---
title: 'Product Marketing Manager, Golf at Lightspeed Commerce, Inc.'
canonical: 'https://feeny.ai/job/product-marketing-manager-golf-lightspeed-commerce-inc-toronto-w3kh4vh8wc1d'
type: 'job'
last_seen: '2026-09-09'
---

# Product Marketing Manager, Golf at Lightspeed Commerce, Inc.

- **Company:** [Lightspeed Commerce, Inc.](https://feeny.ai/companies/lightspeed-commerce-inc)
- **Location:** Toronto, Canada
- **Compensation:** $90k–$110k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-12
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/lightspeedhq/b24978b1-d0d5-495f-b0f5-94573bdef44f

## Job description

Hi there! Thanks for stopping by 👋

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

Lightspeed is seeking a Product Marketing Manager, Golf to champion Lightspeed Golf and help bring our product investment to market.

In this role, you will co-own, with the Product Marketing Lead, the go-to-market strategy, positioning, messaging, and adoption efforts for Lightspeed Golf. You will work closely with Product, Integrated Marketing, Sales, Partnerships, Support, Customer Success, and other cross-functional teams to ensure that product launches and customer programs improve adoption, sales effectiveness, retention, and customer lifetime value.

You will help serve as the connection point between our golf customers, product teams, and go-to-market organization. You will help translate the needs of golf course operators and golfers into compelling product stories, effective enablement, and actionable recommendations for the roadmap.

This role is ideal for a curious, hands-on marketer who enjoys building new processes, working through ambiguity, and turning customer and market insights into measurable business outcomes.

What you’ll be doing:

- Co-own positioning and messaging for Lightspeed Golf, including the operator and golfer value propositions across our product ecosystem
- Lead go-to-market planning and execution for product launches, feature enhancements, migrations, and major product announcements
- Build launch plans that connect product strategy to marketing campaigns, sales enablement, customer communications, and post-launch adoption.
- Partner with Product to identify customer pain points, improve the golf operator journey, and influence product priorities
- Develop customer adoption, activation, cross-sell, and expansion programs that increase product usage, retention, and customer lifetime value
- Help drive payments attach, adoption of revenue-generating products and services, and awareness of new and existing Golf capabilities
- Establish feedback loops with Sales, Support, Customer Success, and Partnerships to bring customer insights into messaging, campaigns, and the product roadmap
- Conduct ongoing market, customer, and competitive research, including interviews, surveys, win/loss analysis, support data, and sales feedback
- Develop and maintain Golf ICP, persona, segmentation, and customer journey insights
- Monitor the competitive landscape and translate competitor and market intelligence into positioning, sales guidance, and strategic recommendations
- Partner with Sales and Enablement to create pitch decks, battlecards, one-pagers, demo tools, launch packs, training, and other materials that improve sales effectiveness
- Collaborate with Integrated Marketing, Content, Design, PR, Events, and Partnerships to develop campaigns and content that create awareness, demand, education, and advocacy
- Act as a product and industry subject matter expert for marketing, communications, and customer-facing teams
- Measure and communicate the impact of launches and customer programs across adoption, pipeline, conversion, attach rate, MRR, retention, and other relevant business metrics
- Establish and improve repeatable product marketing processes for the Golf business

How you’ll know you’re thriving in this role:

- Product launches are delivered on time with clear goals, positioning, enablement, and post-launch measurement
- Adoption of priority Golf products and features increases among existing customers
- Sales teams have the messaging, tools, and proof points needed to sell with confidence
- Customer and market insights meaningfully influence product and go-to-market decisions
- Golf marketing programs contribute to improved lead quality, conversion, payments attach, MRR, retention, and customer lifetime value
- Lightspeed Golf is increasingly recognized as a trusted partner for golf course operators and a platform that helps them simplify operations, maximize revenue, and deliver exceptional experiences

What you need to bring:

- 2–4 years of experience in product marketing, growth marketing, lifecycle marketing, or a comparable go-to-market role, ideally in B2B or B2B2C SaaS
- Experience developing positioning, messaging, launch plans, sales enablement, and customer marketing programs
- Strong project management skills and the ability to independently lead work from strategy through execution
- Demonstrated ability to synthesize qualitative and quantitative insights into clear recommendations
- Experience working cross-functionally with Product, Sales, Marketing, Support, Customer Success, or Partnerships teams
- Excellent written, verbal, and presentation skills, with the ability to translate technical capabilities into clear customer benefits
- Comfort navigating ambiguity, prioritizing competing requests, and building structure where processes are still developing
- A proactive, analytical, and collaborative working style
- Curiosity about customer needs and a growth mindset focused on continuous improvement

