---
title: 'Product Marketing Lead (Executive Briefing Program) at Celonis'
canonical: 'https://feeny.ai/job/product-marketing-lead-executive-briefing-program-celonis-munich-97755jr27z4j'
type: 'job'
last_seen: '2026-09-14'
---

# Product Marketing Lead (Executive Briefing Program) at Celonis

- **Company:** Celonis
- **Location:** Munich, Germany
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/celonis/jobs/7979275003?gh_jid=7979275003

## Job description

Celonis is the trusted platform to industrialize Enterprise AI. At our core is the Celonis Context Model — which combines process data, business knowledge, and intelligence into a living digital twin of the enterprise that AI can actually understand, turning AI's operational blind spots into operational clarity. World's leading companies trust Celonis and its global ecosystem of partners to make their AI agents, people, systems, and processes work together, achieving transformational outcomes. We believe there's a massive opportunity to unlock global productivity and sustainability by giving AI the context to understand how every business process really works. Join our mission to make processes work for people, companies, and the planet.

The Team:

The Celonis Executive Briefing Center (EBC) runs the most important conversations we have with our customers. We bring C-suite decision-makers together with Celonis leaders and experts for tailored, high-impact briefings that move strategic deals forward and deepen relationships with our most important stakeholders. Named the world’s Best New Executive Briefing Center Program by the Association of Briefing Managers, the EBC is a measurable driver of pipeline and customer value — and we are reinventing what an executive briefing can be.

The Role:

As the EBC Content Strategist, you design the future of how the world’s top executives experience Celonis. You pioneer AI-native, multisensory briefings that turn complex process intelligence into stories leaders can see, touch, and explore in real time. You own the creative vision for our showcases, speaker sessions, and living catalog, pushing each one to the frontier of what’s possible with generative AI, interactive data visualization, and spatial technology. Working closely with sales leadership, product marketing, and the executive team, you make sure every experience is both unmistakably next-generation and translated directly to the business challenges and goals of the C-level leaders in the room.

The work you’ll do:

## Experience Design & AI-Native Storytelling

- Visionary narrative: Craft a bold, consistent executive narrative that brings the Celonis vision to life and lands with C-suite audiences.
- AI-native creation: Build an AI-assisted content engine that drafts, personalizes, and adapts each briefing in real time to the visiting executive’s industry, process data and priorities.
- Immersive assets: Design tailored, high-impact experiences that feel cinematic, not corporate: presentations, messaging frameworks, scripts, and interactive multimedia.

Living Catalog & Session Curation

- Living catalog: Own an adaptive, always-current catalog that evolves with every product launch and go-to-market shift — so no session is ever out of date.
- Narrative architecture: Orchestrate briefing agendas that flow as one cinematic story arc across sessions.
- Continuous reinvention: Retire what’s stale and prototype what’s next, keeping the catalog at the frontier of Celonis innovation.

Immersive Showcase & Demo Innovation

- Experiential vision: Own the creative vision, relevance, and impact of our interactive EBC showcases end to end.
- Multisensory showcases: Design digital, touch-driven, and spatial experiences that let executives explore their own process data — haptic, visual, and genuinely fun.
- Frontier partnerships: Partner with design agencies, creative technologists, and product teams to prototype and deploy net-new immersive experiences — AR/VR, live data visualization, and interactive installations.
- Flawless delivery: Establish a testing and refresh cadence so every showcase runs flawlessly during high-stakes executive visits.

Cross-Functional Collaboration & Impact

- Speaker enablement: Work directly with speakers and subject-matter experts to shape their session narratives and align talking points to briefing goals.
- Measurement & optimization: Track engagement and briefing feedback, tying immersive experiences to measurable pipeline and deal velocity, and iterate on experience strategy based on what the data shows.

The qualifications you need:

- 6+ years in content strategy, experience design, executive communications, or product marketing within B2B technology.
- Proven experience designing high-stakes executive events, immersive experiences, or briefing programs.
- Hands-on experience with experiential or immersive marketing, interactive storytelling, or emerging tech (AR/VR, spatial computing, interactive data visualization).
- Exceptional writing and editing, with a track record of distilling complex technical concepts into clear, compelling narratives.
- Fluent with generative AI tools — using them to create, personalize, and accelerate experiences, not just to draft.
- Strong business acumen and a solid grasp of enterprise sales cycles, buyer personas, and regional market dynamics.
- Skilled at project management and driving alignment across many stakeholders without direct authority.

