---
title: 'Product Marketing Lead at Faros'
canonical: 'https://feeny.ai/job/product-marketing-lead-faros-remote-2jy0hgerg8st'
type: 'job'
last_seen: '2026-10-14'
---

# Product Marketing Lead at Faros

- **Company:** Faros
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-10
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/faros-ai/b30ce000-f54f-4767-aa74-19ecd7d7d838

## Job description

## About Faros

Faros gives engineering leaders the visibility and control to maximize AI engineering outcomes, while managing costs and keeping every team within policy. Some of the most sophisticated engineering teams in the world, ranging from fast-growing technology companies to F500 enterprises, use Faros to see what their AI investment actually ships, diagnose what's holding it back, and tune it continuously. We are defining how enterprises operate AI engineering, and the story is being written in real time.

## About the Role

We're looking for a technical product marketer to drive how Faros is positioned in the fast-moving AI engineering market. You get to craft the story we tell and keep pace with the market without losing precision. You own it, and every surface where it meets the market. The audience is engineering leaders and the engineers who influence them. They're allergic to marketing that smells like marketing, so everything you ship has to be technically true and lead with authenticity and precision instead of jargon and filler. You know what good looks like for a technical audience at every altitude, from the positioning narrative down to the word choice on a banner ad, and you sharpen it as the market moves. You'll lead core product marketing: messaging, the website, launches, campaigns, sales enablement, and content. You'll work directly with the CMO, CEO, and product, and your work goes in front of buyers, analysts, and investors within days of writing it.

## Responsibilities

- Build and maintain the core messaging and positioning for Faros, keeping every claim tied to shipped product and evolving the narrative as the market moves
- Write and own the website's message architecture and copy, treating it as our highest-traffic salesperson
- Equip sales with decks, battle cards, competitive intel, objection handling, and demo narratives built from real call data and kept current
- Run product launches end to end, deciding what we say, where we say it, what sales gets, and what the market hears
- Bring your own quarterly campaign ideas backed by research, then partner with demand generation to build and run them
- Build gated assets that fuel demand programs: industry reports, assessments, calculators, and education etc. that a buyer will trade their contact for
- Set and hold the quality bar on everything a buyer sees, from ad copy and banners to headlines, emails, and social posts
- Develop customer proof that gives skeptical buyers evidence: case studies, win stories, and testimonials
- Create content engineering leaders actually share, including reports, blogs, technical narratives, and webinars
- Track your pipeline impact, knowing which campaigns and content source and influence deals, and adjusting to what the data says

## What We Value

- Craftsmanship over throughput. You'd rather ship one page an engineer trusts than ten pages that read like everyone else's. You notice the extra adjective and the vague verb, and you cut them.
- Ownership over process. If it carries the Faros name, you've read every word. You don't wait for a brief to fix a weak headline.
- Transformational over predictable. The category is forming now. You'd rather write the claim that defines it than optimize the one that's safe.
- Intensity over comfort. Your work goes in front of buyers, analysts, and investors within days of writing it. You like that pace.
- Living by our values over avoiding conflict. You have a point of view and defend it with evidence. You'd rather lose an argument than ship something weak.

Required Qualifications

- 6+ years in product marketing at a dev tools, infrastructure, or AI company, with real ownership of messaging and launches
- Technical degree, computer science or a related engineering field; MBA preferred
- Experience at early-stage startups where you were the marketing infrastructure: self-sufficient, resourceful, and able to ship without a team behind you
- Proven experience marketing to engineering buyers, with instincts for what they respect that are demonstrated, not theoretical
- Technical depth to read API docs, follow an architecture discussion, and question engineers without a translator
- Strong, fast writing with first drafts that are usable and final drafts that are tight; writing samples required
- Have an operational mindset. You think in pipeline, conversion, and shipped work, and you've been accountable to a number
- Demonstrated taste, in words and in how things look and feel, and the ability to articulate why something is good rather than just accurate

## Nice to Have

- Video skills, from scripting to directing short product and social video
- Experience marketing against or alongside AI coding tools
- You use AI agents in your own workflow and have opinions about where they break

## About Faros

## Company Overview
- **One-liner**: Faros provides an AI-native engineering intelligence platform that gives leaders visibility into how work operates across code, people, and systems, enabling them to measure quality, productivity, and AI impact.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Mateo, California, United States
- **Founded**: 2019
- **Founders**: Vitaly Gordon (CEO), Shubha Nabar (Chief Scientist), Matthew Tovbin (CTO) – all former founding team of Salesforce Einstein

## Core Business
- **Primary industry**: Engineering Intelligence / Developer Productivity / AI Operations
- **Target customers**: B2B, Enterprise engineering teams and leaders
- **Mission**: “To forge a world where engineering moves at the speed of ideas.” – The company advances those who build, by turning engineering data into actionable insights.

## Products & Services
- **Faros Platform**: An AI-powered knowledge graph that unifies engineering data (people, agents, processes, tools) to provide a single pane view of velocity, quality, goals, costs, and AI token spend. Features include DORA metrics, AI impact & ROI measurement, token intelligence, and context for AI agents. Integrates with any SDLC tool and AI agent in days.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue of **$4.2M** (LinkedIn estimate) / Total Funding of **$36M**
- **Notable Investors/Partners**: SignalFire (led Seed round), Lobby Capital / David Hornik (led Series A); Partner mention: Microsoft Azure (case study)
- **Growth Signals**: 43 employees (+38.1% YoY headcount growth); 15 active job openings; customer wins include Vimeo; published “AI Engineering Report 2026” based on data from 22,000 developers across 4,000 teams

## Competitive Advantages
- **Founding team from Salesforce Einstein** – deep enterprise AI experience
- **AI-native architecture** – builds a knowledge graph of how teams build software, providing context that makes AI agents more effective
- **Complete vendor-agnostic integration** – works with any AI tool, SDLC, and workflow
- **Proven ROI** – customers report 40% fewer failed outcomes and higher PR velocity
- **Enterprise-grade security** and scalability handling thousands of engineers

## Strategic Focus
- **AI Transformation**: Helping organizations trial, scale, and optimize AI by measuring its impact on productivity, quality, and developer experience
- **Token Intelligence**: Tracing every AI dollar to shipped outcomes to justify investment
- **Initiative Acceleration**: Using AI-powered progress and capacity insights to keep commitments on track

## Why Work Here
- **Culture**: Values include Ownership, Intensity, Craftsmanship, and Transformational impact. The team acts like founders and optimizes for momentum and learning over comfort.
- **Work Environment**: Hybrid/remote-friendly; headquarters in San Mateo, CA with team members across the US, Argentina, Canada, and Switzerland.
- **Engineering Culture**: High-agency, data-driven, with a focus on building enterprise software that shapes how humans and AI collaborate. Opportunity to define the future of engineering operations.
- **Perks & Recognition**: LinkedIn employer rating **4.5/5** (2 reviews) with perfect scores for Work-Life, Culture, and Career. Active hiring across engineering, sales, product, and design.

## Sources
1. [faros.ai](https://www.faros.ai)
2. [faros.ai - Company](https://www.faros.ai/company)
3. [faros.ai - Careers](https://www.faros.ai/company/careers)
4. [LinkedIn](https://www.linkedin.com/company/faros-ai)
5. [CB Insights](https://www.cbinsights.com/company/faros)

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