---
title: 'Product Marketing Lead at Basic Capital'
canonical: 'https://feeny.ai/job/product-marketing-lead-basic-capital-new-york-ff2yk9z5am7h'
type: 'job'
last_seen: '2026-10-16'
---

# Product Marketing Lead at Basic Capital

- **Company:** Basic Capital
- **Location:** New York, NY
- **Compensation:** $150k–$225k
- **Employment:** full-time
- **Posted:** 2026-01-29
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.ashbyhq.com/basiccapital/ee3a854c-4e5b-47f0-ad0a-b53313184f9b

## Job description

## About Basic Capital

Basic Capital is a fintech company disrupting America’s $1T retirement industry by building the mortgage for retirement, unlocking market ownership, and making wealth accessible to every American. Our mission is to create products, platforms, and a credit marketplace that power a fundamentally new retirement system. Our founding team includes leaders from Goldman Sachs, Uber, Block, and Robinhood, and we’re backed by top investors such as Lux, BoxGroup, SVAngel, Inspired Capital, and Henry Kravis. Based in SoHo, NYC, we’re assembling a lean, high-performance team committed to reducing wealth inequality.

## About the Role

Basic Capital is building a new wealth system for everyday Americans. We are doing it by giving people access to capital markets in a radically new way, and we are doing it with taste. In less than a year since launch, Basic Capital is already becoming a household brand. We have something interesting to say, and a truth to be (well) told. We are hiring a Product Marketing Lead to help turn Basic Capital into a generational financial services brand. This is not “fintech marketing.” This is storytelling, culture, and distribution, executed with speed and precision.

Build a generational brand in legacy space Join the ranks of one of the most well-regarded Marketing Departments in tech. Your job is to relentlessly drive the Basic Capital brand forward as a leading innovator in fintech, and to push well beyond what is expected from a financial services company. This is not a role for someone who wants to manage calendars and polish copy. This is a role for someone who wants to build a brand people talk about, share, and trust with their financial future. You will relentlessly drive the Basic Capital brand forward as a leading innovator in fintech and create a generational financial services brand. With unmatched creativity and freedom push well beyond what is expected from a financial services company.

## What You’ll Do

Build a Brand People Actually Care About

- Help shape and scale Basic Capital’s brand voice, tone, and creative identity
- Turn complex financial concepts into simple, compelling narratives
- Create marketing that feels inevitable, modern, and unmistakably Basic Capital

Ship Campaigns Across Channels

- Launch and manage multi-channel campaigns across social, email, partnerships, and IRL
- Build creative that breaks through feeds and conversations
- Execute with speed, taste, and high standards

Tell the Truth (Better Than Anyone Else)

- Translate product truth into stories that drive adoption
- Create content that educates without being boring
- Make the complicated feel clear, exciting, and trustworthy

Operate Like a Builder

- Move fast and iterate. Ship, learn, improve, repeat
- Work cross-functionally with product, design, sales, and leadership
- Bring creative ideas to life with scrappiness and excellence

## Who You Are

You are creative, sharp, and relentless. You have taste. You know what good looks like. You can write, edit, ship, and iterate quickly. You care about craft, but you care about outcomes more. You have:

- A strong creative point of view and the ability to execute it
- Comfort operating in ambiguity with high ownership
- A bias toward action and shipping
- The ability to balance brand and performance without losing the soul

You want a role where you can build something iconic, not incremental.

## What We’re Looking For

## Requirements

- Experience launching and managing marketing initiatives end-to-end
- Strong writing and storytelling skills
- Ability to run projects with speed, independence, and attention to detail
- Strong creative instincts across content, campaigns, and distribution
- Comfort working in a fast-moving environment

Bonus Points

- Experience in fintech, consumer finance, investing, or benefits
- Strong social instincts and an understanding of modern distribution
- Experience with brand campaigns, IRL activations, or unconventional marketing
- You’ve helped build a brand people love, not just a product people use

## About Basic Capital

## Company Overview
- **One-liner**: Basic Capital provides a modern, technology-driven 401(k) platform that uses leverage, private credit, and a "Retirement Mortgage" to give employees more investing power.
- **Entity Type**: Private (Post-Series A)
- **Headquarters**: New York, New York, United States
- **Founded**: 2021
- **Founders**: Abdul Al-Asaad (CEO), Anjan Karanam (CTO)

## Core Business
- **Primary industry**: Financial Services (Fintech, Retirement & Wealth Management)
- **Target customers**: B2B (Employers seeking a high-quality retirement plan for their workforce) and B2C (Employees saving for retirement).
- **Mission or purpose statement**: To build a modern 401(k) that gives employees more capital to invest and build wealth, moving beyond traditional savings plans.

