--- title: 'Product Marketing Manager at Aurora Solar' canonical: 'https://feeny.ai/job/product-marketing-manager-aurora-solar-united-states-cd4txvxpy34s' type: 'job' last_seen: '2026-11-07' --- # Product Marketing Manager at Aurora Solar - **Company:** Aurora Solar - **Location:** United States - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-11-04 - **Last confirmed live:** 2026-11-07 - **Apply:** https://jobs.ashbyhq.com/aurorasolar/253fa4a8-4767-405e-8a53-bc04c3a94664 ## Job description ## About Aurora Solar Aurora is on a mission to create a future of solar for all. Our award-winning software puts the power of data and technology into the hands of every solar professional to make solar adoption simple and predictable. Our software has designed millions of solar projects so far, empowering solar companies to sell, design, and install residential and commercial solar arrays accurately, seamlessly, and at scale. We’ve been named one of "The Best Remote Companies" by [BuiltIn.com](https://builtin.com/company/aurora-solar) and have been recognized for the second time as a Certified Green Business (CGB) with the city of San Francisco. We’re in this together to support the world’s transition to solar. ## About the Team The Product Marketing team at Aurora Solar crafts powerful positioning, messaging, and enablement to drive customer acquisition, retention, and expansion. We are the voice of the customer internally and the voice of the product externally. From product strategy to launch, our primary focus is to ensure that our solutions are positioned optimally in the market. ## About the Role As our next Product Marketing Manager, you will be the go-to expert on key parts of our residential solar sales and design solutions and a confident generalist across the rest. You will develop a deep understanding of our buyers, our product, and the market. That means staying ahead of the industry trends shaping how installers sell and design, from policy and incentive changes to shifts in financing, storage adoption, and homeowner expectations. You’ll also keep a close eye on the competitive landscape, competitor developments and continuously refine our key differentiators. You’ll use that knowledge to shape the strategies and tactics that deliver the most value to customers. You will guide go-to-market strategy and activities for new features, sharpen the product narrative against alternatives, and create compelling content for internal and external activations. This is a highly collaborative role with meaningful impact at the intersection of Marketing, Product, Sales, and Account Management while being a trusted voice on where we stand in the market and why we win. ## Your Impact - Become a subject-matter expert on key parts of Aurora’s sales and design solutions, informing go-to-market strategy, roadmap, and campaigns to drive growth - Stay ahead of industry trends, customer needs, and competitive landscape to ensure our solutions remain differentiated and relevant - Monitor the competitive landscape and competitor moves, continually refining our key differentiators and how we position against alternatives - Create positioning, messaging, and product narratives that speak to customer needs at each stage of the buyer journey - Build and amplify compelling content for key enablement assets such as customer-facing presentations, buyer’s guides, battlecards, product collateral, solution guides, return on investment models, customer testimonials, etc. - Manage product launch campaigns by formulating and implementing the go-to-market strategy for new product segments and features, collaborating with cross-functional teams (Sales, Marketing, Customer Enablement) to establish messaging, positioning, pricing, demos, and packaging - Measure and analyze the success of marketing campaigns, launches, product adoption, and messaging by analyzing important data, capturing feedback, and making data-driven recommendations for improvement - Partner with Marketing to drive pipeline through marketing campaigns, thought influence, content marketing, webinars, events, and more ## What You Bring - 5+ years of combined experience in product marketing, marketing, product management, or the residential solar industry (sales, design, or operations), with exposure to B2B software go-to-market - Understanding of how to bring new products or features to market, or direct experience doing so, across multiple audiences, such as decision-makers and day-to-day users, or businesses of different sizes - A strong instinct for what’s happening in the market and why it matters, plus an interest in turning trends and competitor moves into clear differentiation - A strategic, structured problem solver who uses quantitative and qualitative data to shape new ideas and initiatives that drive business growth - Ability to build strong relationships with cross-functional teams and customers, and enjoys being the connective tissue between Product, Sales, Marketing, and Account Management - An excellent storyteller, writer, and presenter who can turn industry and product complexity into clear, engaging positioning and narratives - Resourceful and adaptable in a fast-paced environment - Highly organized and self-directed - BA/BS degree or equivalent work experience Nice to Haves - Residential solar experience, especially in sales, design, or installation. We highly value firsthand knowledge on how installers sell and design, and will weigh it alongside traditional product marketing experience - Experience launching product integrations or running co-marketing campaigns with technology and channel partners - Familiarity with design and engineering software, or with the tools installers use to sell and design solar - Experience with Claude, Pendo, Salesforce, Snowflake, and/or Looker ## What We Offer - 🏖️Flexible PTO - 🍼Parental Leave - 💰WFH Stipend - 🏢 Coworking Stipend - ☀️Energize Fridays - 📶Connectivity Stipend - Learning & Development - 🩺Medical, Dental, and Vision Please take a look at our [U.S. Benefits Booklet](https://www.canva.com/design/DAHZ4lOMzZI/AQypvZvgfYwez2T6x-E07w/view?utlId=hcfc7317911&utm_campaign=designshare&utm_content=DAHZ4lOMzZI&utm_medium=link2&utm_source=uniquelinks) for a deeper dive into our offerings Where Aurorans are: Aurora currently has teams within the US, Canada, Poland, and Germany with additional locations on the horizon. We’re united in our work to support the world’s transition to solar! Aurora is dedicated to building a diverse and inclusive workforce of people who believe in and are passionate about creating a future of solar energy for all. We are an equal