---
title: 'Product Marketing Manager at Cardata'
canonical: 'https://feeny.ai/job/product-marketing-manager-cardata-toronto-rrj50w02vkc8'
type: 'job'
last_seen: '2026-09-13'
---

# Product Marketing Manager at Cardata

- **Company:** Cardata
- **Location:** Toronto, Canada
- **Work type:** hybrid
- **Posted:** 2026-07-28
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/cardata/jobs/4333009009

## Job description

Ready to accelerate your career?

Cardata is where driven people make an outsized impact. We’re a small but mighty team transforming how businesses manage vehicle reimbursement — replacing outdated programs with smart, automated solutions.

Our vision is bold: to provide the most comprehensive, intelligent, and automated software and services for creating ideal vehicle programs. And we’re building toward that vision every single day.

Join us and you’ll find challenge, growth, and the chance to deliver real impact — helping hundreds of companies and thousands of drivers across North America focus on the work that matters most to them.

We are searching for a Product Marketing Manager to own how Cardata brings new products and features to market.

As our first Product Marketing Manager on the team, you'll play a foundational role in our growing Product Marketing team, leading the go-to-market execution for Cardata's product launches. From developing messaging and coordinating launch activities to creating market education, enablement, and product communications, you'll help ensure every new capability is successfully introduced, understood, and adopted.

Working at the intersection of Product, Marketing, Sales, and Customer Success, you'll translate complex product capabilities into clear customer value while building the processes, resources, and best practices that will scale Product Marketing at Cardata. You'll have the autonomy to improve how we launch products, introduce new ideas, and help shape the future of the function as it grows.

Success in this role is measured by how effectively new products are brought to market, the confidence internal teams have in communicating their value, and the success with which customers adopt them. You'll think strategically while rolling up your sleeves to create the training, documentation, and enablement that help customers and prospects realize value faster.

If you’re energized by bringing structure to complex projects, collaborating across teams, and taking ownership from launch planning through customer adoption, you'll thrive in this role.

*Please note this is a hybrid position based in Toronto*

## Your mission

- Own the end-to-end go-to-market execution for Cardata's product launches, coordinating each launch from planning through successful market introduction.
- Translate product changes into clear, compelling messaging that helps customers, prospects, and internal teams understand the value behind every release.
- Partner cross-functionally to ensure that every product launch is supported with the right communications, education, documentation, and enablement materials to drive successful customer adoption.
- Develop deep expertise in our customers, products, and market, serving as the bridge between Product and the customer by translating customer needs into clear messaging, positioning, education, and enablement.

## What you will do

- Lead the execution of Cardata's product go-to-market process from release planning through launch readiness and customer adoption.
- Partner with Product to review upcoming releases, assess customer impact, and determine the appropriate level of communication, training, and enablement required for each launch.
- Develop messaging, positioning, and customer value propositions for new products and enhancements.
- Serve as the primary cross-functional coordinator for product launches, aligning Product, Marketing, Sales, Customer Success, Support, and Operations around launch readiness.
- Participate in product testing and launch readiness activities to help deliver a high-quality customer experience.
- Create release summaries, product announcements, customer communications, and feature updates for administrators, managers, drivers, decision makers, and internal teams.
- Create and maintain education resources, including external user guides, training videos, feature highlights, interactive product walkthroughs, and Cardata's product training library to support successful feature adoption.
- Create and maintain enablement materials, including positioning guides, FAQs, presentation decks, and supporting collateral that equip customer-facing teams to confidently communicate product value.
- Maintain and update product overview decks, feature collateral, and customer-facing materials as products evolve.
- Create innovation articles and customer success stories that showcase Cardata's product enhancements, customer outcomes, and thought leadership.

## What you bring

- 3–5 years of experience in Product Marketing, Go-to-Market, Product Enablement, Customer Education, or a related B2B SaaS role.
- Proven experience managing product or feature launches from planning through execution.
- Exceptional written communication skills with the ability to simplify complex product concepts into clear, customer-focused messaging.
- Strong project management and organizational skills with experience coordinating multiple initiatives and stakeholders simultaneously.
- Experience developing external facing product documentation, customer education, or enablement content.
- Ability to build strong cross-functional relationships and influence without direct authority.
- A proactive, highly organized approach with the ability to operate independently and thrive in a fast-paced environment.
- Strong attention to detail and commitment to producing high-quality work.

Nice-to-haves

- Experience in B2B SaaS or high-growth technology companies.
- Experience creating customer education programs, interactive product tours, or training content.
- Experience supporting enterprise software launches or complex B2B products.
- Experience working closely with Product teams in Agile environments.

Why join us?

As the first Product Marketing Manager on the team, you'll have the opportunity to help define how we launch products, educate customers, and enable our go-to-market teams as we continue to scale. This is a rare opportunity to build foundational processes, influence how Product Marketing evolves, and work alongside leaders across Product, Sales, Customer Success, and Marketing to shape the future of the organization.

Compensation:

In line with Ontario’s Pay Transparency legislation, the expected compensation for this role is $85,000–$110,000 CAD annually, with actual earnings dependent on experience, skills, and performance.This is a vacant position, and we are hiring with intention and seeking someone who will bring new perspective, contribute meaningfully to the team, and grow with the organization.

Why you’ll love working at Cardata:

We’ll be honest — Cardata isn’t for everyone. If you thrive in a fast-paced environment, take extreme ownership, and constantly push yourself (and your work) to be the best, you’ll fit right in.

You’ll be surrounded by driven teammates who genuinely care — about the work, about our customers, and about helping each other succeed. Together, we take on ambitious goals and celebrate the wins along the way.