What Celonis can offer you:

- Pioneer Innovation: Work with the global leader in Process Mining and the Process Intelligence Graph to shape the future of AI-driven business operations.
- Ownership from Day 1: Every full-time "Celonaut" is an owner, receiving Restricted Stock Units (RSUs) and merit-based refresh grants.
- Unrivaled Family Support: Benefit from our inclusive parental leave policy—24 weeks of fully paid leave for primary carers and 12 weeks for supporting carers, available from your first day of employment.
- Work-Life Integration: Enjoy Unlimited PTO (in applicable regions) and generous PTO globally, as well as a flexible hybrid work model that balances remote focus with vibrant office collaboration.
- Continuous Growth: Elevate your skills through our 70-20-10 learning framework, mentorship programs, and access to a dedicated learning platform.
- Holistic Well-being: Prioritize your health with subsidized Wellhub memberships, mental health counseling, and dedicated "Wellness Weeks" that prioritize work/life balance.
- Drive Sustainability: Participate in annual Impact Days, where you receive paid time off to volunteer for community and environmental causes with your local office, or virtually.
- Global Inclusion & Belonging: Find community through our Inclusion Think Tank and participate in our annual Inclusion Days, ensuring every voice is heard and valued.
- Value-Driven Impact: Join a mission-led organization where our core values—Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future—drive every decision.

About Us:

Celonis is the trusted platform to industrialize Enterprise AI, empowering organizations to analyze, design, and operate AI-driven processes. The Celonis Platform is powered by the Celonis Context Model, which combines process data, business knowledge, and intelligence to create a living digital twin of the enterprise that AI can understand — turning AI’s operational blind spots into operational clarity. Industry-leading companies around the world trust Celonis and its global ecosystem of partners to make their AI agents, people, systems, and processes work together, achieving transformational outcomes. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.

Get familiar with the Celonis Process Intelligence Platform by watching this [video](https://www.youtube.com/watch?v=YR5oRJGhJYg&list=PLuVor-ZUD4pnM6G33C5D0tjXUvlTPYBRe).

Celonis Inclusion Statement:

At Celonis, we believe our people make us who we are and that “The Best Team Wins”. We know that the best teams are made up of people who bring different perspectives to the table. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen.

Your Privacy:

Any information you submit to Celonis as part of your application will be processed in accordance with Celonis’ [Accessibility and Candidate Notices](https://www.celonis.com/careers/candidate-notices)

By submitting this application, you confirm that you agree to the storing and processing of your personal data by Celonis as described in our [Privacy Notice for the Application and Hiring Process](https://www.celonis.com/careers/privacy-notice/).

Please be aware of common job offer scams, impersonators and frauds. Learn more [here](https://www.celonis.com/careers/fraud-alert/).

## About Celonis

## Company Overview
- **One-liner**: Celonis provides a Process Intelligence Platform that uses data mining and AI to help organizations analyze, improve, and automate their business processes.
- **Entity Type**: Private (Series D Extension, Decacorn status achieved in 2021)
- **Headquarters**: Munich, Germany and New York, USA (dual HQ)
- **Founded**: 2011
- **Founders**: Alexander Rinke, Bastian Nominacher, Martin Klenk

## Core Business
- Primary industry/industries: Enterprise Software, Process Mining, Process Intelligence, AI
- Target customers: Large enterprises (B2B), across all industries including supply chain, finance, IT, and manufacturing
- Mission or purpose statement: "We make processes work for people, companies, and the planet." The company aims to help the world's businesses run more efficiently and sustainably.

## Products & Services
- **Celonis Process Intelligence Platform**: The core platform that mines data from enterprise systems (SAP, Oracle, Salesforce, etc.) to create a digital twin of business processes, identify inefficiencies, and recommend improvements.
- **Celonis Context Model (CCM)**: Launched in 2024, this is a new AI layer that combines end-to-end process data with business knowledge, providing operational context for enterprise AI agents and human decision-makers.
- **Process Mining**: The original technology that visualizes how processes actually run (vs. how they are designed), identifying bottlenecks and deviations.
- **Execution Management System (EMS)**: A suite of apps that help companies take action on process insights to improve performance in real-time.
- **AI-Powered Decision Intelligence**: Following the agreement to acquire Ikigai Labs, Celonis is integrating advanced AI for predictive and prescriptive process optimization.

