---
title: 'Product Marketing Lead at Forus'
canonical: 'https://feeny.ai/job/product-marketing-lead-forus-new-york-0c7fffmt95bj'
type: 'job'
last_seen: '2026-10-16'
---

# Product Marketing Lead at Forus

- **Company:** Forus
- **Location:** New York, NY
- **Employment:** full-time
- **Posted:** 2026-06-28
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.ashbyhq.com/forus/04b68d30-df59-47b2-9b5c-48c049216687

## Job description

## About us

Forus is building an AI-powered network that connects doctors, pharmacies, payers, and biopharma to accelerate new science to patients.

Our platform automates the complexity between a doctor prescribing a medicine and a patient starting treatment, including insurance coverage, financial assistance, and supply chain navigation. We provide this support free to doctors and patients, helping them get life-changing medicine faster, cheaper, and easier. The resulting network enables biopharma companies to design better research, launch new drugs more effectively, and invest in harder-to-treat conditions.

Forus has exceptional product-market fit and is growing rapidly through organic adoption:

- Accelerating scale: We already support patients across more than 85% of ZIP codes and partner with 9 of top 15 largest biopharma companies in the world.
- AI-native, durable model: Our business becomes stronger as AI improves, as every new doctor, patient, and partner makes the network more valuable.
- Backing to build for the long term: We raised $300M+ from leading investors to build an exceptional team and unlock the full scale of the opportunity.

Our number one priority is scaling to market demand. We are looking for individuals who are high horsepower, high throughput, and hyper resourceful to help us increase capacity and grow. We move fast and need to move faster.

If we succeed, science will be the only limit to medicine. All full-time roles are in person in New York.

## About the role

As Product Marketing Lead at Forus, you will shape how providers and their teams understand, adopt, and experience our product. You will own the customer-facing product narrative: what Forus does, why each new capability matters, and how the value we deliver compounds over time.

Forus is constantly expanding what it can do—launching new capabilities, improving existing workflows, and helping practices get more patients onto therapy faster—but much of that progress happens behind the scenes. You will turn product improvements into coordinated launch moments, clear education, and measurable proof of impact that drive deeper adoption, stronger relationships, and greater advocacy across both individual practices and enterprise provider organizations.

You will work across Product, Customer Success, and other functions to shape positioning, prepare customer-facing teams, communicate our roadmap, and ensure every launch continues producing value after release. Success means providers see Forus as an increasingly important part of how their organization operates and feel that the product is getting materially better every month.

This is a demanding role, with a high level of autonomy and responsibility. You will be expected to "act like an owner" and commit yourself to Forus' success. If you are low-ego, hungry to learn, and excited about intense, impactful work that drives both company growth and accelerated career progression, we want to hear from you.

If you join, you will:

- Own product positioning and messaging for provider-facing products and capabilities, translating complex workflows and operational improvements into clear user value
- Lead launches end-to-end, coordinating messaging, customer education, in-product communication, internal enablement, rollout strategy, and post-launch adoption
- Develop and run our product communications calendar, including feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns
- Create practice- and organization-level communications that demonstrate how Forus is reducing work, improving medication access, and supporting better patient outcomes
- Partner with Product and Customer Success to identify underused capabilities, understand barriers to adoption, and build campaigns that drive deeper and broader usage
- Develop a deep understanding of how different provider roles, specialties, and organizations experience Forus, and bring those insights into product positioning, roadmap discussions, and customer engagement
- Measure product awareness, adoption, and engagement, using product data and customer feedback to understand what is resonating and continually improve our approach

We’re looking for you if you have:

- 5–10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role
- Track record of positioning and launching products, then continuing to drive understanding, adoption, and value realization after launch
- Exceptional writing and storytelling skills, with the ability to turn complex products and workflows into simple, compelling language
- Strong customer instincts and the ability to understand how different users and organizations perceive and realize value
- Analytical judgment and comfort using product data, segmentation, experimentation, and customer feedback to guide decisions
- Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
- High [NPS](https://www.surveymonkey.com/mp/nps-calculator/) with your former teammates

This is a list of ideal qualifications for this position. If you don't meet every single one of them, you should still consider applying! We’re excited to work with people from underrepresented backgrounds, and we encourage people from all backgrounds to apply.

Working with us Forus is based in New York, with our full team working out of a beautiful and spacious office in SoHo.

We run as a high-trust environment with high autonomy, which requires that everyone is fully competent and operates in line with our principles:

- Do the math. Be rigorous, assume nothing. Break problems down and reason from the ground up. Stay open to changing your mind.
- Resourceful optimism. Assume problems are solvable. Be audacious. Resist false constraints and push beyond the obvious before deciding.
- Spit it out. Speak directly, invite critique, avoid equivocation. We want right answers, not comfortable ones. All killer, no filler.
- Raise the bar. Hold a high standard for your pace and execution, and elevate the performance of the team around you. Mamba mentality.
- Fight for users. Start with users’ realities, not ours. Resist optimizing for internal convenience over user outcomes.

We provide competitive compensation with meaningful equity (for full-time employees). Everyone who joins will be a major contributor to our success, and we reflect this through ownership and pay.

We also provide rich benefits to ensure you can focus on creating impact (for full-time employees):

- Fully covered medical, vision, and dental insurance.
- Memberships for One Medical, Talkspace, Teladoc, and Kindbody.
- Unlimited paid time off (PTO) and 16 weeks of parental leave.
- 401K plan setup, FSA option, commuter benefits, and DashPass.
- Lunch at the office every day and Dinner at the office after 6:30 pm.

Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Forus (for full-time employees). Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. Forus is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

## About Forus

## Company Overview
- **One-liner**: Forus is an AI-powered healthcare network that automates the journey from prescription to affordable patient access, connecting doctors, pharmacies, payers, and biopharma companies.
- **Entity Type**: Private (Series unknown; $160M total funding raised)
- **Headquarters**: New York, New York, United States
- **Founded**: Year not publicly disclosed (formerly known as Tandem; rebranded to Forus)
- **Founders**: CEO Sah (last name not publicly disclosed)

## Core Business
- **Primary Industry**: Healthcare Technology (AI-powered prior authorization, medication access, and network orchestration)
- **Target Customers**: B2B — primary users are physicians and healthcare providers (from solo practitioners to large health systems); secondary customers are biopharma companies and payers
- **Mission/Purpose**: "Accelerating medicine for the people who need it, prescribe it, and create it."

## Products & Services
- **[Prior Authorization Automation]**: AI-driven platform that automatically generates and submits prior authorization forms when a doctor prescribes in their EHR.
- **[Appeal Letters]**: Automated generation of appeal letters for denied claims.
- **[Enrollment Forms]**: Streamlined patient enrollment into affordability and assistance programs.
- **[Pharmacy Routing]**: Automated routing of prescriptions to the appropriate pharmacy (retail, specialty, mail-order).
- **[Benefit Verification]**: Real-time verification of patient insurance benefits.
- **[Specialty Pharmacy Calls]**: Automation of manual calls to specialty pharmacies.
- **[PA Renewal Tracking]**: Automated tracking and renewal of prior authorizations.
- **[Affordability Programs]**: Identification and enrollment in patient affordability programs.
- **[Patient Communication]**: Proactive updates to patients on prescription and authorization status.
- **[Life Sciences Insights]**: Unmatched data and insight for biopharma companies on how medicines perform in the real world, enabling better research and drug launches.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: $160M total funding from leading investors (Thrive Capital, General Catalyst, Accel, and others) [forus.com](https://forus.com/)
- **Notable Investors/Partners**: Thrive Capital, General Catalyst, Accel [linkedin.com](https://www.linkedin.com/company/forushq). Partners include 5 of the top 10 global biopharma companies.
- **Growth Signals**:
  - 80%+ of U.S. zip codes already represented on the platform [forus.com](https://forus.com/)
  - Thousands of doctors across the country trust Forus [forus.com](https://forus.com/)
  - Rapid organic adoption with strong product-market fit [forus.com](https://forus.com/)
  - LinkedIn headcount: 214 employees (as of July 2025) [linkedin.com](https://www.linkedin.com/company/forushq)
  - 36+ open positions listed across engineering, data, GTM, product, and operations [builtin.com](https://builtin.com/company/forus)

## Competitive Advantages
- **Network Effects**: Every new connection (doctor, pharmacy, payer) makes the platform more valuable and durable — the business gets stronger, not commoditized, as AI improves [forus.com](https://forus.com/).
- **Full-Stack Automation**: Automates every step from prescription to affordable access — prior authorizations, appeals, enrollment, pharmacy routing, benefit verification — across every drug, payer, and pharmacy in the U.S., with no restrictions [forus.com](https://forus.com/).
- **Free for Providers & Patients**: Zero-cost model drives rapid adoption and creates a massive network effect.
- **EHR Integration**: Integrates with all major and cloud-based EHRs, embedding directly into physician workflows [forus.com](https://forus.com/).
- **HIPAA Compliant & SOC 2 Type 2 Certified**: Enterprise-grade security and privacy compliance [forus.com](https://forus.com/).

## Strategic Focus
- **Number One Priority**: Scaling to meet market demand — the company is focused on hiring "high horsepower, high throughput, and hyper resourceful" individuals to unlock capacity and drive growth [forus.com](https://forus.com/).
- **Product Focus**: Continuing to build the AI-powered network connecting doctors, pharmacies, payers, and biopharma to bring new science to patients faster.
- **Life Sciences Expansion**: Leveraging the platform's unique data to help biopharma companies design better research, launch new drugs more effectively, and invest in harder-to-treat conditions [forus.com](https://forus.com/).

## Why Work Here
- **Culture**: High trust, high autonomy environment based on core principles of pushing each other directly and winning as a team [forus.com](https://forus.com/).
- **Work Model**: Full team works out of a dedicated office in SoHo, New York City (on-site workspace) [forus.com](https://forus.com/), [builtin.com](https://builtin.com/company/forus).
- **Benefits**:
  - Fully covered medical, vision, and dental insurance
  - Memberships for One Medical, Talkspace, Teladoc, and Kindbody
  - 401K plan, FSA option, commuter benefits, and DashPass
  - Unlimited PTO and 16 weeks of parental leave
  - Lunch at the office every day and dinner after 7 PM
  - Competitive compensation with meaningful equity [forus.com](https://forus.com/)
- **Engineering Culture**: Strong focus on AI (Applied AI, Research, Infrastructure, Software, Growth Engineers), data science, and building a generational platform. The company states it has "exceptional product-market fit" and that AI improvements make the business stronger, not weaker [forus.com](https://forus.com/).
- **Opportunity**: "A generational opportunity to rethink how new medicines reach society" — the company is well-funded ($160M), scaling rapidly, and has massive organic adoption [forus.com](https://forus.com/).

## Sources
1. [forus.com](https://www.forus.com/)
2. [forus.com/company](https://forus.com/company)
3. [builtin.com](https://builtin.com/company/forus)
4. [linkedin.com](https://www.linkedin.com/company/forushq)
5. [jobs.crainsnewyork.com](https://jobs.crainsnewyork.com/profile/forus/2090167/)

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