---
title: 'Product Marketing Manager, API at Perplexity'
canonical: 'https://feeny.ai/job/product-marketing-manager-api-perplexity-san-francisco-p4vx0ng45g25'
type: 'job'
last_seen: '2026-10-18'
---

# Product Marketing Manager, API at Perplexity

- **Company:** [Perplexity](https://feeny.ai/companies/perplexity)
- **Location:** San Francisco, CA
- **Compensation:** $220k–$290k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-17
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.ashbyhq.com/Perplexity/dd9c7675-1369-4320-afdb-c8caef22ce3a/application

**Skills:** Product marketing, Developer marketing, API marketing, Campaign management, Funnel performance tracking, Competitive intelligence, Data analysis, Storytelling

> Serve as the strategic bridge between the API product and market impact, architecting the external narrative for the developer platform. Drive adoption through integrated campaigns, manage product launches as systems, and equip customer-facing teams with competitive intelligence and enablement materials.

## Job description

Perplexity is revolutionizing how companies get work done, and increasingly, how developers build the next generation of AI-native products on top of our search and answer infrastructure. We are seeking a Product Marketing Manager, API to join our team and serve as the strategic bridge between our API product reality and market impact. You will architect the external narrative of our developer platform, demonstrate what's possible to build with the Perplexity API, and run the campaigns that drive developer adoption and platform growth. If you have a passion for creating clarity when things are messy, thrive in turning ambiguity into a definitive point of view, and want to build a world-class marketing engine that drives launches as systems rather than events, this role is for you.

## Responsibilities

- Turn ambiguity into clarity. Transform complex product capabilities into a crisp market point of view, defining not just what we built, but who it's for, what it replaces, and why it wins.
- Understand developers and shape the platform narrative. Maintain a deep, hands-on view of how developers evaluate and build with AI APIs, and translate that understanding into positioning, demos, reference apps, and use-case showcases that make it obvious what teams can build on the Perplexity API.
- Drive API product adoption. Own the metrics that matter for a developer platform, including signups, first successful API call, activation, weekly active developers, and revenue, and build the programs that move them.
- Build and manage developer campaigns. Plan and run integrated campaigns across owned channels, paid, social, email, events, hackathons, and partner ecosystems, defining the brief, commissioning assets, and reporting on funnel performance.
- Drive launches as a system, not an event. Orchestrate product introductions by defining success metrics and sequencing readiness across teams, ensuring enablement and proof points land simultaneously with the launch.
- Make others materially better at their jobs. Equip customer-facing teams with "talk tracks that close," handling objections and providing competitive intelligence that reflects the actual battlefield.
- Obsess over the customer and the market. Maintain a sharp, real-time view of buyer needs and alternatives, ensuring our narrative remains grounded in truth and provable value rather than empty hype.
- Measure outcomes, not just outputs. Tie messaging and launches to tangible pipeline influence, activation, and retention, running lightweight experiments to iterate fast on pricing, packaging, and positioning.

## Qualifications

- 7+ years of experience in product marketing, ideally within a high-growth technology company where you have owned end-to-end product launches.
- Experience marketing to developers, technical buyers, or an API, SDK, platform, or infrastructure product, with a strong grasp of the developer marketing playbook.
- Technical fluency: comfortable reading API docs, running sample code, and credibly discussing tradeoffs like model choice, retrieval quality, latency, and cost with engineers and PMs.
- Demonstrated ability to build and manage integrated campaigns end to end, including briefing creative, working with cross-functional partners, and tracking funnel performance.
- Proven track record of synthesizing complex technical concepts into simple, specific, and provable narratives that travel across executive, sales, and partner teams.
- Deep familiarity with the rules of traditional marketing with an interest in breaking them.
- World-class storytelling skills grounded in data, with the ability to summarize a product's value in a single sentence and defend it with evidence.
- Extreme comfort delivering clarity in high-velocity, ambiguous environments.

## About Perplexity

## Company Overview
- **One-liner**: Perplexity builds an AI-powered answer engine that delivers accurate, real-time answers to any question, serving curious minds and professionals who demand precision and speed.
- **Entity Type**: Private (total funding $1.7B across 16 rounds)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2022
- **Founders**: Aravind Srinivas, Denis Yarats, Johnny Ho, Andy Konwinski

## Core Business
- **Primary industry**: AI-powered search and knowledge retrieval, Software Development
- **Target customers**: B2C (general users), B2B (enterprise API customers), and power users seeking reliable information
- **Mission**: “AI for people who expect more – more accuracy, more agency, more signal, less noise.”

