--- title: 'Bilingual Product Marketing Manager (Mandarin, English) at Chowbus' canonical: 'https://feeny.ai/job/bilingual-product-marketing-manager-mandarin-english-chowbus-united-states-48v37h528z3f' type: 'job' last_seen: '2026-09-14' --- # Bilingual Product Marketing Manager (Mandarin, English) at Chowbus - **Company:** Chowbus - **Location:** United States - **Posted:** 2026-08-26 - **Last confirmed live:** 2026-09-14 - **Apply:** https://job-boards.greenhouse.io/chowbus/jobs/7978790003 ## Job description Chowbus is a leading AI-powered restaurant technology SaaS platform with deep roots in the North American market. We support thousands of restaurants of every size across the U.S. and Canada, with technology solutions spanning POS, AI, and digital tools that help restaurants run more efficiently and grow their business. We compete with companies like Toast, Square, Clover, and Menusifu. Our Marketing team plays a direct role in that growth. We are looking for a Product Marketing Manager to lead positioning, lifecycle marketing, and content for Chowbus's POS, software, financial services, and AI products. You'll translate product features into clear, benefit-driven messaging that restaurant owners understand, guide customers through their lifecycle, and create content that supports Sales and retention. This is a remote role. ## What You'll Focus On Product Marketing & Positioning - Own positioning and messaging for Chowbus's POS, software, financial services, and AI product lines, tailored to Asian cuisine restaurant owners and operators. - Lead go-to-market strategy and launch execution for new products and features, partnering closely with Product and Engineering. - Develop deep expertise in restaurant operator needs, using customer and market research to shape product and GTM strategy. - Monitor the competitive landscape (Toast, Square, Clover, Menusifu) and translate insights into positioning and sales battlecards. Lifecycle Marketing - Own lifecycle marketing campaigns that guide customers from onboarding through adoption, expansion, and renewal. - Partner with Customer Success to identify upsell and retention opportunities and turn them into targeted campaigns. - Build and manage lifecycle email/CRM workflows (Salesforce, HubSpot, or similar) segmented by product, tenure, and usage. - Track adoption and retention metrics, and continuously test messaging to improve feature adoption and reduce churn. Content Marketing & Sales Enablement - Create content marketing assets, including case studies, blog posts, one-pagers, and product guides that simplify technical features for busy restaurant operators. - Build sales enablement materials: pitch decks, battlecards, and talk tracks that help Sales explain Chowbus's value clearly. - Partner with the Marketing Campaigns Manager and Digital Marketing Manager to keep content and messaging consistent across channels. - Support product launches with training, FAQs, and internal enablement for Sales and Customer Success. ## What You Bring - 6+ years of experience in product marketing, lifecycle marketing, or content marketing, ideally in B2B SaaS, fintech, or payments. - Experience leading or supporting product launches and go-to-market plans. - Experience writing clear, benefit-driven copy for a non-technical audience. - Experience with lifecycle/CRM marketing tools such as HubSpot, Braze, or Iterable. - Experience partnering with Product, Sales, or Customer Success teams. - Excellent written and verbal communication skills in English. - Professional or fluent proficiency in Mandarin Chinese. Most of our team and many of our restaurant partners communicate in Mandarin, so this skill helps you collaborate effectively and understand our customers. - Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience. ## Preferred Qualifications - Experience in restaurant technology, POS, or payments. - Experience with sales enablement tools such as Highspot or Seismic. - Experience with customer research, win/loss analysis, or voice-of-customer programs. - Proficiency with Salesforce, SQL, or Tableau. ## What We Offer - Competitive compensation package - Medical, dental, and vision insurance - 401(k) - 100% employer-paid Short-Term Disability (STD) - 100% employer-paid Life Insurance - 100% employer-paid AD&D Insurance - Company holidays - Birthday off - Paid Parental Leave - Flexible Paid Time Off (PTO) - Employee Assistance Program (EAP) The salary for this role is $100,000–$145,000, depending on experience.  This role may also be eligible for a performance bonus. ## About Chowbus ## Company Overview - **One-liner**: Chowbus is a full-stack technology platform providing AI-powered POS, SaaS, and business services for culturally rooted independent restaurants across North America. - **Entity Type**: Private (Series E, raised $81M in March 2026) - **Headquarters**: Chicago, Illinois, United States - **Founded**: 2016 - **Founders**: Linxin Wen, Suyu Zhang ## Core Business - **Primary industries**: Restaurant technology, Point of Sale (POS), SaaS, AI-driven restaurant services - **Target customers**: Independent, culturally rooted restaurants (Asian cuisine, fast-casual, full-service) – B2B, primarily SMB to mid-market - **Mission/purpose**: “Empowering restaurants with the tools to thrive — whether you’re serving sushi, Korean BBQ, dim sum, boba tea, or pho. We’re more than a POS provider. We’re a partner in growth, innovation, and cultural pride.” [chowbus.com/about-us](https://www.chowbus.com/about-us) ## Products & Services - **POS Stand**: Full-featured countertop POS running on iOS Apple devices with offline mode and real-time cloud sync. - **Handheld POS**: Mobile ordering and payment device for tableside service. - **Tablet Ordering**: Self-service ordering via tablets for dine-in customers. - **Kiosk Ordering**: Self-service kiosks for quick-service and fast-casual settings. - **Kitchen