---
title: 'Product Marketing Associate at Primer.io'
canonical: 'https://feeny.ai/job/product-marketing-associate-primer-io-united-kingdom-ewy4ttgd1tg5'
type: 'job'
last_seen: '2026-09-16'
---

# Product Marketing Associate at Primer.io

- **Company:** Primer.io
- **Location:** United Kingdom
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-10
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.ashbyhq.com/primer.io/70c05b42-ebfa-4806-8ef1-d042b6b6895f

## Job description

An Introduction to Primer Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.

Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.

[Watch our showcase >](https://primer.io/the-primer-showcase) [Read up on our $100m Series C](https://www.primer.io/blog/series-c) [Learn more about our culture >](https://primer.io/careers)

Which team will you be joining? You're joining our Product Marketing team that owns product positioning, launch strategy, and market adoption for Primer's core product lines. We operate as strategic partners embedded in each major domain, working alongside Product and Sales leadership to define how our products win in market. Our PMMs own end-to-end strategy and execution for a significant product area, which means your work gets seen, shaped, and acted on by senior leadership from day one. You'll report to our Product Marketing Lead and work directly with product leads, marketing leads and senior stakeholders across the business.

What will you be doing?

- Build the partner marketing engine end-to-end in collaboration with the Product Marketing Lead, delivering messaging assets and post-launch reporting
- Collaborate closely with the marketing and product teams to build product positioning, value propositions, and messaging for partner features, ensuring they roll out consistently in market
- Collaborate with the marketing and partner teams to produce impactful campaigns for our partner ecosystem
- Collect and analyze market insights to update and refine customer/persona journeys for targeted marketing.
- Report on how your initiatives perform - adoption, engagement, and activation - on an agreed cadence
- Write campaign assets, briefs, and enablement material, adapting them across channels without needing a new template each time.

## What we're looking for

Must-haves:

- 2-3 years of B2B SaaS marketing or product marketing experience, having owned go-to-market launches end to end.
- Comfort turning technical product detail into messaging that actually lands with a technical buyer or partner, not just a simplified summary
- A skilled communicator with expertise in writing, storytelling, and creating engaging content across multiple channels and formats
- A motivated team player who is humble, ambitious, and eager to drive impact - someone who wants ownership over their work rather than executing a brief

Nice-to-haves:

- Background in payments (a big plus!), fintech or a marketplace with deep understanding on how the industry works
- Experience marketing a two-sided marketplace, balancing supply-side and demand-side value props

You may not like it here

- You'll be building infrastructure as much as writing copy, so there's no established process to lean on yet
- The roadmap is still forming, so your priorities may shift as things evolve
- This role blends strategy and execution, so you'll want to be comfortable doing both
- It's a highly collaborative role, so it suits someone who enjoys working closely across teams rather than independently

✅ A typical interview process

- An initial intro call with a Talent Partner
- An interview with the Hiring Manager
- Challenge Stage - Contextualised to the role
- A final, values-alignment interview

What's the culture like at Primer?

We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.

We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities.

The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.

Our benefits

🌍 We are fully remote and globally distributed; and have been since day one 💰 Competitive share options 🌴 Uncapped holiday, with 25 days minimum to be taken 🗣️ Co-working space access across major cities 📅 Workations & Company Retreat 💻 The best equipment for your role 🏠 £500 towards your home office setup 🔎 Generous learning budget 🏥 Private Medical Insurance 📈 A broad set of additional perks and benefits (depending on location)

Don’t meet every single requirement?

At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.

Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.

## About Primer.io

## Company Overview
- **One-liner**: Primer provides an AI-powered unified payments infrastructure that lets merchants accept, manage, and optimize every transaction from checkout to payout.
- **Entity Type**: Private – Series C (raised $100M in 2026)
- **Headquarters**: London, United Kingdom
- **Founded**: 2020
- **Founders**: Gabriel Le Roux and Paul Anthony

## Core Business
- **Primary industry**: Payments infrastructure / Fintech
- **Target customers**: B2B – merchants of all sizes (SMB to enterprise), payment and finance teams
- **Mission**: Build the world’s first unified payments infrastructure, making payments a source of growth rather than just a cost of doing business

