---
title: 'Product Marketing Consultant at Right Side Up'
canonical: 'https://feeny.ai/job/product-marketing-consultant-right-side-up-austin-egf9mptnf085'
type: 'job'
last_seen: '2026-09-15'
---

# Product Marketing Consultant at Right Side Up

- **Company:** Right Side Up
- **Location:** Austin, TX
- **Work type:** remote
- **Posted:** 2026-03-18
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/rightsideup/4f643970-9cac-4a75-92fd-486720fcf784

## Job description

## About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client. Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Robinhood, and more.

## About the Role

We’re seeking freelance Product Marketing consultants to join our talent collective and support a range of high-growth clients. This role is ideal for marketers who thrive at the intersection of product, marketing, and sales—bringing clarity to positioning, driving go-to-market strategy, and enabling teams to successfully launch and scale products.

Projects vary widely depending on client needs and may include early-stage product launches, refining messaging for mature offerings, or building scalable systems for ongoing growth. Contract engagements typically range from 10–40 hours per week.

## Responsibilities

- Develop and refine product positioning, messaging, and value propositions

- Lead or support go-to-market (GTM) strategy and execution for new product and feature launches

- Partner with product, growth, and sales teams to align on strategy and priorities

- Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies

- Build and execute sales enablement materials to support revenue teams

- Plan and support webinars, product launches, and other demand generation initiatives

- Conduct market, customer, and competitive research to inform strategy

- Identify opportunities to improve conversion, adoption, and overall product-market fit

## Requirements

- Strong foundation in product marketing across B2B, B2C, or both

- Experience owning or contributing to GTM strategy and execution

- Ability to translate complex product concepts into clear, compelling messaging

- Comfort working cross-functionally with product, sales, and marketing stakeholders

- Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy

- Analytical mindset with the ability to use insights to inform decisions

- Adaptability and comfort working across different industries, products, and team structures

- Strong communication and storytelling skills

## Nice to Have

- Experience working with early-stage startups or high-growth tech companies

- Familiarity with PLG (product-led growth) or sales-led motions

- Experience supporting both strategic planning and hands-on execution

## About Right Side Up

## Company Overview
- **One-liner**: Right Side Up is a talent platform that connects pre-vetted, A+ marketing professionals with ambitious companies to deliver growth through fractional consulting, full-service agency teams, or full-time hiring.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2016 (some sources cite 2017 as the founding year by Tyler Elliston)
- **Founders**: Tyler Elliston

## Core Business
- Primary industry: Marketing Services / Growth Marketing
- Target customers: B2B, B2C, from early-stage startups to global enterprises (e.g., Uber, Yelp, Procter & Gamble)
- Mission: "To empower growth, the right way" – reinventing the traditional agency model by putting strategy, talent, and flexibility at the center.

## Products & Services
Right Side Up offers three engagement models, each tailored to client needs:

- **Fractional Talent**: Temporary or part-time deployment of individual senior growth marketers (e.g., SEO, paid social, lifecycle marketing) for project-based or ongoing support.
- **Full-Service Agency**: Custom, cross-channel agency teams (offline marketing, affiliate, ecommerce marketplaces, creative services, B2B ads) for complex, scaled growth initiatives.
- **Full-Time Recruitment**: End-to-end sourcing and vetting of full-time marketing hires, led by former marketers, with a typical turnaround of two weeks.

All engagements are supported by proprietary technology, a dedicated Project Strategy team, and ongoing client engagement management.

## Market Standing
- **Valuation / Market Cap**: Not publicly available
- **Key Metric**: 112 employees (as of 2026), with 20.9% year-over-year headcount growth and a LinkedIn follower count of 30,129 (+14.3% YoY)
- **Notable Investors / Partners**: No external funding rounds or investors disclosed; key clients include Uber, Lyft, Yelp, Rocket Money, DoorDash, Robinhood, and Procter & Gamble.
- **Growth Signals**: 20.9% employee growth, expansion into multiple countries (US, Colombia, South Africa, Germany, France), and a growing roster of open consultant roles across diverse marketing disciplines.

## Competitive Advantages
- **Vetted talent pool**: Only the top ~1% of marketers are accepted into the collective after a rigorous vetting process.
- **Speed and flexibility**: Can recommend a marketer within two days of an intro call and have them in place within two weeks – far faster than traditional recruiting.
- **Proven model**: A "third way" between hiring an agency and building an in-house team, with a track record of serving thousands of companies.
- **Remote-first, distributed team**: Enables access to best-in-class talent regardless of geography, keeping overhead low and culture strong.

## Strategic Focus
- Continuing to scale the talent platform and proprietary technology that powers the matching and engagement process.
- Expanding service offerings into emerging areas like Generative Engine Optimization (GEO) and marketing AI operations.
- Maintaining a high-touch, consultative approach while growing the collective of senior marketers and the breadth of client industries served.

## Why Work Here
- **Remote-first culture**: Fully remote team across the USA (and now globally), with a monthly coworking stipend to choose your own workspace.
- **Work-life balance**: Unlimited PTO, comprehensive medical/dental/vision insurance, 401(k) with equity incentive plan, and bi-annual in-person retreats.
- **High employee satisfaction**: 4.7/5 on LinkedIn (39 reviews), with 4.9 for Work-Life Balance, 4.9 for Culture, 4.7 for Compensation, and 4.6 for Career Development.
- **Culture**: Collaborative, apolitical community committed to "being the best in the world" – with a strong emphasis on experimentation, creativity, and continuous improvement.
- **Growth opportunities**: Access to a wide variety of high-impact client projects across industries, plus the chance to work alongside some of the best marketing talent in the industry.

## Sources
1. [rightsideup.com/careers](https://www.rightsideup.com/careers) – Benefits, culture, remote policy, core values
2. [rightsideup.com/about](https://www.rightsideup.com/about) – Mission, history, how the model works
3. [jobs.lever.co/rightsideup](https://jobs.lever.co/rightsideup) – Open roles, AI hiring disclosure
4. [linkedin.com/company/rightsideup](https://linkedin.com/company/rightsideup) – Employee count, growth, ratings, industry classification
5. [rightsideup.com/blog/how-right-side-up-works](https://www.rightsideup.com/blog/how-right-side-up-works) – Detailed explanation of engagement models, client examples, and timeline

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