---
title: 'Product Marketing Manager - EMEA at Coinbase'
canonical: 'https://feeny.ai/job/product-marketing-manager-emea-coinbase-united-kingdom-11b64eb48ckt'
type: 'job'
last_seen: '2026-11-09'
---

# Product Marketing Manager - EMEA at Coinbase

- **Company:** Coinbase
- **Location:** United Kingdom
- **Compensation:** £79k–£88k
- **Work type:** remote
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-09
- **Apply:** https://www.coinbase.com/careers/positions/8350767?gh_jid=8350767

## Job description

Ready to do the most impactful work of your career? At [Coinbase](https://www.coinbase.com/?utm_campaign=mt_o_m_w_m_m__coi_0_jd-onchain&utm_source=coinbase), we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” [Learn more about working at Coinbase](https://www.coinbase.com/careers).

Coinbase is building the everything exchange to give retail customers access to crypto, equities trading, high-yield savings, borrowing, and lending. As Product Marketing Manager, EMEA, you will lead regional go-to-market strategy and execution for our consumer offerings, connecting Global Consumer product teams with International Marketing. Based in our London office, you will work with partners across Europe and the US to turn global product direction into locally relevant launches and campaigns across EMEA.

## What You’ll Do

- Lead consumer product launches across EMEA, from audience research and positioning through launch execution, adoption, and evaluation.
- Adapt global product strategies into regional marketing plans that reflect customer needs, market conditions, product availability, and local regulatory requirements.
- Shape audience segmentation, messaging, and value propositions that make complex products clear and relevant to retail customers.
- Partner with Product, Engineering, Design, Growth, CRM, Data Analytics, and Legal/Compliance to align launch plans, customer communications, and the product experience.
- Deliver integrated campaigns across paid, owned, and partner channels to drive customer acquisition, activation, engagement, and retention.
- Test growth opportunities, including direct mail, events, and partnerships, using clear hypotheses and success measures.
- Improve campaign and lifecycle performance with Growth and Analytics partners, applying customer insights and test results to guide investment and scale effective approaches.

Required Skills and Experience

- 5+ years of experience in product marketing, go-to-market strategy, or consumer growth marketing.
- Experience owning product launches or integrated marketing programs across multiple channels and customer lifecycle stages.
- Ability to translate complex products into clear positioning, customer benefits, and actionable marketing plans.
- Demonstrated success adapting global strategies for regional markets, influencing cross-functional partners, and delivering through ambiguity.
- Analytical skills, including defining success measures, interpreting campaign and customer data, and using findings to improve results.
- Strong written and verbal communication skills, with experience managing concurrent projects and coordinating stakeholders.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

P78710

Pay Transparency Notice: The target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, and vision).

Annual base salary range (excluding equity and bonus): £78,840—£87,600 GBP

- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View[Employee Rights](https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf),[Know Your Rights](https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf), and[E-Verify](https://static-assets.coinbase.com/e-verify.pdf) Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology?[Click here](https://chromewebstore.google.com/detail/screen-reader/kgejglhpjiefppelpmljglcjbhoiplfn) to download a free compatible screen reader and view the[tutorial](http://www.chromevox.com/tutorial/).
- Data Privacy & Arbitration: By submitting your application, you agree to our[Candidate Privacy Notice](https://www.coinbase.com/legal/applicant_privacy_notice). US applicants: By submitting your application, you agree to[Arbitration of Disputes](https://www.coinbase.com/legal/application-arbitration-agreement).

## About Coinbase

## Company Overview
- **One-liner**: Coinbase is a trusted platform for engaging with crypto assets, including trading, staking, safekeeping, spending, and global transfers, with a mission to increase economic freedom for over 1 billion people.
- **Entity Type**: Public (ticker: COIN)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2012
- **Founders**: Brian Armstrong, Fred Ehrsam

## Core Business
- Primary industry/industries: Cryptocurrency exchange, digital asset financial services, blockchain infrastructure
- Target customers: Both retail (B2C) and institutional (B2B), including individuals, ecosystem partners, and enterprises
- Mission or purpose statement: "To increase economic freedom in the world" and help 1 billion people access an open financial system daily via our products.

## Products & Services
- **[Coinbase Exchange]**: A regulated cryptocurrency exchange for retail customers to buy, sell, trade, and stake digital assets.
- **[Coinbase Prime]**: An institutional-grade trading, custody, and staking platform for hedge funds, asset managers, and corporations.
- **[Coinbase Wallet]**: A self-custody crypto wallet for storing and interacting with decentralized applications.
- **[Base]**: An Ethereum Layer 2 blockchain built on Optimism's OP Stack, designed to scale the onchain economy.
- **[USDC]**: A leading USD-pegged stablecoin co-developed with Circle, integrated into Coinbase’s products.
- **[Coinbase One]**: A subscription service offering zero-fee trading and enhanced benefits.

## Market Standing
- **Valuation/Market Cap**: Not publicly available from provided data (public company; market cap fluctuates)
- **Key Metric**: Quarterly trading volume of $202 billion and $294 billion in assets on platform as of March 31, 2026; over 245,000 ecosystem partners in 100+ countries
- **Notable Investors/Partners**: Board members include Marc Andreessen (Andreessen Horowitz), Gokul Rajaram, and Fred Ehrsam; Global Advisory Council; partners include Circle (USDC) and multiple regulatory bodies
- **Growth Signals**: 4,900+ employees globally; expansion into derivatives trading; launch of Base (Layer 2); ongoing regulatory engagement to shape crypto policy

## Competitive Advantages
- Strong regulatory compliance foundation rooted in traditional financial best practices (e.g., KYC, AML)
- High trust brand among retail and institutional users in the crypto space
- Extensive product ecosystem covering exchange, custody, staking, wallet, and Layer 2 infrastructure
- Large, growing user base and deep liquidity across 100+ countries

## Strategic Focus
- Scaling onchain activity through Base and developer partnerships
- Advocating for clear, responsible crypto regulation worldwide
- Expanding institutional services and derivative products
- Maintaining a strong compliance posture while innovating on product speed and access

## Why Work Here
- **Culture**: "Championship team" mentality with high expectations for performance and outsized rewards; apolitical workplace focused solely on the mission
- **Work model**: Remote-first, not remote-only – most roles are remote with periodic in-person events; hybrid options available for some teams
- **Perks**: Generous severance for unremarkable performance; emphasis on individual star performers; mission-driven environment with tangible impact on global economic freedom
- **Engineering culture**: Builders and techno-optimists; cutting-edge crypto and blockchain technology; fast-paced, high-autonomy environment

## Sources
1. [Coinbase Careers](https://www.coinbase.com/careers)
2. [Coinbase About](https://www.coinbase.com/en-de/about)
3. [Coinbase LinkedIn](https://www.linkedin.com/company/coinbase)
4. [Coinbase Mission, Strategy & Culture](https://www.coinbase.com/blog/our-mission-strategy-and-culture)
5. [Coinbase Careers - Positions](https://www.coinbase.com/careers/positions)

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