--- title: 'Product Marketing Lead at Board Intelligence' canonical: 'https://feeny.ai/job/product-marketing-lead-board-intelligence-london-za14r5vfcqqq' type: 'job' last_seen: '2026-10-16' --- # Product Marketing Lead at Board Intelligence - **Company:** Board Intelligence - **Location:** London, United Kingdom - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-07 - **Last confirmed live:** 2026-10-16 - **Apply:** https://jobs.lever.co/boardintelligence/6b95eced-acc5-49b7-914f-953a76bad5a4 ## Job description Board Intelligence is a technology and advisory firm on a mission to make boards more effective, and through them, build better businesses and benefit society. Over twenty years we have established ourselves as the market leader in governance and board effectiveness, trusted by more than 80,000 directors, executives, and governance professionals globally, including across the Fortune 500, FTSE 100, and OMX 30. That trust has been earned through depth of insight, rigorous advisory work, and a track record that newer entrants simply cannot replicate. We have invested in applied AI since 2020, well ahead of the market, and that early conviction has paid off. Our AI-powered platform and smart board advisor give us a competitive advantage that is widening, not narrowing. In 2024, K1 Investment Management, the leading B2B Enterprise SaaS investor, backed us to accelerate that position further. We are now growing fast, with a proven commercial model spanning both mid-market and enterprise, and a product suite that has become a necessary addition in high-stakes board environments. The people joining us now will shape how we scale. We are deliberate about how we do that. Our founders and leadership team are deeply invested in keeping the culture that got us here: thoughtful, high calibre, and genuinely human. Ambition and balance are not in competition at Board Intelligence. If you want to work at the intersection of AI and governance, on problems that matter at the highest level, this is a strong place to be. ## Our Mission We unleash the potential of organisations through the science of board effectiveness, building better businesses and benefitting society. ## The Role In this role, you’ll own how our product portfolio is positioned, launched and sold. You’ll turn complex AI and governance technology into clear, outcome-led stories that resonate with senior buyers, equip our commercial teams to win, and drive adoption and growth across our Enterprise and Mid-Market customers. You’ll lead a small team comprising of a Product Marketing Manager and a Product Marketing contractor as you build the operating rhythm of the function, working closely with Product, Sales, Customer Success and the Director of Growth. Main Responsibilities Go-to-market and launches - Implement a release marketing framework, ranging from the latest single-point feature to complete new products, focused on driving engagement and pipeline - Plan and run launches for new products, features and enhancements, across both software and advisory services. - Design and improve our launch framework: tiers, timelines, owners and readiness criteria. - Partner with Product on the roadmap, beta programmes and customer research, bringing the voice of the market into product decisions. - Lead the go-to-market messaging for any products or services we integrate through acquisition. - You’re strategic and an executor – you’re great at planning, creating repeatable playbooks, and getting work done to exacting standards then shipped Positioning and messaging - Own positioning, messaging and value propositions for our product portfolio, and make sure each product ladders up to the platform story. - Tailor messaging by ideal customer profile (ICP), segment (Enterprise and Mid-Market), geography, vertical and persona. - Translate complex AI capabilities into clear, outcome-led narratives that neither over- nor under-sell. - Write and sign off high-impact copy yourself: product pages, launch announcements, sales narratives and in-product messages. - Build and maintain a messaging house and style guide so everyone who writes about our products uses the same words. Sales enablement and competitive insight - Equip commercial teams to sell outcomes, not features: pitch decks, demo narratives, battlecards, objection handling, product sheets and FAQs. - Run product training for Sales and Customer Success, and keep enablement material current. Leverage Gong Enable to do this in a scalable way. - Own competitive intelligence and run win/loss analysis, feeding findings back into messaging and pricing conversations. - Source proof points and customer stories that back up every claim we make. Adoption and growth - Work with Product and Digital Customer Success on in-product and lifecycle marketing that drives feature adoption, retention and expansion. - Own product content on our website with our digital team and agencies, and test new tactics such as interactive demos. Leadership