---
title: 'Product Marketing Manager at Folio'
canonical: 'https://feeny.ai/job/product-marketing-manager-folio-remote-9ktabzbpnek0'
type: 'job'
last_seen: '2026-09-10'
---

# Product Marketing Manager at Folio

- **Company:** Folio
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-03-05
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/folio/2882cab9-379b-4cb7-b5d7-d36ab9b941ec

## Job description

What excites you

- You want to be early. You like being close to the product, the customer, and the messiness of figuring things out.
- You enjoy turning sharp customer insight into positioning that actually changes behavior.
- You care about story-telling. You want to build narratives from launches and words to be thoughtful and useful, not generic or AI slop.
- You’re energized by hospitality. Hotels are complex, human, and operationally intense. That makes the work interesting, particularly in an age of AI.
- You want real ownership. If something ships poorly, you fix it. If something lands well, you know exactly why.

What excites us

- You’ve spent 5–7 years in product marketing at a high-growth company, ideally B2B SaaS or complex marketplaces.
- You can explain technical or operational products in a way that feels simple and grounded. You’ve owned messaging and positioning end to end in close partnership with product, sales, and leadership. You’ve rewritten it when it didn’t work.
- You’ve led go-to-market for real products, not just features. You know how to scope a launch, make tradeoffs, and ship. You care to measure impact post-launch.
- You’re not precious about what “typical” PMMs look like. You like wearing different hats and can go beyond product marketing to engage contractors for events planning, or work with an agency to test some ads, when needed.
- You’re comfortable going deep. Customer calls, sales calls, demos, win-loss. You look for signal, not anecdotes.
- You’re hands-on. You write the first draft. You build the deck. You partner with design, but you don’t wait on them.
- Bonus if you’ve worked in hospitality, travel, fintech, or vertical SaaS. Bigger bonus if you genuinely like hotels.

Working at Folio

- We're a remote-first company. Three times a year, we travel to work together in-person and stay with one of our hotel partners.
- We love experimenting with new tools. For the most part, we rely on Google Meet, Linear, Notion, and Slack to make decisions and get things done day-to-day.
- You will have the opportunity to travel frequently and meet our customers in person at conferences and events, which you will be helping plan for.
- We're a small team who work collaboratively and meet daily for stand up

## What we value

- Craft. We take pride in our work, find joy in execution, and believe that the best companies are built at a steady yet resilient pace.
- Optimism. We believe in ourselves and each other and know anything is possible with the right amount of hustle and grit.
- Ownership. We love making things better and have a strong sense of shared responsibility over everything we create together.
- Hospitality. The industry we’re building for has a culture of service to others, and we bring that energy to how we work together each day.

## About Folio

## Company Overview
- **One-liner**: Folio provides an end-to-end procure-to-pay platform built specifically for the hospitality industry, enabling hotels to manage purchasing, bills, inventory, and expenses in one place.
- **Entity Type**: Private (Series A)
- **Headquarters**: Durham, North Carolina, United States
- **Founded**: 2025 (though the company's seed round was in 2023, indicating earlier stealth operations)
- **Founders**: Kate Adamson (CEO) and Al Hertz (Co-Founder)

## Core Business
- **Primary Industry**: Hospitality technology (Fintech / Hospitality Spend Management)
- **Target Customers**: Hotels (boutique, independent, and groups), restaurants, and other hospitality businesses (B2B, SMB to Enterprise)
- **Mission/Purpose**: To maximize profitability for hospitality businesses by connecting buyers, suppliers, and financial systems, saving time and cutting costs.

## Products & Services
- **Bills**: Automates invoice matching, routing, and approval, saving up to 40 hours per week. Supports touchless invoice processing (e.g., 70% of invoices fully touchless at one property).
- **Buy**: A marketplace to shop from approved vendors with real-time pricing and inventory, including integrated order guides and smart carts.
- **Pay**: Supplier payment processing with rebate opportunities on eligible spend.
- **Inventory**: A tool to count and value inventory, syncing directly with the user's ERP.
- **Expense**: Corporate card issuance with guardrails, real-time budget visibility, and reward maximization (launched June 2026).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: $14M in total funding (Series A led by Thrive Capital and Construct Capital, with participation from Redseed and SciFi VC, announced July 2025).
- **Notable Investors/Partners**: Thrive Capital, Construct Capital, Redseed, SciFi VC. Partners include AAHOA (Asian American Hotel Owners Association) and meez (recipe management).
- **Growth Signals**: 
    - **Headcount**: 16 employees (+250% YoY), with strong monthly growth (+16.7%).
    - **Customer Base**: Serving 300+ hotels.
    - **Product Expansion**: Launched a new Expense product in June 2026.
    - **Traffic**: Website visits up +1253.9% year-over-year.
    - **Efficiency**: Top 25% of buyers place their first order in 20 minutes or less. Drove 6% in savings from real-time product comparison alone.

## Competitive Advantages
- **Hospitality-Specific Focus**: Unlike generic procure-to-pay tools, Folio is purpose-built for the unique workflows of hotels and restaurants (e.g., managing supplier catalogs, handling substitutions, high-turnover staff).
- **Connected Infrastructure**: Deep investments in data connectivity to link buyers, suppliers, and financial systems (ERPs, GPOs) seamlessly. Founders came from Plaid, bringing expertise in fintech data infrastructure.
- **Ease of Use**: Designed to require no training, getting new hires productive in minutes rather than the 16-20 hours typical of other tools.
- **Strong Unit Economics**: Demonstrates double-digit cost savings for clients, with managed spend increasing at least 10% over industry-standard tools.

## Strategic Focus
- **Platform Expansion**: Continuing to build out the full suite of spend management (recently adding Expense).
- **Partnership Growth**: Deepening integration with industry bodies like AAHOA and partners like meez to expand reach and capabilities.
- **Data-Driven Profitability**: Leveraging its connected infrastructure to unlock faster reconciliations, better financial decisions, and improved results for both buyers and suppliers.
- **Building the Team**: Actively hiring across engineering, product, and go-to-market roles to scale the platform.

## Why Work Here
- **Culture**: Values include **Hospitality**, **Ownership**, **Craft**, and **Optimism**. The company emphasizes a supportive, high-agency environment where the team is "relentless in their pursuit of better."
- **Work Model**: **Remote-first**. Employees can work from anywhere or from hubs in San Francisco, CA, New York, NY, or Durham, NC. The company hosts quarterly in-person gatherings called *Folio Jams* at partner hotels to connect the team and customers.
- **Engineering Culture**: Led by Head of Engineering Charlie Harrington. The tech stack is modern, with a focus on building reliable, connected infrastructure. The team is small (16 people) and growing, offering significant ownership and impact.
- **Team Background**: Composed of fintech veterans from companies like Plaid, Bain & Company, Cruise, and Pendo.io, providing a strong peer group for learning and growth.
- **Perks**: Home office setup or co-working space provided.

## Sources
1. [folio.co](https://folio.co/)
2. [folio.co/careers](https://folio.co/careers)
3. [linkedin.com/company/folioco](https://www.linkedin.com/company/folioco)
4. [folio.co/blog/announcing-our-series-a](https://folio.co/blog/announcing-our-series-a)
5. [jobs.ashbyhq.com/folio](https://jobs.ashbyhq.com/folio/7759305d-c53c-4d4b-ad66-84fe55b13779)

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