--- title: 'Product Marketing Director at Yext' canonical: 'https://feeny.ai/job/product-marketing-director-yext-new-york-kgphdjzxbcm4' type: 'job' last_seen: '2026-10-20' --- # Product Marketing Director at Yext - **Company:** Yext - **Location:** New York, NY - **Compensation:** $157k–$304k - **Posted:** 2026-10-14 - **Last confirmed live:** 2026-10-20 - **Apply:** https://job-boards.greenhouse.io/yext/jobs/8262920 ## Job description Yext (NYSE: YEXT) is the enterprise agentic marketing platform. Built on the world's most comprehensive structured data platform for local businesses, Yext gives brands and their partners the visibility intelligence to win every moment of discovery – across AI and traditional search. Yext's API-first architecture connects structured data to APIs, MCP servers, and generative interfaces, so partners and developers can build purpose-built experiences on the same infrastructure powering Yext's own products. Thousands of brands and digital marketing partners in financial services, healthcare, retail, hospitality, and food rely on Yext to manage, measure, and optimize visibility at scale. For more information, visit [yext.com](http://yext.com). We're looking for a Product Marketing Director to lead go-to-market strategy for one of Yext's product pillars. This is a high-impact role at the intersection of Product, Marketing, Sales, and Customer Success – responsible for driving awareness, adoption, and revenue for a critical part of our platform. We're seeking a commercially savvy, data-driven storyteller who can translate market insights into roadmap priorities and turn product innovation into customer value and commercial conversations. You'll own customer, competitive, and market insights for your product area, and drive the positioning, messaging, pricing, and enablement behind every new go-to-market motion. ## What You'll Do Go-to-Market Strategy & Execution - Define and execute GTM strategy for a set of Yext products – shaping positioning, narratives, launch plans, and growth initiatives. - Own positioning, messaging, pricing, and enablement for all new GTM motions, from early concept through launch. - Lead product launches end to end, making sure internal readiness and external execution are both high-impact. - Partner with Demand Generation and Field Marketing to develop integrated campaigns that build awareness, drive pipeline, and support customer expansion. Messaging & Positioning - Craft differentiated, value-based messaging frameworks that resonate across buyer personas – from CMOs to channel managers to local operators. - Translate technical capabilities into clear, compelling business outcomes that align with customers' visibility and engagement goals, and into the commercial conversations Sales has every day. - Shape pricing and packaging recommendations that reflect market positioning and customer willingness to pay. - Keep product narratives consistent and competitive across all touchpoints. Customer & Market Insights - Own customer, competitive, and market insights for your product area – synthesizing customer feedback, market signals, and usage data into a clear point of view. - Translate those insights directly into roadmap priorities, working closely with Product to influence what gets built next. - Conduct market and competitive research to identify opportunities for differentiation and innovation. - Support customer advocacy through compelling case studies, proof points, and success stories. Sales Enablement & Field Success - Develop enablement content and programs that improve field confidence, messaging consistency, and win rates. - Deliver training and tools that help Sales, CS, and Channel teams position and sell your product with commercial confidence. - Collaborate with reseller and agency partners to accelerate indirect channel growth. Cross-Functional Leadership - Partner closely with Product and Engineering to influence roadmap priorities and shape product development with market insights. - Collaborate with Customer Success and Support so customer feedback flows directly into GTM strategy. - Play a leadership role in raising the bar across the Product Marketing team – contributing frameworks, best practices, and a culture of excellence. ## What You Have - 12+ years of B2B SaaS product marketing experience, ideally in martech. - A commercially savvy operator who can connect market insight to roadmap decisions and connect product capability to revenue. - Proven ability to bring products to market and drive adoption in fast-paced, competitive environments. - Exceptional storytelling and communication skills, with the ability to turn data into compelling narratives for diverse audiences. - Experience shaping pricing, packaging, or GTM motions for new products