What we offer in return for you bringing your best:

- Remote work and flexible working hours
- Mentorship and development opportunities (to help you achieve your career goals!)
- Extended medical & dental benefits
- Healthcare spending account
- $3,000 annual Health and Wellness Spending Account to support your overall wellbeing
- Employee assistance program (EAP)
- Flexible (Unlimited) Time Off: No annual cap on vacation, supported by a trust-based, flexible approach to time away.

Cardata is an equal opportunity employer. All candidates will be equally considered without regard to race, ancestry, place of origin, colour, ethnic origin, language, citizenship, creed, religion, gender/gender identity, sexual orientation, age, marital status, physical and/or mental handicap or financial ability. We are dedicated to creating an inclusive environment where everyone feels welcome to bring their authentic selves to work.

If you require accommodations during the recruitment process, please let us know.

## About Cardata

## Company Overview
- **One-liner**: Cardata provides fully-managed, IRS-compliant mileage reimbursement software and programs that help businesses pay drivers accurately and tax-free.
- **Entity Type**: Private (Growth-stage, backed by $100M+ in funding)
- **Headquarters**: Boston, Massachusetts, United States (with a significant presence in Toronto, Canada)
- **Founded**: 1999
- **Founders**: Former fleet executives (names not publicly listed on primary sources)

## Core Business
- **Primary industry/industries**: Vehicle Reimbursement Software, Fleet Management, HR Tech / Employee Expense Management
- **Target customers**: B2B; organizations of all sizes with employees who drive personal vehicles for work, from regional teams to Fortune 500 companies.
- **Mission or purpose statement**: To fix what traditional mileage reimbursement gets wrong: unfair pay for drivers, unnecessary tax waste, and growing compliance risk. They aim to make vehicle reimbursement accurate, compliant, and tax-free.

## Products & Services
- **Cardata Platform (Full-Service Mileage Reimbursement)**: An end-to-end SaaS platform that combines mileage tracking (Cardata Mobile app), program administration, and payment processing.
- **Cents-Per-Mile (CPM) Program**: A simple, tax-free reimbursement model for occasional drivers, based on the standard IRS mileage rate.
- **Fixed and Variable Rate (FAVR) Program**: A data-driven, tax-free program for high-mileage drivers that accounts for local fuel, maintenance, and depreciation costs.
- **Tax-Free Car Allowance (TFCA)**: A fixed, tax-free reimbursement program for drivers with predictable mileage.
- **Cardata Intelligence**: A reporting and analytics suite that helps teams turn reimbursement data into clear, actionable insights without manual work.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company).
- **Key Metric**: Total Funding of **$174.1M** (comprising a $74.1M Private Equity round led by Wavecrest Growth Partners and MassMutual Ventures in 2023, and a prior round led by Spruce Grove Capital in 2021). Annual Revenue estimated at **$4.5M** (per LinkedIn).
- **Notable Investors/Partners**: Wavecrest Growth Partners, MassMutual Ventures, Spruce Grove Capital.
- **Growth Signals**: Secured a $100M growth investment in 2023 to expand product and accelerate growth. Launched Cardata Intelligence in 2024. Expanded team across North America (Toronto to Phoenix). LinkedIn shows a +15.9% yearly headcount growth. Active job postings have increased +100% in the last year.

## Competitive Advantages
- **25+ Years of IRS Compliance Expertise**: Deep, institutional knowledge of tax codes and compliance, which is a critical moat in a heavily regulated area. They provide ongoing oversight and in-house support to keep programs "structured, defensible, and aligned."
- **Fully-Managed Service Model**: Unlike pure software providers, Cardata combines technology with hands-on program design, management, and compliance monitoring. This "white glove" approach reduces the administrative burden and risk for clients.
- **Proven Cost Savings**: Companies save an average of 30% annually compared to traditional allowances and company cars, while also decreasing reimbursement overclaims by 25%.
- **High Customer Satisfaction**: A 95% customer satisfaction rate indicates strong product-market fit and client retention.

## Strategic Focus
- **Product Expansion**: Using the 2023 $100M investment to expand the product suite, as seen with the launch of Cardata Intelligence.
- **Geographic Growth**: Expanding across North America, with a growing presence in the United States (Phoenix) from its Canadian roots (Toronto).
- **Platform Modernization**: Continued investment in the mobile app and AI-native features (evidenced by a job posting for a Senior Mobile Engineer with AI-native experience).
- **Targeting Larger Enterprises**: The "Fortune 500" mention in their client list suggests a focus on upmarket enterprise sales.

## Why Work Here
- **Impact & Autonomy**: The company describes itself as a "small but mighty team" where employees can make an "outsized impact." This suggests a high level of ownership and responsibility, with less bureaucracy than a large corporation.
- **Remote-First Culture**: All current job postings (Senior Fullstack Engineer, Senior Mobile Engineer, Senior Product Manager, Manager of Business Development) are listed as **Canada - Remote**, indicating a strong remote-first or remote-friendly policy.
- **Growth Trajectory**: With significant recent funding, rapid headcount growth (+15.9% YoY), and a clear product roadmap, the company is in a growth phase, offering strong career progression opportunities.
- **Technical Environment**: The engineering team is building modern, AI-native mobile and full-stack applications. The tech stack includes React Native, iOS, and cloud-based infrastructure.
- **Culture**: The company values precision, transparency, and fairness, which extends to its internal culture. The "driven people" tagline points to a high-performance environment.

## Sources
1. [cardata.co](https://cardata.co/)
2. [cardata.co/about-us](https://cardata.co/about-us)
3. [linkedin.com/company/cardata-co](https://www.linkedin.com/company/cardata-co)
4. [job-boards.greenhouse.io/cardata](http://job-boards.greenhouse.io/cardata)
5. [job-boards.greenhouse.io/cardata/jobs/4121255009](https://job-boards.greenhouse.io/cardata/jobs/4121255009)

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