---
title: 'Product Marketing Manager, Consumer at ID.me'
canonical: 'https://feeny.ai/job/product-marketing-manager-consumer-id-me-mountain-view-4nfs808np06n'
type: 'job'
last_seen: '2026-10-28'
---

# Product Marketing Manager, Consumer at ID.me

- **Company:** ID.me
- **Location:** Mountain View, CA
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-10-28
- **Apply:** https://job-boards.greenhouse.io/idme/jobs/8044749003

## Job description

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 175 million users experience streamlined login and identity verification with ID.me at 22 federal agencies, 50 state government agencies, and more than 100 healthcare organizations. Over 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.

At ID.me, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found [here](https://insider.id.me/candidate-ai-use-in-interviewing/).

## About the Role

ID.me sits at a unique intersection: our paying customers are governments and enterprises, but the end user of the product is an individual trying to prove who they are — often at a moment of friction, stress, or suspicion (filing taxes, claiming unemployment, getting a discount). This role owns the marketing that shapes how that individual experiences, trusts, and completes their journey with ID.me.

This is not classic consumer product marketing. You're not driving people to choose ID.me the way they'd choose a streaming service — in most cases, they arrive because a partner (IRS, a state agency, a retailer) prompts it. Your job is to build trust in a category with little consumer awareness: digital identity verification and management while marketing the consumer-facing products people do choose voluntarily — the ID.me Wallet, government services and benefits hub, and shopping discounts for military, students, seniors, and everyone in-between.

## What You'll Do

- Own positioning and messaging for ID.me's consumer-facing digital identity wallet and verification experience — clear, honest language about what data is collected, why, and how it's protected
- Partner with Product, Trust & Safety, and Legal to translate privacy and security practices into consumer-facing communication that builds trust rather than triggering suspicion
- Drive transactions growth with improved product messaging, in-flow copy, and lifecycle communications (this is a measurable, growth-adjacent responsibility, not brand marketing)
- Lead go-to-market for consumer-facing feature launches (Wallet updates, commerce and affiliate program expansion, self-service account features)
- Drive internal messaging houses and external comms for consumers that is easy to understand, competitively unique, and consistent across channels like blog posts, social, help center, and member support.
- Serve as the voice of the end consumer in a company whose commercial relationships are B2B/B2G — push back internally when partner requirements conflict with consumer trust or usability
- Own consumer research and voice-of-customer synthesis to inform both marketing and product roadmap
- Monitor and respond to public sentiment/reputation issues specific to identity verification and biometric data (this function has real crisis-comms adjacency — scope with Comms/PR)

## What We're Looking For

- 8 years in product marketing, ideally with at least some exposure to regulated, trust-sensitive, or security/identity categories (fintech, healthcare, insurance)
- Experience working with Product, Eng and Design functions on launches, product overviews and positioning, and lifecycle.
- Comfort working with data on funnel/completion metrics, not just brand awareness metrics.
- Experience partnering with Legal, Trust & Safety, or Compliance functions on external-facing language.
- Excellent written communication — this role writes copy that gets legally reviewed constantly; someone allergic to redlines will be miserable here

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at[id.me/privacy](https://insider.id.me/privacy/). If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

## About ID.me

## Company Overview
- **One-liner**: ID.me provides a next-generation digital identity wallet that simplifies how individuals securely prove their identity online across government, healthcare, and commercial sectors.
- **Entity Type**: Private
- **Headquarters**: McLean, Virginia, USA (with offices in Mountain View, California, USA and Tampa, Florida, USA)
- **Founded**: 2010
- **Founders**: Blake Hall (CEO, co-founder, and decorated U.S. Army Ranger)

## Core Business
- **Primary industry/industries**: Digital Identity, Cybersecurity, Identity Verification, Government Technology, Healthcare Technology
- **Target customers**: B2B, B2G (Business-to-Government), Enterprise (21 federal agencies, 50 state government agencies, 70+ healthcare organizations, 600+ consumer brands)
- **Mission or purpose statement**: “To make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.” The company is also committed to “No Identity Left Behind” to enable all people to have a secure digital identity.

## Products & Services
- **ID.me Digital Identity Wallet**: A single sign-on and identity verification platform allowing users to verify their identity once and seamlessly sign-in across websites without re-verifying. Over 156 million users are on the network.
- **Group Affiliation Verification**: Enables organizations to verify community affiliations (military, students, teachers, nurses, first responders, government employees) for discounts and benefits.
- **Identity Proofing (IAL2/AAL2)**: A NIST 800-63-3 IAL2 / AAL2 conformant credential service provider, approved by the Kantara Initiative. The only provider offering video chat and in-person verification to increase access and equity.
- **Workforce Identity**: Identity solutions for workforce management, including employee credentialing and access.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual revenue estimated at $90.0M (LinkedIn estimate); served over 156 million users
- **Notable Investors/Partners**: Partners include 21 federal agencies, 50 state government agencies, and 70+ healthcare organizations. Prior funding rounds include 8 rounds from investors (specific lead investors not listed in search results).
- **Growth Signals**: 615 total employees (Built In estimate); 51 active job postings across engineering, fraud, security, sales, marketing, and product; expanding into AI agent evaluations and data platform roles; strong presence in both public sector and commercial retail.

