---
title: 'Product Marketing Manager at First Connect Insurance'
canonical: 'https://feeny.ai/job/product-marketing-manager-first-connect-insurance-united-states-j8fqjv3eks2c'
type: 'job'
last_seen: '2026-09-17'
---

# Product Marketing Manager at First Connect Insurance

- **Company:** First Connect Insurance
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-17
- **Apply:** https://job-boards.greenhouse.io/firstconnectinsurance/jobs/5386620008

## Job description

About First Connect: First Connect Insurance Services is a digital platform providing independent insurance agents with access to top US carriers and the options necessary to grow their businesses. Agents can work with over 150 carriers, selling various insurance policies, including home, auto, small businesses, and more. We're on a mission to overhaul the technology agents have access to, putting consumer-grade software at their fingertips. We've got thousands of active agents with hundreds of joining monthly, and we plan to accelerate our growth.

Role Overview: We’re looking for an experienced Product Marketing Manager to join our growing marketing team. You’ll shape how our agency and carrier partners understand and adopt our products, developing strategic positioning, messaging, and go-to-market strategies. This is a highly cross-functional role, working closely with Product, Sales, and Support teams to develop and distribute content that drives awareness, understanding, and adoption. The ideal candidate is a strong storyteller, strategic thinker, a proactive collaborator who’s excited to work in a fast-paced, high-growth environment.

What You’ll Do:

Positioning & Messaging ● Define clear, compelling messaging and value propositions for our products and features. ● Distill product capabilities into differentiated customer-facing narratives that align with market needs. ● Collaborate with Product, Sales, and Support teams to ensure consistent positioning across all touchpoints.

Go-to-Market Strategy & Execution ● Own product and feature launches from planning to execution—coordinating with Product, Sales, Support teams and Marketing channel owners to ensure successful rollouts. ● Develop and execute against tiered GTM playbooks that help us move fast and iterate quickly. ● Monitor, evaluate, and report GTM performance. Content Creation & Campaign Support ● Create and maintain a range of marketing assets, including product videos, one-pagers, website copy, case studies, and blogs. ● Support integrated marketing campaigns with content tailored to target audiences and personas. Develop customer stories and proof points that highlight the value of First Connect.

Enablement & Insights ● Equip customer-facing teams with the right tools, messaging, and training to position First Connect products effectively. ● Collaborate with Product to deeply understand the needs of our partners, both independent insurance agents and carriers, through research, interviews, and competitive analysis.

What You Bring: ● 5+ years of B2B product marketing experience in a start-up environment. Fintech/Insurtech experience is a plus. ● Strong storytelling and copywriting skills with an eye for clarity, tone, and audience fit. ● Experience launching products and supporting go-to-market strategies in partnership with cross-functional teams. ● Solid understanding of the SMB buyer journey and experience crafting content for multiple personas and funnel stages. ● Excellent communication and project management skills. ● High EQ and proven ability to work collaboratively in a fast-paced, high-growth environment. ● Bachelor's degree in marketing, business, or communications.

Benefits & Perks: First Connect treats its team members with the same level of dedication and care as we do our customers, which is why we're fortunate to provide our team with:

- Multiple medical plans to choose from and 100% employer-covered dental; vision plans for our team members and their families.
- A 401(k) retirement plan, short- and long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
- Work-From-Home Stipend — Employer-provided WFH equipment and an $85 monthly expense stipend to ensure you're set up for success
- Equity — This position is eligible for equity compensation
- Training and Career Growth — Training and internal career growth opportunities
- Flexible Time Off — You know when and how you should recharge

The base pay range for the role is $155,000 - $165,000. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs and market demands.

First Connect is an equal-opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.

Applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any First Connect applicant who requires reasonable accommodations during the application process should contact the First Connect People Team to make the need for an accommodation known.

## About First Connect Insurance

## Company Overview
- **One-liner**: First Connect is an all-in-one insurtech platform that empowers independent insurance agents with digital tools, carrier access, and streamlined workflows to grow their agencies.
- **Entity Type**: Private (acquired by Centana Growth Partners in November 2024) [linkedin.com](https://www.linkedin.com/company/firstconnectinsuranceservices)
- **Headquarters**: Austin, Texas, United States [firstconnectinsurance.com](https://www.firstconnectinsurance.com/)
- **Founded**: 2014 [linkedin.com](https://www.linkedin.com/company/firstconnectinsuranceservices)
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Insurtech (Insurance Technology), Digital Distribution for Independent Insurance Agencies
- **Target customers**: B2B — Independent insurance agents and agencies across the U.S.
- **Mission or purpose statement**: "We’re on a mission to connect agents with the best insurance solutions while building a team of driven, innovative, and customer-focused professionals." [firstconnectinsurance.com](https://www.firstconnectinsurance.com/careers/)