## Products & Services
- **Perplexity AI (Free Tier)**: Real-time conversational search engine that synthesizes web results with citations, accessible via web and mobile app. *Type*: SaaS
- **Perplexity Pro**: Subscription offering enhanced features such as advanced AI models, multimodal search, and increased usage limits. *Type*: SaaS (subscription)
- **Perplexity API Platform**: Enables developers to integrate Perplexity’s search and reasoning capabilities into their own applications. *Type*: API
- **Perplexity Browser Extension**: Brings AI-powered search directly into the browser for quick answers without leaving the page. *Type*: Browser extension

## Market Standing
- **Valuation/Market Cap**: Not publicly available in provided sources (prior reports indicate ~$9B valuation as of 2024, but not confirmed in this data set)
- **Key Metric**: Total funding $1.7B (16 rounds); annual revenue ~$50M (LinkedIn estimate)
- **Notable Investors/Partners**: Not explicitly listed in provided search results; widely known investors include IVP, NEA, Jeff Bezos, and others (not sourced here)
- **Growth Signals**: Headcount grew 11.3% YoY to 1,152 employees; operates in 54 countries; LinkedIn followers grew 131.8% yearly to >1.6M; active hiring across 48+ open roles including AI Research, Engineering, and Go-to-Market teams

## Competitive Advantages
- **Real-time, cited answers**: Unlike traditional chatbots, Perplexity grounds answers in live web results with transparent sources, building trust and accuracy.
- **Multimodal and agentic capabilities**: Continuously pushes frontier research (e.g., query-aware context compression, agents for knowledge work) that differentiates from generic LLM interfaces.
- **Vertical integration from research to product**: In-house AI research team tackles open problems unique to Perplexity’s scale, enabling fast iteration on novel methods.
- **Strong brand and user base**: Rapid consumer adoption with millions of monthly active users and high engagement.

## Strategic Focus
- **Pushing the frontier of search**: Evolving from retrieval services to code generation, agents, and full autonomy in knowledge work.
- **Expanding enterprise and API revenue**: Growing B2B footprint with API platform and enterprise solutions.
- **Global hiring and office expansion**: Offices in San Francisco, Palo Alto, New York, Austin, Washington D.C., London, Berlin, and Belgrade, with “4 days in office” hybrid model.
- **Investing in AI research**: Dedicated research division (Perplexity Research) exploring reasoning, agents, and systems to redefine how people navigate the internet.

## Why Work Here
- **Culture & Environment**: “Thoughtful support” culture with emphasis on craftsmanship, ownership, entrepreneurship, scholarship, and partnership. Hybrid schedule (4 days in-office) based on location.
- **Perks**: Daily catered meals (breakfast, lunch, dinner in office), office snacks, ride home program, commuter benefits, home office reimbursement, fitness classes, gym memberships.
- **Compensation & Benefits**: Competitive salary and equity packages; retirement plans with company match; flexible PTO; holiday shutdown between Christmas and New Year; 12 weeks paid bonding leave; comprehensive health, dental, and vision insurance.
- **Relocation & Visa Support**: Relocation assistance and visa/green card sponsorship for eligible roles. Partners with immigration firm to support the process.
- **Engineering Excellence**: “Technical assessment for relevant roles”; values hands-on contribution, broad skill sets, and merit-based evaluation. Frequent Tech Talks and exposure to greenfield AI research problems.

## Sources
1. [perplexity.ai/hub/careers](https://www.perplexity.ai/hub/careers)
2. [jobs.ashbyhq.com/perplexity](https://jobs.ashbyhq.com/perplexity)
3. [perplexity.ai](https://www.perplexity.ai/)
4. [linkedin.com/company/perplexity-ai](https://www.linkedin.com/company/perplexity-ai)
5. [research.perplexity.ai](https://research.perplexity.ai/)

## Other roles at Perplexity

- [Member of Technical Staff (Software Engineer, Enterprise Trust & Governance)](https://feeny.ai/job/member-of-technical-staff-software-engineer-enterprise-trust-governance-gbjcrmcayx99) — San Francisco, CA
- [Member of Technical Staff (Android Engineer, Computer Growth)](https://feeny.ai/job/member-of-technical-staff-android-engineer-computer-growth-perplexity-san-r84vs4f1hj4h) — San Francisco, CA
- [Member of Technical Staff (iOS Engineer, Computer Growth)](https://feeny.ai/job/member-of-technical-staff-ios-engineer-computer-growth-perplexity-san-francisco-dk908ym84acw) — San Francisco, CA
- [Director, Public Policy](https://feeny.ai/job/director-public-policy-perplexity-washington-sav38t03en4h) — Washington, DC
- [Technical Recruiter, AI](https://feeny.ai/job/technical-recruiter-ai-perplexity-san-francisco-p8ayc06ej16g) — San Francisco, CA
- [Strategic Finance Lead - GTM](https://feeny.ai/job/strategic-finance-lead-gtm-perplexity-san-francisco-1st509eajqbt) — San Francisco, CA
- [Recruiting Coordinator](https://feeny.ai/job/recruiting-coordinator-perplexity-san-francisco-4x1rn32gh440) — San Francisco, CA
- [Commercial Sales Manager](https://feeny.ai/job/commercial-sales-manager-perplexity-new-york-aekr8evt7dy5) — New York, NY
- [Enterprise Sales Manager](https://feeny.ai/job/enterprise-sales-manager-perplexity-new-york-ytxkmp4pv896) — New York, NY
- [Member of Technical Staff (Search Crawler Analyst)](https://feeny.ai/job/member-of-technical-staff-search-crawler-analyst-perplexity-belgrade-q4eejfs3xf2b) — Belgrade, Serbia