and operating discipline - Line manage, coach and develop the product marketing team, setting clear priorities and high standards of craft. - Build the function’s operating rhythm: planning, briefs, review cycles, and a single backlog shared with Product and Commercial. - Set and report on product marketing metrics: adoption, pipeline and bookings by product, win rate and launch performance. - Represent product marketing in growth planning with the Director of Growth and senior leaders across Product and Commercial. Person Specification Required Skills and Experience - 8+ years in B2B SaaS marketing, including at least 4 years in dedicated product marketing, with a track record of measurable revenue impact. - Experience managing or mentoring product marketers, or a clear readiness to step into line management. - A portfolio of launches across segments, geographies or verticals that shows both the strategy and the execution. - Experience selling to senior buyers in long, multi-stakeholder Enterprise and Mid-Market sales cycles. - Enablement work that measurably improved win rates, deal velocity or sales confidence. - Market research, market intelligence, voice of customer, acquire deep technical understanding of our product, and pricing and packaging. Strategic and commercial - You can turn complex technology, including AI, into a sharp value proposition a board director understands in one read. - You use competitive intelligence and win/loss data to make decisions, not decks. - You’re analytical: you set metrics, read the data and tie your work back to pipeline, revenue and adoption. Craft - You write exceptionally well. Your copy is clear, precise and persuasive, and you can explain why every word is there. - You have an eye for quality across copy, layout and design, and you give feedback that makes other people’s work better. - You’re meticulous: claims are accurate, product names are right, and nothing ships with a typo. Ways of working - Strategic but hands-on: as comfortable writing a battlecard as presenting a positioning recommendation to the leadership team. - Strong operating discipline: you plan, prioritise ruthlessly, hit deadlines and keep stakeholders informed without being chased. - You work with Product, Sales, Customer Success and Marketing, not around them, and you earn the trust of sales teams. - Resilient and adaptable: you change course when priorities shift without losing momentum. Tools - Confident with HubSpot, Salesforce, Confluence, Jira and a website CMS. - Familiarity with product analytics (Pendo or similar), reporting tools (Power BI or similar) and AI writing and research tools. Nice to haves - You’ve helped build a product marketing function at a scale-up: the frameworks, the rituals and the relationships. - You’ve marketed AI-powered products in a way that felt credible and specific, not hyped. - You’ve worked in a PE-backed or high-growth SaaS business. - You know governance, board technology or an adjacent space such as legal tech, compliance or corporate services. What good looks like in this role - You become the default go-to for the product story, enablement materials, and how we position our products in the market. - Every product has clear, consistent positioning that ladders up to the platform story, captured in a messaging house the whole business uses. - Launches run to a repeatable framework with clear tiers, owners and readiness criteria, and their performance is measured. - Sales and Customer Success sell outcomes with confidence, and enablement shows up in win rates and deal velocity. - Competitive and win/loss insight regularly shapes messaging, pricing and product decisions. - Adoption, pipeline and bookings by product are reported regularly and moving in the right direction. - Your product marketers are growing, with clear priorities and a high bar for craft. ## Our Values Our values aren’t just words on a wall. They capture our culture, and the behaviours we see and strive for every day. Kindness & caring — We celebrate brilliance that comes without big egos or sharp elbows, and we win while raising each other up. Curiosity & innovation — Entrepreneurship is in our blood. We’re inquisitive, challenge convention, think big, and move fast. Remarkable quality & service — We take joy from delighting our clients and pride ourselves on ensuring every interaction is exceptional. ## Benefits We pride ourselves on our great working environment and package. Here's some of what's on offer: Pension scheme Personal performance bonus 26 days holiday each calendar year Bupa health & dental cover Group life assurance EAP Cycle to work scheme Diversity, equity and inclusion Board Intelligence is committed to building a team that reflects the breadth of experience, background and perspective needed to do this work well. We welcome applications from candidates of all backgrounds and do not discriminate on the basis of age, disability, ethnicity, gender, religion, sexual