Even better if you have:

- Experience in the golf, sports, hospitality, retail, fintech, or B2B SaaS industries
- A solid understanding of how golf course operators run their businesses, including tee sheets, online booking, payments, point of sale, retail, food and beverage, reporting, and customer engagement
- Experience marketing products to both business operators and end consumers
- Experience with product adoption, customer marketing, expansion, or retention programs
- Interest in or passion for golf, sports, or technology
- Experience working with account-based marketing, trade events, industry associations, or partner marketing
- MBA or Product Marketing Alliance certification

What's in it for you?

Come live the Lightspeed experience…

- Lots of autonomy, flexible work culture, and the option of fully remote work
- Genuine career opportunities in a company that is creating new roles every day
- Work on a product used by thousands of brands and retailers across the wholesale industry
- Work in a team big enough for growth but lean enough to make a real impact

… and enjoy a range of benefits that will keep you happy, healthy and (not) hungry:

- Lightspeed equity scheme (we are all owners)
- Flexible paid time off policy
- Extended healthcare benefits
- Health and wellness benefit of $500 per year
- Mental health online platform and counseling & coaching services
- Paid leave and assistance for new parents
- LinkedIn Learning license
- Volunteer day

We know that people are more than what's on their CV. If you're unsure that you have the right profile for the role… hit the 'Apply' button and let's have a chat!

Fuel your growth. Find your people.

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities

At Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skill set, qualifications, experience, and market data. These considerations can cause your compensation to vary. We reasonably expect the total compensation for this position to be in the range of $90,000 TO $110,000 CAD. Lightspeed also provides a variety of employee benefits including, but not limited to, medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off.

Please note that this compensation information is solely for candidates hired to perform work within Ontario (update to BC if posted in Vancouver) and reflects the amount Lightspeed is willing to pay at the time of this posting. This role represents an existing vacancy at Lightspeed. Lightspeed uses artificial intelligence–enabled tools to support certain aspects of the recruitment process; all hiring decisions are made by our recruiting and hiring teams.

## #LI-AL2

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

WHERE TO FROM HERE?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here https://www.lightspeedhq.com/careers/.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

## WHO WE ARE:

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Lightspeed handles your information in accordance with our Applicant Privacy Statement https://www.lightspeedhq.com/legal/applicant-privacy-statement/.

## About Lightspeed Commerce, Inc.

## Company Overview
- **One-liner**: Lightspeed Commerce provides a unified cloud-based point-of-sale (POS) and payments platform that helps retail, hospitality, and golf businesses manage operations, accept payments, and grow across in-store and online channels.
- **Entity Type**: Public (NYSE: LSPD, TSX: LSPD)
- **Headquarters**: Montreal, Quebec, Canada
- **Founded**: 2005
- **Founders**: Dax Dasilva

## Core Business
- **Primary Industries**: Retail Technology, Hospitality Technology, Payments, Software Development
- **Target Customers**: B2B – small and medium-sized businesses (SMBs) in retail, restaurant, and golf sectors, from single-location independents to multi-location chains.
- **Mission / Purpose**: To empower in-person businesses that define local neighborhoods and thriving cities, helping them simplify operations, scale efficiently, and deliver exceptional customer experiences.

## Products & Services
- **Lightspeed Retail**: A POS system for retail stores with inventory management, omnichannel selling (in-store, online, social), customer management, and real-time analytics.
- **Lightspeed Restaurant**: POS and management platform for full-service and quick-service restaurants, including table management, menu customization, and online ordering.
- **Lightspeed Golf**: Specialized POS and booking system for golf courses, pro shops, and tee-time management.
- **Lightspeed Payments**: Integrated payment processing that works across all Lightspeed POS systems, enabling fast settlement and simplified reconciliation.
- **Lightspeed Insights (AI)**: AI-powered analytics that provide actionable business insights, inventory forecasting, and sales reporting.
- **Lightspeed eCommerce**: Online store builder that syncs inventory and orders with in-store operations.
- **Lightspeed Wholesale**: Platform for buying wholesale from top brands and syncing orders directly to the POS.
- **Integrations & Marketplace**: Extensive library of third-party integrations (accounting, marketing, loyalty, etc.) and a funding program for eligible merchants.