## Market Standing
- **Valuation**: $13 billion (Series D extension, as of 2021)
- **Key Metric**: $6.5 billion in realized value for customers to date; over 5,000 enterprise deployments; 1,400+ companies use the platform
- **Notable Investors/Partners**: Accel, 83North, Durable Capital Partners, T. Rowe Price, Franklin Templeton Investments, Arena Holdings, QIA (Qatar Investment Authority)
- **Growth Signals**:
  - Over 3,000 employees globally (up significantly from earlier years)
  - 20+ offices worldwide including Munich, New York, Madrid, Bangalore
  - Named a Leader in the 2026 Gartner® Magic Quadrant™ for Process Intelligence Platforms
  - Won the German President's Award for innovation (first software company to do so)
  - Acquired Ikigai Labs (2024) to strengthen AI capabilities

## Competitive Advantages
- **Process Intelligence Graph**: A proprietary data model that provides a "common language" for processes across different enterprise systems, making it uniquely hard to replicate.
- **First-mover and category leader**: Celonis essentially created the Process Mining category and remains the dominant player, with the largest customer base and deepest integrations.
- **Massive data moat**: The more processes the platform analyzes, the better its AI models become, creating a powerful network effect.
- **Enterprise AI context**: The Celonis Context Model solves a key problem for enterprise AI—lack of operational context—making it a critical infrastructure layer for AI adoption in large companies.

## Strategic Focus
- **Enterprise AI industrialization**: Celonis is pivoting to become the operational backbone for enterprise AI, ensuring AI agents act on accurate, contextual process data.
- **Expanding the Context Model**: Making the CCM the standard layer for any AI deployment in large enterprises.
- **Acquisition integration**: Absorbing Ikigai Labs to bring advanced decision intelligence to the platform.
- **Global expansion**: Continued hiring and office growth in key markets (India, US, Europe).

## Why Work Here
- **Culture**: "Best Team Wins" is a core value. The company emphasizes collaboration, humility, curiosity, and a founder's mentality ("We Own It").
- **Impact**: Employees work on technology that directly reduces waste and carbon emissions for the world's largest companies, aligning with the value "Earth is Our Future."
- **Awards**: Named one of BuiltIn's Best Places to Work in the U.S. 2025; Madrid office named one of Spain's top 100 workplaces (2022-2024); Global Learning team won a Gold Strategy Award in 2024.
- **Global & flexible**: 20+ offices with a mix of remote and hybrid roles. Major hubs in Munich, New York, Madrid, and Bangalore.
- **Benefits**: Globally inclusive benefits packages covering physical, mental, and financial wellbeing. Annual "Impact Days" (50,000+ hours given back to communities).
- **Growth**: The company is in a high-growth phase (decacorn, expanding into AI), offering strong career development opportunities.

## Sources
1. [celonis.com](https://www.celonis.com/company/about-us)
2. [celonis.com](https://www.celonis.com/)
3. [careers.celonis.com](https://careers.celonis.com/)
4. [boards.greenhouse.io](https://boards.greenhouse.io/celonis)
5. [careers.celonis.com/join-us](https://careers.celonis.com/join-us/open-positions)

## Other roles at Celonis

- [Senior AI Transformation & Innovation Consultant](https://feeny.ai/job/senior-ai-transformation-innovation-consultant-celonis-munich-4mwtyd10r567) — Munich, Germany
- [Senior Strategic Solutions Consultant (AI)](https://feeny.ai/job/senior-strategic-solutions-consultant-ai-celonis-munich-pwbt4q4nzt5a) — Munich, Germany
- [Associate Value Engineer (AI-Driven Data Science & Analytics) - Orbit Program](https://feeny.ai/job/associate-value-engineer-ai-driven-data-science-analytics-orbit-program-celonis-a5x4ha5qfv71) — Raleigh US, NC
- [US Only Job Description Template (Visa Sponsorship Not Offered)](https://feeny.ai/job/us-only-job-description-template-visa-sponsorship-not-offered-celonis-please-2k81c8z06c35) — Please Update Office Field
- [Intern Strategic Program Management](https://feeny.ai/job/intern-strategic-program-management-celonis-madrid-pzh1gtph2sdc) — Madrid, Spain
- [Client Value Partner - Digital Technology](https://feeny.ai/job/client-value-partner-digital-technology-celonis-amsterdam-mgwdvk50hwa0) — Amsterdam, Netherlands
- [Senior / Principal Talent Acquisition Partner](https://feeny.ai/job/senior-principal-talent-acquisition-partner-celonis-munich-nks00f9z6rx1) — Munich, Germany
- [Lead Deployment Engineer](https://feeny.ai/job/lead-deployment-engineer-celonis-bengaluru-ha0radap7k0f) — Bengaluru, India
- [Intern Technology Consultant - Data & AI](https://feeny.ai/job/intern-technology-consultant-data-ai-celonis-munich-4hqm0fvs4fe2) — Munich, Germany
- [Intern Deployment Engineer - Data & AI](https://feeny.ai/job/intern-deployment-engineer-data-ai-celonis-munich-s1e66p2k9wfn) — Munich, Germany