---
title: 'Product Marketing Manager at Found'
canonical: 'https://feeny.ai/job/product-marketing-manager-found-san-francisco-new-york-or-g1fnbbz1mza5'
type: 'job'
last_seen: '2026-09-07'
---

# Product Marketing Manager at Found

- **Company:** Found
- **Location:** San Francisco New York OR, United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-06-23
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/found/7194d349-910a-4bc2-b4fb-053960d6982e

## Job description

## ABOUT FOUND

Small business owners are the backbone of the American economy. But running a small business comes with a challenges: taxes, accounting, bookkeeping, and banking are just a few. That's where we come in.

Found is building tools that give small business owners the security and peace of mind that has historically only been available at large corporations. We automate taxes and expense tracking because small business owners should spend more time doing what they love, and less time buried in their finances.

We're looking for kind, resourceful, and passionate people to join us in building the financial foundation small businesses deserve.

## ABOUT THIS ROLE:

We’re hiring a Product Marketing Manager to own how small business owners discover, evaluate, and hear about Found across organic, search, and community-driven channels. This is a hands-on, execution-focused role at the intersection of product marketing, growth, and customer experience. You’ll own Found’s presence in search and AI answer engines, app stores, review platforms, and community spaces like Reddit, partnering closely with Customer Experience and Growth to keep our brand credible everywhere self-employed people are already looking for answers.

## DAY TO DAY, YOU WILL:

- Answer Engine Optimization (AEO): Make sure Found shows up accurately and favorably when self-employed business owners ask AI tools like ChatGPT, Perplexity, and Google AI Overviews for banking recommendations. Drive both the strategy and content development to deliver results.
- SEO: Drive organic search strategy end to end — keyword strategy, on-page optimization, content briefs, and technical SEO partnership — to grow qualified organic traffic. Drive both the strategy and content development to deliver results.
- Website & resource center: Drive conversion improvements through continuous testing of our brand messaging and developing content needed to convince customers Found is the best solution for their business.
- App Store Listing (ASO): Own and continuously improve Found’s iOS and Android app store listings — screenshots, descriptions, and keywords — to maximize visibility and conversion.
- Reviews, Ratings & Social Listening: Monitor and respond to reviews and social mentions across app stores, Trustpilot, and social platforms, and surface recurring themes back to product and CX.
- Reddit & Community: Own Found’s voice and presence on Reddit and similar communities where self-employed people trade banking and finance advice — engaging authentically, correcting misinformation, and building trust.
- Cross-functional partnership:Partner with Growth on new channel experimentation (e.g., LinkedIn) as opportunities emerge.

TO THRIVE IN THIS ROLE, YOU HAVE:

- 8-10 years of product marketing, lifecycle marketing, growth marketing, or related experience, ideally at a consumer fintech, app-based, or subscription product.
- Direct experience with SEO — keyword research, content optimization, and app store listing management.
- Comfort operating in emerging channels like AEO / LLM search visibility, even without an established playbook.
- Excellent written voice and judgment; comfortable engaging directly and authentically in public and community forums.
- A bias toward hands-on execution — this role is as much about doing the work as directing it.
- Strong cross-functional collaborator who works well with CX, growth, brand, and product teams.
- Data-informed: comfortable pulling and interpreting your own performance data to prioritize work and report on impact.

## COMPENSATION AT FOUND

The anticipated salary range for this role is $170,000 - $190,000. The salary range listed represents the low and high end of the anticipated salary range for this position across all US locations. Within the range, individual pay is determined by several factors including job-related skills, experience, and relevant education or training. Our competitive base salary is just a piece of Found’s total compensation package. Found offers a generous benefits package to all employees see our list below or check out found.com/careers http://found.com/careers to learn more!

## ABOUT YOU

Found is built by a team that comes from a variety of backgrounds and experiences, and we firmly believe that diversity, equity, and inclusion are crucial to our success. As we grow, we’re searching for passionate and motivated team members who are excited to bring their skill set to the team and are ready to learn from others.

If you are looking for a role where you will have the opportunity to make a meaningful contribution and great impact, we would love to hear from you!

## PERKS & BENEFITS OF FOUND (USA)

- 401K, FSA, and Commuter Benefits: We offer all employees access to tax-efficient benefit options alongside competitive base compensation.
- Paid parental leave: Found supports employees through all stages of life, which is why new parents employed by Found qualify for 16 weeks of flexible parental leave.
- Health benefits: Comprehensive medical, dental, and vision benefits and are always 100% covered for employees, 90% covered for dependents.
- Work anywhere: We have Found offices in SF and NYC. For team members who work outside those cities, Found also supports fully remote working.
- Meaningful equity: Everyone on our team should feel and act like an owner, which is why Found offers industry-competitive equity to all of our employees.
- Generous vacation policy: Vacations, appointments, mental health days- take the time you need.

To learn more about our benefits or the team please go to found.com/careers.

## About Found

## Company Overview
- **One-liner**: Found is an all-in-one financial platform providing business banking, bookkeeping, and tax tools specifically for small business owners and the self-employed.
- **Entity Type**: Private (Series C, raised $100M in 2022)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2019
- **Founders**: Lauren Myrick, Connor Dunn

## Core Business
- **Primary industry/industries**: Financial Services, Fintech
- **Target customers**: B2B, primarily serving small business owners, freelancers, independent contractors, LLCs, and the self-employed.
- **Mission or purpose statement**: To simplify finances for the self-employed and make running a small business easier [found.com/about](https://found.com/about).

