--- title: 'Product Marketing Manager at Baselane' canonical: 'https://feeny.ai/job/product-marketing-manager-baselane-toronto-zd5kfbqkaa2r' type: 'job' last_seen: '2026-10-28' --- # Product Marketing Manager at Baselane - **Company:** Baselane - **Location:** Toronto, Canada - **Compensation:** $75k–$95k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-21 - **Last confirmed live:** 2026-10-28 - **Apply:** https://jobs.lever.co/baselane/869105db-4903-4e73-be05-45b5f27b7f9d ## Job description ## About Baselane At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States. We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more. ## About the Role We are seeking a highly motivated and experienced Product Marketing Manager to join our growing Marketing team and own our GTM enablement efforts, among other responsibilities. In this role, you will work directly with the Sr. Product Marketing Manager and collaborate with internal teams to become an expert on our customers and their needs to help bring our brand and product positioning to life across the entire customer journey. The ideal candidate possesses a blend of product marketing experience in fintech with a deep understanding of B2C SaaS and/or the real estate landscape. You will work in a highly collaborative environment while getting the autonomy to help shape how product marketing helps enable internal teams (like Sales and Partnerships) and delivers Baselane’s unique value to our customers. To be successful, you’ll be an expert in context switching, managing multiple deliverables across teams at once, and prioritization. If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you. This role is a hybrid role based in Toronto. It is expected that you will come to the office (downtown Toronto) twice a week for meetings and working sessions. ## What You'll Be Doing - Support the onboarding of, and go-to-market strategy for, new partners, providing support to spin up new partnership channels - Provide the necessary training and collateral that enables partners and internal teams to best position and sell Baselane to prospective users - Conduct market and customer research, via interviews and surveys, to develop a deep understanding of both - Partner with the Product team throughout the development cycle to conduct research and create launch strategies and plans for new products or features - Work with the Brand team in developing various pieces of customer-facing collateral as needed throughout the customer lifecycle - Oversee the creation creation of internal and external enablement material to help sales activate new customers - Deeply understand our market, competitors, and customers through research to identify differentiated positioning, messaging and product opportunities ## Who You Are - You bring 2-4 years of experience in product marketing - You have worked closely with external partners to drive customer growth collaboratively - You have experience in ideating and overseeing the creation of enablement material, like pitch decks, one-pagers, and cold outreach communications - You are able to strategize and help execute product and feature launches for multiple functions - You understand and can articulate how new products, features, campaigns and customer-facing initiatives fit within the broader brand and positioning strategy - You excel in stakeholder management and cross-functional collaboration, knowing when to lean-in and pushback on ad hoc requests - You use data-driven decision-making skills to explain your impact and inform what to do next - You are comfortable with project management and collaboration tools like Asana and Notion - You can communicate internally and provide guidance that is clear and concise, both written and verbally - You are able to join us in our Toronto office 2 days a week (Tuesdays and Thursdays) ## Nice to Have - You have a foundational understanding of product marketing best practices and know how to apply them in a fintech B2C environment - Experience leveraging AI tools to translate positioning and messaging into clear and consistent customer-facing copy across multiple channels - Experience working in a growth stage startup environment, bonus points for working in the fintech or real estate tech space - Familiarity with tools like Sigma, Mixpanel, Miro and Figma ## About Baselane ## Company Overview - **One-liner**: Baselane provides an all-in-one banking and financial management platform purpose-built for real estate investors and landlords. - **Entity Type**: Private (Series B) - **Headquarters**: New York City, New York, USA (85 Fifth Ave, Floor 7) - **Founded**: 2020 - **Founders**: Mathias Korder (CEO), Thorben Scheidegger (COO), Jad Yaghi (CTO) ## Core Business - **Primary industry**: Financial technology (Fintech) serving the residential real estate investment market. - **Target customers**: B2B – Landlords, real estate investors, and property operators who own and manage multiple