--- title: 'Product Marketing Manager at AppDirect' canonical: 'https://feeny.ai/job/product-marketing-manager-appdirect-montreal-gtgx2dcstzs9' type: 'job' last_seen: '2026-10-14' --- # Product Marketing Manager at AppDirect - **Company:** AppDirect - **Location:** Montréal, Canada - **Posted:** 2026-10-05 - **Last confirmed live:** 2026-10-14 - **Apply:** https://job-boards.greenhouse.io/appdirect/jobs/8837051002 ## Job description Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link: - [Responsable du marketing produit](https://job-boards.greenhouse.io/appdirect/jobs/8868140002) ## About AppDirect Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world.  AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service.  We power millions of subscriptions worldwide for organizations.  We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work. ## About you As a Product Marketing Manager at AppDirect, you will craft and execute go-to-market plans for our procurement suite – the subscription commerce platform built to serve two distinct audiences at once: the technology advisors who sell from our platform, and the companies who purchase and manage that technology. Some days you will use your right-brain skills to conceive and develop innovative sales enablement and demand generation programs, or craft compelling stories that position our procurement suite and drive sales. Other days, you will go left-brain with your analytical skills to conduct in-depth market research and win/loss analysis that helps our product teams prioritize roadmap plans and shape launch strategies. You have attention to detail and can translate complex ideas into compelling stories for both audiences – representing what buyers need to purchase and manage technology, and what advisors need to sell and close. You will work on the Procurement Product Marketing team. What you'll do and how you'll make an impact - Own the go-to-market strategy for our procurement suite's product launches, from positioning and success criteria through cross-functional execution. - Be the expert on our buyers — how they purchase and what drives their decisions — and equally the expert on our technology advisors, how they sell, and what they need to successfully sell and manage solutions from our procurement suite. - Partner closely with sales, marketing, product, PR, and executives to build and execute GTM plans, and work directly with sales enablement to identify and drive cross-sell and upsell within our existing customer base. - Analyze sales, market, and customer data across audiences, translating findings into sales insights and input for roadmap prioritization, pricing, and improvements that drive adoption and retention. - Uniquely message and position our solutions in-market, communicating their value to our sales team through dynamic, engaging sales enablement and content. - Plan the launch of new products and manage the cross-functional implementation of the launch plan. - Develop pricing strategies for our solutions, including models that support bundling, cross-sell, and upsell. - Define product marketing outcomes and success metrics tied to pipeline and revenue targets, and track performance against them. ## What we're looking for - 3+ years of consulting, channel/partner or product marketing experience, with demonstrated ownership of go-to-market strategy. - Experience in B2B SaaS is a strong plus. - Experience conducting market research, competitive analysis, or win/loss research, and translating findings into positioning, pricing, or roadmap recommendations. - Comfort leveraging AI tools to shape GTM strategy and accelerate day-to-day work — from synthesizing data and market intelligence to drafting enablement content and positioning. - Strong written and oral communication skills, with masterful storytelling range to speak to both end buyers and technology advisors; work samples will be requested and presentation skills tested via a live presentation. - Detail-oriented and comfortable turning data into compelling sales enablement insights and roadmap prioritization input, not just describing trends. - A resourceful, resilient self-starter who thrives with minimal guidance — you'll take true ownership of your projects in a fast-paced environment. - A fast learner who can pick up a new market segment in days and a new technology in hours, and who's curious about what comes next. - Comfortable working across sales, product, engineering, PR, marketing, and executive leadership to research, plan, and execute your work. - B2B software experience, product-led growth (PLG) experience, and experience or strong interest in partnering with sales/sales enablement teams on expansion motions (cross-sell, upsell) are all a plus. At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com. ## About AppDirect ## Company Overview - **One-liner**: AppDirect is a B2B subscription commerce platform that enables businesses to buy, sell, and manage recurring technology services through a unified ecosystem. - **Entity Type**: Private (Venture-backed) - **Headquarters**: San Francisco, California, United States - **Founded**: 2009 - **Founders**: Nicolas Desmarais (Chairman & CEO), Daniel Saks ## Core Business - **Primary industry/industries**: B2B Subscription Commerce, Marketplace Development Platforms, Cloud Services Distribution, IT Services and Consulting - **Target customers**: B2B – Technology providers (ISVs, telcos), advisors (resellers, MSPs), and businesses (SMB to Enterprise) looking to launch or participate in subscription marketplaces. - **Mission or purpose statement**: To make technology universally accessible so that anyone can thrive in the digital economy. ## Products & Services - **AppDirect Platform (Subscription Commerce Platform)**: A unified SaaS platform for selling, buying, and managing recurring technology services. It powers white-labeled marketplaces, automates sales and procurement, and handles monetization (billing, referrals, reseller networks). - **AppDirect Catalog**: An industry-leading catalog of thousands of cloud products from trusted brands, spanning Software (collaboration, IT management, security), Connectivity (UCaaS, CCaaS, internet, voice, network), Infrastructure (AWS, GCP, Azure, IBM, colocation, SD-WAN), and Energy (electricity, natural gas). - **Monetization Capabilities**: Tools for self-service billing, referral programs, reseller network management, and partner ecosystem scaling. - **Procurement Marketplace**: An internal IT marketplace for businesses to find, buy, and manage all their technology services from a single location, including SaaS spend management and subscription management. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (Private company) - **Key Metric**: Total Funding of **$754.5M** across 10 funding rounds (per LinkedIn). Estimated Annual Revenue of **$281.0M** (per LinkedIn). - **Notable Investors/Partners**: Partners with 300+ software companies (including AWS, GCP, Azure, IBM). Acquired Tackle.io (for B2B subscription monetization) and Broker Online Exchange (for energy) in 2024-2025. - **Growth Signals**: Headcount of 764 employees (+6.5% YoY), operates in 17 countries, serves 1,000+ providers, 14,000+ advisors, and 16 million subscribers. Named a 2024 Forrester Wave Leader in Marketplace Development Platforms. Active job postings up +239.1% year-over-year. ## Competitive Advantages - **Ecosystem Scale**: A massive two-sided network effect connecting technology providers, advisors, and end-businesses, creating a "one-stop-shop" for recurring services. - **Platform Depth**: End-to-end capabilities covering marketplace launch, catalog management, sales automation, billing, and procurement – reducing complexity for clients. - **Industry Recognition**: Named a Leader in The Forrester Wave™: Marketplace Development Platforms, validating its market position and technology. - **Strategic Acquisitions**: Acquisitions like Tackle.io and Broker Online Exchange demonstrate aggressive expansion into adjacent high-growth areas (cloud monetization and energy). ## Strategic Focus - **Convergence in B2B Subscription Monetization**: Integrating capabilities from acquisitions (Tackle.io) to unify the partner ecosystem and streamline how software is sold and bought. - **Expanding into Energy & Connectivity**: Capitalizing on rising energy demand and the need for unified communication services, moving beyond traditional software. - **Global Scale & Platform Modernization**: Continuing to grow its global footprint (17 countries) and enhance the platform's ability to handle complex, multi-product subscriptions for large enterprises and telcos. ## Why Work Here - **Culture & Values**: A values-driven company ("Be Seen. Be Yourself. Do Your Best Work") with a strong emphasis on employee engagement (81% proud to work at AppDirect, 95% participation in annual engagement survey). Core values include Humility, Ownership, and Intensity. - **Growth & Development**: High investment in Learning & Development (89% positive rating). Employees report freedom to grow personally and professionally. "Peak Performance" program supports physical and mental well-being. - **Global & Hybrid**: Operates in 17 countries with a mix of office-based and remote employees. Offices include San Francisco (HQ), Montreal, Chicago, Atlanta, Westlake, Pune, Hyderabad, Calgary, Kirkland, Trois-Rivières, Munich, Bucharest, and Buenos Aires. - **Impact & Scale**: Opportunity to work on a platform serving 16 million subscribers and 1,000+ providers, with a clear mission of democratizing access to technology. - **Diversity & Inclusion**: Explicit commitment to equality of opportunity and fostering an environment of inclusion regardless of race, religion, age, sexual orientation, or gender identity. ## Sources 1. [appdirect.com](https://www.appdirect.com/) 2. [appdirect.com/careers](https://www.appdirect.com/careers) 3. [appdirect.com/about](https://www.appdirect.com/about) 4. [appdirect.com/careers/where-we-are](https://www.appdirect.com/careers/where-we-are.html) 5. 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