---
title: 'Product Marketing, GTM at Clay Labs'
canonical: 'https://feeny.ai/job/product-marketing-gtm-clay-labs-new-york-whftvydy4pyb'
type: 'job'
last_seen: '2026-09-18'
---

# Product Marketing, GTM at Clay Labs

- **Company:** [Clay Labs](https://feeny.ai/companies/clay-labs)
- **Location:** New York, NY
- **Compensation:** $200k–$250k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-09-18
- **Apply:** https://jobs.ashbyhq.com/claylabs/6579de6f-b5df-46df-bb73-e8d82955f293/application

**Skills:** Product Marketing, Go-to-Market Strategy, Sales Enablement, Revenue Funnel Optimization, Buyer Persona Development, Competitive Analysis, AI Tools, B2B SaaS Marketing, Sales Experience

> Drive revenue-focused product marketing by building the go-to-market foundation, developing buyer insights, and enabling sales teams. The role involves creating messaging frameworks, optimizing the revenue funnel, and leveraging AI tools to scale Product Marketing workflows within a fast-growing AI company.

## Job description

## About Clay

AI is unleashing the biggest wave of company creation in history. Clay's mission is to be the engine those companies use to grow to their full potential. Clay predicts the next best action for your business and then helps you take it. We started by aggregating the best data for B2B companies. Then, we built the infrastructure to run any personalized campaign on top of it, including emails, ads, landing pages, and workflows that make reps more productive. Now, we're building agents that can help grow your company for you. We're already helping thousands of customers — including Anthropic, OpenAI, Google, and Visa — go to market with unique data, signals, and AI research. In 2026, we raised a [$115M Series D](https://www.linkedin.com/safety/go/?url=https%3A%2F%2Fwww.nytimes.com%2F2026%2F09%2F09%2Fbusiness%2Fdealbook%2Fclay-ai-fundraising.html%3Fsmid%3Durl-share%26unlocked_article_code%3D1._1A.E5rN.MeYsbgEsUKbB&urlhash=XS4q&mt=4bpSf4a8omAKuAHqAqZx6C11QpbLK_QwIhSV7gSf4Wf9aywPF_KBSiX9IkWE1AhXBEjPH8mK6fAEN7CMFlpvo0lPAtKRjs-dhgzYqHiVKUMCRtw0jScFgxWCRRfYs4HCX0YL9L6PCQz-edBLinvRdU_TaVUL2dA3&isSdui=true&lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BoQmIsufoRJm7X2HC5Rqd%2Fw%3D%3D) at $7.1B Valuation led by Wellington — and are on track to cross $200M in revenue this quarter. We also launched a $1M Scholarship fund for GTME Education. Some things to know about us:

- Our [community](http://community.clay.com) includes 17,000+ customers, 200+ integration partners, 125+ agencies, 50+ [Clay clubs](https://luma.com/claylive), and 30k members on Slack.
- Our [culture](https://nextplayso.substack.com/p/spotlight-clay) is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
- All employees can work with world-class coaches who specialize in creativity, management, and more.
- Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them [here](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/685d83a71452245cc1129791_4d770abfd83e276ec15315a2e06945bd_Clay2025_OperatingPrinciples.pdf).
- Read about us in the [NYT](https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.html), [Forbes](http://google.com/search?q=forbes+clay&rlz=1C5OZZY_enUS1155US1155&oq=forbes+clay&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBBzkzM2owajSoAgOwAgHxBVAe8UAxJx_p&sourceid=chrome&ie=UTF-8), [First Round Review](https://review.firstround.com/podcast/inside-clays-unconventional-path-to-1-25b/), [and more](https://www.clay.com/press).

Hear from our employees directly on our [Glassdoor](https://www.glassdoor.com/Overview/Working-at-Clay-EI_IE9850794.11,15.htm) page!

Product Marketing, GTM

We're seeking a Product Marketing Manager to drive revenue-focused product marketing that directly impacts our go-to-market and revenue success. The role reports to Clay’s Head of Product Marketing and will be foundational in building Clay's Product Marketing function. You'll have the opportunity to define the discipline, hire and mentor additional team members as Clay grows, and pioneer new approaches to Product Marketing at a fast-growing AI company. The role will work closely with Clay’s Sales, Growth, GTMOps, and Enablement functions, focusing on segment and persona-relevant narratives, sales enablement, funnel optimization, and revenue-driving initiatives across our customer segments.