opportunity employer, we welcome and consider qualified applicants regardless of gender identity, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. We encourage you to apply even if you believe that you do not meet all of the above criteria! Aurora is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this [form](https://docs.google.com/forms/d/e/1FAIpQLSdIvyjhnxPXVhyK2Pn6Rk-Edu4ZQtcmVo6u-0Mvb4nmDFmgPw/viewform). ## About Aurora Solar ## Company Overview - **One-liner**: Aurora Solar provides a cloud-based software platform that uses data, automation, and AI to streamline the design, sales, and delivery of residential and commercial solar energy systems. - **Entity Type**: Private (Series D) - **Headquarters**: San Francisco, California, United States - **Founded**: 2013 - **Founders**: Christopher Hopper and Samuel Adeyemo ## Core Business - **Primary industry/industries**: Solar energy software, Clean technology, SaaS (Software as a Service) - **Target customers**: B2B; primarily solar installation companies, sales teams, channel managers, and EPC (Engineering, Procurement, and Construction) firms in the residential and commercial solar market. - **Mission or purpose statement**: To create a future of solar energy for all by putting the power of data and technology into the hands of every solar professional to make solar adoption simple and predictable. ## Products & Services - **Aurora Platform**: The core SaaS product. It allows users to generate a full, accurate, and customizable solar design and proposal using only an address and an electric bill. It integrates engineering, sales, and project delivery workflows. - **HelioScope**: An advanced, high-fidelity solar design and engineering tool (likely integrated into the main Aurora platform) used for commercial-scale projects and detailed PV system layout. - **Expert Design Services**: A service offering where Aurora's team of engineers handles the detailed system design for clients. - **Plan Sets Service**: A service to automatically generate permit-ready plan sets and engineering documents from a design, accelerating the permitting process. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (last major raise was a $200M Series D in 2022). - **Key Metric**: Total Funding of $523.7M across 5 rounds (Series A: $20M from Energize Ventures; Series B: $50M from ICONIQ; Series C: $250M from Coatue; Series D: $200M from Coatue and Energize). - **Notable Investors/Partners**: Coatue, Energize Ventures, ICONIQ Capital. - **Growth Signals**: - Used by 90% of top U.S. residential solar contractors. - Over 20 million solar projects have been designed using the software. - Grew the team by 8X in the few years leading up to 2022. - Became the first assessment tool approved by the California Energy Commission for Title 24 compliance. - Awarded $400,000 from the U.S. Department of Energy's SunShot Incubator Program. ## Competitive Advantages - **Network Effects & Data Moat**: Being the dominant tool for the top 90% of U.S. solar installers creates a powerful network effect. Its performance simulation engine has been validated by the National Renewable Energy Laboratory (NREL), and its large dataset allows for highly accurate, real-time designs. - **End-to-End Integration**: Unlike piecemeal solutions, Aurora offers a single, integrated platform for the entire solar lifecycle—from initial customer engagement and design to engineering, permitting, financing, and installation. - **Market Leadership & Trust**: The platform has become the industry standard for top-tier solar professionals, creating a high barrier for new competitors to enter and win the trust of large, established installers. ## Strategic Focus - **International Expansion**: Opening offices and hiring in key markets like Munich, Germany, and Warsaw, Poland, indicating a strong push into the European solar market. - **AI and Automation**: Deepening the use of AI and computer vision to automate design, quoting, and engineering tasks, further reducing the time and cost for solar professionals. - **Product Innovation**: Continually developing new features like battery storage backup and recommendation engines to stay ahead of market needs and regulatory requirements (e.g., California's Title 24). ## Why Work Here - **Culture & Mission**: The company culture is deeply mission-driven: "Creating a future of solar for all." Employees are united by a passion for fighting climate change and making clean energy accessible. - **Core Values**: "Power our customers," "Outcome over ego," "Maximize impact," and "Always push forward." - **Remote Work Policy**: **Fully remote-first** company with office options. They offer a $500 home office stipend and a $300/month hybrid work stipend. - **Perks & Benefits**: - 16 weeks of fully paid parental leave. - 100% company-paid medical, dental, and vision plans for employees. - Flexible Time Off (FTO) policy. - Monthly wellness classes and workshops. - Global team with a strong collaborative culture ("We're in this together"). ## Sources 1. [aurorasolar.com](https://aurorasolar.com/) 2. [aurorasolar.com/careers](https://aurorasolar.com/careers/) 3. [aurorasolar.com/about](https://aurorasolar.com/about/) 4. [linkedin.com/company/aurora-solar](https://www.linkedin.com/company/aurora-solar) 5. [builtin.com/company/aurora-solar](https://builtin.com/company/aurora-solar) ## Other roles at Aurora Solar - [Mid-Market Account Executive](https://feeny.ai/job/mid-market-account-executive-aurora-solar-united-states-2whv57jxjhwv) — United States - [Director, Business Systems](https://feeny.ai/job/director-business-systems-aurora-solar-canada-60bj9e49x8bj) — Canada - [Director, Business Systems](https://feeny.ai/job/director-business-systems-aurora-solar-united-states-4zxbmtq5mbvh) — United States - [Senior Software Engineer, Computation](https://feeny.ai/job/senior-software-engineer-computation-aurora-solar-canada-7b03vwe17yzp) — Canada - [Senior Software Engineer, Computation](https://feeny.ai/job/senior-software-engineer-computation-aurora-solar-united-states-sghppszd31jf) — United States - [Staff Analytics Engineer](https://feeny.ai/job/staff-analytics-engineer-aurora-solar-united-states-ggjnt1j9qyea) — United States - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-weave-india-v5mcmz8kvcxn) — India - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-rtb-house-london-y6xfpn4x9qp2) — London, United Kingdom - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-sibill-srl-milan-n8qchght9m22) — Milan, Italy - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-hyperexponential-london-wtpy5ab75xdq) — London, United Kingdom