---
title: 'Product Marketing & GTM Lead Manager - LifeLock at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/product-marketing-gtm-lead-manager-lifelock-gen-digital-inc-united-states-tempe-1r7k6jpqvdwb'
type: 'job'
last_seen: '2026-09-10'
---

# Product Marketing & GTM Lead Manager - LifeLock at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** United States / Tempe, AZ
- **Compensation:** $175k–$200k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/gen-digital/40b7c825-278b-428c-b303-4d799dfb6496/application

**Skills:** Product Marketing, Go-to-Market Strategy, Integrated Marketing, Campaign Planning, Analytics, AI

> Leads end-to-end product positioning, messaging, and go-to-market execution for the Freemium portfolio. Drives integrated launch strategies, cross-functional campaign planning, and analytics-driven optimization to deliver measurable business impact.

## Job description

About Gen:

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

About the Role: This role sits at the center of Product, Brand, Growth, Analytics, Regional Marketing, and Channel teams—owning the development of differentiated product positioning and ensuring flawless orchestration of launches from strategy through in-market optimization. The role combines product marketing leadership with integrated marketing and GTM execution, ensuring clear storytelling, disciplined launch planning, operational excellence, and measurable business impact.

Key Responsibilities: Product Positioning & Messaging Leadership

- Own marketing positioning and messaging for products and launches, crafting clear, compelling, and differentiated product narratives.
- Define messaging architecture aligned to target audiences and product strategy.
- Develop high-impact product copy, value propositions, key selling points, and feature narratives.
- Maintain and evolve foundational product storytelling assets including videos, screenshots, and hero product materials.

End-to-End Launch Strategy & GTM Ownership

- Define comprehensive launch plans including tiering, target audiences, key messages, acquisition channel mix (DTC and non-DTC), investment levels, and launch cadence.
- Own integrated marketing execution as part of GTM, ensuring operational excellence and clear launch choreography.
- Partner closely with Product Strategy to ensure marketing execution aligns to broader GTM objectives.
- Develop and compile full integrated marketing plans in partnership with commercial teams - including channels, investment, campaign frameworks, calendar, and required assets.

Integrated Campaign Planning & Execution

- Establishes business goals and objectives of each GTM and ensures plans are built to achieve goals.
- Drive and execute cross-functional, integrated campaigns across paid, owned, earned, lifecycle, partner, and regional channels – focusing on the entire end to end customer journey.
- Develop foundational launch materials ensuring accurate and compelling representation of product capabilities.

Analytics-Driven Planning & Optimization

- Partner with Analytics to size opportunities, forecast impact, and define launch KPIs.
- Connect launch performance back to the original plan and business objectives.
- Monitor in-market results post-launch and coordinate cross-channel learnings.
- Continuously optimize messaging, materials, and activation strategies based on performance insights.

Cross-Functional Leadership & Execution Excellence

- Embed AI into product marketing and GTM workflows, leveraging it to accelerate insight synthesis, messaging development, launch planning, asset creation, and performance optimization.
- Demonstrate strong cross-functional fluency across channels, product, brand, analytics, and regional teams.
- Proactively connect teams and drive clarity across complex launches.
- Apply strong project management fundamentals to ensure timelines and deliverables are met.
- Bring innovative and bold launch ideas while maintaining disciplined execution.

About you:

- 8–12 years of experience across product marketing, integrated marketing, and GTM strategy within technology or subscription businesses.
- Proven leadership in product positioning and differentiated messaging development.
- Demonstrated ownership of end-to-end launch marketing strategy and execution.
- Strong expertise in integrated campaign planning across channels and investment levels.
- Track record of developing product storytelling assets and high-impact launch materials.
- Analytics-driven mindset with experience forecasting impact and optimizing performance.
- Experience driving regional GTM activation and supporting sales enablement.
- Strong cross-functional collaboration skills with ability to influence stakeholders globally.
- Applied use of AI in launch planning, messaging development, and optimization workflows preferred.

Location: Tempe, AZ Office or Mountain View, CA (Onsite 3 days per week)

The annual base salary for this position is expected to be between $175,000 and $200,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

What’s Next…. After you submit your application, you can expect the following steps in the recruitment process:

- TA Call
- Hiring Manager (Virtual)
- Department Head (Virtual)
- Senior Leadership (Virtual)
- Final Interview - Hiring Manager (Virtual or face-to-face)

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Principal Product Manager, Enterprise Content Hub](https://feeny.ai/job/principal-product-manager-enterprise-content-hub-gen-digital-inc-united-states-snzjqdqjmzm7) — United States / New York, NY
- [Principal Product Manager - MoneyLion Marketplace](https://feeny.ai/job/principal-product-manager-moneylion-marketplace-gen-digital-inc-united-states-gx5gtgp2ntgv) — United States / New York, NY
- [LifeLock Lead Product Manager, Core Experiences & AI Assistant](https://feeny.ai/job/lifelock-lead-product-manager-core-experiences-ai-assistant-gen-digital-inc-1r5sp5qv3fr8) — United States / Mountain View, CA
- [Identity Alerts Specialist](https://feeny.ai/job/identity-alerts-specialist-gen-digital-inc-united-states-tempe-az-y2ek1b5dxcc9) — United States / Tempe, AZ
- [Customer Service Agent](https://feeny.ai/job/customer-service-agent-gen-digital-inc-united-states-tempe-az-xt4scaz9zxe2) — United States / Tempe, AZ
- [Senior Solutions Engineer](https://feeny.ai/job/senior-solutions-engineer-gen-digital-inc-united-states-new-york-ny-x4gzjfcn4z1y) — United States / New York, NY
- [Sr Princ Product Manager - Digital Footprint Control](https://feeny.ai/job/sr-princ-product-manager-digital-footprint-control-gen-digital-inc-united-yv7917kacr77) — United States / Mountain View, CA
- [Head of Enterprise Marketing](https://feeny.ai/job/head-of-enterprise-marketing-gen-digital-inc-united-states-new-york-ny-8t9d3xdsn55c) — United States / New York, NY
- [Privacy Support Analyst](https://feeny.ai/job/privacy-support-analyst-gen-digital-inc-chennai-rdctz4ce6nqr) — Chennai, India
- [Partner Success Manager](https://feeny.ai/job/partner-success-manager-gen-digital-inc-australia-j112pkref9mf) — Australia