## Products & Services
- **Carrier Marketplace (Carrier Store)**: A self-service platform providing access to 150+ insurance carrier and MGA partners across home, auto, commercial, life, and specialty lines. Zero onboarding or subscription fees. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/)
- **Quote Connector**: A proprietary comparative rater that delivers fast, side-by-side quotes from multiple carriers, helping agents find the right coverage for clients. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/)
- **Appetite Finder**: Real-time tool that maps carrier market appetite to client needs, helping agents quickly identify which carriers to approach in a dynamic insurance market. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/)
- **Self-Service Dashboard**: Enables quoting, binding, and policy servicing directly from a single, intuitive platform. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/)
- **Incentive & Bonus Programs**: Introductory offers, quarterly bonuses, sales contests, and exclusive carrier incentives. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; acquired by Centana Growth Partners (November 2024) for $100M [linkedin.com](https://www.linkedin.com/company/firstconnectinsuranceservices)
- **Total Funding**: $48.0M (Private Equity round dated November 2024, led by Centana Growth Partners) [linkedin.com](https://www.linkedin.com/company/firstconnectinsuranceservices)
- **Key Metric**: Surpassed $500 million in annual gross written premium in 2025 [firstconnectinsurance.com](https://www.firstconnectinsurance.com/blog/first-connect-inc-2026-best-workplaces/)
- **Revenue (Estimated)**: $631.8K (annual, according to third-party data; may not reflect actual top-line growth given premium volume) [linkedin.com](https://www.linkedin.com/company/firstconnectinsuranceservices)
- **Notable Investors/Partners**: Centana Growth Partners (parent company); 150+ carrier and MGA partners [linkedin.com](https://www.linkedin.com/company/firstconnectinsuranceservices) [firstconnectinsurance.com](https://www.firstconnectinsurance.com/)
- **Growth Signals**: 
  - 71.6% YoY headcount growth (102 employees as of latest data) [linkedin.com](https://www.linkedin.com/company/firstconnectinsuranceservices)
  - 5,710 LinkedIn followers with +47.7% yearly growth [linkedin.com](https://www.linkedin.com/company/firstconnectinsuranceservices)
  - Named to Inc.'s 2026 Best Workplaces list [firstconnectinsurance.com](https://www.firstconnectinsurance.com/blog/first-connect-inc-2026-best-workplaces/)
  - 95% of employees classified as "highly engaged" in confidential surveys [firstconnectinsurance.com](https://www.firstconnectinsurance.com/blog/first-connect-inc-2026-best-workplaces/)

## Competitive Advantages
- **Free platform with zero fees**: No onboarding, subscription, or hidden costs for agents — they keep more commissions. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/)
- **Broad carrier access in one place**: 150+ carrier partners across multiple insurance lines (personal, commercial, life, specialty), reducing the need for multiple logins and relationships. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/)
- **Proprietary technology**: Quote Connector comparative rater and Appetite Finder are differentiated tools that streamline quoting and market matching for agents. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/)
- **Fast onboarding**: Average agent sign-up completed in 5 minutes; instant access to select carriers via one-click request. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/)
- **Carrier partnerships + agent focus**: Acts as a true intermediary with incentives, exclusive offers, and dedicated support for agencies, not just a listing directory.

## Strategic Focus
- **Scaling platform adoption**: Rapidly growing premium volume (surpassed $500M GWP in 2025) and agent base. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/blog/first-connect-inc-2026-best-workplaces/)
- **AI-powered capabilities**: Embedding AI into quoting workflows, market appetite matching, and carrier-agent collaboration to further differentiate. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/blog/first-connect-inc-2026-best-workplaces/)
- **Global talent expansion**: Building engineering teams in Poland (remote) and product/leadership in Tel Aviv, with a growing U.S. presence. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/careers/)
- **Post-acquisition growth**: Under Centana Growth Partners, likely focused on accelerating product development, expanding carrier partnerships, and increasing market share in the independent agent channel.

## Why Work Here
- **Culture & engagement**: Named to Inc.'s 2026 Best Workplaces list with a 96% overall workplace score; 95% of employees are "highly engaged." The most-used word to describe the environment is "collaborative." [firstconnectinsurance.com](https://www.firstconnectinsurance.com/blog/first-connect-inc-2026-best-workplaces/)
- **Work model**: Remote and hybrid options available based on role and location. Roles open in the U.S. (remote, PST/MST/CST time zones preferred), Poland (remote), and Tel Aviv (hybrid). [firstconnectinsurance.com](https://www.firstconnectinsurance.com/careers/)
- **Total rewards**: Competitive compensation, equity, comprehensive health benefits, paid time off, parental leave, wellness programs, and mental health support. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/careers/)
- **Values-driven culture**: Integrity & Transparency, Customer Focus, Innovate With Purpose, Team Camaraderie, Ownership, and Action Oriented. [firstconnectinsurance.com](https://www.firstconnectinsurance.com/careers/)
- **Growth opportunities**: Rapidly scaling company (70%+ headcount growth YoY) with career development paths and challenging work at the intersection of insurance and technology.
- **Open roles (as of July 2025)**: Engineering (Fullstack Engineer, Senior Backend Engineer in Poland), Product (Senior Product Manager in Poland), Marketing (Product Marketing Manager in U.S.), Sales (Account Manager, SDR, Strategic Account Manager in U.S.). [firstconnectinsurance.com](https://www.firstconnectinsurance.com/careers/)

## Sources
1. [First Connect Insurance Website](https://www.firstconnectinsurance.com/)
2. [First Connect Insurance Careers Page](https://www.firstconnectinsurance.com/careers/)
3. [LinkedIn Company Profile](https://www.linkedin.com/company/firstconnectinsuranceservices)
4. [Inc. Best Workplaces 2026 Announcement](https://www.firstconnectinsurance.com/blog/first-connect-inc-2026-best-workpl

_…truncated._

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