properties. - **Mission / purpose**: “Banking that moves real estate forward” – giving investors the financial clarity and control to run their business without cognitive load. ## Products & Services - **Baselane Banking**: Unlimited property-specific checking accounts with no monthly fees, FDIC insurance (via Thread Bank), and high-yield interest. (Banking service) - **Baselane Books**: AI-powered automated bookkeeping that tags transactions to the correct entity, property, and tax category for instant cash flow insights and year-end reports. (SaaS / integrated software) - **Rent Collection**: Automatic invoicing and reminders for rent, deposits, and late fees; online payment processing. (Service) - **Tenant Screening**: Background checks and credit reports for prospective tenants. (Service) - **Real Estate Investment Loans**: Financing options for real estate investors. (Lending product) - **Payment Automation**: Automate bill payments, disbursements, and balance top-ups to prevent overdrafts. (Feature) ## Market Standing - **Valuation / Market Cap**: Not disclosed. - **Key Metric**: Total funding raised ~$44M (as of Sep 2026 per company site; CB Insights reports $42.4M). - **Notable Investors/Partners**: - Matrix Partners - Diagram Ventures - Thomvest Ventures - Activant Capital - Starwood Capital Group - Thread Bank (banking partner) - **Growth Signals**: - Series B round of $20M raised ~1 year ago. - Rapid scaling across revenue, team size, and product surface area. - Expanding hybrid team presence in New York City and Toronto. - Building a dedicated engineering and product organization to dominate the intersection of real estate and financial services. ## Competitive Advantages - **Vertical-specific depth**: Unlike generic banking or accounting tools, Baselane is built from the ground up for multi-property investors, solving workflows that legacy systems ignore. - **All-in-one integration**: Combines banking, bookkeeping, rent collection, tenant screening, and lending – reducing the need for multiple vendors. - **AI-first automation**: Automatically categorizes transactions with AI, eliminating manual data entry and providing real-time financial visibility. - **User experience**: Rejects the “steep learning curve” of traditional property management software; aims for powerful but intuitive design. - **FDIC insurance**: Pass-through deposit insurance coverage via Thread Bank up to standard limits. ## Strategic Focus - Continue to expand the platform’s “banking, accounting, and operations” capabilities for real estate investors. - Deepen domain expertise and product surface area to become the single financial operating system for the $4T real estate investment industry. - Scale the team while preserving a culture of high agency, extreme collaboration, and relentless execution. ## Why Work Here - **Culture**: High agency, ambitious goals, data-driven decision making, direct feedback, no politics – values include “relentless execution,” “extreme collaboration,” and “domain obsession.” - **Work model**: Hybrid – primarily in New York City and Toronto offices. - **Impact**: Opportunity to reshape how a massive, underserved industry operates; team is growing quickly across revenue, product, and headcount. - **Engineering culture**: Trust-based, with a focus on shipping products that are “exponentially better” than competitors; strong emphasis on quality and customer obsession. - **Perks**: Not detailed, but the career page highlights bold targets, support for growth, and a team that cares about getting it right. ## Sources 1. [baselane.com/careers](https://www.baselane.com/careers) 2. [baselane.com/about](https://www.baselane.com/about) 3. [baselane.com](https://www.baselane.com/) 4. [cbinsights.com](https://www.cbinsights.com/company/baselane) ## Other roles at Baselane - [Senior / Lead Product Manager - New Verticals](https://feeny.ai/job/senior-lead-product-manager-new-verticals-baselane-toronto-2wa0d2f5j840) — Toronto, Canada - [Senior Full Stack Engineer](https://feeny.ai/job/senior-full-stack-engineer-baselane-toronto-3sk4vkdm45nr) — Toronto, Canada - [General Interest in Baselane](https://feeny.ai/job/general-interest-in-baselane-baselane-new-york-x8kavhj875c8) — New York, NY - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-redgate-austin-yvpr6ay0vnj6) — Austin, TX - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-vantage-united-states-v9kj3te7vm6f) — United States - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-gradial-seattle-mx3ejnchxaaj) — Seattle, WA - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-stable-new-york-pg1d2vsbsrd6) — New York, NY - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-decagon-san-francisco-87kzw6tmpv6p) — San Francisco, CA - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-abnormal-united-states-esp2fayg6q4w) — United States - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-hudu-united-states-mr2pe536grqk) — United States