---
title: 'Product Marketing Lead at Mindly'
canonical: 'https://feeny.ai/job/product-marketing-lead-mindly-ukraine-gk9sk4pcft5j'
type: 'job'
last_seen: '2026-09-06'
---

# Product Marketing Lead at Mindly

- **Company:** Mindly
- **Location:** Ukraine
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/mindly/edd75691-f866-4e78-b722-c983c2f0a610

## Job description

## ABOUT MINDLY

Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world! You can read more about us in this article https://en.ain.ua/2024/01/16/mindly-raises-a-2m-seed-round-while-growing-rapidly/.

WHY IS THIS INTERESTING?

- Join a fast-growing, #1 product in its niche
- Influence strategic product decisions — we actively listen to our team, so your input will directly impact functionality, user experience, and the product’s future
- High level of autonomy - we put a lot of trust in our team

## YOUR RESPONSIBILITIES:

- Own the growth funnel strategy end-to-end — from acquisition channel mix through landing pages/funnels to app onboarding — setting the roadmap and prioritization, not just executing it.
- Define and drive the experimentation roadmap (A/B tests, messaging, UX, funnel iterations), setting testing priorities and standards for the wider team rather than running tests in isolation.
- Stay hands-on — personally build and ship landing pages, funnels, and experiments alongside the team, rather than only directing work from a distance.
- Lead market research and GTM strategy for new and existing markets, making the call on where and how to scale.
- Mentor and potentially manage growth/marketing hires as the function scales; establish processes others can follow.

## YOUR SKILLS:

- Proven experience leading or senior-level ownership of Growth, Product Marketing, or a similar growth function (B2C app experience strongly preferred).
- Extensive experience generating, prioritizing, and validating growth hypotheses through A/B testing, user research, interviews, and other experimentation methods.
- Advanced analytical skills with tools like Mixpanel, Tableau, or similar; comfortable owning dashboards and being the source of truth on funnel performance.
- Demonstrated ability to lead cross-functional collaboration across Product, UA, Marketing.
- Comfortable owning ambiguity — building processes, systems, and team structure from scratch in a fast-paced environment.
- Deep understanding of user behavior and customer psychology, translated into channel and funnel strategy decisions.

HOW WE GET THINGS DONE?

Remote-first, ideally, you should be in the CET or EET time zone.

HOW DO WE UNWIND?

We offer our team 20 working days of paid vacation. We’re also very flexible with days off :)

WHAT DO WE OFFER?

- A fast-growing product company where you are a key part of our success
- Competitive salary
- Therapy on Mindly
- A strong team of A-players

## CANDIDATE JOURNEY:

- Intro chat with our Recruiter
- Interview with CMO
- Work Sample
- Final interview
- Offer 🎉

## OUR VALUES:

- Honesty and transparency: always tell the truth, no matter what it is
- Empathy and understanding: treat others the way you want to be treated

If you want to be part of a team that’s building a meaningful product that changes the lives of a billion people, then you absolutely should join us

## About Mindly

## Company Overview
- **One-liner**: Mindly is an international product company and marketplace that connects clients with professional psychologists for online therapy.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: Tallinn, Estonia (with a major office in Kyiv, Ukraine)
- **Founded**: 2022
- **Founders**: Dmytro Podoliev (Co-founder & CEO)

## Core Business
- **Primary Industry**: Mental Health Care / HealthTech
- **Target Customers**: B2C (clients seeking therapy) and B2B (psychologists using the platform's web cabinet)
- **Mission Statement**: To help people live healthy, happy, and fulfilling lives by making psychology accessible to all.

## Products & Services
- **Online Therapy Marketplace**: A platform where clients can find and book sessions with professional psychologists. The service operates in over 40 countries with a focus on Tier-1 markets.
- **Web Cabinet for Psychologists**: A dedicated tool for therapists to manage their practice, schedule sessions, and interact with clients.

