---
title: 'Product Marketing Director at Propel Software Solutions'
canonical: 'https://feeny.ai/job/product-marketing-director-propel-software-solutions-bay-area-vzxr69wx5vz1'
type: 'job'
last_seen: '2026-09-12'
---

# Product Marketing Director at Propel Software Solutions

- **Company:** Propel Software Solutions
- **Location:** Bay Area
- **Compensation:** $185k–$200k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-03-10
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/propelsoftware/bad27d1b-31f7-4cbb-808f-0975f01c70e9

## Job description

## COMPANY

Propel Software transforms the way product companies work. Our product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction. Recognized as a Deloitte Technology Fast 500 winner and one of Fortune’s Most Innovative Companies in America, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries.

## ROLE

The Product Marketing Director is the point person for Propel’s market strategy and execution of go-to-market efforts. Reporting to the CMO, you’ll be the category and cross-industry voice that translates market trends, customer needs, and Propel’s capabilities into clear positioning, messaging, and field enablement that drives growth. You’ll partner with Product, Sales, Demand Gen, and Executive Leadership to build a differentiated point of view of our product and ensure our story resonates with executive buyers across engineering, product, quality, supply chain, and commercial teams. You will also represent the voice of the customer while providing insights into the needs and challenges impacting manufacturers.

In this role you can expect to:

- Become the Propel expert across all target industries, with deep knowledge of our product portfolio, differentiators, and buyer use cases.

- Own our category and industry positioning, ensuring our differentiated point of view effectively communicates Propel’s perspective on market issues and how we help.

- Lead market and competitive intelligence through customer and sales conversations, analyst relationships, and primary/secondary research; translate insights into clear opportunities and recommendations.

- Deliver high impact content and collateral used by go-to-market, executive, and technical teams.

- Own customer stories and proof points, including case studies, references, and win stories, to support lead generation and sales efforts.

- Partner with Sales to be the internal “go-to” for strategy and other assistance needed to win deals.

- Partner with Product Management to shape strategy, influence the roadmap, and convert capabilities into differentiated positioning and collateral.

- Partner with Demand Generation to plan and execute integrated campaigns across sectors and buyer personas to build qualified pipeline.

- Support Partner team with product and messaging input to drive joint go to market programs.

- Support Corporate Marketing to ensure public content, such as our website, presentations and third party interviews, accurately reflects our point of view.

To be successful in this role you bring:

- 10+ years of experience in B2B SaaS and/or manufacturing industry, with a preference for experience in high tech, medical device, industrial or connected products.

- Strong understanding of product lifecycle management (PLM), quality management systems (QMS), and related enterprise product development and operations technologies such as ERP/MES, CAD.

- Ability to work and build processes in ambiguous, fast-scaling environments.

- Demonstrated experience developing positioning and go-to-market strategies that influence executive buyers.

- Strong executive communication skills, storytelling ability, and presence with customers, analysts, and senior leadership.

- Data-driven decision maker with experience using market insights and performance analytics to guide strategy.

- Collaborative team leader who thrives in cross-functional environments and believes no task is too big or too small.

- Bachelor’s degree in engineering, business, marketing, or a related field, or equivalent experience required. MBA or comparable advanced degree preferred.

- Willingness to travel approximately 10–20% to company headquarters, customer locations, and industry events.

Authorization to work in the United States is required; please note that at this time, Propel is not sponsoring visas for any positions.

Additional Info Location: This is a remote position that can be done from anywhere in the US. Employees local to the Bay Area are encourage to work onsite 2 - 3 days per week.

Equal Opportunity: Propel is proud to be an equal-opportunity workplace where different perspectives are valued and every voice is heard. We’re dedicated to pursuing and hiring a talented and diverse workforce.

Privacy: For details on how we protect your information when you apply, please see our Privacy Notice. If you are a California-resident, please read our California Privacy Notice here.

E-Verify: Propel is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.

