--- title: 'Product Marketing Lead at Latent' canonical: 'https://feeny.ai/job/product-marketing-lead-latent-new-york-jjbew82xm38m' type: 'job' last_seen: '2026-10-12' --- # Product Marketing Lead at Latent - **Company:** Latent - **Location:** New York, NY - **Compensation:** $190k–$220k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-08 - **Last confirmed live:** 2026-10-12 - **Apply:** https://jobs.ashbyhq.com/latent/49828d69-881c-4431-be8b-bcd7455aa069 ## Job description ## About Latent Latent is the enterprise pharmacy intelligence platform, powered by a clinical agentic engine, that enables health systems to grow their pharmacy operations and serve more patients. One engine works across the pharmacy journey to identify patients who qualify for care, improve medication access, capture eligible prescriptions and support patients throughout treatment. Latent’s platform enables more than 60+ leading health systems that collectively serve an estimated 70 million people. Founded by Sri Somasundaram and Rishabh Jain, Latent has raised $80 million from Transformation Capital, Spark Capital, Conviction, General Catalyst, Y Combinator, and others. ## The Role We're hiring a Product Marketing Lead to own how every product reaches the market. We have a category to shape, a roadmap to time, partners to co-market with, analysts to brief, and a sales team that needs a sharp narrative. One job: make Latent's launch machinery feel inevitable to the category. You'll own positioning, packaging, launch, and partner go-to-market. This role reports to the VP of Brand. PMM kicks in once the engine is live and proof is flowing, then becomes the connective tissue between product, sales, partners, and press. ## What You'll Do - Run launch beats end-to-end. Plan the product-launch calendar (PR, content, event, and sales beats in lockstep with product). Coordinate every launch as a campaign, not a press release: ABM, paid, partner, and analyst all firing on the same beat. Define narrative, packaging, and positioning per release. - Own positioning and the category move. Sharpen Latent's positioning as the product and category evolve. Maintain the messaging framework and the proof points that ladder up to it. - Power sales with sharp narrative. Build the sales-enablement library: pitch decks, persona-specific narratives, objection handling, talk tracks. Equip sales with the right story for each persona (CPO, CFO, CIO, frontline manager). Run regular pitch reviews and field syncs so messaging stays alive on calls. - Drive roadmap and customer launch education. Own how Latent communicates its roadmap to customers, and how every product launch gets taught to the health systems already using us. Build the customer-facing release motion: what's-new content, customer webinars, training kits, in-product comms. Partner with Partner Experience and product on cadence, format, and timing. - Lead analyst and trade-press positioning. Manage the PR agency on tier-1 trade and business press placements. Run analyst briefings (Gartner, Forrester, KLAS, Advisory Board) to get Latent on the maps buyers consult. Land founder and executive thought leadership in the venues that shape the category. - Coordinate event narrative. Own the narrative arc at major events. Partner with customer marketing on the customer voice at every event. Make every event presence feel coherent: same story, different room. ## What We're Looking For - 7-10 years in B2B tech product marketing, with launches run end to end across narrative, sales enablement, PR, partner, and analyst - Strong narrative instincts: you can hold a category-shaping story and a buyer-specific pitch in the same frame, and you treat positioning as a system, not a deck - Sales narrative that reps actually want to use - Comfort with analyst relations, trade press, and executive thought leadership - Fluency using AI to produce more, faster - Operationally excellent and extremely organized, and confident working across product, sales, growth, and partner teams ## Nice to Have - Experience in regulated or healthcare-adjacent categories - Interest in healthcare, pharmacy, or health technology ## Why Join Latent - Backed by top-tier investors including General Catalyst, Conviction, and Y Combinator - Work alongside a high-caliber team building products our healthcare partners love - Work on mission-critical problems at the intersection of AI and healthcare - Real ownership and visibility - High-impact role on a small, fast-growing team ## Benefits - Competitive compensation, including meaningful equity - Medical, dental, and vision insurance for employee and dependents - Flexible PTO policy - Paid parental leave - Fertility and family-building stipend through Carrot ## About Latent ## Company Overview - **One-liner**: Latent provides an enterprise pharmacy intelligence platform that uses a clinical AI engine to automate medication access workflows—such as prior authorizations and appeals—for health systems. - **Entity Type**: Private (Series A) - **Headquarters**: San Francisco, California, United States - **Founded**: 2022 - **Founders**: Rishabh Jain and Sriram Somasundaram ## Core Business - **Primary industry/industries**: Healthcare IT, AI-powered clinical operations, pharmacy intelligence - **Target customers**: B2B; large health systems (hospitals and health networks) – currently serving over 45 partners including 50% of the top 20 U.S. health systems. - **Mission or purpose statement**: “Closing the distance between a therapeutic decision and a patient receiving therapy” by automating the manual knowledge work that sits between a doctor’s order and treatment. ## Products & Services - **Clinical Reasoning Engine**: An AI platform that performs clinical knowledge work—reasoning through patient data, interpreting drug criteria, extracting evidence, and orchestrating workflows across EHR, payers, pharmacies, and patients. Automates prior authorization, payer policy parsing, form auto-filling, and medical necessity checks. - **Pharmacy Intelligence Platform**: A suite that centralizes pharmacy operations, increases prior-authorization throughput, reduces denials, and helps pharmacists focus on patients instead of paperwork. ## Market Standing - **Valuation/Market Cap**: Not publicly available - **Key Metric**: Total funding raised – $80.5 million (Series A as of April 2026) - **Notable Investors/Partners**: Spark Capital, Transformation Capital, McKesson Ventures, Conviction, General Catalyst, Y Combinator - **Growth Signals**: - Grew from 4 to more than 45 health system partners in the past year (2025–2026) - Now serves 2 million patients annually - Reduces denials by over 30% and enables clinicians to serve twice as many patients - Customers include Yale New Haven Health, Ochsner Health, MetroHealth, UCI, Vanderbilt Health, Mount Sinai, Henry Ford Health, UCSF Health, UCLA Health ## Competitive Advantages - Deep, native integration with any EHR; the engine operates directly within the patient record. - Proprietary clinical agentic engine trained on medical reasoning, payer rules, and drug criteria – a high bar for regulatory and clinical accuracy. - Proven operational impact: 109% more prior-auth throughput per person, 23.4 minutes of every appeal handed back to pharmacists, and $300K+ annual labor cost savings cited by customers. - Already embedded in 50% of the top 20 U.S. health systems, creating a high switching cost. ## Strategic Focus - Expand health system footprint and deepen the platform connecting hospitals, payers, pharmacies, and patients. - Continue investing in reliability and trust required for healthcare deployment. - Scale the team and apply the Clinical Reasoning Engine proactively to identify patients who should start therapy and keep them on treatment. - Move beyond prior authorization into every process where clinical knowledge must be translated into action. ## Why Work Here - **Culture**: High agency, ownership, and independence; engineers own projects from ideation to completion. Values include bias to action, practical innovation, and customer obsession (regularly visiting partner sites). - **Remote/Hybrid**: Remote-friendly (headquarters in San Francisco; team is distributed). - **Notable perks/engineering culture**: Fast-moving environment with ambitious product and GTM goals; opportunity to work on one of healthcare’s hardest problems using modern AI/ML; team size ~50 (as of early 2026) – still a growth-stage startup. ## Sources 1. [latenthealth.com](https://latenthealth.com/) 2. [latenthealth.com/about](https://latenthealth.com/about) 3. [latenthealth.com/careers](https://latenthealth.com/careers) 4. [ycombinator.com/companies/latent](https://www.ycombinator.com/companies/latent) 5. [cbinsights.com/company/latent](https://www.cbinsights.com/company/latent) ## Other roles at Latent - [Director, 340B Solutions and Partnerships](https://feeny.ai/job/director-340b-solutions-and-partnerships-latent-san-francisco-or-new-york-city-fqkdxhw0pstv) — San Francisco OR New York City, OR - [Strategic Account Executive (San Francisco)](https://feeny.ai/job/strategic-account-executive-san-francisco-latent-san-francisco-p6dzkeh3qcqf) — San Francisco, CA - [Strategic Account Executive (New York City)](https://feeny.ai/job/strategic-account-executive-new-york-city-latent-new-york-ghzbpwxwwzh0) — New York, NY - [Implementation Project Manager](https://feeny.ai/job/implementation-project-manager-latent-remote-y4j1g0bskvax) - [Head of Partner Enablement](https://feeny.ai/job/head-of-partner-enablement-latent-san-francisco-or-new-york-city-6xnve4vb02zy) — San Francisco OR New York City, OR - [Clinical GTM Lead](https://feeny.ai/job/clinical-gtm-lead-latent-remote-8q7mnaxdbpxr) - [Associate Executive Business Partner (New York)](https://feeny.ai/job/associate-executive-business-partner-new-york-latent-new-york-8jdt7y8z3jjf) — New York, NY - [Account Manager - Health Systems (New York City)](https://feeny.ai/job/account-manager-health-systems-new-york-city-latent-new-york-h5e16xn81xg4) — New York, NY - [Recruiting Coordinator](https://feeny.ai/job/recruiting-coordinator-latent-new-york-3tkhhwschbza) — New York, NY - [Senior Product Manager](https://feeny.ai/job/senior-product-manager-latent-san-francisco-dxrg4twk8763) — San Francisco, CA