---
title: 'Product Marketing Lead at Possible Finance'
canonical: 'https://feeny.ai/job/product-marketing-lead-possible-finance-seattle-rnnn65mbentq'
type: 'job'
last_seen: '2026-09-04'
---

# Product Marketing Lead at Possible Finance

- **Company:** Possible Finance
- **Location:** Seattle, WA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-04
- **Apply:** https://jobs.ashbyhq.com/possible-finance/20ecf5a0-d110-4de5-9ffd-7497e33b7d1b

## Job description

Since our founding, we’ve delivered over $1 billion in funding to more than 1 million customers and saved them over $500 million. At Possible, we’re building a new kind of consumer finance company, one that helps people stay out of debt rather than profit from keeping them in it.

## TEAM INTRODUCTION

At Possible, Product Marketing sits at the intersection of product, growth, and brand. The Product Marketing Team is responsible for Competitive Intelligence, Customer & Market Insights, Positioning & Messaging, Go-to-Market for Launches, Trust and Category Education, and Lifecycle and Retention Narratives.

## THE ROLE & RESPONSIBILITIES

The Product Marketing Lead quarterbacks the above functions as we research, scope, and bring specific new products to market. This role also drives continuous product adoption and iteration post-launch through customer validation, ongoing competitive intelligence post-launch, and campaigns that drive demand, adoption, retention, satisfaction, and revenue growth.

Reporting to the Director of Product Marketing, this role also partners with our CMO, CPO and CEO on product strategy and positioning.

This is a high-execution, high-impact IC role, built for someone who is ownership-driven and operates with high autonomy as Possible transitions into a multi-product platform.

You’ll have a seat at the table when we decide which products we add, how individual products fit together, and help us think through how features get packaged into our membership tiers. The Product Marketing Lead’s role will also impact how we position possible overall.

You should be comfortable communicating clearly and efficiently to C-level executives, working across departments, and move nimbly as priorities shift and new information lands. High agency and low ego go far at Possible and they are especially critical for this role. You collaborate generously, stay humble and keep a good sense of humor.

## WHAT YOU'LL OWN:

- Build and scale a competitive intelligence program that systematically monitors consumer trends, competitors, pricing, fees, features, App Store presence, and go-to-market activities.
- Partner with company leadership and cross-functional teams to define product tiering, pricing, packaging, and market positioning for both existing and new offerings.
- Influence company-wide product strategy, positioning and roadmap prioritization by bringing market, customer, and competitive insights into cross-functional decision-making.
- Define and drive positioning, messaging, and promotional strategy for both the Possible platform and individual products, membership tiers, and features based on customer insights and data.
- Own the end-to-end go-to-market strategy for new products and features, from customer insights, positioning, and messaging to launch planning and execution.
- Partner with User Research to drive the right research objectives to make informed product decisions.
- Use customer insights from User Research and quantitative performance data to continuously improve product adoption, retention, and ongoing messaging.

## MINIMUM REQUIREMENTS:

- 8+ years of relevant professional experience, with at least 6 years’ dedicated Product Marketing experience.
- Proven track record of driving customer research, competitive intelligence and GTM, end to end (not just coordinating product launches).
- B2C App and/or subscription-business experience (fintech preferred; gaming, health and wellness, or ecommerce also considered).
- Strong messaging and positioning craft. You have previously developed a compelling narrative from scratch, tested it with customers, and translated the results into in-market assets to fuel the work of cross-functional teams.
- Deep experience with product adoption analysis, and the ability to turn qualitative and quantitative insight into strategy and engagement opportunities.
- Comfortable with data, analytics and customer research tools like Sigma, Amplitude, Databricks, and Fullstory or similar.
- Experience gathering and synthesizing audience insights from qualitative and quantitative research, either individually or by partnering closely with the User Research team.
- A track record of partnering with PMs and engineering managers to translate technical terms into clear customer-facing benefits and stories.
- Demonstrated ability to work cross-functionally to drive alignment and set goals across Product, Marketing, and Operations.

## NICE TO HAVE:

- B2C consumer fintech app experience, ideally in the lending/credit and/or EWA (earned wage access) industries.
- Past experience as a strategy consultant, Product Manager, or Brand Manager - or comparable experience with high work quality bars.
- Comfortable with data - able to read/adapt SQL queries.
- Payments experience.
- Experience managing, coaching, or mentoring junior team members.

Note: we don't require a specific degree. We care about demonstrated capability and outcomes.

## WHAT WE OFFER

This is a Hybrid position. We work in our centrally located office in downtown Seattle three days a week (Monday, Tuesday, Thursday).