## About Propel Software Solutions

## Company Overview
- **One-liner**: Propel Software provides a unified AI-powered Product Lifecycle Management (PLM), Quality Management (QMS), and Product Information Management (PIM) platform to connect product and commercial teams.
- **Entity Type**: Private (Series C, last round in 2021)
- **Headquarters**: Redwood City, California, United States
- **Founded**: 2015
- **Founders**: Not publicly available in current sources

## Core Business
- **Primary industry**: Product Lifecycle Management (PLM) / Enterprise Software / Manufacturing Technology
- **Target customers**: B2B – discrete manufacturers in high-tech, medtech, and consumer goods (from startups to Fortune 500)
- **Mission statement**: “Help product companies win customers for life.” [propelsoftware.com](https://www.propelsoftware.com/)

## Products & Services
- **[Propel PLM]**: Product Lifecycle Management – manages product data, BOMs, change processes, and collaboration across engineering, marketing, and sales. SaaS on Salesforce.
- **[Propel QMS]**: Quality Management System – drives continuous quality improvements, compliance, and safer products.
- **[Propel PIM]**: Product Information Management – unifies product data for commercial teams to deliver compelling omnichannel experiences.
- **[Supplier Community]**: Platform to protect IP, ensure quality, and accelerate launches through supplier collaboration.
- **[Propel One / Agentic AI]**: AI-powered agents embedded in the product thread to automate workflows, analyze data, and improve productivity. [propelsoftware.com](https://www.propelsoftware.com/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private)
- **Key Metric**: Annual Revenue ~$80M (est.) | Total Funding $48.2M (Series C of $20M led by Ankona Capital Partners and Salesforce Ventures in 2021)
- **Notable Investors/Partners**: Ankona Capital Partners, Salesforce Ventures, Norwest Venture Partners, Cloud Apps Capital Partners
- **Growth Signals**: 3× Deloitte Technology Fast 500 winner; named “Strong Performer” in Forrester Wave for PLM; headcount ~89 (slight decline YoY) but active hiring (5 open roles); recognized by Fortune as America’s Most Innovative Companies 2023

## Competitive Advantages
- **Unified platform**: Combines PLM, QMS, and PIM on a single Salesforce-native platform – unique in the market.
- **Agentic AI built-in**: AI is not bolted on but integral to the product thread, enabling role-based agents with data privacy guarantees.
- **Proven enterprise adoption**: Used by both hyper-growth startups and Fortune 500, with a strong track record in regulated industries (medtech).

## Strategic Focus
- **AI-first product thread**: Deepening agentic AI capabilities to automate decision-making across the value chain.
- **Expanding industry verticals**: Growing footprint in high-tech, medtech, and consumer goods.
- **Partner ecosystem**: Leveraging Salesforce as a distribution channel and investing in strategic alliances. [propelsoftware.com](https://www.propelsoftware.com/about-us)

## Why Work Here
- **Culture**: Values individuality, curiosity, and growth mindset. Offers paid volunteering time (24 hours/year) and educational benefits.
- **Work policy**: Mix of on-site (HQ in Redwood City, office in Santa Clara), remote (Bay Area), and on-site in Thiruvananthapuram, India for certain roles. [jobs.lever.co/propelsoftware](https://jobs.lever.co/propelsoftware)
- **Perks**: Health & finance benefits, top technology tools, professional development stipends.
- **Engineering culture**: Technical roles make up ~20% of the workforce. Small company feel with exposure to full product lifecycle.
- **Employee rating**: 4.8/5 on LinkedIn (25 reviews) with high marks for culture (4.7) and compensation (4.7). [linkedin.com/company/propelsoftware](https://linkedin.com/company/propelsoftware)

## Sources
1. [Propel Software – About Us](https://www.propelsoftware.com/about-us)
2. [Propel Software – Homepage](https://www.propelsoftware.com/)
3. [Propel Software – Careers](https://www.propelsoftware.com/careers)
4. [Propel Software – Job Openings (Lever)](https://jobs.lever.co/propelsoftware)
5. [Propel Software – LinkedIn Page](https://linkedin.com/company/propelsoftware)

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