---
title: 'Product Marketing Lead at OP Labs'
canonical: 'https://feeny.ai/job/product-marketing-lead-op-labs-san-francisco-gf7b4gbm382h'
type: 'job'
last_seen: '2026-09-13'
---

# Product Marketing Lead at OP Labs

- **Company:** OP Labs
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/oplabs/9466cf02-c815-49a6-b4dd-3e5b62ec748b

## Job description

OP Labs builds Optimism, an open-source blockchain network that powers the next generation of financial infrastructure. Hundreds of companies, from the world's largest enterprises like Sony, Coinbase, Kraken, Uniswap, OKX, and Bitpanda to the most ambitious early-stage builders, use the OP stack to launch their own blockchains and bring their users onchain. Today, over 65% of Layer 2 activity on Ethereum runs through the OP stack. We are a small team building at the speed of the ecosystem we support. We’re remote-friendly but the NYC office is our center of gravity. We've raised $178M from a16z, Paradigm, and others. We have our work cut out for us and are looking for exceptional people to join us.

## About the role

Product Marketing is how the OP Stack gets understood, evaluated, and chosen. This role, the Product Marketing Lead, owns the narrative for our products across enterprise buyers, institutional partners, and the developer community. You will define how we position against alternatives, package what we build into offerings the market can buy, and equip the go-to-market team to sell them. This requires a rare combination of enterprise B2B rigor and genuine fluency with deeply technical infrastructure.

What are the role responsibilities?

- Own positioning, messaging, and narrative for Optimism and the OP Stack, translating complex infrastructure into a clear value proposition for enterprise, institutional, and developer audiences.
- Own end-to-end go-to-market for product launches, including segmentation, launch strategy, tiering, cross-functional coordination, and post-launch measurement.
- Define and maintain the ideal customer profile and buyer personas across our core segments, including financial institutions, fintechs, and enterprises evaluating onchain infrastructure.
- Build the sales and BD enablement engine: pitch narratives, solution briefs, competitive battle cards, case studies, and objection handling that shortens enterprise sales cycles.
- Own competitive and market intelligence, maintaining a current view of alternative L2s, rollup frameworks, and infrastructure providers, and turning that view into positioning decisions.
- Partner with Product to shape the roadmap with market evidence, and with Partnerships to package joint offerings with ecosystem and infrastructure partners.
- Support analyst, press, and executive communications with a consistent product narrative, in partnership with the comms team.
- Build and lead the product marketing function over time, including hiring, standards, and operating cadence.
- Proactively communicate market shifts, competitive threats, and launch readiness to executive leadership.

What skills do you bring?

Marketing & Commercial Acumen:

- 7+ years in product marketing at enterprise B2B SaaS companies, including time owning positioning and launches for a technical product line end-to-end.
- Proven track record marketing to enterprise buying committees through long, multi-stakeholder sales cycles involving procurement, security, and legal review.
- Strong commercial instincts around packaging, pricing narrative, and competitive displacement, with the judgment to know which deals a message needs to win.
- Demonstrated impact on pipeline and revenue, not just content output.

Product & Technical Fluency:

- Comfortable engaging directly with engineers and technical buyers, and able to develop credible messaging about infrastructure without oversimplifying it.
- Strategic product thinking, including the ability to run customer discovery and bring market evidence into roadmap and build-partner-buy decisions.
- Experience marketing to developers alongside enterprise buyers is a strong plus.

Execution & Communication:

- High-agency cross-functional operator, proficient at driving work across product, sales, BD, design, and external partners to ship launches that create measurable impact.
- Exceptional writer, able to produce concise strategy documents, narratives, and enablement material that keep all stakeholders aligned.
- Proven ability to manage multi-quarter marketing roadmaps and drive clarity in ambiguous environments.
- Experience building or scaling a product marketing team.
- A genuine passion for blockchain technology, decentralization, and the future of open systems.

Nice to have:

- Experience selling or marketing into banks, payment networks, or fintechs, and familiarity with how regulated financial institutions evaluate and procure infrastructure.
- Exposure to compliance, risk, payments, or stablecoin and fiat-rail products.

We are aware of fraudulent individuals falsely claiming to represent OP Labs in recruitment activities. Please note:

- All official communication will come from an @[oplabs.co](http://oplabs.co) email address, or from a verified Linked profile.
- We will never ask for payment, banking information, or personal identification details at any stage of our hiring process.
- All current openings are listed exclusively on [our official careers page](https://www.optimism.io/careers) and linked from our verified social profiles.
- If you’re ever unsure about a communication that claims to be from OP Labs, please contact us directly at people@oplabs.co to verify authenticity.

Your safety and trust are very important to us. Thank you for helping us prevent fraud.

## About OP Labs

## Company Overview
- **One-liner**: OP Labs develops the OP Stack and contributes to the Optimism protocol, an Ethereum Layer 2 scaling solution that enables fast, secure, and low-cost transactions while maintaining Ethereum’s security guarantees.
- **Entity Type**: Private (Public Benefit Corporation – PBC) – Series B (2022)
- **Headquarters**: New York, New York, United States (remote‑first, worldwide HQ)
- **Founded**: 2019
- **Founders**: Jing Wang (CEO), Karl Floersch (CTO), Kevin Ho (Co‑Founder), Mark Tyneway (Co‑Founder & Systems Engineer)

## Core Business
- **Primary industry**: Blockchain infrastructure / Ethereum scaling
- **Target customers**: B2B – developers, crypto‑native projects, fintechs, payment providers, and enterprises needing scalable, production‑ready blockchains
- **Mission**: “Scale the world computer through innovative, open source design” – making Ethereum’s vision of decentralized collaboration a reality at global scale [oplabs.co/mission](https://www.oplabs.co/mission/)