Display System (KDS)**: Digital screen for kitchen order management. - **Delivery Integration**: Unified management of third-party delivery orders (DoorDash, Uber Eats, etc.) alongside in-house delivery. - **AI Digital Ads**: AI-driven marketing platform for targeted ad campaigns. - **Automated Accounting & Supply Chain Optimization**: Tools to reduce overhead and manage inventory (part of upcoming service expansion). - **Insurance & Services**: Planned expansion into business services beyond software. ## Market Standing - **Valuation**: Not disclosed - **Key Metrics**: - $120+ million Annual Recurring Revenue (ARR) as of September 2025 (9x growth over four years) [en.wikipedia.org/wiki/Chowbus](https://en.wikipedia.org/wiki/Chowbus) - ~$4 billion annualized processed transaction volume across all 50 U.S. states and Canada - Total funding raised: $209M (including $81M Series E in March 2026) [cbinsights.com/company/chowbus](https://www.cbinsights.com/company/chowbus) – note: some sources list $203.32M (conflicting reports) - **Notable Investors**: Prysm Capital (lead), Left Lane Capital (lead), Dutchess, Fika, Avid Bank; 22 total investors per PitchBook - **Growth Signals**: - Expanded from delivery-only to full SaaS/POS platform in 2022; sold delivery business to Fantuan in January 2024 to focus on tech. - Hosted 2026 Summer Launch Event and Summit Forum (“Welcome to the AI Digital Worker Era”) in May 2026 at the NRA Show. - Plans international expansion into Canada and deeper AI service offerings. ## Competitive Advantages - **Vertical focus**: Deep specialization in culturally rooted restaurants (especially Asian cuisine), a $240B market segment that is often underserved by generic POS systems. - **Full-stack integration**: POS, online ordering, delivery aggregation, marketing, and accounting on a single platform – eliminates need for multiple vendors. - **AI-first approach**: AI Digital Ads and upcoming AI tools for supply chain, accounting, and marketing give independent restaurants capabilities previously available only to large chains. - **Reliability**: iOS-powered Apple hardware with offline mode ensures uptime even during internet outages. - **Real-time cloud sync**: All data syncs instantly across devices, enabling remote management from anywhere. ## Strategic Focus - **Expand AI-driven tools**: Build next-generation AI platform for marketing, automated accounting, supply chain optimization. - **Move beyond SaaS into services**: Offer comprehensive business services (marketing, accounting, supply ordering, insurance) where restaurant operators spend significantly more than on software alone. - **International growth**: Enter Canada while deepening support in the U.S. - **Continue serving independent restaurants**: Maintain focus on culturally rooted operators, a core market representing ~16% of the U.S. restaurant industry. ## Why Work Here - **Culture**: Mission-driven company that values cultural pride, innovation, and community. Founded by international students who experienced the pain points they now solve. - **Growth trajectory**: Rapidly scaling from $120M ARR with 9x growth in four years; employees have opportunity to shape AI products in a high-impact market. - **Team size**: ~190 employees (per PitchBook) – still at a stage where individual contributions can have outsized impact. - **Work environment**: Headquarters in Chicago (224 S. Michigan Ave). Remote/hybrid policy is not publicly specified; check the careers page on Greenhouse for specific role details. - **Notable perks**: Involvement in industry events (NRA Show, Summer Launch), exposure to cutting-edge AI development in a real-world vertical. ## Sources 1. [chowbus.com](https://www.chowbus.com/) – Product overview, press release details 2. [chowbus.com/about-us](https://www.chowbus.com/about-us) – Mission, founding story, why restaurants choose Chowbus 3. [cbinsights.com/company/chowbus](https://www.cbinsights.com/company/chowbus) – Funding history, total raised, investors, competitors 4. [en.wikipedia.org/wiki/Chowbus](https://en.wikipedia.org/wiki/Chowbus) – Company history, ARR, transaction volume, acquisition of delivery business 5. [pitchbook.com/profiles/company/182630-89](https://pitchbook.com/profiles/company/182630-89) – Employee count, valuation status, primary industry, office address ## Other roles at Chowbus - [Tax Manager — SALT, Provision & International](https://feeny.ai/job/tax-manager-salt-provision-international-chowbus-chicago-3y60ja1snh1t) — Chicago, IL - [Bilingual Marketing Campaigns Manager (Mandarin, English)](https://feeny.ai/job/bilingual-marketing-campaigns-manager-mandarin-english-chowbus-united-states-nvgatj724pp1) — United States - [Bilingual Digital Marketing Manager(Mandarin, English)](https://feeny.ai/job/bilingual-digital-marketing-manager-mandarin-english-chowbus-united-states-0shqahc5c34v) — United States - [Warehouse Associate, Operations](https://feeny.ai/job/warehouse-associate-operations-chowbus-chicago-1dat908vx7ad) — Chicago, IL - [Technical Associate_Mandarin Speaking](https://feeny.ai/job/technical-associate-mandarin-speaking-chowbus-seattle-xjvc9sjc5bgj) — Seattle, WA - [Director of Sales Strategy](https://feeny.ai/job/director-of-sales-strategy-chowbus-united-states-4gzk98374492) — United States - [Sales Manager_Chinese Vertical](https://feeny.ai/job/sales-manager-chinese-vertical-chowbus-dmv-13j28tzwm9t4) — DMV - [POS Support Specialist _Toronto](https://feeny.ai/job/pos-support-specialist-toronto-chowbus-toronto-v7438v777918) — Toronto, Canada - [Key Account Customer Success Associate_Chineses Vertical](https://feeny.ai/job/key-account-customer-success-associate-chineses-vertical-chowbus-chicago-gf9te5mhrccd) — Chicago Illinois, United States - [Sales Manager_Orlando, FL_Chinese Vertical](https://feeny.ai/job/sales-manager-orlando-fl-chinese-vertical-chowbus-orlando-b7tmg20keqpc) — Orlando, FL