The compensation range for this role is $188,000 to $210,000. We also offer significant stock options, full benefits, a bonus plan, commuter benefits, and a very desirable office with free drink and food options.

With the backing of our venture investors— Union Square Ventures, Canvas Ventures, Euclidean Capital, and Unlock Venture Partners — a dedicated following of hundreds of thousands of customers, and an extraordinary team, we are unwavering in our fight for financial fairness. As one of only a few FinTech Public Benefit Corporations, we’ve baked our dual dedication to building a profitable and socially impactful company into our charter; we only succeed when our customers do too. Give us a shout if you’d like to help us ship financial products that protect consumers from predatory lending practices and promote economic health.

Possible Finance is dedicated to financial fairness and community empowerment. We welcome diverse perspectives and experiences to help us achieve our mission of unlocking economic mobility for generations to come.

Learn more about us as a Public Benefit Company https://www.possiblefinance.com/blog/we-are-now-a-public-benefit-corporation.

## About Possible Finance

## Company Overview
- **One-liner**: Possible Finance is a financial technology company offering small-dollar installment loans and credit products as a fair alternative to payday lending, designed to help underbanked consumers break the debt cycle and build credit.
- **Entity Type**: Private (Series B)
- **Headquarters**: Seattle, Washington, USA
- **Founded**: 2017
- **Founders**: Tony Huang (CEO) and Tyler Conant (CTO)

## Core Business
- **Primary industry**: Fintech – Consumer lending and credit services.
- **Target customers**: B2C – primarily underbanked Americans living paycheck to paycheck, those with thin or no credit history.
- **Mission / Purpose**: “End the debt cycle and unlock economic mobility” (operates as a Delaware Public Benefit Corporation).

## Products & Services
- **Possible Loan**: Small-dollar installment loans (up to $500) via a mobile app. Underwrites using cash-flow and bank transaction data (no FICO check). Flexible repayment (can reschedule each payment up to 29 days), no late or insufficient funds fees. Payments are reported to credit bureaus to help build credit history.
- **Possible Card**: A credit card alternative launched after a 150,000+ person waitlist, designed with customer-friendly terms and no traditional credit card tactics.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed (private company).
- **Key Metric**: Revenue run rate of $125 million (2025); first annual profit recorded in 2025. Total funding: $11 million Series B (2020).
- **Notable Investors / Partners**: Union Square Ventures (led Series B); Coastal Community Bank (banking partner for loans in most states).
- **Growth Signals**: Served over 1.5 million customers; funded more than $1 billion in loans; returned to growth after pandemic headwinds; planning to double Seattle office footprint to accommodate up to 100 local employees; ~150 employees globally (as of early 2026).

## Competitive Advantages
- No penalty fees (late fees, insufficient funds fees) – saved customers over $650 million.
- Cash-flow underwriting using machine learning, enabling access for those without a FICO score.
- Public Benefit Corporation structure legally commits to social impact alongside profit.
- Compliance-first approach, designing products that hold up to regulatory scrutiny in a highly scrutinized industry.
- Loan payments reported to credit bureaus, helping customers build credit history.

## Strategic Focus
- Expand product suite and serve more customers across the U.S.
- Continue scaling while maintaining profitability and mission alignment.
- Deepen investment in engineering and product to improve the customer experience and drive economic mobility.

## Why Work Here
- **Culture**: Mission-driven, high ownership, practical and collaborative. Emphasizes impact on real people.
- **Work policy**: Hybrid in Seattle – three days per week in office (downtown near Pike Place). Remote employees fly in twice a year for “Possipalooza”.
- **Benefits**: Comprehensive medical/dental/vision, flexible spending accounts, 401(k), Health Savings Account contributions, discretionary time off, paid holidays plus company-wide “Week of Possibility”, paid parental leave (including fostering/adoption), wellness allowance, $300 annual home office stipend, commuter benefits in Seattle.
- **Engineering culture**: Practical interviews simulating real work; high visibility and ownership; operates with startup agility while navigating complex regulations.

## Sources
1. [Possible Finance Careers](https://www.possiblefinance.com/careers)
2. [Possible Finance Homepage](https://www.possiblefinance.com/)
3. [Built In Profile](https://builtin.com/company/possible-finance)
4. [Our Story / Leadership](https://www.possiblefinance.com/our-story)
5. [GeekWire – Profitability and Rebuild](https://www.geekwire.com/2026/possible-finance-rebounds-rebuilds-and-reaches-profitability-as-founders-reunite-for-a-new-chapter/)

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