## Products & Services
- **Found Platform (Core)**: An integrated platform combining online business checking, automated expense tracking and bookkeeping, tax estimation and quarterly payment tools, invoicing, and contractor management. Available as a mobile app (iOS/Android) and web app. **Type**: SaaS / Fintech Service.
- **Found Pro (Premium Plan)**: A paid subscription tier offering premium banking benefits including 2.50% APY on all balances (no cap), 1% cash back on qualifying card purchases, a dedicated account manager, and the "Found Assistant" AI-powered tool [found.com](https://found.com/).
- **Found Plus (Premium Plan)**: A lower-tier paid subscription offering 1.50% APY on balances up to $20K.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Over 750,000 small business owners have chosen Found. The platform has processed over $1.34B+ in card transactions and has 38K+ 5-star app ratings [found.com/about](https://found.com/about).
- **Notable Investors/Partners**: Backed by prominent investors including Lightspeed Venture Partners. Business banking services are provided by Lead Bank, Member FDIC; the Found Mastercard is issued by Lead Bank [found.com/careers](https://found.com/careers).
- **Growth Signals**: Rapidly growing user base (from 700K to 769K according to recent data), significant transaction volume, expansion of premium product offerings (Found Pro), and a Series C funding round in 2022 indicating strong investor confidence [linkedin.com](https://www.linkedin.com/company/foundforbusiness).

## Competitive Advantages
- **All-in-One Platform**: Unlike traditional banks that separate banking, bookkeeping, and taxes, Found consolidates these workflows into a single, seamless experience, removing friction for small business owners.
- **Automated Tax Management**: The platform automatically estimates quarterly taxes, sets aside funds, and flags deductions, directly addressing a major pain point for the self-employed.
- **High-Value Banking Rewards**: The Pro plan offers an uncapped 2.50% APY and 1% cash back, which are competitive benefits in the business banking space.

## Strategic Focus
- **Product Expansion**: Deepening the premium subscription tiers (Found Pro) with enhanced features like AI-powered assistance (Found Assistant) and dedicated account management.
- **User Acquisition**: Continuing to scale the user base beyond the current 750K+ small business owners, particularly by targeting freelancers and independent contractors.
- **Platform Integration**: Improving the core banking, bookkeeping, and tax features to reduce churn and increase "stickiness" for customers who currently use disparate tools.

## Why Work Here
- **Culture & Values**: Found emphasizes a culture of ownership ("Act like a founder"), customer-centricity ("Be a tailwind"), and rapid iteration ("Think big, start small"). The company culture is rated 4.9/5.0 on employee review platforms [linkedin.com](https://www.linkedin.com/company/foundforbusiness).
- **Remote-First Policy**: Found supports fully remote work within the USA and Canada, while also maintaining collaboration hubs in San Francisco, Seattle, Portland, New York, and Vancouver [found.com/careers](https://found.com/careers).
- **Compensation & Perks**: Offers meaningful equity, competitive base compensation, generous paid parental leave (16 weeks), 401K, FSA, commuter benefits, comprehensive health coverage (100% for employees), and a generous vacation policy [found.com/careers](https://found.com/careers).
- **Engineering & Team**: A data- and product-driven culture with roles across engineering, data science, risk, product, and marketing. The team is estimated at 106 employees, suggesting a close-knit, high-impact environment [linkedin.com](https://www.linkedin.com/company/foundforbusiness).

## Sources
1. [Found.com - About Page](https://found.com/about)
2. [Found.com - Careers Page](https://found.com/careers)
3. [Found.com - Homepage](https://found.com/)
4. [LinkedIn - Found Company Profile](https://www.linkedin.com/company/foundforbusiness)
5. [Found - Jobs Portal (Ashby)](https://jobs.ashbyhq.com/found)

## Other roles at Found

- [Staff Software Engineer, Platform](https://feeny.ai/job/staff-software-engineer-platform-found-vancouver-toronto-or-tbq6a81tv043) — Vancouver Toronto OR, Canada
- [Growth Partnerships Lead](https://feeny.ai/job/growth-partnerships-lead-found-san-francisco-new-york-or-2xk32qpcmdsf) — San Francisco New York OR, United States
- [Staff Software Engineer (Full-Stack)](https://feeny.ai/job/staff-software-engineer-full-stack-found-san-francisco-new-york-or-fm10cy6mmjbc) — San Francisco New York OR, United States
- [Growth Marketing Lead](https://feeny.ai/job/growth-marketing-lead-found-san-francisco-new-york-or-yf1qwtb55d9s) — San Francisco New York OR, United States
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-conviva-foster-city-bks8s50ch8sz) — Foster City, CA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-mobilityware-irvine-rsa7dy87hh3r) — Irvine, CA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-valkai-new-york-9z1pv8ax1wrt) — New York, NY
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-doss-san-francisco-wreqdapb3xtz) — San Francisco, CA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-warner-music-group-ontario-8333jf2hjxs5) — Ontario, Canada
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-metaview-san-francisco-c5fnhp1xme2y) — San Francisco, CA