or segments. - Strong cross-functional collaboration experience across Product, Sales, Marketing, and Customer Success. - Analytical mindset with the ability to turn data into strategy. - Experience building sales enablement materials and driving GTM success across both direct and indirect channels. - Self-starter with a high ownership mentality and a bias toward action. ## Why You'll Love It Here Be a Driver of Innovation – Help shape the GTM strategy for a high-priority product at the forefront of digital visibility. Strategic, Visible Role – Operate in a high-impact capacity with direct influence on product, positioning, pricing, and business performance. Startup Agility, Enterprise Reach – Move fast and test bold ideas while backed by the scale of a public company. Collaborative Culture – Work cross-functionally with talented teammates across Product, Engineering, Sales, and Marketing. Growth-Oriented Team – Join a Product Marketing organization with a clear vision, bold ambition, and high standards of excellence. ## #LI-PV1 Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee’s job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for variable pay programs based on performance relative to goals and targets. Annual Base Pay Range $157,050—$303,500 USD Yext is an equal opportunity employer committed to building a results-driven, engaging culture where every employee has the opportunity to contribute to the success of the Company, perform at the highest possible level, and grow their skills and capabilities. Yext welcomes employees and applicants of all backgrounds and demographics, and does not engage in discrimination on the basis of any protected characteristic recognized under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. The Company believes a broad variety of life experiences across the Yext team is critical to its mission to help every business in the world be visible everywhere customers search. By seeking out fresh perspectives and fostering a positive interview experience and employee experience, Yext can remain at the forefront of innovation, and better serve its customers. It is Yext’s policy to provide reasonable accommodations to people with disabilities as required by applicable law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete [this form](https://docs.google.com/forms/d/e/1FAIpQLSexIHU2ZCgSpcOcz5DHaL9Eyk0GIqz-AqdbgbdV8ImC74qkWA/viewform?usp=sf_link). Security Alert All legitimate Yext communications come from @yext.com email addresses. Messages from other domains (for example, @yext.team) are not authorized and are likely fraudulent. If you receive a message that seems suspicious, do not share personal information, click on links, or provide payment. Instead, please report the communication to security@yext.com. ## About Yext ## Company Overview - **One-liner**: Yext provides an enterprise agentic marketing platform that helps multi-location brands manage and distribute verified business data and content across search engines, directories, social platforms, LLMs, and AI agents. - **Entity Type**: Public (NYSE: YEXT) - **Headquarters**: New York City, New York, United States - **Founded**: 2006 - **Founders**: Howard Lerman, Brian Distelburger, and Brent Metz ## Core Business - **Primary industry**: Digital presence management / Enterprise marketing technology (MarTech) - **Target customers**: Enterprise brands with multiple physical locations (e.g., retail, hospitality, healthcare, financial services) – B2B, Enterprise - **Mission or purpose statement**: “To help brands show up accurately and confidently everywhere customers search” (paraphrased from [yext.com/about](https://www.yext.com/about)) ## Products & Services - **Yext Knowledge Graph**: A central, verified source of truth for every location’s data (hours, services, attributes) that powers all downstream distribution. - **Content Generation Agents**: AI-powered agents that create on-brand local pages, social posts, review responses, and email campaigns. - **Distribution Agents**: Syndicate content in real time to LLMs, directories, maps, social platforms, and review sites – without aggregator delays. - **Scout**: AI analytics that analyze over 10 billion signals monthly across four AI models to identify where and why brands are losing customers. - **Developer Platform**: APIs and custom workflow tools to build custom agents and integrate Yext with internal systems. - **Listings, Pages, Reviews, Chat, Analytics** – foundational modules for managing digital presence (legacy products now folded into the agentic platform). All described on [yext.com/index.html](https://www.yext.com/index.html) and [yext.com/about](https://www.yext.com/about) ## Market Standing - **Valuation/Market Cap**: $922.3 million (as of mid-2025, per