---
title: 'Product Marketing Lead at Broccoli AI'
canonical: 'https://feeny.ai/job/product-marketing-lead-broccoli-ai-san-francisco-z89crg7t40rs'
type: 'job'
last_seen: '2026-10-19'
---

# Product Marketing Lead at Broccoli AI

- **Company:** Broccoli AI
- **Location:** San Francisco, CA
- **Compensation:** $160k–$190k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-09
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.ashbyhq.com/broccoli/cfb507dd-8fd5-4a3b-9334-337699df1ba2

## Job description

## About Broccoli 🥦

We work with plumbing, HVAC, and electrical contractors, the people who keep homes running, and replace fragmented tools and manual workflows with AI agents that actually do the work. Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue, fully integrated into systems like ServiceTitan. We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run. That shaped everything we've built. Today:

- Hundreds of contractors use Broccoli to run their front office
- We've grown from $0 to millions in ARR in under a year
- We're trusted by both single-location operators and the largest PE-backed roll-ups
- We've raised $25M+ from Khosla Ventures and Y Combinator

## The Role

We're seeking an experienced Product Marketer to own the foundational product messaging and positioning that drives Broccoli's product innovations and launch strategy. Reporting into the CEO, this is a foundational, high-ownership role. You'll be the second PMM at Broccoli, which means you're not stepping into a pre-built playbook, you're writing it. You'll work directly with Product, Sales, Customer Success, and other GTM teams to shape how the market understands Broccoli, build the materials that help our team win deals, and launch new features in a way that creates real market impact. If you thrive in ambiguity, love learning how things work, and can translate complexity into clarity, this is your role.

## What You’ll Do

- Create clear product messaging - help everyone at Broccoli talk about our products in the same way and make complex features easy to understand for different audiences
- Help shape what we build - work with product to decide which features matter most and figure out how to position them in the market
- Launch products that get noticed
- Develop buyer insights
- Enable sales teams - create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
- Drive customer expansion - help existing customers grow their usage and increase their investment in Broccoli
- Build customer advocacy
- Build systems that work as we grow - simple, repeatable processes for launches and releases that won't break as the team gets bigger
- Keep teams aligned - ensure Product, Marketing, Sales, and Customer Success are all on the same page about what we're launching and why

## What You'll Bring

- 4-8 years of product marketing experience at high-growth B2B SaaS companies
- Success leading cross-functional teams across Marketing, Product, and GTM
- Building and scaling processes in a dynamic startup environment
- Deep experience partnering with Product teams on messaging, positioning, and bringing products to market alongside Marketing and Sales teams
- Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
- Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
- Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations
- Creative problem solving to drive business outcomes through first principles thinking and creative solutions
- Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments
- Experimentation mindset to utilize AI tools to optimize and scale Product Marketing workflows

## About Broccoli AI

## Company Overview
- **One-liner**: Broccoli AI builds an AI-native operating system for home service businesses, using voice agents to automate customer service, scheduling, and revenue operations for plumbing, HVAC, and electrical contractors.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2021
- **Founders**: AJ Jain (CEO) and Aditya Ketkar (CTO)

## Core Business
- **Primary industry/industries**: Home Services Technology, Artificial Intelligence, Customer Service Automation
- **Target customers**: B2B — plumbing, HVAC, and electrical contractors (from single-location operators to PE-backed roll-ups)
- **Mission or purpose statement**: "To democratize great customer service so every contractor, no matter their size, can give customers the experience they deserve."

## Products & Services
- **AI Voice Agents**: AI-powered phone agents that answer every call 24/7, book jobs in real time, and provide empathetic customer support for trades businesses. Type: AI Agent / SaaS.
- **Revenue Automation (Outbound & Follow-ups)**: Automated outbound calling and follow-up sequences to drive more revenue for contractors. Type: AI Agent / SaaS.
- **Operations Automation**: AI agents that handle scheduling, dispatch, and alerting for emergencies, integrated with systems like ServiceTitan. Type: AI Agent / SaaS.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Raised $25M+ in Series A funding led by Khosla Ventures, with participation from Y Combinator (Winter 2022 batch). [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai/jobs)
- **Notable Investors/Partners**: Khosla Ventures (lead, Series A), Y Combinator (W22 batch), Gustaf Alstromer (YC partner).
- **Growth Signals**: Grew from 0 to 800+ contractors in under 2 years; grew from $0 to millions in ARR in under a year; headcount grew 272.7% year-over-year to 31 employees; 22 active job postings (monthly job postings up 46.7%, yearly up 2,100%). [linkedin.com](https://www.linkedin.com/company/broccoli-com)