## What You’ll Do

- Build GTM foundation - Create Clay's core narrative, messaging frameworks, and competitive battlecards so all revenue teams can effectively position and sell our products
- Own the sales asset library - Create and maintain the pitch decks, talk tracks, one-pagers, and QBR templates that drive rep performance
- Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
- Enable GTM + CX teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
- Optimize the revenue funnel - Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
- Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
- Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process
- Simplify how we sell - Synthesize complex topics into short, memorable, repeatable messaging that's easy for reps to adopt
- Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective

## What You'll Bring

- 5+ years of product marketing experience at a B2B SaaS company, with a focus on MM-Ent
- Nice to have: previous experience in sales and/or revenue-facing roles
- Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
- Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations, and customer-facing assets
- Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
- Strong comfort with prioritizing the highest impact projects in a dynamic, fast-moving environment
- Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
- Success partnering with Marketing, Sales, and CX organizations, representing the voice of the customer

## About Clay Labs

## Company Overview
- **One-liner**: Clay is a creative go-to-market (GTM) platform that helps teams build automated systems to grow revenue by combining data enrichment, AI agents, and workflow orchestration.
- **Entity Type**: Private (Series C expansion at $3.1B valuation, tender offer at $5B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2017
- **Founders**: Not publicly disclosed in available sources

## Core Business
- **Primary industry**: Go-to-market (GTM) software / Sales & Marketing technology
- **Target customers**: B2B GTM teams of all sizes – from solo operators to enterprise sales, marketing, and revenue teams
- **Mission**: Help people grow businesses by providing the best data foundation possible to reach their best-fit customers

## Products & Services
- **Data Marketplace**: Access to 200+ data and AI vendors in one contract – enabling teams to buy, enrich, and combine first-party, intent, and third-party data.
- **Agents**: Create AI agents that mimic top sales representatives to automate research, prep, and follow-ups.
- **Orchestration**: Build multi-step workflows that connect GTM tools (CRM, email, ads) and trigger actions based on real-time signals.
- **Automated Outbound**: Programmatically generate 1:1 messaging, launch new plays in days, and scale outbound campaigns.
- **Lead Scoring & Routing**: Enrich, score, and route every lead to the right rep in minutes.
- **Pre‑Call Prep Agent**: Researches prospect bios, earnings reports, and company changes to fully automate pre‑call prep.

## Market Standing
- **Valuation**: $5B (via employee tender offer, January 2026); previous Series C at $3.1B (2025)
- **Key Metric**: Annual revenue of $35.5M; total funding $202M
- **Notable Investors**: Sequoia Capital, CapitalG, First Round Capital, Meritech Capital Partners
- **Growth Signals**:
  - Headcount of 792 employees (+74.6% YoY)
  - 500,000+ GTM teams trust Clay
  - Named #1 mid-stage company on the ENT30 list
  - Only GTM company on Forbes’ 2025 AI 50 List
  - Customer case studies: Anthropic 3× enrichment rate, OpenAI automated pre‑call prep, Intercom grew outbound pipeline 140%, Vanta cut follow‑up time from 3 days to <1, Mistral AI cut TAM mapping from 2 months to 10 days
  - Active job postings grew 763% YoY; operates in 47 countries

## Competitive Advantages
- **Unique combination of data marketplace + AI agents + workflow automation** in a single platform – reduces the need for multiple tools and manual coordination.
- “A single person can run growth campaigns that previously required coordinating the entire GTM team.”
- **Massive data marketplace** (200+ vendors) with one contract simplifies data procurement.
- **Network effects** – 500,000+ users contribute to a growing community of GTM engineers.

## Strategic Focus
- Deepen AI capabilities in agentic workflows for GTM
- Expand the data marketplace with more vendors and intent signals
- Continue scaling globally (already in 47 countries) and hiring aggressively (164 open roles)
- Build out ecosystem partnerships and enable customers to become “GTM engineers”

## Why Work Here
- **Culture**: Kindness, creativity, “quiet ego”, and a focus on helping each other grow. Values like “Make it work, then make it great” and “Negative maintenance” (improve a little every day).
- **Work model**: Flexible in‑person culture – office in Chelsea, NYC, with daily team lunches and DJ Fridays. Hybrid flexibility offered; remote roles available.
- **Benefits**: Competitive salary, fully funded health/dental/vision, 4 months paid parental leave, IVF and egg freezing benefits, flexible PTO, yearly company retreats, visa sponsorship.
- **Engineering**: Emphasis on craft, attention to detail, and deep enjoyment of the building process. Engineers work on AI, data infrastructure, and scalable systems.
- **Interview process**: Typically 3–5 interviews (behavioral + technical) plus a founders interview; practical exercises and reference checks.

## Sources
1. [Clay.com – Careers](https://www.clay.com/careers)
2. [Clay.com – About](https://www.clay.com/about)
3. [Clay.com – Main Site](https://www.clay.com/)
4. [LinkedIn – Clay (Clay Labs Inc.)](https://www.linkedin.com/company/grow-with-clay)

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