LinkedIn data in search results) - **Key Metric**: Annual Revenue $446.6 million (same source) - **Notable Investors/Partners**: Yext went public in 2017 on NYSE; notable board includes Michael Walrath (Chair & CEO). No current investor list provided, but IPO was a major milestone. Partners include major brands managing over 4 million locations worldwide. - **Growth Signals**: - Headcount grew 8.5% YoY to 1,007 employees (LinkedIn data in search results) - Over 20% of hires in 2024 were internal (career page) - Presence in 32 countries with offices in New York, Budapest, Hyderabad, London, Paris, and Washington D.C. - Trusted by brands managing 4M+ locations globally ## Competitive Advantages - **Verified Data Infrastructure**: Yext’s Knowledge Graph is the single source of verified location data, eliminating aggregator delays and inaccuracies. - **Agentic Marketing Platform**: First-mover in delivering an integrated platform that combines content generation, distribution, and AI performance analytics specifically for multi-location enterprises. - **Direct Publisher Network**: Content is distributed directly to LLMs, maps, and social platforms without going through aggregators, ensuring speed and consistency. - **10 Billion Signals Analyzed Monthly**: Scout’s data intelligence provides granular visibility into customer behavior across digital touchpoints. ## Strategic Focus - **Agentic Marketing**: Yext is betting its future on “agentic” AI – building the infrastructure for brands to manage how AI models and agents discover and present their information. This is the core of the current platform rebrand. - **Global Expansion**: Offices in EMEA, APAC, and North America; hiring in multiple regions. - **Product Innovation**: Continued investment in AI, APIs, and custom workflow capabilities to allow enterprises to build proprietary agents on Yext’s foundation. ## Why Work Here - **Culture & Values**: Emphasizes Customer Centricity, One Team (collaboration), Impact-Driven, and Constructive Candor – open communication and challenging ideas are encouraged. - **Hybrid Work Model**: Employees work in a hybrid model with offices in major global cities; flexibility to work remotely with periodic in-person connection. - **Career Growth**: Internal mobility is a priority – over 20% of 2024 hires were from within. Upward Mobility program supports exploring new roles and skills. - **Benefits**: Comprehensive health insurance (medical, dental, vision), paid parental leave, 401k with match, equity, commuter benefits. Unique perks include free Calm subscription, monthly ClassPass credits, flexible vacation, paid holidays, and sick days. - **Transparency**: Leadership communicates through newsletters, quarterly company-wide meetings, and post-earnings breakdowns. - **Engineering & Product Culture**: Strong emphasis on AI and platform development; roles include Platform Consultants, NetSuite Senior Developer, Product Manager, etc. (based on open positions). - **Overall Employee Rating**: 3.7/5.0 on LinkedIn (956 reviews) – Work-Life: 4.1, Compensation: 3.8, Culture: 3.8, Career: 3.6. ## Sources 1. [yext.com/careers](https://www.yext.com/careers) 2. [yext.com/index.html](https://www.yext.com/index.html) 3. [yext.com/about](https://www.yext.com/about) 4. [linkedin.com/company/yext](https://www.linkedin.com/company/yext) 5. [yext.com/careers/open-positions](https://www.yext.com/careers/open-positions) ## Other roles at Yext - [Commercial Counsel](https://feeny.ai/job/commercial-counsel-yext-washington-vfsdstrc39ad) — Washington, DC - [Software Engineering Manager](https://feeny.ai/job/software-engineering-manager-yext-new-york-ky52xp7qsh1f) — New York, NY - [Commercial Counsel](https://feeny.ai/job/commercial-counsel-yext-new-york-esat3bew3g6b) — New York, NY - [Workplace Supervisor (Maternity Cover Contract)](https://feeny.ai/job/workplace-supervisor-maternity-cover-contract-yext-budapest-vnft0g7vbwtg) — Budapest, Hungary - [Platform Consultant](https://feeny.ai/job/platform-consultant-yext-new-york-2e1w273qk3nr) — New York, NY - [Senior Customer Success Manager](https://feeny.ai/job/senior-customer-success-manager-yext-london-wwt357w8j1pk) — London, United Kingdom - [Director, Revenue Accounting](https://feeny.ai/job/director-revenue-accounting-yext-united-states-wesq1bfynckw) — United States - [Demo Engineer](https://feeny.ai/job/demo-engineer-yext-hyderabad-ehek7mp8r14b) — Hyderabad, India - [Sales Coordinator (Bilingual - English/German, M/F/X)](https://feeny.ai/job/sales-coordinator-bilingual-english-german-m-f-x-yext-cologne-rhsf95bj0cr4) — Cologne, Germany - [Sales Coordinator (Bilingual - English/German, M/F/X)](https://feeny.ai/job/sales-coordinator-bilingual-english-german-m-f-x-yext-munich-fpca8ck7rhxv) — Munich, Germany