---
title: 'Product Marketing Manager at Binarly'
canonical: 'https://feeny.ai/job/product-marketing-manager-binarly-united-states-emf067k6dp67'
type: 'job'
last_seen: '2026-09-11'
---

# Product Marketing Manager at Binarly

- **Company:** Binarly
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2025-01-23
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.gem.com/binarly/am9icG9zdDrRI1F-7sslSroc-59Xaxiu

## Job description

Product Marketing Manager (US-Based, Remote)

## About Binarly

Binarly is redefining supply chain security, addressing critical vulnerabilities in firmware and beyond. In today’s interconnected world, every component in the supply chain—from hardware to software—represents a potential risk. Founded by [Alex Matrosov](https://www.linkedin.com/in/matrosov/),  former Chief of Offensive Research at NVIDIA, Binarly combines world-class expertise with cutting-edge AI-driven technology to provide comprehensive visibility, proactive threat detection, and automated remediation across the supply chain. Trusted by leading enterprises, manufacturers, and government agencies, Binarly empowers organizations to mitigate risks, ensure compliance, and secure their operations with confidence.

The Problem Supply chain security is one of the most pressing challenges in today’s cybersecurity landscape:

- Firmware Vulnerabilities: Attackers exploit firmware as a hidden entry point, bypassing traditional security tools.
- Lack of Visibility: Organizations struggle to gain clear insights into the security of their supply chain, from firmware to software dependencies.
- Compliance Challenges: Navigating regulatory frameworks while ensuring secure procurement and operations is increasingly complex. Binarly addresses these challenges by providing actionable insights and solutions that integrate seamlessly into existing workflows, helping organizations safeguard their operations and maintain trust in their supply chains.

## The Role

We’re seeking a Product Marketing Manager to help articulate and amplify the value of Binarly’s platform to the market. This role is ideal for a marketing professional with a passion for storytelling, a knack for translating technical features into compelling customer benefits, and a drive to make a measurable impact in the cybersecurity space.

## What You’ll Do

- Develop Go-To-Market Strategies: Lead the creation and execution of go-to-market plans for new features and product launches.
- Craft Compelling Messaging: Define and refine product positioning, messaging, and differentiation to resonate with target audiences, including security professionals, IT teams, and supply chain executives.
- Enable Sales Success: Create high-quality sales collateral, such as datasheets, pitch decks, and case studies, and train sales teams to effectively communicate the value of our solutions.
- Drive Market Awareness: Collaborate with the demand generation and content teams to ensure consistent messaging across campaigns, webinars, and events.
- Analyze Market Trends: Conduct market research to understand the competitive landscape, identify opportunities, and inform product and marketing strategies.
- Collaborate Across Teams: Work closely with Product, Sales, and Engineering teams to ensure alignment and create a seamless customer experience.
- Measure and Optimize: Track and analyze the performance of product marketing initiatives, leveraging data to continuously refine and improve.

## What We’re Looking For

- 5+ years of product marketing experience, preferably in B2B SaaS, cybersecurity, or supply chain security.
- Proven ability to simplify complex technical concepts for diverse audiences.
- Strong storytelling skills and a customer-centric mindset.
- Experience launching and marketing products in a fast-paced, dynamic environment.
- Exceptional verbal and written communication skills.
- Entrepreneurial spirit with a results-driven attitude. Bonus Points
- Experience in an early-stage startup environment.
- Familiarity with cybersecurity, firmware, or supply chain management.
- Proficiency in leveraging tools like HubSpot, Salesforce, or similar platforms.
- Understanding of regulatory frameworks like NIST, ISO, or CMMC.

## Compensation & Benefits

- Competitive salary and equity package in a high-growth startup.
- Comprehensive health, dental, and vision insurance.
- Opportunities for career advancement and professional development.
- Flexible, remote-first work environment.

