---
title: 'Product Marketing Manager - Bilingual (Japanese/English) at The Pokémon Company International'
canonical: 'https://feeny.ai/job/product-marketing-manager-bilingual-japanese-english-the-pokemon-company-qtqzvr23pvxp'
type: 'job'
last_seen: '2026-09-14'
---

# Product Marketing Manager - Bilingual (Japanese/English) at The Pokémon Company International

- **Company:** The Pokémon Company International
- **Location:** Bellevue Washington, United States
- **Posted:** 2026-08-13
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/pokemoncareers/jobs/7859838003

## Job description

Get to know The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.

Learn more online at [corporate.pokemon.com](https://corporate.pokemon.com/en-us/)and [pokemon.com](https://www.pokemon.com/us?_gl=1*17cpv5d*_ga*OTgxMzkwODEzLjE3MjcxOTg5NjQ.*_ga_DHWT8DSRN3*MTcyNzE5ODk2My4xLjAuMTcyNzE5ODk2My4wLjAuMA..).

https://linkedin.com/company/pokemon https://youtube.com/pokemon https://instagram.com/pokemon https://x.com/Pokemon

Note: We have 2 positions open (1 FTE & 1 Fixed Term Contract - 1 Year) that require Bilingual Japanese/English skills (spoken and written).

Get to know the role

- Job Title: Product Marketing Manager (Bilingual - Japanese/English)
- Job Summary: The Product Marketing Manager will work with the Sr. Manager, Product Marketing to drive and support key strategic initiatives in product marketing, with a focus on console video games. This role will partner with key stakeholders within The Pokémon Company International and The Pokémon Company in Japan, by proactive communication between offices in both English and Japanese.
- FLSA Classification (US Only): Exempt
- People Manager: No

## What you’ll do

- Support key strategic company initiatives in the areas of product marketing, with a focus on marketing initiatives in support of console video games. Collaborate with various stakeholders within TPCi and those in Japan to achieve business goals. Work with Sr. Manager, Product Marketing to deliver impactful results by proactively identifying problems to be solved and providing solutions.
- Coordinate and manage video game marketing projects between the Tokyo office of The Pokémon Company in Japan, and internal TPCi cross-functional teams. Drive progress within TPCi and ensure all teams and stakeholders are properly informed and tasks are executed on time.
- Manage projects/tasks and relationships with the Tokyo office of The Pokémon Company in Japan so that the TPCi cross-functional teams are represented in globally aligned marketing activities.
- Review marketing assets and copies to ensure accuracy.
- Research, analyze, report, and present on key business metrics and industry trends.

## What you’ll bring

- Five (5) to seven (7) years of relevant professional experience or a demonstrated equivalent level of expertise.
- Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
- Demonstrated business related experience in multinational corporations including Japan and the USA.
- Multi-cultural and bilingual with strong written and verbal business communication proficiency in both English and Japanese. Solid understanding of Japanese culture and business customs.
- Strong project coordination skills with proven ability to strategically drive results. Action oriented and strong problem solver.
- Strong relationship building skills to manage proactive, prompt, and accurate communication with multiple stakeholders across organizations.
- Organized and process-oriented with proven ability to manage multiple projects at once.
- Experience in video game marketing or IP/brand marketing, or video game development, including localization is a strong plus.
- Eagerness to learn about the brand in depth. Passion/interest in the Pokémon brand is a plus.
- Proficiency in Microsoft Office Suite. (Excel, PowerPoint)

Base Salary Range: For this role, new hires generally start between $96,000.00 - $127,000.00 per year. The full range is $96,000.00 - $172,000.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-PS #LI-Hybrid

## How you’ll be successful

- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

- An innovative culture driven by impact, delivering meaningful outcomes.
- Company events that celebrate the spirit of Pokémon.
- Competitive cash-based compensation programs.
- 100% employer-paid healthcare premiums for you.
- Generous paid family leave.
- Employer-paid life insurance.
- Employer-paid long and short-term income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.

## About The Pokémon Company International

## Company Overview
- **One-liner**: The Pokémon Company International (TPCi) manages the Pokémon brand outside of Asia, overseeing brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.
- **Entity Type**: Private (subsidiary of The Pokémon Company, Japan)
- **Headquarters**: Bellevue, Washington, United States
- **Founded**: 1996 (Pokémon brand launch; TPCi as subsidiary formed later)
- **Founders**: Not applicable – TPCi is a subsidiary of The Pokémon Company (joint venture of Nintendo, Game Freak, and Creatures)

## Core Business
- **Primary industry/industries**: Children's entertainment, gaming, trading card games, media & licensing
- **Target customers**: B2C (fans, players, collectors of all ages) and B2B (licensing partners, retailers, broadcasters)
- **Mission or purpose statement**: "To delight our fans through excellent products and meaningful experiences" and "to make the world a better place for everyone by creating opportunities to bond and grow through shared journeys and friendly competition." [corporate.pokemon.com](https://corporate.pokemon.com/en-gb/)

