---
title: 'Product Marketing Lead – Engineering Simulation at Datacor'
canonical: 'https://feeny.ai/job/product-marketing-lead-engineering-simulation-datacor-united-states-k6vc4bs285ms'
type: 'job'
last_seen: '2026-09-15'
---

# Product Marketing Lead – Engineering Simulation at Datacor

- **Company:** Datacor
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/datacor/jobs/5209177007

## Job description

About Us:

Datacor is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our customers’ most difficult problems.

We are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at Datacor help our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications.

## About the Role

We are seeking a Product Marketing Manager to join our marketing team supporting Datacor’s engineering software division. This person will have a strong engineering background to drive the positioning, messaging, and go-to-market strategies for our engineering simulation software products. This role bridges technical expertise with customer-focused storytelling to ensure our solutions are clearly differentiated in the market.

The ideal candidate will combine product marketing experience with a degree in engineering, enabling them to translate complex technical concepts into compelling value propositions for engineers, plant operators, and decision-makers. The marketing team is a lean, high-output team and the right candidate is energized by both strategy and execution.

Responsibilities:

Market Positioning & Messaging

- Develop differentiated product positioning, messaging, and value propositions for our engineering simulation solutions in a variety of industries and applications.
- Deeply understand and communicate how the Datacor software and applications enhance mechanical and chemical engineering process design and analysis.
- Create technical and commercial content, including product briefs, blog posts, technical papers, case studies, competitive battlecards, and more.

Go-to-Market Strategy

- Lead go-to-market planning for new product launches and major releases, working cross-functionally with product management, sales, demand generation, and services teams.
- Write, design and execute email campaigns (copy and visuals) for customers to promote product adoption and company information.
- Partner with events and demand generation teams to execute prospective and customer marketing campaigns including webinars, conferences, trade shows, and email marketing.
- Work with global channel partners and provide marketing assets that enable them to effectively promote and sell Datacor Engineering solutions.
- Ability to capture technical use cases and customer use cases into commercial content.

Customer & Market Insight

- Conduct competitive and market analysis to identify opportunities, risks, and trends.
- Gather customer feedback to inform product roadmaps and marketing strategy.
- Develop buyer personas and map customer journeys to guide marketing programs.
- Comfortable working with complex and technical customer audiences.

Sales Enablement & External Engagement

- Build and maintain a comprehensive library of sales enablement materials including presentations, product collateral, product demo videos, training guides, and more.
- Develop and deliver (as needed) presentation decks for customer meetings, conferences, and sales engagements.
- Represent the company by presenting at conferences, symposiums, and industry events to technical audiences.

Qualifications:

- Bachelor’s degree in Engineering (Chemical Engineering strongly preferred).
- 5+ years of experience in product marketing, technical marketing, or a related role within engineering software, simulation, or process industries.
- Comfortable moving fluidly between strategic and executional work, with a 'whatever needs to be done' approach to contributing on a small team.
- Demonstrated ability to translate technical product capabilities into clear, customer-focused messaging. Must be able to translate complex engineering and product data and information into business value.
- Strong analytical skills with experience conducting competitive and market analysis.
- Excellent written, visual, and verbal communication skills; comfortable presenting complex information to technical and business audiences.
- Proven ability to manage multiple projects with limited supervision, while meeting deadlines and delivering results.

EOE Statement:

Datacor is an Equal Opportunity Employer and does not discriminate on the basis or race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.

Use of AI During Interviews:

At Datacor, we value thoughtful problem-solving and authentic perspectives. To ensure a fair and consistent evaluation process, we ask that candidates do not use generative AI tools or outside assistance during live interviews unless explicitly stated otherwise. We're interested in hearing your experience, your approach, and how you think through challenges.

## About Datacor

## Company Overview
- **One-liner**: Datacor provides purpose-built business management and engineering simulation software for process manufacturers, chemical distributors, and engineers.
- **Entity Type**: Private (no disclosed funding rounds; bootstrapped or private equity-backed)
- **Headquarters**: Florham Park, New Jersey, United States
- **Founded**: 1981
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Process manufacturing, chemical distribution, engineering simulation
- **Target customers**: B2B – process manufacturers, chemical distributors, and engineering firms of all sizes (SMB to enterprise)
- **Mission or purpose statement**: "Empower process manufacturers, chemical distributors, and engineers worldwide with advanced business management and engineering simulation software." [datacor.com](https://www.datacor.com/company/about)