## Market Standing
- **Valuation / Market Cap**: Approximately USD 11.3 billion (as of mid-2026) [linkedin.com](https://www.linkedin.com/company/lightspeedcommerce)
- **Key Metric**: Annual Revenue of USD 1.08 billion (fiscal 2025); processed $91.3 billion in Gross Transaction Value (GTV) in fiscal 2025 [lightspeedhq.com](https://www.lightspeedhq.com/about/)
- **Notable Investors / Partners**: Series A led by Accel; Series B led by Inovia Capital; Series C led by Investissement Québec and La Caisse; Series D led by La Caisse; post-IPO equity round of $716M in 2021. Strategic acquisitions include Upserve, Kounta, ShopKeep, and Ecwid. [linkedin.com](https://www.linkedin.com/company/lightspeedcommerce)
- **Growth Signals**: ~144,000 merchant locations worldwide (fiscal 2025); headcount of ~2,676 employees (+12.9% YoY); expanded into 34 countries; active job postings up 42.8% quarter-over-quarter. [linkedin.com](https://www.linkedin.com/company/lightspeedcommerce)

## Competitive Advantages
- **Unified Platform**: Seamlessly connects POS, payments, eCommerce, inventory, and analytics in one system, reducing complexity for merchants.
- **Industry Specialization**: Dedicated solutions for retail, restaurant, and golf verticals with deep workflows and integrations tailored to each.
- **Global Scale & Local Support**: Operations in 34 countries with 24/7 customer support, serving merchants in over 100 countries.
- **Strong Ecosystem**: Large app marketplace, wholesale network, and funding program create stickiness and reduce churn.
- **20 Years of Domain Expertise**: Established brand trust and deep understanding of merchant pain points. [lightspeedhq.com](https://www.lightspeedhq.com/about/)

## Strategic Focus
- **Payments Growth**: Expanding Lightspeed Payments to increase revenue per merchant and capture transaction volume.
- **AI & Data Insights**: Investing in AI-powered tools (Lightspeed Insights) to help merchants make data-driven decisions and optimize inventory.
- **Multi-Channel Commerce**: Deepening integration between online and in-store selling, including social commerce partnerships (e.g., Meta).
- **Global Expansion**: Continuing to enter new geographic markets and verticals (e.g., CBD, bike, sports) while scaling existing ones.
- **Acquisitions & Integration**: Absorbing acquired companies (Upserve, Ecwid) into a single cohesive platform.

## Why Work Here
- **Flexible Work Policy**: Hybrid model with “flexible paid time off” and the option to work remotely up to two months per year. [lightspeedhq.com](https://www.lightspeedhq.com/careers/)
- **Equity & Benefits**: Stock options (equity in a public company), pension plan contributions, health and wellness credit, computer purchase program, and volunteer time off. [lightspeedhq.com](https://www.lightspeedhq.com/careers/)
- **Culture & Values**: Employee-led networks, office culture clubs, and special interest groups; strong emphasis on diversity, equity, and inclusion; collaborative environment that values “real people” beyond resumes. [lightspeedhq.com](https://www.lightspeedhq.com/careers/hiring/)
- **Growth Opportunities**: Continuous learning, global career development, and exposure to cutting-edge tech across retail, payments, and AI.
- **Interview Process**: Structured, transparent hiring with a work sample test and a focus on two-way conversation. [lightspeedhq.com](https://www.lightspeedhq.com/careers/hiring/)
- **Engineering Culture**: Team of 639 technical staff (18% of workforce); environment described as “infused with culture, just as much as code.” [linkedin.com](https://www.linkedin.com/company/lightspeedcommerce) [lightspeedhq.com](https://www.lightspeedhq.com/careers/)

## Sources
1. [lightspeedhq.com](https://www.lightspeedhq.com/about/) – About Lightspeed: GTV, locations, history, values
2. [lightspeedhq.com](https://www.lightspeedhq.com/careers/) – Careers page: benefits, remote policy, culture
3. [lightspeedhq.com](https://www.lightspeedhq.com/careers/hiring/) – Hiring FAQ: interview process, DEI, work style
4. [lightspeedhq.com](https://www.lightspeedhq.com/) – Product overview: POS, payments, AI, eCommerce
5. [linkedin.com](https://www.linkedin.com/company/lightspeedcommerce) – Company info: revenue, market cap, headcount, funding, acquisitions, employee growth

## Other roles at Lightspeed Commerce, Inc.

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- [Lead, Field Sales - The Netherlands](https://feeny.ai/job/lead-field-sales-the-netherlands-lightspeed-commerce-inc-amsterdam-baftwjb0rbbx) — Amsterdam, Netherlands
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