## Competitive Advantages
- **Deep vertical focus**: Built specifically for trades (plumbing, HVAC, electrical) rather than a generic AI voice agent, allowing for industry-specific workflows and integrations (e.g., ServiceTitan).
- **Founder-market fit**: Founders spent 9 years working together and went door-to-door meeting 100+ contractors to understand the market before building, leading to a product that truly fits the workflow.
- **Rapid traction**: Grew from 0 to 800+ contractors and from $0 to millions in ARR in under a year, indicating strong product-market fit.
- **Full-stack automation**: Unlike point solutions that only handle calls, Broccoli automates the entire front office (calls, scheduling, dispatch, follow-ups, marketing) in one platform.

## Strategic Focus
- **Scale the contractor base**: Continue onboarding plumbing, HVAC, and electrical businesses, targeting both single-location operators and large PE-backed roll-ups.
- **Deepen the operating system**: Expand automation beyond voice to cover the full workflow of home service businesses (scheduling, dispatch, marketing, operations).
- **Expand into new verticals**: The company is hiring for a "Strategy & Operations Lead, New Verticals," indicating plans to expand beyond the core trades.
- **Hire aggressively**: With 22 open positions and massive job posting growth, the company is in a major scaling phase across engineering, sales, marketing, and operations.

## Why Work Here
- **High-growth environment**: The company is growing extremely fast (272.7% headcount growth YoY, millions in ARR in under a year), offering employees the chance to have outsized impact in a rocket ship.
- **Founder-led with strong pedigree**: Founders AJ Jain and Aditya Ketkar have worked together for 9+ years, have backgrounds at Adobe and Microsoft, and are backed by top-tier investors (Khosla Ventures, Y Combinator). [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai)
- **Culture of deep customer empathy**: The company was built by going door-to-door and meeting 100+ contractors, and that customer-first ethos permeates the engineering and product culture.
- **Work policy**: Hybrid/In-Office — the company has two offices in San Francisco (300 Brannan St) and roles are listed as "Hybrid" or "In-Office" on Built In. [builtin.com](https://builtin.com/company/broccoli-ai)
- **Notable perks**: Backed by top-tier VCs (Khosla, YC); opportunity to work on a high-impact AI product that directly helps small businesses; fast-paced environment with significant ownership.
- **Engineering culture**: Heavy emphasis on AI and full-stack engineering; the team is building a complex, real-time voice AI system integrated with legacy field service software. Open roles include Staff Software Engineer, Director of Engineering, and Senior Product Manager. [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai/jobs)

## Sources
1. [broccoli.com](https://www.broccoli.com/)
2. [linkedin.com](https://www.linkedin.com/company/broccoli-com)
3. [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai)
4. [ycombinator.com - Jobs](https://www.ycombinator.com/companies/broccoli-ai/jobs)
5. [builtin.com](https://builtin.com/company/broccoli-ai)

## Other roles at Broccoli AI

- [Business Recruiter](https://feeny.ai/job/business-recruiter-broccoli-ai-san-francisco-6e5mfeqsk92a) — San Francisco, CA
- [Recruiting Coordinator/Sourcer](https://feeny.ai/job/recruiting-coordinator-sourcer-broccoli-ai-san-francisco-eyarbcw810r2) — San Francisco, CA
- [GTM Recruiter](https://feeny.ai/job/gtm-recruiter-broccoli-ai-lehi-6cmge9q8736g) — Lehi, UT
- [AI Transformation Lead](https://feeny.ai/job/ai-transformation-lead-broccoli-ai-san-francisco-y13awz5d65y7) — San Francisco, CA
- [People Operations Associate / Executive](https://feeny.ai/job/people-operations-associate-executive-broccoli-ai-bengaluru-hd64w05367s6) — Bengaluru, India
- [Director of Technical Success](https://feeny.ai/job/director-of-technical-success-broccoli-ai-lehi-jx3vwews73k9) — Lehi, UT
- [AI Tech Support (Early Shift)](https://feeny.ai/job/ai-tech-support-early-shift-broccoli-ai-lehi-gjjht29nnr4m) — Lehi, UT
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-broccoli-ai-san-francisco-qgadcs18hc7n) — San Francisco, CA
- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-broccoli-ai-lehi-ka8rvb51svwq) — Lehi, UT
- [Founding Business Development Lead, Private Equity](https://feeny.ai/job/founding-business-development-lead-private-equity-broccoli-ai-san-francisco-w3fj3ffhy9jz) — San Francisco, CA