## Competitive Advantages
- **NIST Certification**: Only identity provider approved as a NIST 800-63-3 IAL2/AAL2 credential service provider by the Kantara Initiative, meeting federal standards for consumer authentication.
- **Multi-Channel Verification**: Offers online, call center, and in-person verification (including video chat), increasing access and equity for users who lack traditional digital footprints.
- **Network Effects**: Over 156 million users and broad acceptance across government, healthcare, and retail creates a powerful network moat—users can verify once and use everywhere.
- **Special Forces Culture**: CEO Blake Hall, a former Army Ranger, has built a culture modeled on elite military units, emphasizing “Trustworthy Teammates” and “Elite Performance.”

## Strategic Focus
- **Current priorities and direction for growth**: Expanding the digital identity network into more sectors (financial services, healthcare); investing heavily in AI (AI agent evaluations, AI enablement); building out data platform and authentication infrastructure; scaling the workforce identity product line; and maintaining federal compliance and security standards.

## Why Work Here
- **Culture highlights**: The company explicitly describes its culture as “not a set of beliefs, but what you do,” modeled on Special Forces principles of trust and elite performance. Emphasis on “Trustworthy Teammates” and solving the most difficult missions where others have failed.
- **Remote/hybrid/office policy**: Employees work from physical offices (onsite). Typical time on-site is full-time, with offices in McLean, VA, Mountain View, CA, and Tampa, FL.
- **Notable perks**: Company-sponsored medical, dental, and vision plans for employee and family; paid parental leave; generous paid time off; 401(k) with employer matching; company-sponsored life insurance; employee equity incentive plan; multiple lounge areas and game room; numerous mental health resources.
- **Engineering culture**: Uses modern tech stack including Ruby, React, Docker, Kubernetes, Terraform; roles span authentication platform, data platform, identity proofing, SRE, and AI agent evaluations. Strong emphasis on merit and high performance.

## Sources
1. [id.me - About](https://www.id.me/about)
2. [id.me - Careers](https://www.id.me/careers)
3. [Greenhouse - ID.me Jobs](http://job-boards.greenhouse.io/idme)
4. [LinkedIn - ID.me](https://www.linkedin.com/company/id.me)
5. [Built In - ID.me](https://builtin.com/company/idme)

## Other roles at ID.me

- [Principal Security Governance & Audit Specialist](https://feeny.ai/job/principal-security-governance-audit-specialist-id-me-mountain-view-2tx1zm3yjse5) — Mountain View, CA
- [Member Support Representative II - Verifications](https://feeny.ai/job/member-support-representative-ii-verifications-id-me-mclean-bj779grwk098) — Mclean, VA
- [Member Support Representative II - Verifications](https://feeny.ai/job/member-support-representative-ii-verifications-id-me-tampa-fqn7ar1ke8qr) — Tampa, FL
- [Software Engineer – Developer Experience & AI Platform](https://feeny.ai/job/software-engineer-developer-experience-ai-platform-id-me-mclean-kx5m1a5g603e) — Mclean, VA
- [Staff Software Engineer, PostgreSQL Specialist](https://feeny.ai/job/staff-software-engineer-postgresql-specialist-id-me-mclean-sfk32ykvtypr) — Mclean, VA / Mountain View, CA
- [Organizational Effectiveness Consultant](https://feeny.ai/job/organizational-effectiveness-consultant-id-me-mountain-view-9104exvpjwjz) — Mountain View, CA
- [HRIS Technical Lead](https://feeny.ai/job/hris-technical-lead-id-me-mountain-view-s2ky0qwdksy5) — Mountain View, CA
- [Software Engineer II, Developer Portal (New Grad / Early Career)](https://feeny.ai/job/software-engineer-ii-developer-portal-new-grad-early-career-id-me-mountain-view-2zm9096mx6xz) — Mountain View, CA
- [Software Development Engineer II – Life Hub (Super App) (New Grad / Early Career)](https://feeny.ai/job/software-development-engineer-ii-life-hub-super-app-new-grad-early-career-id-me-myebmjh767nr) — Mountain View, CA
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-id-me-mclean-qydjcvsw8tjm) — Mclean, VA