--- title: 'Product Marketing at Grotto AI' canonical: 'https://feeny.ai/job/product-marketing-grotto-ai-new-york-v635d4vxzjqb' type: 'job' last_seen: '2026-09-11' --- # Product Marketing at Grotto AI - **Company:** Grotto AI - **Location:** New York, NY - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-02-19 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.ashbyhq.com/grotto/c3efe54e-80a3-495c-b0bb-ccf7c4a31b9d ## Job description Product Marketing Location: New York City (In-Person) ## What We Do Grotto is the AI platform that supercharges multifamily real-estate teams during the moments that matter most. We're starting with leasing conversations—one of the most important decisions most of us make every year. Our data from millions of prospect interactions shows that the #1 predictor of whether someone signs a lease isn't product knowledge or perfect scripts. It's agents who are genuinely curious and who laugh—things that AI alone struggles at today. So we built a platform that guides leasing agents in real-time during calls and tours—helping them build rapport, handle objections, and convert more prospects into signed leases. It's working. We've been told by customers that we're "the best vendor they've ever worked with." And this is just the start. Our vision is a world where life's most important conversations leave people feeling more connected. ## The Role You'll be Grotto's first product marketing hire, responsible for building the function from the ground up. Your job is to make Grotto impossible to ignore: at industry conferences, in search results, in the conversations property operators are having about AI. You'll own the content, collateral, and campaigns that drive awareness and support our sales team. And you'll help define a new voice for how humans and AI can work together in multifamily—a narrative that doesn't exist yet. ## What You'll Do - Build and own Grotto's content engine from scratch: blog, SEO/AEO/GEO strategy, thought leadership, customer stories - Create sales collateral that helps our GTM team close deals—one-pagers, decks, case studies, competitive positioning - Own our presence at industry conferences: booth materials, speaking proposals, sponsorship strategy, follow-up campaigns. - Develop the narrative around AI + humans in multifamily—positioning Grotto as the voice of a new way of working - Partner closely with the CEO, GTM team, and Design to ensure consistency across everything we put into the world - Stand up the infrastructure: analytics, keyword research, content calendar, measurement frameworks ## What We're Looking For - (Non-Negotiable) You've spent at least 2 years in product, design or engineering at an early or growth-stage startup. - 3-8 years of experience in product marketing, content marketing, or a related role - AI-native. - You've built something from scratch before—content programs, demand gen engines, brand narratives—at an early or growth-stage startup - Strong writer with a point of view. You can translate complex, technical ideas into clear, compelling content. - Comfortable with ambiguity. You don't need a detailed brief to get started. - Genuine enthusiasm for AI—not as a buzzword, but as a tool you use and a space you follow closely - Experience with SEO fundamentals; bonus if you're already thinking about AEO (answer engine optimization) and GEO (generative engine optimization) - Based in NYC ## Nice to Have - Experience in proptech, real estate, or operationally complex industries - Experience with conference marketing and field events ## Why This Role Is Different Most product marketing roles are about refining what already exists. This one is about building from zero. You'll create Grotto's marketing function, define our voice in market, and shape how an entire industry thinks about AI. If you're excited by blank canvases, by building the thing instead of optimizing the thing, and by working at the intersection of AI and one of America's most essential industries—this is for you. ## About Grotto AI ## Company Overview - **One-liner**: Grotto AI provides an AI-powered platform that supercharges leasing teams for multifamily operators by providing real-time guidance, call coaching, and prospect engagement tools to reduce vacancy loss and increase Net Operating Income (NOI). - **Entity Type**: Private (Seed Stage) - **Headquarters**: New York City, New York, United States - **Founded**: 2025 - **Founders**: Nick Deveau (CEO) and Ben Epstein (CTO) ## Core Business - **Primary industry**: Proptech / Multifamily Real Estate Technology / Vertical AI SaaS - **Target