## Products & Services
- **Pokémon Trading Card Game (TCG)**: Physical and digital collectible card game with global organized play.
- **Animated TV Series**: The long-running Pokémon anime series and related content.
- **Home Entertainment**: Pokémon movies and video releases.
- **Licensing & Brand Management**: Partnerships for toys, apparel, fashion, home goods, and other merchandise.
- **Pokémon Center (E-commerce)**: Official online store for Pokémon merchandise.
- **Organized Play (OP)**: Competitive and casual events for TCG and video games.
- **Official Pokémon Website**: pokemon.com – news, media, and community hub.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private subsidiary)
- **Key Metric**: Headcount: 1,225 employees (as of early 2026; +13.5% year-over-year, +260 people) [LinkedIn](https://www.linkedin.com/company/pokemon)
- **Notable Investors/Partners**: The Pokémon Company (Japan) – parent; Nintendo, Game Freak, Creatures as joint venture owners; distribution partners include major retailers worldwide.
- **Growth Signals**: +13.5% headcount growth YoY; 335,308 LinkedIn followers (+17.3% YoY); active job postings up 60% year-over-year; global expansion with offices in Bellevue, London, Dublin, Mexico City; strong alumni network including Microsoft, Amazon, Nintendo. [LinkedIn](https://www.linkedin.com/company/pokemon)

## Competitive Advantages
- **Iconic Brand**: One of the most popular children's entertainment properties in the world, with 25+ years of cultural relevance.
- **Global Reach**: Operates in 34 countries, managing the brand outside of Asia.
- **Diverse Product Ecosystem**: TCG, anime, movies, licensing, e-commerce, events – multiple revenue streams.
- **Loyal Fanbase**: Dedicated collectors, players, and trainers across generations.
- **Corporate Social Responsibility**: Long-term partnerships with children's charities and equity-focused organizations, strengthening brand trust.

## Strategic Focus
- **Corporate Social Responsibility**: Making a positive impact for children and communities through intentional partnerships. [corporate.pokemon.com](https://corporate.pokemon.com/en-gb/)
- **Diversity, Equity & Inclusion**: Embedded throughout company culture and hiring practices.
- **Sustainability**: TCG Global Sustainability initiatives (e.g., Sr. Manager, TCG Global Sustainability role posted).
- **Global Expansion**: Continued growth in EMEA and LATAM regions (Mexico City office).
- **Digital Transformation**: Investing in e-commerce, organized play platforms, and digital content.

## Why Work Here
- **Culture**: Passionate, collaborative, creative community of employees who share a love for Pokémon. Emphasis on "delivering magic, surprise, and delight." [corporate.pokemon.com](https://corporate.pokemon.com/en-us/careers/)
- **Onboarding**: Multi-day orientation program called "Pika-U" to build connections and deepen brand passion. [corporate.pokemon.com](https://corporate.pokemon.com/en-us/careers/)
- **Benefits**: Comprehensive health care, generous paid time off and holidays, retirement plans, child care and parental leave, professional development, employee perks and discounts. [corporate.pokemon.com](https://corporate.pokemon.com/en-us/careers/)
- **Work Environment**: Offices in Bellevue, London, Dublin, and Mexico City. Remote/hybrid policy not explicitly stated; roles appear to be office-based with some flexibility (e.g., fixed-term contracts). [job-boards.greenhouse.io](http://job-boards.greenhouse.io/pokemoncareers)
- **Growth**: Fast-growing global company in children's entertainment, with opportunities to work across brand, product, technology, and operations. Headcount growth of 13.5% indicates expansion.

## Sources
1. [corporate.pokemon.com/en-us/careers/](https://corporate.pokemon.com/en-us/careers/)
2. [job-boards.greenhouse.io/pokemoncareers](http://job-boards.greenhouse.io/pokemoncareers)
3. [corporate.pokemon.com/en-gb/](https://corporate.pokemon.com/en-gb/)
4. [pokemon.com/us/about-pokemon/](https://www.pokemon.com/us/about-pokemon/)
5. [linkedin.com/company/pokemon](https://www.linkedin.com/company/pokemon)

## Other roles at The Pokémon Company International

- [Talent Acquisition Operations Specialist](https://feeny.ai/job/talent-acquisition-operations-specialist-the-pokemon-company-international-gd6hvjfftjnz) — Bellevue Washington, United States
- [Corporate Accountant](https://feeny.ai/job/corporate-accountant-the-pokemon-company-international-bellevue-washington-ngbh881g2pes) — Bellevue Washington, United States
- [Sr. Manager, Sr. Corporate Counsel, Media & Entertainment](https://feeny.ai/job/sr-manager-sr-corporate-counsel-media-entertainment-the-pokemon-company-m7tmtkmhyjv9) — Bellevue Washington, United States
- [Director & Associate General Counsel, Litigation and Compliance](https://feeny.ai/job/director-associate-general-counsel-litigation-and-compliance-the-pokemon-05hy0cnb12zw) — Bellevue Washington, United States
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- [Product Marketing Manager, Ecommerce](https://feeny.ai/job/product-marketing-manager-ecommerce-the-pokemon-company-international-bellevue-sqbgbs8t5nyv) — Bellevue Washington, United States