## Market Standing
- **Total Funding**: $2.1M (Seed round of $2M led by Inovo VC in December 2023; prior non-equity assistance from Google for Startups)
- **Key Metric**: Over 1,000,000 clients in more than 40 countries worldwide. The company is already profitable.
- **Notable Investors/Partners**: Inovo Venture Partners (lead investor), Google for Startups.
- **Growth Signals**: Fast-growing HealthTech sector; headcount grew 26.7% YoY to 74 employees; operates in 16 countries including Ukraine, Poland, Germany, Argentina, and Ecuador; monthly website visits are 102,169 with strong traffic growth (+18.2% monthly, +35.9% yearly).

## Competitive Advantages
- **Profitability at Scale**: One of the top 1% fastest-growing profitable tech companies globally, a rare status for a startup at this stage.
- **Global Reach**: Operating in over 40 countries with a strong presence in Tier-1 markets (Germany, UK, Spain, etc.).
- **Compliance & Security**: Holds SOC 2 Type II and ISO certifications, and is GDPR compliant, building trust in a sensitive industry.

## Strategic Focus
- **Market Expansion**: Deepening presence in Tier-1 markets and expanding the network of psychologists.
- **Product & Tech Development**: Leveraging AI and data analytics (the company has roles for AI Creative Designer, Product Analyst, and Lead Data Scientist) to improve matching and the therapy experience.
- **Talent Growth**: Rapidly scaling the team across engineering, product, design, and marketing, with a focus on remote talent from Ukraine and Poland.

## Why Work Here
- **Culture & Mission**: Highly mission-driven with a clear goal to make psychology accessible and improve millions of lives.
- **Growth Trajectory**: Working at a profitable, fast-growing startup in the top 1% globally offers significant ownership and impact.
- **Remote-First**: The company supports remote work, with a major hub in Ukraine and a growing presence in Poland, Argentina, and Germany.
- **Engineering & Data Focus**: Strong technical team using a modern stack (React, TypeScript, Python, Node.js, OpenAI, Stripe) and data tools (Mixpanel, Looker, Tableau). The company is investing heavily in AI.
- **Diverse & International Team**: Employees from 10+ countries, providing a multicultural work environment.

## Sources
1. [LinkedIn - Mindly](https://ee.linkedin.com/company/mindlyspace)
2. [Built In - Mindly Careers](https://builtin.com/company/mindly)
3. [Tracxn - Mindly Profile](https://tracxn.com/d/companies/mindly/__Gx57isbLJjKUs55BpmmbQWSsCe-Dx277SHLv6jjRTMU)
4. [Nexus - Mindly](https://nexusplatform.ai/company/mindlyspace.com/mindly)

## Other roles at Mindly

- [Performance Marketing Lead](https://feeny.ai/job/performance-marketing-lead-mindly-ukraine-86xa0gjsf1gg) — Ukraine
- [AI-Driven Marketing Designer](https://feeny.ai/job/ai-driven-marketing-designer-mindly-ukraine-kqgsfq954ayy) — Ukraine
- [Customer Support Agent](https://feeny.ai/job/customer-support-agent-mindly-ukraine-5b08d4n6e7z4) — Ukraine
- [Creative Marketing Manager](https://feeny.ai/job/creative-marketing-manager-mindly-ukraine-8pryaj7hmwah) — Ukraine
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-mindly-ukraine-mqv95dm5h9jx) — Ukraine
- [Performance Marketing Manager](https://feeny.ai/job/performance-marketing-manager-mindly-ukraine-tkseca4xzngq) — Ukraine
- [AI Marketing Designer](https://feeny.ai/job/ai-marketing-designer-mindly-ukraine-tb6f6yz3q41a) — Ukraine
- [AI Creative Designer](https://feeny.ai/job/ai-creative-designer-mindly-ukraine-xnq9s5ygaehc) — Ukraine
- [Product Marketing Lead](https://feeny.ai/job/product-marketing-lead-f2-san-francisco-79xyek5k4t22) — San Francisco, CA
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