---
title: 'Product Marketing Generalist at Neko Health'
canonical: 'https://feeny.ai/job/product-marketing-generalist-neko-health-new-york-w77q4w5nkg39'
type: 'job'
last_seen: '2026-11-01'
---

# Product Marketing Generalist at Neko Health

- **Company:** [Neko Health](https://feeny.ai/companies/neko-health)
- **Location:** New York, NY
- **Compensation:** $162k–$198k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-11-01
- **Apply:** https://jobs.ashbyhq.com/neko-health/66608ba7-caa1-42b6-8bfd-1162b58d01cf

## Job description

Mission Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.

In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.

## Role Purpose

In this role, you will sit directly inside project squads, working alongside engineers, designers, product managers and clinical leads to bring PMM thinking in at the point of creation, all the way through to launch. You will be assigned to one or two high-priority projects at a time, running positioning, messaging, and marcomms strategy for each in sequence. You will also contribute to foundational PMM work such as: competitive insights, customer research, market-level positioning, and measuring impact. You will report to the Product Marketing Lead. This role is best suited to someone who likes to get close to the product — bringing empathy for the end user, curiosity for the technical details, and focus to see a project from inception to launch. You will be part of the early Product Marketing team, helping to build the function from the ground up and to shape how it operates.

What You’ll Deliver in the First 6–12 Months

- Be the embedded PMM presence within designated project squads, representing the member perspective, flagging positioning and messaging questions early, and building out the marcomm strategy to tell our members and the world about our latest innovation.
- Own the marcomms strategy for each product project you are assigned to: positioning, messaging, creative strategy, Medical/Legal/Regulatory review, and post-launch reporting on impact and learnings.
- Develop sharp creative briefs for launch materials across marketing channels.
- Run two to three significant product launches in your first year, with clear ownership from kick-off through to post-launch.
- Develop robust research and reporting to enable continuous learning and improvement across the PMM function.
- Embed Medical/Legal/Regulatory review into all workflows, ensuring clinical accuracy and compliance before anything is published.

## Requirements

- 5-7 years in product marketing or product management with experience ideally in consumer technology, healthtech, or a subscription/membership business.
- Track record of owning product launches end-to-end, not just contributing to them.
- Genuine interest in the future of healthcare and the ability to move seamlessly between technical, medical, and consumer industry topics.
- Fast learner who can get up to speed on a new product area quickly and produce output without needing lengthy handoff periods.
- Comfortable working inside project squads and managing stakeholder relationships at pace across engineering, design, and clinical teams.
- Strong writer who can collaborate effectively with a copywriter to make clinical or technical information feel clear, actionable, and human for a general audience.
- Experience working within regulated or claim-sensitive environments is a plus (pharma, medtech, financial services).
- AI tool fluency is essential.

## About Neko Health

## Company Overview
- **One-liner**: Neko Health is a healthcare technology company that has engineered a proprietary, data-driven preventive health scan to detect early signs of disease in otherwise healthy individuals.
- **Entity Type**: Private (Funding Stage: Series A)
- **Headquarters**: Stockholm, Sweden
- **Founded**: 2018
- **Founders**: Daniel Ek (Co-founder, also founder/CEO of Spotify) and Hjalmar Nilsonne (Co-founder)

## Core Business
- Primary industry/industries: Healthcare Technology, Preventive Medicine, Clinical Diagnostics
- Target customers: B2C – Health-conscious individuals; B2B Potential – Self-insured employers
- Mission or purpose statement: “To provide healthcare that’s proactive instead of reactive – so that people can live longer, healthier lives.”

## Products & Services
- **[The Neko Health Scan]**: A 60-minute, full-body health check that captures millions of data points across the skin, heart, blood, and circulation using four proprietary devices (Derma, Spectrum, Echo, and Neko Lens). Includes an unrushed consultation with a doctor where results are discussed immediately. The scan is priced at approximately 2750kr (~$260) in Sweden and is designed for asymptomatic, healthy individuals looking for prevention.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (as of mid-2026).
- **Key Metric**: Total Funding – **$325.1M** (one prior funding round).
- **Notable Investors/Partners**: Backed by “investors who have built and scaled some of the most ambitious technology companies of the last two decades” (individual names not publicly listed on career page). The company has strong ties to the tech and startup ecosystem.
- **Growth Signals**: Over 1,000 employees (more than half in clinical roles). Aggressive expansion with active clinic locations in London, Manchester, Birmingham, Stockholm, and plans for more. Job postings have increased +344.4% year-over-year (as of mid-2026), indicating rapid scaling.

## Competitive Advantages
- **Proprietary Hardware**: All four scanning devices are designed, engineered, and assembled in-house in Stockholm, creating a hard-to-replicate technological moat.
- **Integrated Clinical Model**: Unlike traditional clinics or digital health apps, Neko combines its proprietary hardware with on-site doctors, clinical researchers, and data science under one roof with a low patient volume per doctor ( ~9 members/day vs. 30+ in standard care). This enables a focus on prevention, not just treatment.
- **Data Moat**: The system captures millions of structured data points per scan, allowing for peer benchmarking and longitudinal tracking over years, creating a powerful, network-effect dataset for preventive health insights.
- **Leadership**: Co-founded by Daniel Ek (Spotify) and Hjalmar Nilsonne.

## Strategic Focus
- **Scaling the Scan Room**: Neko is actively testing a second-generation modular scan room platform designed to capture more signals and scale to new locations.
- **Global Expansion**: Opening new clinics across the UK and Europe, with a clear intent to make the service more accessible.
- **Clinical Research & Governance**: Continued focus on validating their devices with clinical studies and building a clinical leadership team (including ex-NHS and Amazon Health executives) to establish preventive care as a formal clinical discipline.

## Why Work Here
- **Mission-Driven**: The company was founded to solve the fundamental problem of late-stage diagnosis by focusing on prevention. The work is presented as having a direct, positive impact on human longevity.
- **Culture & Engineering**: The company actively showcases a deep engineering culture where “clinical insight can become a hardware iteration overnight.” Clinicians and engineers share the same floor, fostering rapid iteration and innovation.
- **Compensation & Benefits**: Salaries are benchmarked via market research. Benefits include comprehensive Medical, Dental, and Vision Insurance, 401K, Paid Time Off, Life Insurance, Disability Insurance, CME Days, and Commuter Benefits.
- **Work Model**: Roles are **on-site** at specific clinic locations. Training for medical roles is fully paid. The interview process is designed to give candidates a feel for the culture and mission.
- **Growth Trajectory**: With 80+ active job postings and triple-digit growth in hiring, the company is in a high-growth phase, offering significant career development opportunities.

## Sources
1. [nekohealth.com](https://www.nekohealth.com/en)
2. [nekohealth.com](https://www.nekohealth.com/us/en/about)
3. [linkedin.com](https://www.linkedin.com/company/nekohealth)
4. [nekohealthcareers.com](https://www.nekohealthcareers.com/)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/neko-health)

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