--- title: 'Product Marketing Manager at AutoTrader.ca' canonical: 'https://feeny.ai/job/product-marketing-manager-autotrader-ca-toronto-27xx0yqqeta9' type: 'job' last_seen: '2026-11-06' --- # Product Marketing Manager at AutoTrader.ca - **Company:** AutoTrader.ca - **Location:** Toronto, Canada - **Posted:** 2026-10-30 - **Last confirmed live:** 2026-11-06 - **Apply:** https://job-boards.greenhouse.io/autotradercanada/jobs/8075938003 ## Job description We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence. AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits. Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales. Dealertrack Canada is the country’s top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS) is a national tech solution that boosts lien and registration services, recovery services, and insolvency management solutions for Canadian Lenders As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond. Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail. ## About the role As Product Marketing Manager, you will turn product strategy into clear positioning, effective launches, and measurable marketing activity for an assigned portfolio of automotive software products. You will report to the Senior Product Marketing Manager and independently drive day-to-day product marketing for your products, with strategic direction and coaching when needed. You will work closely with Product, Sales, Performance Marketing, and Creative teams. Your work will help dealers understand the value of our products, give internal teams a consistent story to tell, and improve results using customer insight and performance data. ## What you'll do - Position assigned products. Develop and refine value propositions and messaging based on product capabilities, dealer needs, customer feedback, and competitive insight. - Bring products and features to market. Build and execute launch plans for your products, coordinating the narrative, audience, timing, channels, and materials with partner teams. - Activate ongoing campaigns. Plan product marketing initiatives that support acquisition, adoption, and retention. Brief Performance Marketing and Creative teams, contribute content, and coordinate activity across relevant channels. - Equip Sales and dealer-facing teams. Create practical materials such as sales decks, one-pagers, product explanations, and training content. Gather feedback and improve materials based on how teams use them. - Keep messaging consistent. Maintain current product marketing resources and apply shared messaging frameworks. Adapt materials for different audiences or markets in partnership with the relevant teams. - Use insight to improve results. Track agreed product marketing measures, identify what is working, and recommend changes to messaging, launches, and campaigns. - Drive your work forward. Manage priorities and stakeholders for your products, raise risks early, and keep the Senior PMM informed of progress, decisions, and results. ## What you'll bring - At least four years of product marketing experience, ideally in B2B SaaS, technology, or automotive software. - Experience developing positioning and messaging, supporting go-to-market plans and launches, and creating sales enablement. - The ability to independently take an assigned product marketing initiative from brief through execution and review. - Strong writing and storytelling skills, including the ability to explain complex product features in terms of customer value. - Experience working with Product, Sales, and marketing teams to turn plans into coordinated activity. - Sound analytical judgment: you can use customer feedback and performance data to recommend practical improvements. - Strong project and stakeholder management skills, with the ability to manage competing priorities. - Excellent English communication skills. French is strongly preferred. - Comfort using relevant tools, including AI tools, to support research, content development, or analysis. ## What's in it for you We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best. ## Benefits from Day 1 - Gym discounts - Employee and Family Assistance program - Virtual wellness events - Conferences & training budget - Regular internal training programs Financial planning - Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection. ## Compensation The base salary range for this position is CAD 90,000 – CAD 100,000 For a career where you can drive our business and shape your future, apply now. Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position. Vacancy Status: This job posting is for an existing vacancy. ## About AutoTrader.ca ## Company Overview - **One-liner**: TRADER Corporation operates AutoTrader.ca, Canada’s #1 automotive marketplace, providing digital advertising, dealer software, and financing solutions for car buyers, dealers, and lenders. - **Entity Type**: Private (Subsidiary of AutoScout24 / Scout24 AG, acquired in 2024) - **Headquarters**: Toronto, Ontario, Canada - **Founded**: 1975 - **Founders**: Not publicly available – originally established as a print automotive classifieds publication ## Core Business - Primary industry: Automotive marketplace, dealer software, and automotive finance technology - Target customers: B2C (car shoppers), B2B (car dealers, OEMs, lenders) - Mission / purpose: Streamline the car buying and selling process for Canadians through trusted marketplace, software, and data tools ## Products & Services - **AutoTrader.ca**: Canada’s largest online automotive marketplace for new and used cars; mobile app (4.5/5 stars); includes AI‑powered tools, digital retailing, ChatGPT integration - **AutoSync**: Dealership software suite unifying advertising, conversion, and operational workflows - **Dealertrack Canada**: Integrated financing and identity verification solutions for dealers and lenders (partnerships with Equifax Canada and Interac Corp.) - **CMS (Collateral Management Solutions)**: Premier lien, recovery, and insolvency management for Canadian lenders ## Market Standing - **Valuation / Market Cap**: Not disclosed (acquired by AutoScout24 in August 2024 for an undisclosed amount) - **Key Metric**: AutoTrader.ca attracts over 10 million monthly visits and is rated the most trusted online automotive marketplace in Canada (Callosum Brand Research, Nov 2022) - **Notable Investors / Partners**: AutoScout24 (parent); partners include Equifax Canada, Interac Corp., National Hockey League (multiyear partnership) - **Growth Signals**: Acquired Dealertrack Canada (2022), acquired CMS from Teranet (2024); introduced ChatGPT integration (Jan 2026); launched Storefront for online new‑vehicle shopping; expanded partnerships with dealer groups like AutoCanada and CanadaOne Auto ## Competitive Advantages - Largest inventory and highest unaided brand awareness among Canadian automotive marketplaces - Vertically integrated offerings (marketplace + dealer software + finance) create a stickier ecosystem for dealers - Deep data and AI capabilities (Clarivoy study shows AutoTrader.ca influences majority of vehicle sales in Canada) - 50+ years of Canadian market expertise and a dedicated local team ## Strategic Focus - Accelerating digital transformation through AI (ChatGPT, AI‑powered marketplace tools) - Strengthening the dealer‑consumer connection with enhanced digital retailing and new‑vehicle shopping experiences - Expanding financing and identity solutions (partnerships with Equifax/Interac) - Leveraging AutoScout24’s European scale for best practices and technology sharing ## Why Work Here - Recognized as a Great Place to Work®; culture emphasises innovation, collaboration, and career growth - Hybrid and remote roles available (multiple positions listed as “Remote (Canada)”) - Large data, engineering, and product teams working on impactful, Canadian‑focused automotive technology - Notable perks: supportive environment, professional development opportunities, “we come together and empower you to do what you do best” ## Sources 1. [tradercorporation.com](https://tradercorporation.com) 2. [tradercorporation.com – About Us](https://tradercorporation.com/about-us/) 3. [tradercorporation.com – Careers](https://tradercorporation.com/about-us/careers/) 4. [tradercorporation.com – AutoTrader.ca](https://tradercorporation.com/our-brands/marketplace/auto-trader/) 5. 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