## Products & Services
- **Basic Capital 401(k) Platform**: A fully bundled or modular SaaS platform that handles recordkeeping, administration, and optional advisory (3(21) or 3(38)). Differentiators include real-time compliance testing, a mobile-first interface, and open architecture with 6,000+ investment options.
- **Retirement Mortgage**: A proprietary feature allowing employees to access long-term financing within their 401(k) to increase their investing power (e.g., invest up to 100% in S&P 500) with no margin calls or personal recourse. The cost of financing varies.
- **Mega Backdoor Roth**: The platform automatically maximizes employee contributions through after-tax dollars, pushing the annual deferral limit up to $72,000.
- **Compliance Monitoring**: Real-time tracking and agent-assisted compliance solutions to help fast-growing companies avoid failing annual tests.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding: $25 Million (Series A, closed August 2025).
- **Notable Investors/Partners**: Lux Capital and Forerunner (co-led Series A); Bill Ackman (first investor in 2021).
- **Growth Signals**:
    - **Headcount Growth**: +7.5% monthly employee growth. Currently 22 employees.
    - **Recent Funding**: $25M Series A in August 2025, signaling strong investor confidence in their audacious model.
    - **Press Coverage**: Featured in Bloomberg for their unique use of leverage and private credit in retirement plans.
    - **High Engagement**: 80% of issues resolved within 24 hours; average response time of 25 minutes.

## Competitive Advantages
- **First-of-its-kind leverage**: Pioneered the "Retirement Mortgage," allowing employees to use financing for long-term investing, a feature unheard of in traditional 401(k) plans.
- **High-touch, fast support**: Average response time of 25 minutes and 80% issue resolution within 24 hours, far exceeding industry norms.
- **Real-time compliance**: Proactive, data-driven compliance testing prevents plan failure for high-growth companies.
- **Full architectural freedom**: Open architecture with 6,000+ options plus a brokerage window, combined with a mobile-first user experience designed for modern employees.
- **Product-led growth**: A slick, user-centric product designed to drive adoption without requiring a large sales force.

## Strategic Focus
- **Scaling the platform**: With the $25M Series A, Basic Capital is focused on hiring and expanding its employer base, particularly among fast-growing companies.
- **Continued innovation**: Further development of the Retirement Mortgage and private investment options to differentiate from legacy providers.
- **Building an elite team**: The company culture is explicitly designed to attract "builders" and "high-agency" individuals, emphasizing shipping products and solving hard problems.

## Why Work Here
- **Culture**: High-agency, builder-oriented, and mission-driven. The team operates with a "player-coach" model and no middle management. Core values include "Iterate to greatness," "Real artists ship," and "Stewardship."
- **Work Model**: Primarily in-office based in New York City (HQ) with a strong emphasis on in-person collaboration (likely 5 days/week given the culture).
- **Engineering Culture**: Technical team uses Java, Ruby, TypeScript, Kotlin, Python, and React. CTO Anjan Karanam is hands-on. The company describes itself as "elite problem solvers" focused on important problems.
- **Growth**: High employee growth rate suggests rapid expansion and early-career impact opportunities. The team is currently small (~22 people), so every role has outsized impact.
- **Perks & Benefits**: A top-tier 401(k) plan (Mega Backdoor Roth, Leverage) that employees can actually use; fast operational support; and a sense of building something radically new in a staid industry.

## Sources
1. [Basic Capital Website](https://basiccapital.com/)
2. [Basic Capital Careers Page](https://basiccapital.com/careers)
3. [Basic Capital LinkedIn](https://www.linkedin.com/company/basic-capital)
4. [Bloomberg - 401(k) Investing: Basic Capital Brings Leverage, Private Credit to Savers](https://www.bloomberg.com/news/articles/2025-05-12/401-k-investing-basic-capital-brings-leverage-private-credit-to-savers)
5. [Crunchbase (via LinkedIn) - Basic Capital Profile](https://www.linkedin.com/company/basic-capital)
6. [Business Wire - Basic Capital Closes $25 Million Series A](https://www.businesswire.com/news/home/20250818005007/en/Basic-Capital-Closes-25-Million-Series-A-Funding-Round-Led-by-Forerunner-and-Lux-Capital)

## Other roles at Basic Capital

- [Operations Associate (User Support)](https://feeny.ai/job/operations-associate-user-support-basic-capital-remote-db5re4t47h7j)
- [Forward Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-basic-capital-new-york-c6dsjzt9pnsy) — New York, NY
- [Integration & Operations Technology Specialist](https://feeny.ai/job/integration-operations-technology-specialist-basic-capital-new-york-1t5xy6t0q2n6) — New York, NY
- [Senior Operations Associate (Onboardings)](https://feeny.ai/job/senior-operations-associate-onboardings-basic-capital-new-york-v157kp17an2x) — New York, NY
- [Senior Operations Associate (CS)](https://feeny.ai/job/senior-operations-associate-cs-basic-capital-new-york-4ebp2d28h8xq) — New York, NY
- [Lead Retirement Plan Specialist](https://feeny.ai/job/lead-retirement-plan-specialist-basic-capital-new-york-w29bk947hf0f) — New York, NY
- [Account Executive](https://feeny.ai/job/account-executive-basic-capital-new-york-nhspydkvf2ew) — New York, NY
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-basic-capital-new-york-3ky2dqy6d1ay) — New York, NY
- [GTM Engineer](https://feeny.ai/job/gtm-engineer-basic-capital-new-york-qcpds94zm26f) — New York, NY
- [Enterprise and Strategic Accounts Leader](https://feeny.ai/job/enterprise-and-strategic-accounts-leader-basic-capital-new-york-v8wnnahbqdqe) — New York, NY