orientation or any other protected characteristic. If you need any reasonable adjustments at any stage of the process, please let us know and we will accommodate them. ## About Board Intelligence ## Company Overview - **One-liner**: Board Intelligence provides AI-powered board management software and advisory services that help boards improve their effectiveness and governance. - **Entity Type**: Private (acquired by K1 Investment Management in August 2024; previously backed by Susquehanna Growth Equity) - **Headquarters**: London, England, United Kingdom - **Founded**: 2008 (the company’s own story begins in 2008; some sources list 2002, but the official website cites 2008) - **Founders**: Two women consultants (names not publicly disclosed) ## Core Business - **Primary industry**: Board effectiveness software and advisory services (governance technology) - **Target customers**: B2B – boards of directors, governance teams, executives, and company secretaries in large enterprises (Fortune 500, FTSE 100, OMX 30) and mid-market organizations - **Mission or purpose statement**: To empower boards to work at their best and help organizations effect positive change in society, using the science of board effectiveness. ## Products & Services - **[Board Intelligence Platform]**: A secure, integrated SaaS platform covering the full board cycle – agenda planning, report drafting, board pack management, meeting management, minute writing, and board evaluation. Rated 4.8/5.0 on G2. - **[AI-Powered Board Assistant]**: Purpose-built AI that helps boards govern better by handling papers, preparation, and minutes, allowing directors to focus on decisions. Built on 20 years of boardroom expertise. - **[Advisory Services]**: Consulting and board evaluation services that help boards assess their effectiveness, align on strategic priorities, and transform how they work. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company; acquired by K1 Investment Management in 2024 – deal terms not public) - **Key Metric**: Annual revenue of GBP 13.6 million (latest estimate); 75,000+ professionals use the platform - **Notable Investors/Partners**: Susquehanna Growth Equity (lead investor in 2021 PE round); K1 Investment Management (acquirer); partnerships with the Chartered Governance Institute, National Association of Corporate Directors, and Institute of Directors. - **Growth Signals**: 34.5% year-over-year headcount growth (123 employees, up from ~82); trusted by 30% of the FTSE 100 and clients across the Fortune 500 and OMX 30; offices in London, Stockholm, and Mauritius; recent acquisition of Board Intelligence (HK) Limited. ## Competitive Advantages - **Deep domain expertise**: 20 years of research and hands-on advisory experience in board effectiveness, not just a generic portal. - **AI built for governance**: AI features are trained on real boardroom needs and security requirements, differentiating from generic meeting tools. - **Female-founded and led**: Unique leadership perspective in a traditionally male-dominated space. - **High customer satisfaction**: 4.8/5.0 G2 rating and a 300% improvement in board paper quality reported by clients. - **Integrated platform + advisory**: Combines software with consulting, creating a stickier, more valuable offering. ## Strategic Focus - **AI-first product development**: Expanding AI capabilities to automate board preparation, minute-taking, and compliance tasks. - **Global expansion**: Growing presence in North America and Europe through acquisitions and new office openings. - **Research and thought leadership**: Running the Board Value Index and Board Intelligence Think Tank to drive industry standards and attract top talent. - **Integration with K1 Investment Management**: Leveraging PE backing for further M&A and scale. ## Why Work Here - **Culture**: Described as collaborative, open, and diverse – “not your typical tech startup.” Female-founded and led, with a strong emphasis on work-life balance and supporting people’s lives beyond the 9-to-5. - **Work model**: Hybrid – roles based in London (HQ) with flexible working; global team across 11 countries. - **Employer rating**: 4.3/5.0 on Glassdoor (65 reviews) – culture 4.3, work-life balance 4.2, compensation 4.0. - **Growth opportunities**: Rapid headcount growth (+34.5% YoY) and a clear career ladder; the company invests in employee development and celebrates wins openly. - **Notable perks**: Not explicitly listed, but the company emphasizes a supportive environment, “no unnecessary red tape” in hiring, and a focus on impact. ## Sources 1. [boardintelligence.com - About Us](https://www.boardintelligence.com/en-us/about) 2. [boardintelligence.com - Careers](https://www.boardintelligence.com/en-us/careers) 3. [boardintelligence.com - Homepage](https://www.boardintelligence.com/en-us/) 4. [linkedin.com - Board Intelligence Company Page](https://linkedin.com/company/board-intelligence) 5. 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