## Products & Services
- **[Optimism](https://www.oplabs.co/)**: A permissionless, Ethereum‑equivalent Layer 2 blockchain that inherits Ethereum’s security and enables orders‑of‑magnitude higher throughput and lower fees.
- **[OP Stack](https://www.oplabs.co/)**: An open‑source, modular framework for building custom OP Chains. Provides Ethereum‑grade security, fast transactions, and interoperability across the Superchain ecosystem.
- **[OP Enterprise](https://www.oplabs.co/)**: A managed service for institutional chain operators, delivering dedicated support, upgrades, and compliance‑ready infrastructure.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Total funding of **USD 178.5 M** (Seed $3.5 M in 2020, Series A $25 M in 2021, Series B $150 M in 2022) [cbinsights.com](https://www.cbinsights.com/company/op-labs)
- **Notable Investors**: Andreessen Horowitz (a16z) through a16z Bio Health, plus 3 other undisclosed investors in the Series B round [cbinsights.com](https://www.cbinsights.com/company/op-labs)
- **Growth Signals**:
  - Headcount: 89 employees (‑1.1% YoY) [linkedin.com](https://www.linkedin.com/company/oplabs)
  - Active job postings: Sales Engineer, Enterprise Sales Lead, AI Lead Engineer, Executive Assistant & Office Manager [linkedin.com](https://www.linkedin.com/company/oplabs)
  - Recent technical milestones: Implementation of fault proofs, Delta upgrade reducing fees, and ongoing work on the OP Stack security model [linkedin.com](https://www.linkedin.com/company/oplabs)
  - Alumni and talent pool includes ex‑Coinbase, Google, Consensys, Protocol Labs, and Eigen Labs engineers [linkedin.com](https://www.linkedin.com/company/oplabs)

## Competitive Advantages
- **Open‑source OP Stack**: Modular architecture allows anyone to launch and customize their own Layer 2 chain while benefiting from shared security and upgrades.
- **Ethereum‑alignment**: Deep compatibility with Ethereum ensures seamless user and developer experience, unlike many other L2s.
- **Superchain ecosystem**: Interoperable network of OP Chains creates network effects and a vibrant developer community.
- **Institutional‑grade offering (OP Enterprise)**: Targets large enterprises and fintechs needing regulated, high‑performance blockchain infrastructure.

## Strategic Focus
- Scaling Ethereum through continuous OP Stack improvements and fault‑proof security.
- Expanding enterprise adoption via OP Enterprise and managed chain services.
- Growing the Superchain ecosystem to increase network value and liquidity.
- Investing in AI integration (e.g., posting an AI Lead Engineer role) to blend blockchain with artificial intelligence capabilities.

## Why Work Here
- **Culture & values**: Public benefit corporation with a mission‑driven focus on open‑source, decentralization, and public goods. Rated 4.0/5.0 on employer reviews with high marks for culture (4.4), compensation (4.3), and career growth (4.4) [linkedin.com](https://www.linkedin.com/company/oplabs)
- **Work model**: Remote‑first, worldwide with offices in New York (28 Liberty Street) and Chesterfield, Missouri [linkedin.com](https://www.linkedin.com/company/oplabs)
- **Engineering culture**: 35 of 89 employees are in technical roles; strong talent density with hires from Coinbase, Google, Consensys, and Protocol Labs [linkedin.com](https://www.linkedin.com/company/oplabs)
- **Notable perks**: Work on cutting‑edge blockchain infrastructure; contribute to a high‑impact open‑source project with real‑world adoption; fast‑paced environment with Series B backing.

## Sources
1. [oplabs.co](https://www.oplabs.co/) – Official site and product descriptions
2. [oplabs.co/mission](https://www.oplabs.co/mission/) – Mission statement
3. [oplabs.co/community-notice](https://www.oplabs.co/community-notice/) – Legal and entity information
4. [linkedin.com](https://www.linkedin.com/company/oplabs) – Company profile, funding, headcount, culture, jobs
5. [cbinsights.com](https://www.cbinsights.com/company/op-labs) – Financials and investor details

## Other roles at OP Labs

- [Staff Data Scientist](https://feeny.ai/job/staff-data-scientist-op-labs-new-york-2d32fx48kwp8) — New York, NY
- [Partnerships Lead, Strategic Accounts](https://feeny.ai/job/partnerships-lead-strategic-accounts-op-labs-new-york-ak003yh60wyw) — New York, NY
- [Enterprise Sales Lead, Korea](https://feeny.ai/job/enterprise-sales-lead-korea-op-labs-south-korea-3mx9v86asxtp) — South Korea
- [Senior Software Engineer, Protocol (Rust)](https://feeny.ai/job/senior-software-engineer-protocol-rust-op-labs-global-6taxt9xccxj2) — Global
- [Institutional Sales Lead](https://feeny.ai/job/institutional-sales-lead-op-labs-new-york-r6s6wnrvgwdh) — New York, NY
- [Blockchain Solutions Architect](https://feeny.ai/job/blockchain-solutions-architect-op-labs-new-york-epp2bx8gy19y) — New York, NY
- [Solutions Engineer, Japan](https://feeny.ai/job/solutions-engineer-japan-op-labs-japan-fz3vhz3xgjh0) — Japan
- [Sr. Product Manager, Fintechs & Exchanges](https://feeny.ai/job/sr-product-manager-fintechs-exchanges-op-labs-san-francisco-xcwmqxgxptvt) — San Francisco, CA
- [Product Marketing Lead](https://feeny.ai/job/product-marketing-lead-faros-remote-2jy0hgerg8st)
- [Product Marketing Lead](https://feeny.ai/job/product-marketing-lead-f2-san-francisco-79xyek5k4t22) — San Francisco, CA