---
title: 'Product Marketing Manager at Andela'
canonical: 'https://feeny.ai/job/product-marketing-manager-andela-north-dh80edv12phs'
type: 'job'
last_seen: '2026-10-16'
---

# Product Marketing Manager at Andela

- **Company:** Andela
- **Location:** North, United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-16
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.ashbyhq.com/andela/1e1a2175-4399-4de8-9899-a7098e786ba9

## Job description

About Andela: At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 12 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America. As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud, is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster. Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI. Join us and change the world. Job Summary As the Product Marketing Manager at Andela, you will be responsible for the go-to-market strategy and execution for Andela’s products, solutions, and learning programs. Working at the intersection of Product, Marketing, Revenue, and Partnerships you will translate roadmap priorities and solution capabilities into compelling positioning, coordinated launch plans, and sales enablement that drives commercial impact. You will report to the Senior Director of Marketing, GTM Strategy, and be based in the US or Canada. Exceptional Leadership As an Andelan, you’ll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you.

- Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.
- Onedela mentality: You break silos across teams. You put the company and mission first above your team alone.
- Great listener, hungry for feedback: You’re always seeking to improve – our product, our business, yourself. You solicit diverse opinions and deeply listen.
- Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.
- Cultivator: You enrich, you push, you make others grow. It comes from the heart, because you care.

## Key Responsibilities

Product & Solution Positioning

- Develop differentiated positioning and messaging for Andela’s products, solutions, and learning programs that clearly articulates value to enterprise buyers.
- Own the narrative for each offering, ensuring messaging is consistent, commercially relevant, and adaptable across channels and regions.
- Translate complex technical and product capabilities into clear, buyer-centric language that resonates with economic buyers, champions, and end users.

Go-to-Market Strategy & Launch Execution

- Own GTM strategy and launch planning for new products, solutions, and learning programs — from pre-launch positioning through to post-launch optimization.
- Ensure every offering is brought to market in a coordinated way, aligning regional marketing, growth, partner marketing, content, sales enablement, and revenue teams behind a unified plan.
- Build and maintain GTM playbooks and launch frameworks so teams across regions and channels can execute consistently.
- Monitor post-launch performance and bring data-driven insights back to inform future launches and messaging iterations.

Cross-Functional Partnership

- Partner directly with Product, AI Solutions, and Learning Solutions teams to stay ahead of roadmap priorities and translate upcoming capabilities into market-ready messaging and campaigns.
- Serve as the connective tissue between product and go-to-market teams, ensuring launches are coordinated, timely, and commercially relevant.
- Collaborate with content, growth, brand, partner and regional marketing teams to bring positioning to life across formats and channels.

Sales Enablement

- Develop and maintain a suite of sales enablement assets that equip revenue teams to win.
- Partner with sales leadership to understand where deals stall and identify messaging or material improvements that can increase win rates.
- Collaborate with Revenue Operations to train and equip the sales team on new positioning, buyer personas, and competitive differentiators as offerings evolve.

Market & Competitive Intelligence

- Continuously gather and synthesize market, customer, sales, and competitive insights, bringing findings back to Product, Solutions, and Learning teams to inform packaging, pricing, launch priorities, and future GTM opportunities.
- Work with Revenue Operations to surface and apply competitive intelligence for Andela’s core offerings, including win/loss analysis, competitor benchmarking, and battle card maintenance.

## Qualifications

## Experience

- 5–6 years of B2B marketing experience, with at least 3 years in a product marketing role; experience in a high-growth technology company.
- Demonstrated track record of running go-to-market strategy for products or solutions.
- Experience developing sales enablement materials and working closely with revenue teams to improve pipeline and win rates.
- Familiarity with enterprise buying cycles and the ability to craft messaging that resonates with economic buyers, champions, and end users.
- Experience partnering with product management or solutions teams to translate roadmap priorities into GTM-ready positioning and campaigns.
- Experience working across time zones as part of a global team; prior exposure to multi-regional GTM is a plus.

## Skills & Capabilities

- Exceptional written and verbal communication skills.
- Analytical mindset with the ability to draw actionable insights from win/loss data, campaign performance, and customer conversations.
- Collaborative and cross-functional.
- Highly organized and self-directed, comfortable managing multiple projects and priorities in a fast-moving environment.

Location

- While Andela is a fully remote organization, this role should be based in either the US or Canada.
- Some travel may be required for internal meetings, customer engagements, and events.