## Products & Services
- **Primer Platform (Accept, Manage, Optimize)**: A single integration connecting multiple payment providers. Covers acceptance, routing, reconciliation, FX, and fallbacks. Includes no-code Workflows.
- **AI Companion**: An AI agent that learns a merchant’s business, monitors transactions, and optimizes performance end-to-end.
- **Global Accounts**: Helps finance and payments teams manage how money moves across their business.
- **Reconciliation**: Automated transaction tracking from checkout to settlement to uncover revenue opportunities and reduce hidden costs.
- **Fallbacks & Network Tokenization**: Features that boost payment success rates and revenue capture.
- **Primer for Partners**: Enables any service to build into Primer and own their integration.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total funding raised – $173M (Seed $4.3M, Series A $18.7M, Series B $50M, Series C $100M) [primer.io/about-us]
- **Notable Investors**: Sofina (lead Series C), ICONIQ (lead Series B), Accel, Balderton, RTP Global, Seedcamp, Speedinvest, Tencent, Peak XV Partners
- **Growth Signals**:
  - 200% year-on-year growth in 2024 [primer.io/about-us]
  - Headcount of 128 employees (+25.5% YoY) [linkedin.com]
  - Operating in 30+ countries across 6 continents
  - Processes billions of dollars in payment volume monthly with 99.99% uptime
  - 95%+ of customer payment volume processed reliably

## Competitive Advantages
- **Unified platform**: Replaces the complexity of managing multiple providers with a single integration and control plane
- **AI-native**: AI Companion provides ongoing optimization, monitoring, and incident response
- **Enterprise-grade security**: PCI-1 & GDPR compliant, SOC2 Type-2 certified
- **Proven scale**: Trusted by global merchants with billions in volume and 99.99% uptime

## Strategic Focus
- Deepen presence in APAC (2024–2025 expansion)
- Continue building AI-native infrastructure for the next generation of payments and finance teams
- Grow the Primer for Partners ecosystem
- Scale the platform with new features like Global Accounts and Reconciliation

## Why Work Here
- **Remote-first since day one**: Team works from 30+ countries with flexible hours; teams align on overlap for collaboration.
- **Culture**: Low ego, high standards, strong ownership, and generous knowledge sharing. Proud of a 4.2 Glassdoor rating.
- **Benefits**: Premium private health insurance (AVIVA in UK; Allianz, Bupa globally); competitive location-based compensation plus equity; wellness and training budget.
- **Growth**: Significant autonomy and opportunities to shape your own path; average hiring process of 27 days.
- **Global retreats**: Company-wide retreats and team workations to bring people together in person.

## Sources
1. [primer.io](https://www.primer.io/)
2. [primer.io/careers](https://primer.io/careers)
3. [primer.io/about-us](https://primer.io/about-us)
4. [linkedin.com](https://uk.linkedin.com/company/primerapi)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/primer.io)

## Other roles at Primer.io

- [Support Engineering Manager](https://feeny.ai/job/support-engineering-manager-primer-io-united-kingdom-cz5wf290z35h) — United Kingdom
- [Senior Solutions Engineer](https://feeny.ai/job/senior-solutions-engineer-primer-io-san-francisco-n1n0mxnt7ehq) — San Francisco, CA
- [Growth Account Executive](https://feeny.ai/job/growth-account-executive-primer-io-san-francisco-w3213sdw4zgb) — San Francisco, CA
- [Solutions Engineer](https://feeny.ai/job/solutions-engineer-primer-io-australia-swah1ngm06r9) — Australia
- [Revenue Operations Associate](https://feeny.ai/job/revenue-operations-associate-primer-io-singapore-9xgep3cx6yvy) — Singapore
- [Senior Engineer, Fullstack - Growth](https://feeny.ai/job/senior-engineer-fullstack-growth-primer-io-portugal-vcscm5a1495c) — Portugal
- [Senior Engineer, Backend - Orchestration](https://feeny.ai/job/senior-engineer-backend-orchestration-primer-io-poland-r9828xtxvszb) — Poland
- [Security Engineer III - Security Operations](https://feeny.ai/job/security-engineer-iii-security-operations-primer-io-united-kingdom-ya1gsz662c07) — United Kingdom
- [Senior Security Engineer](https://feeny.ai/job/senior-security-engineer-primer-io-united-kingdom-5as7t2z1fs28) — United Kingdom
- [Senior Account Executive - East](https://feeny.ai/job/senior-account-executive-east-primer-io-new-york-vtcgddptce28) — New York, NY