customers**: B2B, specifically multifamily property operators, leasing agents, and property management companies - **Mission / Purpose Statement**: "Help humans shine in the moments that matter most" — specifically, transforming the home-finding journey by using AI to enhance human-to-human interactions rather than replace them. ## Products & Services - **Tour & Call Coaching**: An AI-powered tool that analyzes leasing agent calls and tours, providing post-interaction coaching to reinforce best-practices and improve conversion rates. - **Call Guidance**: A real-time AI assistant that provides live guidance to agents during calls, helping them handle objections, ask the right questions, and book tours. - **Emails and Texts**: An AI layer that supercharges written prospect communications, helping agents respond faster and more effectively. - **Leasing Performance Platform**: A full-stack analytics platform that measures ROI and tracks performance improvement across every stage of the prospect lifecycle, with a focus on eliminating "avoidable vacancy loss." ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed for a seed-stage company - **Total Funding**: USD $19.4M across two seed rounds - **Key Investors**: ICONIQ Capital (led the initial seed round); other undisclosed investors in subsequent rounds. - **Growth Signals**: - Employee headcount grew +500% year-over-year (from 2 to 9+ employees). - Founded in 2025 and already raised $19.4M, a very large seed round indicating strong investor confidence. - Co-founders have a track record from EvolutionIQ, which was acquired for $730M in late 2024. - Leadership team includes executives from Procore (PCOR), Bozzuto, Windsor Communities, Bilt Rewards, and Equity Residential, bringing deep domain expertise in both AI and real estate. - **Notable Team**: - Jamie Gorski: CRO, former CRO at Procore (PCOR). - David Dear: Former Sr. Director at Bilt Rewards and First Vice President at Equity Residential. - Dennis Lyandres: Former CMO at Bozzuto / CXO at Windsor Communities. ## Competitive Advantages - **Unique "Human + AI" Philosophy**: Unlike legacy chatbots that automate and depersonalize, Grotto focuses on supercharging human agents in the critical moments (calls, tours) that drive leasing decisions. - **Deep Vertical Expertise**: Built by a team with a proven track record in vertical AI (EvolutionIQ) and direct experience in the multifamily industry (Procore, Equity Residential, Bilt Rewards). - **Measurable ROI Focus**: The platform is built with ROI measurement as a core feature, helping operators directly track NOI and vacancy loss reduction — a critical differentiator in a conservative real estate industry. - **Strong Industry Credibility**: The advisory and leadership team includes C-suite veterans from the top multifamily operators and tech companies in the US. ## Strategic Focus - **Market Penetration**: Rapidly deploying the platform with major multifamily operators across the US. - **Product Expansion**: Likely expanding beyond leasing to cover the full resident lifecycle (renewals, service). - **Scaling the Team**: With $19M in the bank and early traction, Grotto is actively hiring for Deployments, Engineering, Product Marketing, and Client Strategy roles. - **Building the Category**: Establishing "AI-enabled leasing performance" as a must-have category for multifamily operators, moving beyond back-office efficiency to revenue generation. ## Why Work Here - **High-Impact, Small Team**: With <10 employees currently, new hires will have significant ownership and direct impact on product direction and company trajectory. - **Prestigious Backing**: Backed by top-tier VC ICONIQ Capital, providing strong financial stability and network. - **Mission-Driven**: The focus on improving the home-finding experience for renters is a tangible, emotionally resonant mission. - **Hybrid Workspace**: The company operates a hybrid model with an in-office presence in New York City (NYC) combined with remote flexibility. - **World-Class Founding Team**: Opportunity to learn from founders and executives who have previously scaled companies to unicorn status and successful exits (EvolutionIQ, Procore). - **Cutting-Edge Tech Stack**: The company is at the forefront of applying LLMs and generative AI to a real-world, high-value problem. ## Sources 1. [grotto.ai](https://grotto.ai/) 2. [grotto.ai/about-us](https://grotto.ai/about-us) 3. [LinkedIn Company Page](https://www.linkedin.com/company/grottoai) 4. [Built In](https://builtin.com/company/grotto-ai) 5. 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