--- title: 'Product Marketing Manager at FreeBalance' canonical: 'https://feeny.ai/job/product-marketing-manager-freebalance-krakow-cxb7tx440p9t' type: 'job' last_seen: '2026-11-05' --- # Product Marketing Manager at FreeBalance - **Company:** FreeBalance - **Location:** Krakow, Poland - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-09-22 - **Last confirmed live:** 2026-11-05 - **Apply:** https://jobs.lever.co/freebalance.com/0f5b6d4c-2ffd-4d61-bf4c-0e2639a3dbc5 ## Job description The Product Marketing Manager is a key hire within FreeBalance’s newly established marketing function. This role owns how FreeBalance is positioned in the market, how its story reaches government buyers and development finance institutions, and how the pre-sales team is equipped to win competitive procurements. FreeBalance operates in a specialist market — public financial management software sold to Finance Ministries, Accountants General, and institutions supported by multilateral development banks. This role requires either existing fluency in public financial management, govtech, or international development, or a demonstrable ability to absorb complex domain knowledge quickly. It is not a content writer role. The successful candidate will be a strategic thinker who can translate world-class internal intelligence into external assets that earn credibility with sophisticated public sector buyers. Main Responsibilities: Positioning & Messaging - Own external product positioning and core messaging across the FreeBalance suite, ensuring consistency of tone, voice, and narrative - Translate internal positioning frameworks into outcome-focused narratives tailored to each buyer type: Finance Minister, Accountant General, and technical evaluators - Develop and maintain a modular pitch framework by buyer persona - Map the government buyer journey from problem-aware to vendor evaluation, and ensure messaging supports each stage Sales Enablement - Build and maintain competitive talk tracks and battle cards that the pre-sales team will use in live engagements - Develop concise leave-behind collateral by product domain and region, aligned with how FreeBalance sells as a long-term reform partner - Work closely with the VP PFM/Pre-Sales and Strategy & Innovation to embed sales tools into active deal support Content, Proof Assets & Advocacy - Package customer success and third-party validation material into reusable, market-facing formats - Develop market-facing content for new product domains as FreeBalance enters new areas of the public financial management market - Activate existing customer stories and proof points that are currently held internally but not packaged for external use Go-to-Market & Cross-functional Interface - Own product launch execution for new module releases, country wins, and major announcements - Participate in monthly positioning syncs with Strategy & Innovation, and contribute to quarterly win/loss reviews - Brief the Content & Digital Specialist on campaign content, website updates, and event materials Impact - Establishes clear, consistent external positioning for FreeBalance across all products and markets - Equips the pre-sales team with tools that reduce reliance on ad-hoc collateral and improve performance in competitive tenders - Activates existing proof assets — case studies, third-party validation, and customer stories — that are currently not reaching the market - Enables stronger thought leadership and brand credibility with government buyers and development finance institutions ## Skills & Experience - Essential - 5-8+ years in product marketing, B2B marketing, or a closely adjacent field such as pre-sales, strategic communications, or international development marketing - Demonstrated ability to translate complex technical or policy content into clear, compelling market-facing narratives - Experience building sales enablement tools in environments with long, document-driven sales cycles - Exceptional writing and editing skills; native or near-native English - Proven ability to work across functions and synthesise input from product, sales, and executive stakeholders ## Preferred - Domain knowledge in public financial management, govtech, e-government, or international development; or a clear track record of fast domain absorption in a specialist B2B environment - Experience in public sector or development finance contexts, such as engagement with multilateral development banks or international financial institutions - Familiarity with the Pragmatic Framework or equivalent product marketing methodology - Experience with CMS platforms and AI-assisted writing tools FreeBalance helps governments around the world leverage robust Government Resource Planning (GRP) technology to accelerate country growth. FreeBalance software solutions for public financial and human resource management support reform and modernization to improve governance, transparency and accountability. Good governance is required to improve development results. We thank all applicants for their interest; however, only those selected for an interview will be contacted. FreeBalance is an inclusive employer dedicated to building a diverse workforce to increase the representation of the designated groups based on each country’s legislation. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective labour law throughout all stages of the recruitment process. Make a difference in this world and join FreeBalance! ## About FreeBalance ## Company Overview - **One-liner**: FreeBalance provides AI-powered public financial management (PFM) and Government Resource Planning (GRP) software exclusively for governments worldwide. - **Entity Type**: Private (last known funding: Series B in 2002) - **Headquarters**: Ottawa, Ontario, Canada - **Founded**: 1984 - **Founders**: Not publicly available ## Core Business - Primary industries: Public Financial Management (PFM), Government Resource Planning (GRP), digital government transformation - Target customers: National, state, and local governments – B2G (business-to-government), including fragile/post‑conflict states and advanced economies - Mission: Improve citizen wellbeing by helping governments align resources with priorities, build trust, and deliver results through transparent, accountable, and AI‑enabled financial systems ## Products & Services - **FreeBalance Accountability Suite™** – A modular, scalable GRP platform that covers budgeting, commitment accounting, expenditure management, treasury management, procurement, payroll, civil service management, and fiscal transparency portals. Designed exclusively for government needs. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric – Annual Revenue**: ~$19.2 M (latest estimated) | **Total Funding**: $5.6 M (one known Series B round in 2002) - **Notable Investors/Partners**: Not explicitly named; partners include governments in 30+ countries (e.g., South Sudan, Kosovo, Timor‑Leste); signatory of the UN Global Compact - **Growth Signals**: - Headcount grew 20% YoY to ~158 employees (as of latest data) - Platform manages over $425 B in government budgets across 30 countries - Customers achieved average 24.5% improvement in PFM performance (PEFA assessments) - Software costs 225% less than Tier 1 ERP providers over five‑year TCO ## Competitive Advantages - **Exclusive government focus**: Only PFM/GRP solution designed from the ground up for the public sector, with commitment accounting, budget controls, and fiscal transparency built in - **Proven reform track record**: 40‑year history with higher implementation success rates and measurable PEFA improvements - **AI‑native and ethical**: Embedded intelligence with responsible AI frameworks, sovereign data control, and inclusive innovation - **Cost leadership**: Significantly lower total cost of ownership vs. Tier 1 ERP alternatives ## Strategic Focus - Expanding AI‑native capabilities to help governments move from legacy systems to real‑time, data‑driven decision‑making - Deepening PFM reform partnerships in fragile and emerging economies while serving advanced democracies (U.S., Canada) - Strengthening ethical governance and transparency safeguards as a differentiator - Building open ecosystems for sovereign data control and inclusive citizen services ## Why Work Here - **Work that Matters**: Directly contribute to improving governance, reducing corruption, and enhancing citizen wellbeing in countries around the world - **Diverse & Global Team**: 45 nationalities, operations in 25+ countries – emphasis on building local talent - **Continuous Learning**: Exposure to global experts and high‑impact government projects - **Career Variety**: Roles in accounting, finance, IT, software development, consulting, and support - **Remote/Hybrid/Office**: Not explicitly stated, but global distributed team suggests flexibility; corporate head office in Ottawa, Canada ## Sources 1. [freebalance.com – About Us](https://www.freebalance.com/en/about/) 2. [freebalance.com – Careers](https://www.freebalance.com/en/careers/) 3. [linkedin.com – FreeBalance Company Page](https://linkedin.com/company/freebalance) 4. [freebalance.com – Company Overview Brochure PDF](https://www.freebalance.com/wp-content/uploads/2024/01/Company-overview-brochure-Feb-2026-DIGITAL-USE.pdf) 5. 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