## #LI- REMOTE

## #LI-RDR

## About Andela

## Company Overview
- **One-liner**: Andela operates a global talent marketplace and AI workforce platform that connects certified technologists with enterprises for hiring, training, and building production AI systems.
- **Entity Type**: Private (Series E, unicorn status at $1.5 billion valuation in June 2021)
- **Headquarters**: Lagos, Nigeria (remote-first company with employees in 22+ countries)
- **Founded**: 2014
- **Founders**: Jeremy Johnson, Iyinoluwa Aboyeji, Nadayar Enagesi, Brice Nkengsa, Ian Carnevale, and Christina Sass

## Core Business
- **Primary industry/industries**: Talent marketplace, AI workforce solutions, technology training and upskilling
- **Target customers**: B2B – global enterprises, scale-ups, and unicorns (Fortune 500 companies); also technologists seeking remote opportunities
- **Mission or purpose statement**: "We connect brilliance with opportunity" and "unlock human potential at scale" [andela.com](https://www.andela.com/)

## Products & Services
- **Andela Talent Cloud**: A unified platform to manage the complete global hiring lifecycle — sourcing, vetting, matching, and managing remote technologists.
- **Training as a Service (TaaS)**: Continuous pipeline of AI engineer cohorts trained and assessed to build, deploy, and operate production AI systems. Includes programs co-designed with partners like NVIDIA, Google, and GitHub.
- **AI System Development**: Model alignment (fine-tuning, RLHF, optimization), data readiness (ingestion, annotation, governance), and production AI systems (agentic AI, LLMOps, RAG, observability).
- **Upskilling for Enterprises**: Workforce training to reskill engineering teams for AI, covering LLM engineering, AI strategy, compliance, and leadership.

## Market Standing
- **Valuation/Market Cap**: $1.5 billion (unicorn status achieved June 2021) [andela.com/about](https://www.andela.com/about)
- **Key Metric**: Total funding raised – $384 million (Series A: $10M, Series B: $24M, Series C: $80M total, Series D: $100M, Series E: $200M) [andela.com/about](https://www.andela.com/about)
- **Notable Investors/Partners**: Spark Capital, Chan Zuckerberg Initiative, Generation Investment Management, Serena Ventures, Google, NVIDIA, GitHub
- **Growth Signals**: 
  - Network of 200,000+ technologists, 17,000 certified AI-native engineers, and 5.6M+ developers on Codewars platform
  - Served 650+ enterprise clients with global MSAs in 135+ countries
  - 300+ languages spoken in talent network
  - Appointed Carrol Chang as CEO in September 2024; leadership includes former Uber, Google Cloud, McKinsey executives

## Competitive Advantages
- **Proprietary talent pipeline**: Codewars behavioral data from millions of developers combined with a certified community trained specifically for AI roles — a "human compute layer" competitors cannot easily replicate.
- **Scale & diversity**: Talent in 135+ countries, 300+ languages, enabling linguistic and cultural coverage for global AI model training and deployment.
- **Training partnerships**: Co-developed curricula with NVIDIA, Google, and GitHub ensure engineers are production-ready on emerging technologies.
- **Full remote operating model**: Since February 2020, Andela has operated as a fully remote company, attracting top global talent and lowering overhead.

## Strategic Focus
- **AI-first direction**: Andela is pivoting heavily toward AI workforce solutions — delivering quarterly cohorts of AI engineers, offering training as a service, and building the infrastructure (e.g., Agentic AI, RAG, LLMOps) enterprises need for production AI.
- **Scaling the talent cloud**: Continue expanding the platform to manage hiring, training, and deployment of technical teams globally, with an emphasis on AI and cloud/DevOps.

## Why Work Here
- **Culture**: "Borderless opportunities" — fully remote roles, global team across 22+ countries; mission-driven with a focus on connecting brilliance with opportunity regardless of geography [enterprise.andela.com/careers](https://enterprise.andela.com/careers) [linkedin.com](https://www.linkedin.com/company/andela)
- **Remote/hybrid/office**: Fully remote (all roles)
- **Notable perks**: equity compensation, generous paid time off, parental and compassionate leave, technology stipend (bring your own device), quarterly Forma wellness stipend, opportunity for growth and professional development
- **Engineering culture**: Emphasis on AI, emerging tech, and continuous learning; work with partners like Google and NVIDIA; opportunity to solve complex problems at scale for Fortune 500 clients.

## Sources
1. [andela.com](https://www.andela.com/)
2. [andela.com/about](https://www.andela.com/about)
3. [enterprise.andela.com/careers](https://enterprise.andela.com/careers)
4. [jobs.ashbyhq.com/andela](https://jobs.ashbyhq.com/andela)
5. [linkedin.com](https://www.linkedin.com/company/andela)

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