## Products & Services
- **Enterprise Resource Planning (ERP)**: Integrated business management for process manufacturing and chemical distribution (SaaS/on-premise).
- **Customer Relationship Management (CRM)**: Sales and customer management tailored to the process industries.
- **Manufacturing Execution System (MES)**: Real-time production tracking and control.
- **Warehouse Management System (WMS)**: Inventory and warehouse optimization.
- **Formulation**: Recipe and formula management for chemicals, food, and animal nutrition.
- **Regulatory Control**: Compliance and labeling for hazardous materials.
- **Asset Tracking**: Equipment and container tracking.
- **Nutrition Labeling**: Automated nutrition facts generation.
- **Feed ERP**: Specialized ERP for animal feed manufacturers.
- **Chemical Process Simulation**: Engineering simulation for chemical processes (e.g., CHEMCAD).
- **Flow Simulation**: Fluid flow and piping system analysis (e.g., AFT Fathom, Arrow).
- **Laboratory Information Management System (LIMS)**: Lab data management.
- **Statistical Quality Control (SQC)**: Quality monitoring and analysis.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue – $57 million (LinkedIn estimate, 2025) [linkedin.com](https://www.linkedin.com/company/datacorinc)
- **Notable Investors/Partners**: Not publicly available; the company has made several acquisitions (Baytek International, Chemstations, Format Solutions, GoldSim, Infonetics) indicating private equity or internal funding.
- **Growth Signals**:
  - Headcount grew 24% year-over-year to 264 employees (as of mid-2025) [linkedin.com](https://www.linkedin.com/company/datacorinc)
  - Acquired Baytek International in May 2025, expanding ERP capabilities.
  - Hiring for AI Optimization Engineer and Senior Lead Product Manager, Data Platform & Analytics – signaling investment in AI and data.
  - Remote-first global team spanning 37+ U.S. states and countries (Costa Rica, UK, South Africa, India, Canada).

## Competitive Advantages
- **Deep industry expertise**: 40+ years focused exclusively on process manufacturing, chemical distribution, and engineering – a niche most generalist ERP vendors cannot match.
- **Comprehensive suite**: Covers ERP, CRM, MES, WMS, simulation, LIMS, and regulatory – a one-stop platform for process industries.
- **Proven track record**: Thousands of customers and a history of acquisitions that broaden capabilities without diluting focus.
- **Engineering simulation leadership**: Products like CHEMCAD and AFT Fathom are established standards in chemical and fluid flow simulation.

## Strategic Focus
- **Continuous improvement** – incremental and long-term advancements in software and services.
- **AI and data platform** – recent hires for AI Optimization Engineer and Senior Lead Product Manager for Data Platform & Analytics, plus a Chief AI Officer, indicate a push toward AI-driven insights.
- **Global expansion** – growing presence in Costa Rica and other regions to support a remote-first workforce.
- **Customer-centric innovation** – emphasis on synthesizing customer feedback and market research to develop competitive advantages.

## Why Work Here
- **Remote-first culture**: Work from anywhere in the U.S. or select international locations; offices in Florham Park (NJ), Colorado Springs, Houston, Corpus Christi, and San Jose (Costa Rica). [careers.datacor.com](https://www.datacor.com/company/careers)
- **Flexible time off (FTO)** and paid parental leave.
- **Comprehensive benefits**: Premier medical, vision, dental with company-funded HRA, 401(k) with company contribution, competitive pay and bonus programs.
- **Growth opportunities**: 13 open roles as of mid-2025 across development (AI, simulation, data), implementation, product, sales, and support. [greenhouse.io](http://job-boards.greenhouse.io/datacor)
- **Values-driven**: Core values – Focus on Customer Experience, Continuous Improvement, Industry Experts and Innovators, One Team.
- **Engineering culture**: Roles like Senior Software Engineer – Engineering Simulation Group and AI Optimization Engineer highlight technical depth and impact.

## Sources
1. [datacor.com](https://www.datacor.com/) – Main website and product overview
2. [datacor.com/company/about](https://www.datacor.com/company/about) – About Us, history, solutions
3. [datacor.com/company/careers](https://www.datacor.com/company/careers) – Careers page, benefits, culture
4. [job-boards.greenhouse.io/datacor](http://job-boards.greenhouse.io/datacor) – Current job openings
5. [linkedin.com/company/datacorinc](https://www.linkedin.com/company/datacorinc) – LinkedIn company profile (revenue, headcount, acquisitions, employee growth)

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