## About Binarly

## Company Overview
- **One-liner**: Binarly provides an AI-powered platform for automated firmware and software supply chain security, enabling device manufacturers and enterprises to detect vulnerabilities, misconfigurations, secrets, and malicious code.
- **Entity Type**: Private (Seed Stage; $14.1M total funding)
- **Headquarters**: Santa Monica, California, USA
- **Founded**: 2021
- **Founders**: Alex Matrosov (founder, now Board of Directors)

## Core Business
- **Primary industry/industries**: Computer and Network Security, Software Supply Chain Security, Firmware Security
- **Target customers**: B2B – device manufacturers, OEMs, enterprise product security teams
- **Mission or purpose statement**: “You can’t secure what you can’t see.” Binarly aims to eliminate blind spots in firmware and software supply chains by providing deep binary-level visibility.

## Products & Services
- **[Binarly Transparency Platform]**: An AI-powered SaaS platform that inspects built binaries, validates SBOMs and CBOMs, detects tampering secrets and malicious code, prioritizes exploitable vulnerabilities with reachability and live exploitation signals, enforces CI/CD release gates, and accelerates post-quantum crypto readiness.
- **[Binarly Risk Score (BRS)]**: A new risk prioritization system (launched April 2026) that combines diverse security signals into a single normalized score, offering flexibility and transparency beyond traditional CVSS/EPSS metrics.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Annual Revenue ~$4.5M (as of most recent data) , Total Funding $14.1M (Seed round $10.5M led by Two Bear Capital; Pre-Seed $3.6M led by Acrobator Ventures and WestWave Capital)
- **Notable Investors/Partners**: Two Bear Capital, Acrobator Ventures, WestWave Capital, Liquid 2 Ventures, Blu Venture Investors, Canaan Partners, and 16 others. Customers include Meta and Dell.
- **Growth Signals**: 28 employees (+2.4% YoY); distributed across 9 countries; LinkedIn followers growing +23.9% yearly; recent product launch (BRS); leadership transition to scale go-to-market.

## Competitive Advantages
- **Deep binary-level analysis** – Binarly’s core technology (backed by 9 patents) uses program analysis and machine learning to detect both known and unknown vulnerabilities, secrets, and malicious code, going beyond surface-level SBOM scanning.
- **Reachability & exploitation prioritization** – The platform provides live exploitation signals and a proprietary risk score (BRS), enabling teams to focus on truly exploitable issues.
- **Post-quantum cryptography (PQC) readiness** – Helping organizations transition to PQC environments, a forward-looking differentiator.

## Strategic Focus
- Accelerate go-to-market momentum and enterprise adoption under new CEO Gwenyth Castro (hired March 2026 from Bishop Fox).
- Expand platform capabilities (e.g., Binarly Risk Score) and deepen integrations with CI/CD pipelines.
- Continue R&D in firmware security, post-quantum cryptography, and AI-driven vulnerability detection.

## Why Work Here
- **Culture**: Small, global team (28 people across 9 countries) with strong technical focus. Typical roles include Security Researcher, Head of Platform Engineering, and Vulnerability Research Lead. Remote-friendly but HQ is on-site in Santa Monica.
- **Policy**: On-site workspace (Santa Monica office). Distributed team across US, UK, Spain, Germany, Italy, and more.
- **Notable perks/engineering culture**: Deep technical challenges in binary reverse engineering, program analysis, and security research. Open roles (currently none listed as of mid-2026) but previous postings for Security Researcher highlight hands-on reverse engineering and vulnerability discovery work. Company is in a growth phase, offering high-impact opportunities.

## Sources
1. [linkedin.com](https://linkedin.com/company/binarlyinc) (key executive updates, hiring posts, product launch)
2. [cbinsights.com](https://www.cbinsights.com/company/binarly) (funding, revenue, employee count, competitors, patents)
3. [builtin.com](https://builtin.com/company/binarly) (culture, office policy, employee count)
4. [theorg.com](https://theorg.com/org/binarly) (summary, founding date)
5. [ats.rippling.com](https://ats.rippling.com/binarly/jobs) (careers page showing current open roles status)

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