies grow, and make a direct impact on customer success. ## About the Role We are looking for a Mid-Level Product Manager to join our Product team and help build impactful products that solve real customer problems and drive business growth. In this role, you will work closely with Engineering, Design, Data, Marketing, and customer-facing teams to identify opportunities, understand user needs, and turn insights into clear product requirements and measurable outcomes. You will own product initiatives end to end, from discovery and prioritization to development, release, and performance monitoring. We value product thinking that focuses on customer value and business impact rather than simply delivering more features. ## What You'll Do - Conduct customer research and interviews to identify user needs, pain points, and opportunities. - Research competitors, market trends, and best practices to inform product decisions. - Analyze product metrics, user feedback, and behavioral data to identify improvement opportunities. - Own product initiatives from discovery and planning through implementation, release, and monitoring. - Translate business objectives and user needs into clear PRDs, user stories, and acceptance criteria. - Collaborate with Engineering and Design teams to define solutions, assess technical feasibility, and make trade-off decisions. - Contribute to product roadmap planning and prioritize initiatives based on user value, business impact, and development effort. - Design and monitor experiments to validate hypotheses and improve product performance. - Coordinate release testing, documentation, and communication with relevant stakeholders. - Monitor post-release performance and use data and feedback to drive continuous improvement. ## What You'll Bring - 3+ years of experience in Product Management, preferably in a B2B SaaS or technology environment. - Strong analytical and problem-solving skills, with the ability to make data-driven decisions. - Ability to understand user needs, conduct product discovery, and translate feedback into clear product requirements. - Experience with product prioritization, roadmap planning, and managing initiatives from discovery to release. - Ability to discuss technical feasibility and trade-offs with Engineering teams. - Familiarity with Agile software development methodologies and SaaS product development processes. - Strong written and verbal communication skills in English. - A customer-focused, outcome-oriented mindset with a passion for delivering seamless product experiences. ## Nice to Have - Experience with B2B SaaS product development and working in a startup or scale-up environment. - Familiarity with mobile app development, app marketing, ASO, and digital advertising technologies. - Experience with product analytics tools such as Amplitude, Mixpanel, or FullStory. - Familiarity with tools and ecosystems such as Atlassian and Stripe. - Experience designing experiments, validating hypotheses, and measuring product outcomes. - Experience creating product documentation, release notes, or other written content. Our Culture - Open, collaborative, and high-trust environment - Fast-moving startup mindset with global-scale impact - Motivated and inspiring teammates - Strong focus on customer success, ownership, and continuous learning - Opportunity to work with leading global mobile companies - Continuous feedback and transparent communication - Impatient with Actions, Patient with Results ## What We Offer - Competitive USD salary - Private Health Insurance - Top-notch tech equipment - English-speaking and multinational work environment - Free breakfast every day - Unlimited snack bar - Flexible work hours - Monthly food & transportation allowance - Unlimited online learning opportunities Ready to Join Us? If you're passionate about customer success and excited to help the world's leading mobile companies grow, we'd love to hear from you. Join a fast-moving, global team where your ideas matter and your impact is visible from day one. Apply now and let's build the next generation of mobile growth together. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. ## About MobileAction ## Company Overview - **One-liner**: MobileAction provides an AI-powered mobile app marketing and analytics platform that helps app developers and marketers optimize their App Store presence, manage Apple Ads campaigns, and analyze competitive ad creative data. - **Entity Type**: Private (acquired by InMobi Advertising in 2026) - **Headquarters**: San Francisco, California, USA - **Founded**: 2013 - **Founders**: Not publicly listed ## Core Business - **Primary Industry**: Mobile App Marketing & Analytics (SaaS) - **Target Customers**: B2B — app developers, mobile marketing teams, game studios, and enterprise brands in gaming, shopping, finance, health & fitness sectors. - **Mission/Purpose**: To be the growth partner of apps and games, helping them climb the charts on the App Store and Google Play Store through AI-driven products and expert services. ## Products & Services - **App Intelligence & ASO Intelligence**: SaaS tools for keyword research, competitor analysis, and organic app store optimization. - **Market Intelligence & Ad Intelligence**: Data-driven insights into market trends and competitor ad creative strategies, featuring a library of 90M+ ad creatives and 5M+ apps. - **Apple Ads Campaign Manager (MobileAction CMP)**: An official Apple Ads Partner solution to automate and optimize Apple Search Ads campaigns, with bid prediction, keyword planning, and custom product page management. - **AI Assistant**: An AI-powered tool backed by 65M+ data points to explore paid and organic performance. - **MobileAction API / MCP Server**: REST API and connections for AI tools (Claude, ChatGPT, Gemini) to pull keyword rankings, ad creatives, and Apple Ads performance data. ## Market Standing - **Valuation/Funding**: Not publicly disclosed (private company) - **Key Metric**: Acquired by InMobi Advertising in May 2026; serves customers in 85+ countries; trusted by industry giants like Meta, Square, Zalando, Playtika, and Adidas. - **Notable Investors/Partners**: Official Apple Ads Partner; acquired by InMobi (a global advertising technology company) in 2026; previously joined forces with Skai’s Apple Ads team in 2025. - **Growth Signals**: SOC2 certified; scaled across 5 countries; grew from a service agency in 2014 to a full-suite SaaS platform; 114 total employees as of recent reporting; 18 time zones covered by global team. ## Competitive Advantages - **Data Moat**: Access to 90M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers — one of the largest mobile ad creative libraries available. - **Official Apple Ads Partner**: Exclusive partnership status gives a deep integration and credibility within the Apple ecosystem. - **AI-First Platform**: AI Assistant and predictive bidding tools specialized for app marketing workflows. - **API & MCP Integration**: Unique offering to connect directly with popular AI assistants makes data accessible to developers and analysts. ## Strategic Focus - **Current Priority**: Deepening the integration with InMobi Advertising to scale offerings post-acquisition. - **Growth Direction**: Expanding automation, smarter insights, and tighter integrations for performance marketing teams; continuing to support app marketers in both organic and paid user acquisition globally. ## Why Work Here - **Culture**: Described as collaborative, respectful, and supportive with a global, diverse team spanning 18 time zones and 9 nationalities. - **Flexibility**: Offers remote or hybrid work options; HQ in San Francisco, CA. - **Equipment & Perks**: Top-notch Apple technical equipment, competitive salary, comprehensive private health insurance, monthly meal and travel compensation, daily refreshments/treats, and PS5 games for breaks. - **Growth**: Dedicated career development framework; encourages employees to chart their own path and make an impact from day one. - **Hiring Process**: Involves a written task related to the department, followed by an online interview with HR. ## Sources 1. [mobileaction.co](https://www.mobileaction.co/) 2. [mobileaction.co/about-us](https://www.mobileaction.co/about-us/) 3. [mobileaction.co/careers](https://www.mobileaction.co/careers/) 4. [cbinsights.com](https://www.cbinsights.com/company/mobile-action) 5. [builtin.com](https://builtin.com/company/mobileaction) ## Other roles at MobileAction - [Senior Account Manager](https://feeny.ai/job/senior-account-manager-mobileaction-ankara-yzwyr7drbq3j) — Ankara, Turkey - [Product Manager](https://feeny.ai/job/product-manager-applovin-palo-alto-jzmyyqpmmzpr) — Palo Alto, CA - [Product Manager](https://feeny.ai/job/product-manager-olly-olly-mexico-pb2ksjhc905q) — Mexico - [Product Manager](https://feeny.ai/job/product-manager-fabric-new-york-r8hjs48hbyxk) — New York, NY - [Product Manager](https://feeny.ai/job/product-manager-spotdraft-bengaluru-63hvw5wvkd4w) — Bengaluru, India - [Product Manager](https://feeny.ai/job/product-manager-reality-defender-new-york-ccm9mnd1yraz) — New York, NY - [Product Manager](https://feeny.ai/job/product-manager-distro-multiple-locations-6h1zz1vm7706) — Multiple Locations - [Product Manager](https://feeny.ai/job/product-manager-panoptyc-brazil-zg1pnsmqw1t8) — Brazil - [Product Manager](https://feeny.ai/job/product-manager-antora-energy-san-jose-0p90qsws4w2e) — San Jose, CA - [Product Manager](https://feeny.ai/job/product-manager-lio-munich-v0e8tyjbpsq8) — Munich, Germany